i, MPH

pweryXMPH
I
t

\\
\

I
(

I

\
iI

I

1

June 9, 2006

\

t

Traffic Safe Communities Network

(TSCN) Backgrou nd
1997 - Professionals ^nd community members identified
the need to create a comprehensive countywide traffic

safety program that included coordinated planning,
enforcement, engineering, and education efforts.

1998 - TSCN emerged as a collaborative program based
on the National Highway Traffic Safety Administration’s
Safe Communities Model and supported by the California
Office of Traffic Safety and Santa Clara Valley Health &
Hospital System/Public Health Department.

TSCN steering Committee
Steering Committee Co-Chairs
James T. Beall, Jr.
Martin Fenstersheib, MD,MPH
Board of Supervisors
Santa Clara County

Health Officer

Santa Clara County Public Health Department

Bicycle and Pedestrian Safety Workgroup
Ellen Corman,MRA | Dieckmann Cogill
Injury Prevention Coordinator I

Senior Transportation Planner

Stanford University

City of Sunnyvale

Medical Center, Trauma Center

Alcohol and Impaired Driving Workgroup
Jackie Masso
I

Community Advocate

i

Stephen Perea
Officer

Mothers Against Drunk Driving California Highway Patrol
Roadway Safety Workgroup
Ananth Prasad

i

Associate Civil Engineer
Santa Clara County Roads and Airports

Traffic Safe Communities Network
Goal: Prevent and control traffic-related fatalities and injuries as well
as save health care andj property costs through a research-based
best practice approach.!

Priorities Areas: Alcohol & Impaired Driving, Assessment & Data,

Bicycle & Pedestrian Sjafety, Child Passenger Safety, Speeding,
and Red Light Running.

Partners: Law enforcement, traffic engineers, public health, injury
prevention advocates, elected officials, emergency medical
personnel, court officials and local community advocates.

Funding: California Offiee of Traffic Safety(OTS).
Recognition: WHO’s Annual International Safe Communities

Transportation & Safety Partnership Award and Peter K.
O’Rourke Special Achievement Award sponsored by the
Governors Highway Safety Association.

9

Prevention and Education
X

V
X

V

• Seat Belt Use

sV."
Ai-W T

J

r <

*

-

*

Bicycle and Pedestrian Safety
Helmet and Traffic Safety E(^ucati^ ^
• Pilot tested at 4 middle schqols reaching over 1,450 students.
• Pre-intervention: 85% of students wearing a helmet, of these 52% were worn
incorrectly.

I

• Post-intervention: 92.8% of|students were wearing a helmet of which 29%
were wearing them incorrectly.

Juvenile Traffic Diversion Program

• 7 cities participating in pilot^ To date, 80 youth and their parents participated.
• Preliminary results show cl^ss is beneficial for both parents and their children.
Operation Safe Passage

• TSCN provides traffic safety education and outreach to schools to support the
targeted enforcement in schpol zones by local police departments and the CHP.
m.:

Belt Use

2006 High School S^at Belt Challenge
• Aims to increase seat belt usage among
1

teens by creating a 6-week awareness

campaign and friendly competition
among schools.
• 13 schools involved

• Seat belt compliance rates
improved 0% - 14.4%
0.

• Average improvement was
4.6%.

Alcohol and Impaired Driving
DUI Court in the Schools

• Provides a lesson about the judicial system
and the serious consequences associated with
underage drinking and driving.
• Since 2001, 17 high schools and SJSU have
hosted trials.

• High school evaluations showed a 13%
decrease in the number of students who would

ride with someone they knew had been

drinking; 90% of SJSU participants said they
would recommend the program to others.

Underage Drinking and Driving:
ri(

/

ivillg

-<5

aparant and tern guida

A Parent and Teen Guide

• Developed to compliment the DUI Court in the
Schools project.

• Provides information for parents to talk with their
teens about drinking and driving.
• Available in English, Spanish, and Vietnamese.

Red Light Running and Speeding
Red Light Running
• Fall 2004, TSCN completed three phases ofthe Stop
Red Light Running Partnership Campaign that targeted
68 crash-prone intersections.

• Pre/post counts demonstrated that red light running

violations were reduced up ito 49% countywide.
• An educational campaign and active enforcement of red

light running at 50 intersections will occur in August
2006.

Speeding
• 11 cities plus County Roads and Airports are
participating in a project to reduce speeding by
strategically placing speed feedback signs in school
zones or other areas where drivers regularly speed.
• Sign installation is scheduled for fall 2006.
• Pre and post-installation data will be collected.

statewide Integrated Traffic Records Systern
County

2003
Total

Total

2002
Total

Total

Total

Total

Collisions Persons Persons Collisions Persons Persons
Killed

Injured
113 11,671

Alameda

29,824

Contra Costa

12,284

71

5,742

Marin

3,876

13

1J34

Napa

2,953

20

7,234
San Mateo
Santa Clara

Killed

31,639

Injured
112 12,919
67

5,911

16

1^779

1,305

12,677
4,067
3,082

19

1,391

51

5,725

7,864

40

6,236

10,883

38

4,462

11,041

45

4,597

19,665

93

11,202

21,561

112

12,124

Solano

6,541

56

3,251

6,748

37

3,459

Sonoma

7,482

58

4,006

7,865

49

4,206

100,742

513

49,098

106,544

497

52,622

Francisco

Total -

9 Counties

NHTSA’s Safe Communities Model
• Injury prevention model supported by WHO and
brought to the U.$. by NHTSA.
• Motor vehicle crashes is the leading injury prevention
issue.

• Premise that the majority ofinjuries and deaths are
predictable and pijeventable events.
!

• Addresses injury problems through data collection,
partnership development, and a comprehensive
control systems.

m

TSCN Contact Information
Alma 3urrell,IVIPH, Manager
alma.^rrell@hhs.co.scl.ca.us

Margaret Headd,MPH,Health Education Specialist
margaret.headd@hhs.co.scl.ca.us

Alice Kawaguchi,MPH,Health Education Specialist
alice.ka'|vaguchi@hhs.co.scl.ca.us

Susan Lowery,MPH,Health Education Specialist
I

susan.lowery@hhs.co.scl.ca.us
Phone:(408)494-7850
Fax:(408)494-7851
httpj//www.sccphd.org/traffic

'

Funding for this program was provided by a grant from the California Office of
_jrraffic Safety through the National Highway Traffic Safety Administration.