FINAL REPORT

Traffic Safe Communities Network(TSCN)in Santa Clara

Project Number PSO 423
TSCN Comprehensive

Pedestrian, Bicycle and Intersection Safety

October 1,2003 through September 30,2005

Report Prepared by; Alice Kawaguchi
Date Submitted:

November 30,2005

OTS Coordinator;

Kimberly Garcia

EXECUTIVE SUMMARY
CALIFORNIA

Traffic Safe Communities Network(TSCN)in Santa Clara County
Comprehensive Pedestrian, Bicycle and Intersection Safety(PSO 423)
PROGRAM AREA(S)

PROJECT CHARACTERISTICS
Community Based Collaborative

Community Traffic Safety
Injury Prevention

Pedestrian and Bicyde Safety

Other Traffic Safety Areas-intersection Safety
TYPE OF JURISDICTION
County

TARGETED POPULATION(S)

JURISDICITON SIZE

General Population

1,700,000

PROBLEM IDENTIFICATION

The County of Santa Clara is located at the southern end ofthe San Frandsco Bay and encompasses 1,312 square
miles. The County’s population of nearly 1.7 million is one of the largest in the state,following Los Angeles. San
Diego and Orange Counties. There are 15 dties in the county. In Santa Clara County, residents are more likely to
die as a result of a motor vehide crash than from drugs, poisoning, gunshots,drowning, or falls combined. In 2001,
the county experienced 23,868 traffic collisfons, causing 104 fatalities and 9,247 injuries. Motor vehide crashes
continue to be the county's leading cause oftrauma deaths, induding over 50% ofchildhood(0-19 years)deaths.
More than 60,000 people over age 65 live in the county and many have either voluntarily given up driving or stopped
due to physical or finandal limitations. Pedestrians over age 65 are five times more likely to die from injuries

sustained in a collision than a younger adult or child. Red fight running is the leading cause of urban area

intersection crashes. Between 1994 and 2001, motorists who ran red lights or stop signs killed 26 victims and injured
9,578 more countywide. In the 5 years preceding the grant,the number offetal intersection crashes had jumped
19%. More than half ofthe deaths caused by red light ninners are pedestrians, bicyclists, and occupants in other
vehicles. Unfortunately, pedestrians and bicyclists have been largely ignored in land-use, traffic safety and

transportation planning.

GOALS AND OBJECTIVES
Project Goals:

• To reduce the total number of bicydists, and In particular bicyclist under the age of 15, killed and injured in traffic
collisions.

• To Increase safety helmet compliance of bicyclists.

• To reduce the total number of pedestrians, and in particular pedestrians under the age of 15 and over the age of
65, killed and injured in traffic collisions.

Objectives

• To create and maintain an Interdisciplinary “Active Living" model partnership to link improving traffic safety with
increasing access and availability to the h^tth benefits of walking and bicycling by eliminating design and policy
bamers that reduce choices.

• To distribute and properly fit 300 safety helmets to students and community members participating In bicycle
rodeos and other events. The safety helmets will have a special sticker inside the helmet to distinguish OTS

funded helmets.

• To conduct approximately6 safety helmet inspections and adjustments at school and community-based bicycle
rodeos and other events.

• To work with 200 schools to support community education and law enforcement crackdowns on school zone
traffic violators during weeklong “Operation Safe Passage" campaigns.
• To conduct two OTS safety helmet usage surveys during each grant year.

-1-

• To develop a program to encourage teachers to assign students to write letters to the newspaper editor, letters to
parents, or essays and to call radio talk shows on pedestrian and bicycle safety. Winners may be eligible to
receive non-cash prizes.

• To meet with newspaper “editorial boards” to promote articles on pedestrian, bicycle and intersection safety and
increasing physical activity such as walking and biking.

• To work with the media to report safety helmet usage as a part of every collision report.

• To implement a continuing public information campaign regarding pedestrian and bicycle safety and red light
running issues as well as announcing increased enforcement and community education/outreach activities.
• To promote a “Bicycle, Pedestrian and Intersection Safety Priority” within local police agencies to include a
commitment to enforce of all bicycle laws.

• To develop a bicycle safety and resource pamphlet for distribution to local bicycle dubs, public safety fairs,
bicyde shops and other venues.

• To implement a red light compliance program at identified crash-prone intersections by installing rat boxes and
warning signs, and increasing targeted enforcement and media coverage, induding radio ads.
• To establish a group of“Survivors Advocates" as an alliance of individuals affected by a crash caused by a red
light runner and working together to expand red light enforcement, education campaigns, mobilization, and
countermeasures

• To educate the news media to report that “crashes aren’t acddents” as part of every collision and traffic safetyrelated event and subject.
STRATEGIES AND ACTIVITIES

• An inter-disciplinary community collaborative and work groups were used in the successful implementation of the
following: a red light mnning enforcement campaign using red light enforcement indicator lights or “rat boxes", a
“Walkable Communities Workshop’ pilot event, a helmet education in middle schools pilot project, and a juvenile
traffic diversion pilot project. Partners included law enforcement, traffic engineers, health care providers, schools,
and bicycle and pedestrian advocates. Traffic Safe Communities Network(TSCN)sought to strengthen its
countywide approach for controlling motor vehicle crash-related injuries, fatalities, and health care costs as well
as improving the quality of life, through collaborabon with non-traditional agencies and stakeholders.

• Comprehensive Program Design steered many program planning decisions. Whenever possible, ongoing and

•

long-tenn changes in behavior were desired. For example, year long contact was sought in the helmet education
pilot rather than one-time interventions. Also, the law enforcement community reinforced the school curriculum,
and citations were linked back to education through plans for a juvenile traffic diversion program.
The media was used to support the traffic safety message taught in schools and to extend the message to the

larger community. Operation Safe Passage (targeted enforcement in school zones). Bike to Work Day, Walk to
School Day and other community events were viewed as opportunities to keep traffic safety messages before the
public.
RESULTS

Traffic Safe Communities Network (TSCN)in Santa Clara County achieved the following results;
• Planned and implemented a school-based helmet education pilot project which included helmet inspection,
distribution and fitting, helmet observational surveys, student contest, helmet fitting resource handout, a 2 day in
class curriculum, on the bike skills training with certified bicycling instructors, and law enforcement, student and

parent support. The project resulted in a 23% increase in the percentage of students observed wearing a
properly fitted helmet.

•

Installed red light running indicator lights or “rat boxes" at 29 new intersections. Post count information from 21

intersections showed a 49% decrease in red light running at the target intersections. Also, certified “rat boxes”
for traffic courts in the county.

• Piloted the use of the Walkable Communities Workshop in Santa Clara County as a means to draw together
diverse groups in a community to discuss improved access for bicyclists and pedestrians, policy and design
barriers and improved health.

• Distributed educational materials to support Operation Safe Passage (targeted enforcement in school zones)to
nearly all elementary, middle and high schools in Santa Clara County (approximately 240 elementary, 70 middle
and 45 high schools.) In addition distributed traffic safety materials to school parent -teacher organizations and
school board members.

• Continued efforts with the media to promote the message that “Crashes Aren’t Accidents.” Involved red light
running survivors and head injury victims in promoting the message with media and the general population.
Funding: $300,000
Contact: Alice Kawaguchi, MPH

Santa Clara Valley Health and Hospital System/Public Health Department, 770 S. Bascom Ave., San Jose, CA 95128
(408)494-7850

-2-

Credits
This project is part of the California Safety Program and was made possible through the
support of the California Office of Traffic Safety, State of California, and the National
Highway Traffic Safety Administration.

Disclaimer
The opinions, findings and conclusions expressed in this publication are those of the
authors and not necessarily those ofthe State of California, the National Highway Traffic
Safety Administration, or the Federal Highway Administration.

Project Personnel
Alice Kawaguchi, Health Education Specialist
Alice Matsushima, Office Specialist III

Health Education Specialist(1.0 FTE)coordinated the day to day operation ofthe
project, including planning, problem solving, marketing/media advocacy, implementing
partnership activities, designing and acquiring education materials, preparing reports and
representing the agency at meetings and events. Also, assisted with budget management,
monitoring performance, conducting workshops and resource development.
Office Clerk Specialist(.75 FTE)supported assignments required for the efficient
management ofthe project such as typing, ordering supplies and materials, record
keeping, maintaining data-bases, assisting with the design of media/communication
materials, and preparing and sending out mailings and correspondence.

Goals
The goals of the grant were to decrease the numbers of bicyclists and pedestrians killed
or injured in Santa Clara County and to increase helmet usage among bicyclists in Santa
Clara County. The specific goals are listed below.
1.
2.

To reduce the total number of bicyclists killed and injured in traffic collisions by 9.5
% from the base year 2000 total of718 to 650 by December 31, 2005.
To reduce the number of bicyclists killed and injured in traffic collisions under age
15 by 28% from the 2000 base year total of 139 to 100 by December 31,2005.

3.

To increase safety helmet compliance of bicyclists killed or injured in traffic
collisions by 24 percentage points from the 2000 base year rate of26% to 50% by

4.

To reduce the total number of pedestrians killed and injured in traffic collisions by
8% from the 2000 base year total of652 to 600 by December 31, 2005
To reduce the number of pedestrians killed and injured in traffic collisions under
age 15 by 16% from 2000 base year total of 155 to 130 by December 31, 2005.
To reduce the number of pedestrians killed and injured in traffic collisions aged
65 and older by 15.6% from the 2000 base year total of 77 to 65 by December 31,

December 31, 2005.

5.

6.

2005.

Current status of the goals is listed in Attachment A. Objectives are discussed below
with results.

Methodology
• Development of Inter-disciplinary Community Collaborative and Work Groups:
TSCN hired staff and established a community-wide collaborative to implement the
goals and objectives of the grant. The TSCN Steering Committee and the Full
Network met on a quarterly basis to establish priorities and strategies for the
implementation. TSCN operated three work groups to support the goals and
objectives of two grants. The work groups met on a monthly or bi-monthly basis.
The Red Light Running Work Group and the Bicycle and Pedestrian Safety Work
Group continued throughout the grant period to support PSO 423. TSCN also used
e-mail notification and mailings to keep the groups on track with the goals and
objectives.
The use of multi-disciplinary teams was essential to the success ofthe projects
undertaken by these work groups. Collaborative projects included the Walkable
Communities Workshop,the Helmet Education in Middle Schools Pilot, the Juvenile
Traffic Diversion Project, and the Red Light Running Compliance Program and
Information Campaign.
• Implementation of Comprehensive Program Design: The work groups sought to
create programs and projects, which would create ongoing and long-term changes in
behavior with projects, which were comprehensive in nature. The Helmet Education
in Middle Schools Pilot provided ongoing contact throughout the school year rather
than one-time interventions. The Juvenile Traffic Diversion Project continues to
provide educational opportunities outside of the school setting, reinforcing the
message oftraffic safety with youth. The Red Light Running Compliance Program
and Information Campaign was a continuation project, which sought to implement a
county-wide strategy for red light running enforcement by engaging cities throughout
the county. The Walkable Communities Workshop, although it was a one-time event,
looked at policy issues, which would create long term changes in the safety round the
sample school.
• Establishment of Consistent Communication with the Office of Traffic Safety:
TSCN followed the guidelines as outlined in objective 17-20 of the grant to maintain
communication with OTS.

Objectives and Results
The work groups achieved the following results, based on the objectives ofthe grant.

Comprehensive: Maintained A Successful Collaborative
Objective 14 -To coordinate and maintain Traffic Safe Communities Network’s Bike and
Pedestrian Safety and Red Light Running work groups, comprised ofdiverse public and
private sector members, by holding at least 20 meetings each by September 30, 2005.
Methodology - How the objective was achieved: Traffic Safe Communities Network
accomplished the grant’s goals and objectives through participation of members from the
following two workgroups: Bicycle and Pedestrian Safety and Red Light Running.
Throughout the grant period, these workgroups met on a regular basis to discuss
countywide planning, outreach, project activities, and grant opportunities to expand the
coalition’s mission to reduce traffic related injury and fatalities throughout the county.
These meetings also generated opportunities among members for ongoing
communication, problem solving, and resource networking/sharing. The Bicycle and
Pedestrian Work and its sub-groups met 30 times and the Red Light Running Work
Group met 15 times during the grant period.
Results:

• The work groups exceeded the parameters in the objective and established two
successful work groups, with representatives from health care, law enforcement,
engineering, bicycle and pedestrian advocacy groups, and others.

Pedestrian Safety: Piloted Walkable Communities Workshop
Objective 1: To create and maintain an interdisciplinary “Active Living’’ model
partnership to link improving traffic safety with increasing access and availability to the
health benefits ofwalking and bicycling by eliminating design and policy barriers that
reduce choices.

Methodology - How the objective was achieved:
• A Walkable Community Workshop was held on May 3, 2004 at Horace Mann
Elementary School, with 20 participants representing diverse areas ofthe community.
The focus of the workshop was safe routes to school and was led by Charles Gandy,a
nationally recognized facilitator and transportation expert. TSCN was selected to
host the workshop by the California Sate Department of Health Services, and
Odyssey, a non-profit organization promoting transportation choices.
• In July 2004, Bicycle and Pedestrian Safety Work Group Co-chairs and TSCN staff
met with a staff member for San Jose City Councilperson, Cindy Chavez, and the
City of San Jose Deputy Director ofPlanning to discuss follow up on the
recommendations made at the May 2004 “Walkable Communities Workshop.”

• In October 2004, the work group members provided input to the Public Health

Department’s successful application for the Center for Disease Control’s(CDC)grant
“Steps to Healthier US,” which will provide funding for 5 years to reduce asthma,
obesity and diabetes through community wide interventions in selected areas of San
Jose. Based on the work group’s experience with Walkable Communities
Workshops, additional assessments may be conducted in the future.
Results:

• The work group initiated activities intended to create a partnership between
transportation, health care and policy makers. Future options exist within the
commumty to continue to develop this model, but long-term efforts are required with
elected officials, city plaimers, engineers, and the community.

Bicycle Safety: Implemented A Successful

Helmet Education in Middle School Pilot Project
Objective 2 -To distribute and properlyfit 300 safety helmets to students and
community members participating in bicycle rodeos and other events. The safety
helmets will have a special sticker inside the helmet to distinguish OTSfunded
helmets.

Objective 3-To conduct approximately 6safety helmet inspections and adjustments
at school and community-based bicycle rodeos and other events.

Objective 5 - To conduct two OTS safety helmet usage surveys during each grant
year.

Objective 6-To develop a program to encourage teachers to assign students to write
letters to the newspaper editor, letters to parents, or essays and to call radio talk
shows on pedestrian and bicycle safety. Winners may be eligible to receive non-cash
prizes.

Objective 9-To implement a continuing public information campaign regarding
pedestrian and bicycle safety and red light running issues as well as announcing
increased enforcement and community education/outreach activities by January 15,
2004.

Objective II - To develop a bicycle safety and resource pamphletfor distribution to
local bicycle clubs, public safetyfairs, bicycle shops and other venues by March 15,
2004.

Methodology - How the objectives were achieved:

• Bicycle and Pedestrian Safety Work Group planned and implemented a
comprehensive school-based helmet education pilot project, which included helmet
distribution (Objective 2), helmet inspection and adjustment(Objective 3), helmet
survey(Objective 5), student contest(Objective 6), bike helmet safety and resource
pamphlet(Objective 11) at four pilot schools in Santa Clara County. A brief
description ofthe program components follows:

“ON THE BIKE CHALLENGE” AND HELMET DISTRIBUTION AND FITTING

The work group distributed 131 helmets with OTS stickers at five school based
helmet events.

• In preparation for the upcoming helmet distribution and fitting events, a helmet
fitting training was held for volunteers on October 14, 2004. The training was
provided by a League of American Bicyclists Certified Instructor(LCI.)
• In the Fall of2004, an “On the Bike Challenge” was held at each ofthe four pilot
schools. The event consisted of bicycle riding skills stations lead by the LCI, as
well as helmet distribution, helmet inspection and helmet fitting. The retailer,
REI, provided a bicycle mechanic for each event who checked bicycles for safety.
Commrmity groups donated food and TSCN held a drawing for prizes to those
participating in the skills stations
• In December 2004, a helmet distribution and fitting event was held specifically
for skateboarders at Rogers Middle School.
• In addition, TSCN provided another 22 helmets for a variety ofcommunity
events. Girl Scout Safety Fair at Monroe School, Cadette Girl Scout Bicycle
Safety Workshop, Los Altos Police Department warning regarding helmet usage
at local high schools and the Great America Celebration of Healthy Babies.
HELMET SURVEYS

The work group developed and tested 3 types ofsurvey data forms and conducted a
total of 11 surveys. The survey results and survey tools are included in Attachment
B.

• The work group developed a form and procedure to conduct 2-day helmet usage
surveys at the pilot schools. Pre-project observational surveys of helmet usage were
conducted in May 2004 and post project observational surveys were conducted in
April 2005 at the pilot schools(8 surveys total.) The program resulted in a 23%
increase in the percentage of helmets worn correctly.
• In May 2005, The Bicycle and Pedestrian Safety Work Group also conducted a

written survey ofincoming 6* graders from Anderson Elementary School to
determine helmet usage in feeder schools to pilot middle schools. Results ofthe
survey indicated that 34.9% never wear a hehnet and 67.4% do not own a helmet.
• The Bicycle and Pedestrian Safety Work Group created a new helmet observation
survey tool, which includes collection of data on safe bicycling behaviors(stopping at
stop signs and location of riding) as well as helmet usage. In September 2005,two
helmet and safe bicycling behaviors observational surveys were conducted, with the
assistance of local police departments, at Columbia Middle School in Sunnyvale and
Jordan Middle School in Palo Alto. Results are pending.
CLASSROOM INSTRUCTION

• Also in the Fall of2004, each school received 1-2 classroom instruction sessions,
which covered helmet fitting, brain anatomy/physiology, head injury, and safe riding
behaviors and included pre and post tests and a homework assignment. Curriculum

was developed in conjunction with City of Palo Alto Transportation Division, and the
Trauma and Injury Prevention Center, Stanford University Medical Center.

COMMUNICATION WITH STUDENTS AND PARENTS

• Parent newsletter artieles were developed and sent to schools prior to start of
school year and throughout the school year.

• TSCN staff and members met with student leadership class or student council at

schools to solicit student support and participation in the “On the Bike Challenge'
and student contest.

STUDENT CONTEST

• In the Fall of2004, poster contest flyers were distributed to schools participating
in the helmet education pilot project. The Office of Traffic Safety(OTS)
approved changing the essay and radio call in to a photojoumalistic contest and

also approved purchase of gift certificates as prizes for the contest. Winning
entries were selected in January 2005.

• Winning entries were displayed at the County Government Office Building foyer
during February 2005. Arrangements were made for the winners to be presented
certificates and prizes by members ofthe County Board of Supervisors or City
Councils, during March and April 2005.
INCENTIVES DISTRIBUTION

• In January and February 2005, in conjunction with local law enforcement officers,
incentive items including calculators, radios, pencils and lollipops, were
distributed to students “caught” wearing a properly fitted helmet.
RESOURCE PAMPHLET

• The work group developed and printed a helmet-fitting handout,“Use Your Head,
Wear A Helmet,” in English and Spanish.
MEDIA RELATIONS

• The Bicycle and Pedestrian Safety Work Group is developed plans to share the
positive results from the helmet education in middle schools pilot project with
bicycling associations and clubs for their journals and media. As a result ofthe
yearlong project, the work group observed a 23% increase in the helmets worn

correctly. The Bicycle and Pedestrian Safety Work Group distributed a press
release on August 29,2005 regarding the positive results ofthe helmet education
in middle schools pilot project.
Results:

• The work group met the objectives. The work group distributed 131 helmets at
the 5 school based helmet inspection, distribution and fitting events as well as 100
helmets at the for Bike to Work Day in May 2005, and several other additional
helmets at smaller events. In addition, the work group met and exceeded the
survey requirement and collected valuable data about helmet usage in Santa Clara
County. The group conducted a school- based traffic safety activity with the
poster contest, which resulted in contact with lawmakers in the community.

The work group forged a strong partnership with the Silicon Valley Bicycle
Coalition, which provided League of American Bicyclist Cycling Instructors

(LCI)to develop curriculum and teach, and also provided fimding to pay the
instructors.

The work group forged a strong partnership with several law enforcement

agencies through the “caught” wearing a helmet incentives distribution program.
This partnership will continue to be useful as the group develops prevention based
education programs with the help of local police departments.

The group created an initial helmet and safety education curriculum with nearly
1500 pre and post test, which will be used to further refine the curriculum. In

addition, working with students and parent groups provide valuable information
about successfully implementing programs in schools.
The work group created an excellent helmet fitting helmet handout, in both
English and Spanish, which will be used at future events.

The work group initiated work with the media to promote the message that
helmets are important to prevent head injury, and will continue to promote the
message with the media.

Pedestrian and Bicycle Safety: Supported Operation Safe Passage
Through Educational Outreach
Objective 4 -To work with 200 schools to support community education and law
enforcement crackdowns on schoolzone traffic violators during weeklong “Operation
Safe Passage” campaigns.
Methodology - How the objective was achieved:

• In December 2004, the work group distributed an informational postcard about the
January 2005 Operation Safe Passage Program (targeted enforcement in school
zones)to 800 Santa Clara County elementary and high school administrators, and
PTA’s.

• In March 2005, the work group distributed and informational postcard about the April
2005 Operation Safe Passage Program and a traffic safety tip sheet for inclusion in
school newsletters. Materials were distributed to 800 elementary and high school
administrators and PTA’s. Two versions of the tip sheet were distributed, one
targeting elementary and middle schools and one targeting high schools.
• In August 2005, the work group translated the tip sheets used previously into Spanish
and distributed the materials in English and Spanish to 280 elementary and middle
school and 50 high schools in Santa Clara County for the September 2005 Operation
Safe Passage.

• In March 2005, the work group designed a new traffic safety newsletter, in English
and Spanish,for the April 2005 Operation Safe Passage, and distributed it to 240
elementary school, 70 middle school and 45 high schools administrators and PTA
groups in Santa Clara Cmmty. Newsletters were also sent to 60 school board
members.

Results:

• The work group contacted almost all elementary, middle and high schools in Santa
Clara Coimty with its distribution ofeducational materials to support Operation Safe
Passage. However, the work group is considering alternative methods such as the

Internet, to make the traffic safety message more available to students, parents and
school staff, with the least amount of effort from schools.

More Pedestrian and Bicycle Safety: Designed Innovative
Juvenile Traffic Diversion Program
Objective 10 - To promote a “Bicycle, Pedestrian and Intersection Safety Priority”
within local police agencies to include a commitment to enforce ofall bicycle laws.
Methodology - How the objective was achieved.

In 2004,the work group began investigating the use ofajuvenile traffic diversion class
used in the City of Sunnyvale and the City of Palo Alto. Discussions were initiated with

the Juvenile Probation, and interested cities. The purpose ofthe juvenile traffic diversion
program is to encourage law enforcement officers to enforce bicycle and other juvenile

traffic violations by providing education in lieu offines. The work group applied for and
received a grant from the Kids Plates’ Program ofthe California Department of Health
Services to develop a pilot project between August 2005 and June 2006.
Results:

• The firstjuvenile traffic diversion class will take place on December 12, 2005. This
program appears to be a very effective method to engage and link law enforcement

and education of youth regarding traffic safety. The pilot will continue through June
2006, at which time future direction and funding will be determined.

Intersection Safety: Expanded Red Light Running
Compliance Program and Information Campaign
• Objective 9-To implement a continuing public information campaign regarding
pedestrian and bicycle safety and red light running issues as well as announcing
increased enforcement and community education/outreach activities by January 15
2004.

• Objective 10 - To promote a “Bicycle, Pedestrian and Intersection Safety Priority"
within localpolice agencies to include a commitment to enforce ofall bicycle laws.
• Objective 12 - To implement a red light compliance program at identified crashprone intersections by installing rat boxes and warning signs, and increasing
targeted enforcement and media coverage, including radio ads.

• Objective 13 -To establish a group of “Survivors Advocates” as an alliance of
individuals affected by a crash caused by a red light runner and working together to

expand red light enforcement, education campaigns, mobilization, and
countermeasures.

Methodology - How the objectives were achieved:
• During the period of September 2003-June 2004, the Red Light Running Work Group
collected pre-count information at the Phase III installation sites for the Red Light
Running Indicator Lights(RLEI’s) at 31 intersections in 10 cities in Santa Clara
County. Signs and RLEI’s were installed.
• In June 2004 and October 2004, the Red Light Running Work Group co-chairs
attended the Police Chiefs Association meeting to ask for support for the
enforcement of red light running.
• The Red Light Running Work Group in conjunction with the San Jose Police
Department produced a training video for law enforcement on the use ofthe RLEEs.
The training video was later distributed at the to local police departments and at the
OTS Law Enforcement Conference(November 2004.)
• A “Crashes Aren’t Accidents, Stop Red Light Running” press conference was held on
September 15,2004 at the intersection of Capitol Expressway and Senter Road in San
Jose. Twenty-five intersections in 8 cities were highlighted. Speakers included the
county health officer. City of San Jose Chief of Police, Deputy Director ofthe City of
San Jose Department of Transportation and a crash victim. The event received
coverage from the San Jose Mercury News and major local television stations.
• With the assistance of Gary Richards, Mr. Roadshow for the San Jose Mercury News,
survivors of red light running were identified. Staff contacted victims and one person
participated in the press conference, telling his story.
• During the period, January - May 2005, post-count information was collected at 26 of
29 intersections where RLEEs were installed for Phase III. With 21 intersections

reporting, there was a 49% decrease in violations. See Attachment C for red light
running data.
• In November 2004 and October 2005, red light runnmg work group members met
with Traffic Commissioner to gain support of the red light running enforcement
efforts and to provide certification for the court for the red light enforcement indicator
lights.
Results:

•

Both the Red Light Running Work Group and the Bicycle and Pedestrian Safety
Work Group developed positive relationships with local police departments. As a
result ofthe grant, law enforcement increased enforcement of red light running and
juvenile traffic violations to support both the red light running campaign and the
juvenile traffic diversion program. In addition, the red light running work group
worked closely with the San Jose Police Department to produce a high quality
training video regarding red light enforcement. The work group also met with other
important groups such as the County Traffic Comumissioners to keep them informed
about the red light running enforcement campaign and the juvenile traffic diversion
program. As a result ofthese meeting, a certification of the red light running
indicator light was created to assist law enforcement officers in their testimony before
the courts.

As a result ofthe installation of the red light enforcement indicator lights throughout
the county and the information campaign; 21 target intersections showed a 49%
decrease in red light running.
As part of the red light running campaign,the work group initiated contact with red

light running victims to educate others through their stories. The Bicycle and

Pedestrian Safety work group is also recruiting head injury survivors to speak during
the Juvenile traffic diversion classes. At this time, the victims are helping primarily
with educational efforts rather than advocacy.

Media Advocacy Objectives: Initiated Media Advocacy Activities
• Objective 7-To meet with newspaper “editorial boards’’ to promote articles on
pedestrian, bicycle and intersection safety and increasing physical activity such as
walking and biking.

• Objective 8-To work with the media to report safety helmet usage as a part ofevery
collision report.

• Objective 16-To educate the news media to report that “crashes aren V accidents”
as part ofevery collision and traffic safety-related event and subject.
Methodology - How the objectives were achieved:

• In the Fall of2004, the work group finalized a letter to be sent to the media by work
group members each time the word accident was used instead of crash or collision.

• In May 2005, with the support of Gary Richards, Mr. Roadshow of the San Jose

Mercury News,the work group promoted the use of helmets to prevent head injury.
Results:

• The work groups began initial contact with the members ofthe media to address the

message “Crashes Aren’t Accidents,” however additional work is need to develop a
close relationship with members of the media to increase awareness regarding helmet
usage, traffic safety, physical activity and collision reporting.

Other Media Objectives
Objective 13 - To e-mail orfax all press releases and media advisories/alerts to the
Regional Coordinatorfor approval in advance oftheir release.

Objective 14 -To use thefollowing standard language in all press and materials:
^Fundingfor this program was provided by a grantfrom the California Office of
Traffic Safety”.

Objective 15 - To submit print clips by 9 a.nu to the OTS Regional Coordinator and
OTS Public Information Officer via e-mail orfax at(916)262-2960. Clips should
include publication name and date the article was published.
Objective 16 -Tofax OTS at(916) 262-2960, at least one month in advance, to

submit a short description ofany new traffiic safety event or program to the OTSPIO
and Regional Coordinator.

Methodology - How the objectives were achieved:

• Press releases for the following activities followed the guidelines listed:

World Health Day(April 2004,) Stop on Red. Stop Red Light Running (September
2004,) On the Bike Challenge at Sunnyvale Middle School(November 2004,) Use
Your Head, Wear a Helmet Project Result(August 2005.)
• The “Use Your Head, Wear A Helmet” Handout completed Summer 2005 was
approved by the regional coordinator.

Supported Community Based Activities
Promoting Traffic Safety and Health
TSCN participated in the following activities, which increased public awareness of traffic
safety:
Other Activities:

• World Health Day: Safe Roads - April 2004,sponsored local satellite broadcast from

the Center for Disease Control(CDC)for “On the Road Again: Promoting Safe
Travel and the Public’s Health,” facilitated World Health Day Proclamation from the
County Board of Supervisors, and participated in World Health Day Fair at Horace
Mann Elementary

• Sunnyvale Health and Safety Fair - May 14, 2005 provided bicycle skills stations and
helmet fitting mformation. LCI provided oversight ofthe bicycle riding skills
stations.

• Bike to Work Day- May 19, 2005,supported helmet distribution and fitting of 100
helmets at energizer stations throughout Santa Clara County
• Walk to School Day /Horace Mann Elementary - October 6,2004- provided
pedometers and developed instruction cards for parents regarding safe walking and
biking information, and provided “1 walked to school stickers” for students.
• Guadalupe River Park Opening-September 10, 2005 - distributed educational
materials including the “Use Your Head, Wear A Helmet” handout.

Problems
Some ofthe problems encountered in addressing the goals and objectives are described
below.

• Developing program sustainability and institutionalizing program operations:
The work group made significant progress in its goal to develop sustainability by
applying for a number of grants.

In conjunction with Stanford University Medical Center Trauma Service, the Bicycle
and Pedestrian Safety Work Group applied for and received a Kids Plate grant from
the California Department of Health Services to support the continued development

of the Juvenile Traffic Diversion Program. The grant will cover the period August
2005 to June 2006 and provides $12,000 to cover program costs.

In conjunction with the Silicon Valley Bicycle Coalition, the Bicycle and Pedestrian
Safety Work Group submitted an application for $10,000 to Bikes Belong to continue
to develop the helmet education in middle schools pilot project, which was initially

developed with funding from OTS. The work group was not successful in applying

for this grant, but will continue to seek additional handing for the project.
• Improving outcomes measures:

TSCN developed goals related to the reduction in the number of bicyclist and

pedestrians, in various age categories, killed or injured in Santa Clara County.
However, data was not available by the end ofthe grant period to assess outcomes.
Also, helmet usage among bicyclist killed and injured may not be the best indicator of
increased helmet usage overall since it only addresses victims involved in collisions.

In the future, outcome indicators specific to the objectives ofthe grant and the grant
activities would be more useful and obtainable. Data regarding helmet usage among
the target population and reductions in red light running at targeted intersections is
included in this report.

• Developing and Maintaining Media Interest and Support

The group determined that media interest and support of traffic safety, helmet usage,
physical activity and collision reporting is needed to promote messages to a larger
audience. However, additional focus and activities are needed in the future to

develop media relations. Due to lack offunds radio ads were not used in the red light
ruiming campaign. Public service announcements may be an alternative. Inclusion of

public information officers in the work group planning process may be helpful.
Additional planning to maximize the use of specific media days such as Walk to
School Day may be helpful.
• Creating Long Term Policy Change

Walkability issues require policy changes related to improving facilities, improving
access and removing hazards for pedestrians and bicyclists. This issue requires
ongoing effort beyond the timeline ofthe grant period. In the future, inclusion of city
planners, engineers, and staff of elected officials may be important to address the
issue of walkability.

Implementation Schedule
Based on past accomplishments, TSCN developed future plans, which include the
following:

• Continued Development of a Successful Community Collaborative: Traffic Safe

Communities Network will continue as a community collaborative, meeting
quarterly, and the Bicycle and Pedestrian Safety Work Group will continue to meet

monthly. The Red Light Running Work Group will be expanding its focus to include
speed management as well as red light running and has changed its name to Roadway
Safety. The group will meet monthly or bi-monthly through 2006 and 2007.
• Bicycle Safety - Expanding the Helmet Education in Middle Schools Pilot: The

Bicycle and Pedestrian Safety Work Group is seeking funding to continue to develop
the helmet education in middle schools project, and will expand the focus ofthe
education to include seat belt usage and pre-driver training. As part ofthe 2005/07
OTS grant, the work group will develop educational programs for feeder schools to
the “High School Seat Belt Challenge” schools during school year 2005/06 and will
seek funding to expand the program in 2006/07.
• Pedestrian and Bicycle Safety -Supporting Operation Safe Passage: The work
group will continue to support of Operation Safe Passage with educational materials
in January, April and September of 2006 and 2007, and look for innovative methods
to distribute the information.

• Pedestrian and Bicycle Safety - Piloting the Juvenile Traffic Diversion Program:
The work group will pilot the juvenile traffic diversion in seven cities in north Santa
Clara County through June 2006 with funding from the California Kids’ Plate
Program.

• Intersection Safety - Expanding to Roadway Safety: The Roadway Safety Work
Group will be expanding its focus to include speed management as well as red light
running. The work group will be developing criteria and agreements for placement of
solar speed feedback signs throughout Santa Clara County. Collection of baseline
data and purchase of signs and installation materials will take place fiscal year
2006/07 with approximately $325,000 of OTS funds. Data collection and evaluation

will take place during fiscal year 2006/07. The work group will also be planning an
enforcement and information campaign with OTS funds during fiscal year 2005/06
and will be implementing the campaign during fiscal year 2006/07. The work group
has $36,000 to use for law enforcement over time to support the campaign.

Documentation
The following attachments are included:

•
•
•
•

Attachment A: Goals of the Project - Based on OTS Rankings and SWITRS data
Attachment B: Results from Helmet Observational Surveys and Helmet Survey Tools
Attachment C: Results from Red Light Running Enforcement Campaign
Attachment D:“Use Your Head, Wear A Helmef’ handout in English and Spanish

Attachment A
PSO 423

Goals ofthe Project

ATTACHMENT A

Goals of the Project-PSO 423
Reduction in Numbers of Killed and Injured in Traffic Collisions
Santa Clara County
Based on SWITRS data

Goals

Bicyclists Killed and Injured
(9.5% Reduction)
Bicyclists Under 15 years,
Killed and Injured
(28% Reduction)
Safety Helmet Compliance of
Bicyclist Killed or Injured
(24% Reduction)
Pedestrians Killed or Injured
(8% Reduction)
Pedestrians, Under 15 years
Killed or Injured
(16% Reduction)
Pedestrians, Over 65 years
Killed or Injured

Baseline

Interim

Goals

2000

2003

2005

718

586*

650

139

110

100

26%

30%

50%

652

503*

600

155

127*

130

77

63*

65

(15.6% Reduction)
* Indicates interim number within limit of2005 goal

Attachment B
PSO 423

Results ofHelmet Observational Surveys
Helmet Survey Tools

TSCN Helmet Usage Survey
Pre and Post Program Results

Percentage of Children
Riding and Wearing
Helmets CORRECTLY

Percentage of Children
Riding and Wearing

Percentage of Children
Riding WITH A HELMET

Percentage of Children
Riding WITHOUT A

Helmets but NOT

BUT NOT WEARING

HELMET

Pre 2004

Pre 2004

CORRECTLY
Pre 2004

Post 2005

Pre 2004

Post 2005

Post 2005

Post 2005

Blach
Intermediate

Bike Riders

37.6

65.4

61.9

34.6

0.5

0

0

0

All Wheeled

37.6

65.8

61.5

34.2

0.5

0

0.5

0

Bike Riders

29.4

48.4

19.6

16.1

15.7

6.5

35.3

29.0

All Wheeled

24.6

41.7

15.4

13.9

12.3

8.3

47.7

36.5

Vehicles (bikes,
scooters, roller
blades,
skateboards)

Monroe

Middle

Vehicles (bikes,
scooters, roller
blades,
skateboards)

Rogers
Middle
Bike Riders
All Wheeled

Vehicles (bikes,
scooters, roller

blades,
skateboards)

65.1

91.3

20.9

8.7

7.0

0

7.0

0

Same as

Same as

Same as

Same as

Same as

Same as

Same as

Same as

above

above

above

above

above

above

above

above

TSCN Helmet Usage Survey
Pre and Post Program Results

Sunnyvale
Middle

Bike Riders

46.2

69.2

38.5

24.4

5.1

3.8

10.3

2.6

All Wheeled

44.6

Same as

40.7

Same as

4.9

Same as

9.9

Same as

Vehicles (bikes,
scooters, roller
blades,
skateboards)

above

above

above

above

Helmet Use Pre- and Post- Campaign Survey

Please fill out the following survey form completely. The pre- and post- survey observation forms are identical, so be sure to indicate whether you
are completing your observation before or after the helmet campaign. It is recommended that you use a simple method such as tally marks to
record your observations. When you have finished, total the number oftally marks and enter the number in the columns provided.
POST-SURVEY

PRE-SURVEY (circle one)
Name of School:

School District;

Address:
School Contact Person:

Number of Students that attend this school:

Is there a bicycle helmet policy in effect at this school?

Phone #:

What grade levels attend this school:
(circle) YES

NO

Location of observation:
Instructions
1.

Day of Week - both the pre and post survey should be done on two consecutive mornings, excluding Monday and Friday. For example, conduct the survey on a Tuesday and Wednesday or
Wednesday and Thursday, Contact school to make sure there is no special schedule on the desired day.

Attempt to consider weather conditions. If weather is bad you may get unusually low numbers and should conduct the survey on another day.
2.

Time of Day - Talk with school to determine the specific time. Observations should be one hour in length, possibly 45 minutes before final bell and 15 minutes after the final bell. Counts
will be done in the morning only.

3,

Location - Observers should stand near the bicycle rack or area where children arrive for school and watch for children riding bicycles onto the school grounds.

4.

What to look for - Observe riders who are wearing or not wearing a helmet. For those who are wearing helmets also note if the helmet is worn correctly. Correctly wearing a helmet is defined
as chin strap fastened, chin strap snug and helmet forward to protect forehead. For those who are not wearing a helmet, also note if they have a helmet with them. Tally all children.

5.

Things to note on weather/other conditions

Weather: clear, overcast, or rainy. Other: Roadways hazards such as construction, no sidewalk, no shoulder space for bikes

Day One Observation
Observer:

Date:

Start Time:

Day of Week:

End Time:

Weather/Other Conditions:

Number of Children Riding
Bicycles and Wearing Helmets

Number of Children Riding
Bicycles Wearing Helmets but

Number of Children Riding

Number of Children Riding

Bicycles WITH HELMET

Bicycles WITHOUT HELMET

CORRECTLY

NOT CORRECTLY

BUT NOT WEARING
Helmets

Total:

Total:

Total:

Total:

Day Two Observation
Observer:

Date:

Start Time:

Day of Week:

End Time:

Weather/Other Conditions:

Number of Children Riding
Bicycles and Wearing Helmets

Number of Children Riding
Bicycles Wearing Helmets but

Number of Children Riding
Bicycles WITH HELMET

CORRECTLY

NOT CORRECTLY

BUT NOT WEARING

Number of Children Riding
Bicycles WITHOUT HELMET

Helmets

Total:

Total:

Total:

Total:

Attachment C
PSO 423

Results from Red Light Running
Enforcement Campaign

iraf-f-fc oaf-e

/yeiwor^ c/o«^/v/ m mama i^aara t^oamy
770 So. Baseotft Avenuo. San Jose, QA 95t2S
JeC:(908)999-7880 Pax:(908)999-7851

Evaluation of the Stop Red Light Running Partnership Campaign: Phase HI
County of Santa Clara
(September 2004-May 2005)
Cities

Overall No. of Red Light Violations
Observed Countywide and in Each City
Pre-Campaign

Post-Campaign

477

242

Countywide
(21 Reported Intersections)
Campbell

(4 Intersections)

Percent

Change
49%
decrease

74

18

76%

decrease

Cupertino

(5 Intersections)

30

Not available*

NA

7

Not available**

NA

22

16

27%

Cupertino info not included in

countywide totals
Gilroy
(3 Intersections)
Gilroy info not included in
countywide totals
Los Altos

(2 Intersections)

decrease

Milpitas

(2 Intersections)

60

29

52%

decrease

Mountain View

(1 Intersection)

12

5

58%
decrease

Palo Alto

(3 Intersections)

35

32

9%

decrease
San Jose

(3 Intersections)

140

69

51%

decrease
Santa Clara

(6 Intersections)

134

73

46%
decrease

Note: Ongoing 1-hour monitoring of violations conducted during morning or afternoon commute period.
Counters from each city performed the observations.

♦Cupertino; City Engineers believe that counts were effected by seasonal variations. The pre-counts were done in the
summer when traffic flow was expected to be lower and more variable, than the post counts.
Gilroy: City Engineers indicated that a new development may have affected traffic patterns at the intersections selected
between the time the pre and post counts were conducted.

Attachment D
PSO 423

Use Your Head, Wear A Helmet” Handout

1

/

Department of Managed Care
Department of Motor Vehicles
Department of Real Estate

Mlic Beverage Control

•

W

jpartment of Corporations
Jepartmenl of Financial Institutions

Office of Real Estate Appraisers

California Highway Patrol

Stephen P. Teale Data Center

' VTalifornia Housing Finance Agency

1

Ollice of Traffic Safely

/department of Housing & Community Development
GRAY DAVIS

Depa^^enl of Transportation (Caltrans)
STATE OF CALIFORNIA

A.
6Y

Governor
MARIA CONTRERAS-SWEET

■

-

Secretary

BUSINESS, TRANSPORTATION AND HOUSING AGENCY
■f

January 8, 2001

Honorable Donald F. Gage
Chairman, Board of Supervisors
Santa Clara County
70 West Hedding Street
San Jose, CA 95110
RE:

Project Nos. AL0109, CB0108

Dear Mr. Gage:

On behalfofGovernor Gray Davis, congratulations on receiving final approval ofyour traffic safety grants as part

,

.)

of California’s Traffic Safety Program.
Traffic safety has long played a vital role in the health and prosperity of our great state. Our safe and livable
communities, our vibrant economy, and our unparalleled natural environment all depend on the safe, unfettered
movement of people, goods and services throughout the state.

We are excited by the innovative and results-driven program you will be implementing in the next year and assure
you that the Business, Transportation and Housing Agency and its Office of Traffic Safety (OTS), are committed
to helping you achieve success. Your success benefits all Californians.

Governor Davis recognizes that it is in large measure, through the dedication of traffic safety professionals and
advocates like yourself that we will continue to save lives and reduce injuries on California roads.

Together we will lead California into the 2f Century as an undisputed leader in traffic safety.
Sincerely,

MARIA CONTRERAS-SWEET

Secretary
Enclosure

cc:

OTS Director’s Office

!

980 9th Street, Suite 2450

Sacramento, 95814-2719

(916)323-5400

1-800-924-2842

FAX (916) 323-5440

t

/ »

State of California

Business, Transportation & Housing Agency

PROJECT Number

AL0109

OFFICE OF TRAFFIC SAFETY
GRANT AGREEMENT

PAGE 1 (To be completed by applicant Agency)
1.

PROJECT Title

DUI Court in the Schools
2.

4.

Nameof Applicant Agency

PROJECT Period

Month - Day - Year

County of Santa Clara Valley Health & Hospital System
3.

AGENCY Unit TO HANDLE Project

County Public Health Dept./traffic safe communities network

From:

07-01-01

To:

06-30-03

5. Project description (Summarize the project plan covering the objectives, method of procedures, evaluation, and end product
in approximately 100 words. Space is limited to 11 lines.)

Building on its progress and in recognition of the scope of Santa Clara County’s juvenile DUI problem, the
Traffic Safe Communities Network(TSCN)aims to institutionalize a DUI Court in the Schools program

countywide over a two-year period. Taking the courthouse to high schools is a partnership strategy that
provides fundamental exposure to and a pragmatic overview of the justice system in action. The experience
and knowledge students gain from witnessing an actual criminal court proceeding will help broaden their
formal education in civics, health, motor vehicle safety, and critical thinking. Moreover, the interactive multi

faceted program will convey a clear lesson about the serious consequences associated with alcohol/other drug
impaired driving, underage drinking, and illegal alcohol sales. Complementing other existing schoolcommunity prevention efforts, at least 25 trials will be conducted to help students better resist media, peer,

^ocial, and alcohol industry pressures to drink.
6.

Federal Funds allocated Under This agreement Shall Not Exceed:

7.

Approval Signatures

B.

A. Project DIRECTOR

$

267,871.00

authorizing Official of Applicant agency

Name:

Guadalupe S. OIivas,Ph.D.Phone:408-885-4202

Name:

Robert Sillen

Phone:408-885-4030

Title:

Director of Public Health

408-885-4248

Title:

Executive Director

Fax:

Fax:

address: Santa Clara County Public Health Department
3003 Moorpark Avenue

ADDRESS: Santa Clara Valley Health & Hospital System
2220 M<

larl

San Jj

San Jose, CA 95128

enue

.8

E-MAIL:

E-Mail:

V 7A/
C.

D.

Fiscal or accounting Official

Name:

Kim Roberts

Phone:408-885-6868

Title:

Chief Financial Officer

Fax:

Office Authorized To Receive payments

Name:

Kim Roberts

address:

SCVH&HS Finance Dept.

408-885-6845

Address: SCVH&HS Finance Dept.
2325 Enborg Lane, Room 360

2325 Enborg Lane, Room 360

San Jose, CA 95128

San Jose, CA95128

\\IL:

Appmved^ t'

I

(Signature)

QTS-38(Rev. 11/99)

// '(Date)

(Signature)

(Date)

(Date)

y'Deputy^
Date,

TT! aod I.

unty Counsel
I

i ,

Page 2(Office of Traffic Safety Use Only)
iFFECTIVE DATE OF AGREEMENT;

1

iction No.

Date:

7/1/2001

GRANTEE

6/28/2001

SANTA CLARA VALLEY HHS

10. TYPE OF AGREEMENT
FUND

Date:

Revision No.

6/28/2001

Initial

PROJECT NO.

AL0109
Cont

X| Revision j

PROGRAM

TASK NO.

F.Y.

01-AL

4

2001

157

9. Action Taken

11. FUNDING DISPOSITION & STATUS

Initial approval. 2001 HSP funds obligated.

Fiscal Year

Amount

2000-01

36,604.00
142,444.00
88,823.00

2001-02
2002-03
Total

267,871.00

Obligated This Action
Previously Obligated
Total Amount Obligated

36,604.00
0.00

Amount Suspended

36,604.00
231,267.00

TOTAL FUNDS PROGRAMMED

267,871.00

State FY 2000-01

2700-101-0890(52/2000)
Federal Catalog No. 20.600

12. BUDGET SUMMARY(From Schedule B Detail) - FISCAL YEAR GRANT PERIOD ENDING:
2001
COST CATEGORY

GRANT PERIOD

A Personnel Costs

PRIOR GRANT

9/30/01

2001

TOTAL PROJECT

TOTAL GRANT

BUDGET ESTIMATE

24,823.00

0.00

24,823.00

208,102.00

2,000.00

0.00

2,000.00

4,000.00

C. Contractual Services

0.00

0.00

0.00

20,800.00

D. Nonexpendable Property

0.00

0.00

0.00

0.00

E. Other Direct Costs

7,299.00

0.00

7,299.00

14,159.00

F. Indirect Costs

2,482.00

0.00

2,482.00

20,810.00

j

b. Travel Expenses

TOTAL FEDERAL FUNDS

0.00
36,604.00
36,604.00
13. PROJECT APPROVAL & AUTHORIZATION TO EXPEND OBLIGATED FUNDS

A. APPROVAL RECOMMENDED BY

B. AGREEMENT & FUNDING AUTHORIZED BY

NAME:

DAVID DOUCETTE

NAME:

TERESA BECHER

TITLE;

Regional Coordinator

TITLE:

Interim Director

PHONE;

E-MAIL:

(916)262-0981
ddoucette@ots.ca.aov

Office of Traffic Safety

Office of Traffic Safety

7000 Franklin Blvd., Suite 440

7000 Franklin Blvd., Suite 440
Sacramento, CA 95823 /

Sacramento, CA 95823 ^ ^
Signature

Signature
r

/'

OTS-38a*(Rev 5/98)

267,871.00

I

t ,

Schedule A
Project No:

AL0109

Project Description

Page 2

Department of Motor Vehicles
District Attorney’s Office

Drinking Drivers Program Association
Emergency Medical Services
Friday Night Live

Metropolitan Transportation Commission

Mothers Against Drunk Driving
Police Chiefs Association
Safe Kids Coalition

Traumatic Brain and Spinal Cord Injury Project
Violence Prevention Task Group
PROBLEM STATEMENT

Santa Clara County collision experience over the past three years has been
Collision

1997

1997

1998

1998

1999

1999

Collisions

Victims

Collisions

Victims

Collisions

Victims

104

110

92

100

93

103

Jm

Fatal

Injury

9,785
Fatal

13,933

9,731

13,806

9,360

Injury

Killed

Injured

Fatal

Injury

Killed

Injured

Fatal

36

894

41

1,345

18

879

20

1,255

23

10

3,332

10

4,890

12

3,446

15

5,071

Pedestrians

32

650

32

569

33

1

204

1

686
218

32

Pedestrians

2

139

3

Bicyclists

4

845

7

852

7

789

7

Bicyclists

0

190

0

200

1

172

1

\lcohol

13,279

Injury

Killed

Injured

813

23

1,249

4

3,249

5

4,684

600

22

557

22

582

149

2

151

2

158

800

5

781

5

792

177

0

188

9

199

-Anvolved

Speed
Related

<15

<15

Office of Traffic Safety rankings for 1998 indicate:
Totals
Ranking Category

Per 1000 Vehicle Miles

Per 1000 Population

Collisions

Traveled (VMT)
Statewide
Population Group

Statewide

Total Fatal and Injury Collisions

Population Group

9,823

16

37

NA

NA

Alcohol-Involved Collisions

897

41

19

NA

NA

Speed-Related Collisions
Victims Killed & Injured

3,458

8

19

NA

NA

Pedestrians

633

47

20

NA

NA

Pedestrians <15

151

25

34

NA

NA

Bicyclists
Bicyclists <15
QUI Arrests

807

8

13

NA

NA

178

39

31

NA

NA

7,816

NA

NA

% of licensed population

NA

OTS-38b (Rev 10/99)

/.

Schedule A

Project No:

AL0109

Project Description

5

Page 4

Sixteen year-olds have the highest rate of involvement in fatal crashes per miles driven and are at fault 66% of the time.

This high-risk status for teen drivers results primarily from inexperience in combination with driving at night, with
friends, and under the influence of alcohol/other drugs. Alcohol impaired driving is the most frequently committed violent
crime and more than a third of all teenage crash fatalities involved alcohol. The magnitude of underage drinking is
alarming.
Motor vehicle collisions are the number one killer of teens

in Santa Clara County (15-19 years)
Homicide
16.9%

Motor Vehicle Collision
23.4%
'I

Suicide
16.1%

Other Causes
20.2%

Other Injuries
18.5%

Cartcer
4.8%

Sourc«: SanU Ctara County Put>lic Heath. Data Manaoemenl artd Slatittics. 1995-1997(N<124).

Nationally, approximately 80% of high school seniors and dropouts report either getting drunk, binge drinking, or
Nrinking and driving within the proceeding year. The 1997 Youth Risk Behavioral Study(YRBS)conducted in the

--County’s middle school and high schools revealed that a significant number of young people report frequently drinking
and engaging in other health compromising behaviors throughout the year. Almost 40% of high school students (grades
9-12) surveyed reported having at least one drink on one or more days during the past month. About a quarter ofthese
students had five or more drinks on one or more occasions during the past month. Even more alarming, 27.2% of high
school students rode with a driver who had been drinking in the past 30 days with Hispanic students reporting the highest
prevalence rate (40.1%). Also,8.5% of high school students reported driving after drinking in the past month with
Hispanic students having nearly double the rate(16.3%). By grade-level, consecutively higher proportions ofstudents
reported that they drove after drinking - and underage drivers become impaired at lower BAG levels than adults do.

These demographic trends along with the burgeoning underage drinking market present a serious challenge for traffic
safety, law enforcement, school, and health professionals. Minors presently account for about 10% of the alcohol

consumed daily. Because underage male drinkers actually consume more alcohol than their adult counterparts, and as
more high-risk teen drivers get behind the wheel, both the human and economic costs are expected to soar in the decade
ahead. For the alcohol industry, however, which has been experiencing flat growth over the past decade, the
<(

youthquake” could represent an extended bonanza.
ATTEMPS TO SOLVE THE PROBLEM

Historically, traffic safety, like violence prevention, has lacked significant public health sector or community-level
involvement in seeking solutions. Despite scattered efforts, improving traffic safety is not accorded the level of attention
that the human and economic costs justify.

In December 2000,the Traffic Safe Communities Network(TSCN)in Santa Clara County completed its third year as a
Va/e Community site selected to adapt and apply the injury control partnership model developed by the National Highways

J raffle Safety Administration(NHTSA). The overall aim of TSCN is to reduce, prevent and control traffic-related

t

OTS-38b (Rev 10/99)

.1

Schedule A
Project No:

AL0109

Project Description

Page 6

Building on its progress and in recognition of the scope of the DUI problem, TSCN will use OTS funding to help create a
DUI Court in the Schools project over a two-year period. Taking the courthouse to the school is a proactive approach

that provides fundamental exposure to and a pragmatic overview of the justice system. The experience and knowledge

students gain will broaden their formal education in civics, health, and critical thinking.

Convening an actual DUI trial on a high school campus will allow 200-400 students to witness a criminal court

proceeding and participate in an innovative participatory program. The high-visibility countywide project will provide a
clear lesson injustice and about the serious consequences associated with alcohol/other drug impaired driving, underage
drinking, and illegal alcohol sales. There is no make believe as real DUI defendants have agreed beforehand to enter pleas

and possibly be found guilty and sentenced before students, teachers, and the media.

The court is physically relocated from the courthouse to a school auditorium or theatre. The stage is set according to
statutory requirements and all court rules apply. When the students are assembled, an opening statement is made by the

judge indicating what is about to transpire, that proper decorum is required and what to expect if it is not maintained.

Drunk driving cases are typically a first offense or a second offense in which the defendant, if found guilty, will be going

to jail directly from the school. Each defendant has an attorney and they agreed in advance to come to the school. The

defendant will be pre-screened to avoid any security problems and at least two police officers will be on the premises
during the 3-4 hour program.

Students see first hand the serious consequences that go with flawed risk analysis and poor decision making. The
sentences imposed may range from probation to jail. After conducting the court session, the judge’s robe come off, shirt

sleeves are rolled up, and the students are “coached” through examples of critical life choices that may affect them'
“Yliers for the rest of their lives. The judge then facilitates an interactive educational program - a discussion among
Jtudents, prosecutor, defense attorney, the defendant, police, the media, teachers, and specials guests.

or

The key to the success of DUI Court in the Schools, unlike “mock” programs, is that students are not lectured,
instructed, cajoled, or otherwise told what to do or not to do. However, by using an actual trial coupled with multi-media
curriculum and interactive discussion, they are given the opportunity to view themselves as possible victims, or perhaps as

a defendant, results in a lasting impression.

This high impact program will be designed to complement existing school-community prevention efforts in order to

provide students with a powerful lesson they can take with them to better resist media, peer, social, and alcohol industry

pressures to drink. The students will be given straight, honest answers to questions they frequently have not asked their

parents or teachers. They will learn that success in life is dependent on knowing the rules, assessing risks, being mindful
of consequences, and making the right choices. When they leave the re-located courtroom their views on alcohol, driving,
and choosing friends may be influenced more from a position of reality as compared to TV and movie generated illusions.
PERFORMANCE MEASURES

Overall Project Goal:

By June 30, 2003, institutionalize a court-school community program for conducting actual DUI trials at local high school

campuses countywide.

Project Objectives:
1.

To plan, coordinate, and conduct a minimum of25 DUI trials in local high schools by June 30, 2003.

• 2. To conduct a kick-off media event to publicize the project by September 30, 2001.
OTS-38b (Rev 10/99)

(.

Schedule A

Project No:

AL0109

Project Description

Page 8

Phase II- Implementation (September 15, 2001)

We will schedule, coordinate, and conduct a minimum of 25 DUI trials in local high schools.

Phase III - Community Involvement and Support (Throughout Project Period)

We will provide coordination, technical assistance and training for building productive relationships with diverse
stakeholders, agencies, systems, and community groups by supporting court participation in outreach activities designed
with youth in mind such as facilitating an ongoing dialogue with groups traditionally estranged from the justice system.
Conduct school-court community meetings with stakeholders to enlist support.
We will develop a school-community linked education plan which may include news making events, speakers bureau,
information materials, and outreach designed to increase understanding and promote confidence, particularly among the
Latino population, in the justice system’s role in reducing underage drinking and DUI.
In combination with the court sessions, we will provide leadership opportunities and ongoing technical assistance for
students to develop youth-driven projects for preventing DUI, underage drinking, violence, and illegal alcohol sales. At
least three “best practice” strategies will be incorporated such as media literacy/advocacy, cross-age mentoring, and
community organizing/service learning opportunities.
We will regularly invite criminal justice officials, community leaders, school administrators, the news media, and
prevention and traffic safety advocates to attend the court sessions and organize one countywide conference.

Ie will develop and implement a marketing/media advocacy plan to foster ongoing news coverage and engender support
for policies, norms, and countermeasures aimed at reducing underage drinking and DUI. We will produce and distribute a
public service announcement and specially prepared materials to promote community involvement in the project. We will
also provide monthly press release updates to coincide with the school trials as well as statewide traffic safety campaigns.
We will develop a strategic plan for securing funding to sustain the program.
Phase IV - Data Gathering and Analysis (Throughout Project Period)

The Quarterly Progress Report we will completed and submitted each quarter.
We will regularly solicit issues of interest and evaluate feedback from student and adults. This information will be used
for monitoring and making improvements.
Phase V - Final Report and Executive Summary (June 30, 2003)

Begin the Final Project and Executive Summary for submission to OTS within 60 days.
METHOD OF EVALUATION

Using the data compiled, the project manager will evaluate;(1) how well the stated project goals and objectives were
accomplished;(2) if all the activities outlined in the “Method of Procedure” were performed in accordance with the
project agreement; and (3) was the project cost effective?
L

OTS-38b (Rev 10/99)

Schedule A-1

Project No.:

AL0109

^ADMlNISTRATrVE SUPPORT STATEMENT - Explain what type of priority this project has in your jurisdiction.
Administrative support for the project is evidenced by the participation of County Supervisor James Beall and
Health Officer Marty Fenstersheib, MD as the Co-Chairs of the Traffic Safe Communities Network. The

Director of Public Health is dedicated to reducing traffic collisions and fully intends to achieve the goals and

objectives of this project as evidenced by the contribution of expertise, advocacy, facilities, and other
operational supports.

Agency Contribution - Explain what services or funds are being contributed by your agency in support of this project
Contributed Item

^alary/Benefits - Health Education Specialist
Salary/Benefits - County Health Officer

%

FY-1

FY-2

FY-3

10%

2,318

5,563

3,245

5%

3,597

8,632

5,035

Office Space/Furniture

100%

10,000

24,000

14,000

Phone

100%

208

500

292

Postage

100%

625

1,500

875

16,748

40,195

23,447

Sub-total

Total Agency Contribution: $80,390

OTS-38c(Rev 10/99)

Schedule B

Page 2
Detailed Budget Estimate
Project No.

I

AL0109

FISCAL YEAR ESTIMATES
COST CATEGORY
FY-1

FY-2

FY-3

07-01-01 to

10-01-01 to

10-01-02 to

09-30-01

09-30-02

06-30-03

FY-4

NA

Total Cost

D. Non-Expendable Property

To Project

None

$0.00
$0.00

0.00

Category Sub-Total

$ 0.00

$ 0.00

$ 0.00

$ 0.00

$ 0.00

500.00

540.00

0.00

0.00

1,040.00

99.00

3,000.00

0.00

0.00

3,099.00

700.00

1,000.00

320.00

0.00

2,020.00

5,000.00

0.00

0.00

0.00

5,000.00

1,000.00

2,000.00

0.00

0.00

3,000.00

$7,299.00

$6,540.00

$320.00

$0.00

$14,159.00

2,482.00

10,282.00

8,046.00

0.00

20,810.00

Category Sub-Total

$2,482.00

$10,282.00

$8,046.00

0.00

$20,810.00

PROJECT TOTAL

$36,604.00

$142,444.00

$88,823.00

$0.00

$267,871.00

E. Other Direct Costs
Materials

Printing
Office Supplies

J Computer, Printer & Software
2 Workstations @ $2,500 each
Promotional Items

Category Sub-Total
F. Indirect Costs

10% of Personnel

OTS 38e(10/99)

Revised:05/17/01

Schedule B-1
Project No. AL0109

•I

Budget Narrative

Page 2

2omputer/Software/Printer - Two PC workstations

Promotional Items - Marketing and advertising materials
Indirect Costs

Reimbursement a 10% of the total direct personnel costs to partially cover administrative overhead and
infrastructure expenses associated with the project.
Program Income

Program income generated, as a result of this project will revert to the County of Santa Clara General Fund and
is not available to the Public Health Department.

)

OTS-38f(Rev 10/99)

Page 2 of 3

.. V. POLITICAL ACTIVITY OF CERTAIN STATE AND LOCAL EMPLOYEES

All individuals employed by a Sute or local agency whose principal employment is in connection with an activity which is financed in
whole or in part by loans or grants made by the United States or a Federal agency, including grants from the California Office of Traffic

1

Safety, have been made aware of the provisions of 5 USC, Government Organization and Employees; Part 11, Civil Service Functions and
Responsibilities; Chapter 15, Political Activity of Certain State and Local Employees; Sections 1501 through 1508. This statute does not
include individuals employed by an educational or research institution, establishment, agency, or system which is supported in whole or in

part by a State or political subdivision thereof, or by a recognized religious, philanthropic, or cultural organization.
VI.

NON-DUPLICATION OF GRANT FUND EXPENDITURE

The certifying applicant has no ongoing or completed projects under agreement with TOPICS, CCCJ (LEAA), HEW, or other Federal fund
sources, which duplicate or overlap any work contemplated or described in this Traffic Safety Project.
It is further agreed that any pending or proposed request for other Federal grant funds which would duplicate or overlap work under this
Traffic Safety Project, will be revised to exclude any such duplication of grant fund expenditures.

It is understood that any such duplication of Federal fund expenditures subsequently determined by audit will be subject to recovery by the
Office of Traffic Safety.
VII. LOBBYING RESTRICTIONS

The undersigned certifies, to the best of his or her knowledge and belief, that:
(a)

No Federal appropriated funds have been paid or will be paid, by or on behalf of the undersigned, to any person for influencing or
attempting to influence an officer or employee of any agency, a Member of Congress, an officer or employee of Congress, or an
employee of a Member of Congress in connection with the awarding of any Federal contract, the making of any Federal grant, the
making of any Federal loan, the entering into of any cooperative agreement, and the extension, continuation, renewal, amendment, or

(b)

If any funds other than Federal appropriated funds have been paid or will be paid to any person for influencing or attempting to

modification of any Federal contract, grant, loan, or coopierative agreement.

influence an officer or employee of any agency, a Member of Congress, an officer or employee of Congress, or an employee of a
member of Congress in connection with this Federal contract, grant, loan, or cooperative agreement, the undersigned shall complete
(c)

and submit Standard Form-LLL, “Disclosure Form to Report Lobbying”, in accordance with its instructions.
The undersigned shall require that the language of this certification be included in the award documents for all sub-awards at all tiers

(including subcontracts, sub-grants, and contracts under grants, loans, and cooperative agreements) and that all sub-recipients shall
certify and disclose accordingly.

) This certification is a material representation of fact upon which reliance was placed when this transaction was made or entered into.
Submission of this certification is a prerequisite for making or entering into this transaction imposed by Section 1352, Title 31, U.S. Code.
Any person who fails to file the required certification shall be subject to a civil penalty of not less than $10,0(X) and not more than $1(X),000
for each such failure.
Vni. RECYCLING

At intervals designated by the State, contractor shall certify in writing, under penalty of perjury, the minimum, if not exact, percentage of
recycled content of materials, goods or supplies offered or products used in the performance of the contract, pursuant to the requirements of
Public Contract Code Section 10223. Contractor may certify that the product contains zero recycled content. Definitions of recycled
content are conuined in Public Contract Code Sections 12161 and 12200.
IX.

COMPUTER SOFTWARE

Contractor certifies that it has appropriate systems and controls in place to ensure that state funds will not be used in the performance of this
contract for the acquisition, operation or maintenance of computer software in violation of copyright laws.

STATCdlFCAUfORftlA

- DRUG-FREE WORKPLACE CERTIFICATION
STD. 21 (REV. 12-M)

)

CERTIFICATION

I. the official named below, hereby swear that I am duly authorized legally to bind the contractor or grant
recipient to the certification described below. Iam fully aware that this certification, executed on the date
below, is made under penalty ofperjury under the laws ofthe State ofCalifornia.
CONTRACTOR/BIOOER FIRM NAME

Santa Clara Valle

FEDERAL 10 NUMBER

lospital System/Public Health Department

BY {Authorized Signeiure]

94-6000533
DA-

PRINTED NAME AND Tint OF PERSON SIGNING

Robert Sillen

icu-co

Ci

2s

(408)'885-4030

DTLE

Executive Director
CONTRACTOR/BIOOER FIRM’S MAIUNG ADDRESS

2220 Moorpark Ave., San Jose, CA 95128
The contractor or grant recipient named above hereby certifies compliance with Government Code Section 8355
in matters relating to providing a drug-free workplace. The above named contractor or grant recipient will:
I.

Publish a statement notifying employees that unlawful manufacture, distribution, dispensation, possession, or
use of a controlled substance is prohibited and specifying actions to be taken against employees for
violations, as required by Government Code Section 8355(a).

2.

Establish a Drug-Free Awareness Program as required by Government Code Section 8355(b), to inform
employees about all of the following;

)

(a) The dangers of drug abuse in the workplace.

(b) The person's or organization's policy of maintaining a drug-free workplace.
(c) Any available counseling, rehabilitation and employee assistance programs, and

(d) Penalties that may be imposed upon employees for drug abuse violations.
3.

Provide as required by Government Code Section 8355(c), that every employee who works on the proposed
contract or grant:

(a) Will receive a copy of the company's drug-free workplace policy statement, and
(b) Will agree to abide by the terms of the company's statement as a condition of employment on the contract
or grant.
4.

j

At the election of the contractor or grantee, from and after the "Date Executed" and until 06-30-03
(NOT TO EXCEED 36 MONTHS),the state will regard this certificate as valid for all contracts or grants
entered into between the contractor or grantee and this state agency without requiring the contractor or
grantee to provide a new and individual certificate for each contract or grant. If the contractor or grantee
elects to fill in the blank date, then the terms and conditions ofthis certificate shall have the same force,

meaning, effect and enforceability as if a certificate were separately, specifically, and individually provided
for each contract or grant between the contractor or grantee and this state agency.

'4

STATE OF CALIFORNIA

)

BUSINESS.TRANSPORTATION & HOUSING AGENCY
OFFICE OF TRAFFIC SAFETY
PROJECT CLAIM INVOICE

For work performed under provisions of the California Vehicle Code, Chapter
1492 and the Public Law 8-564, Highway Safety Act of 1966 as amended

TO:

State Office of Traffic Safety
7000 Franklin Boulevard, STE 440
Sacramento. CA 95823

Progress:

C

Final:

C

FROM:

Agency Name:
Mail Address:

Project Title:
Claim No:

Project No:
thru

Detail of Costs Reported From (Project Start Date):

TOTAL COST

LESS PRIOR

NET AMOUNT

CLAIMS

THIS CLAIM

TO DATE

COST CATEGORY

PERSONNEL COSTS

)rAVEL EXPENSE
CONTRACTUAL SERVICES

NON-EXPENDABLE PROPERTY
OTHER DIRECT COSTS
INDIRECT COSTS

TOTAL REIMBURSABLE AGENCY COSTS

$

$

I CERTIFY that l am duly appointed and acting officer of the herein named agency; that the costs being claimed

$

herein are

obligated during
in all respects true, correct, and in accordance with the contract provisions; that funds were expended or through
the
the grant period; and the net amount claimed above has not been previously presented to or reimbursed
Office of Traffic Safety.
TITLE:

SUBMITTED BY:

(Type Name: Project Director/Authorizing Official/
Fiscal Official)
SIGNATURE:

OTS OPERATIONAL REVIEW;

OTS-39(Rev. 8/98)

DATED;

DATED;

Non-Expendable Property: Invoiced Amount (Attach Invoices and Depreciable Property Agreement OTS-25)

)

Item(s) Purchased

Total Non-Expendable Property Costs:

$

Total Other Direct Costs:

$

Total Indirect Costs:

$

Other Direct Costs;

Item(s) Purchased/Charged

)
indirect Costs;

Base (i.e., Salaries, Total Personnel Costs)

Approved Rate:

TOTAL AMOUNT CLAIMED; $

OTS-39a*(Rev. 8/98)

Page 2 of 2