Traffic Safe Communities Network in Santa Clara County
Santa Clara Valley Health & Hospital System
Traffic Safe Communities Network (TSCN)
In Santa Clara County
Community Based Organizations
Project Number CBO 108
Final Report
April 1, 2000-September 30, 2003
Submitted January 30, 2004
by
Christina Oshinsky and Alice Kawaguchi
Health Education Specialists
OTS Coordinator: David Doucette
EXECUTIVE SUMMARY
Santa Clara County Public Health Department
CALIFORNIA
Traffic Safe Communities Network (TSCN)
In Santa Clara County - Community Based Organizations Grant Program
PROGRAM AREA(S)
Outstanding Collaborative Effort
PROJECT CHARACTERISTICS
Safe Communities
TYPE OF JURISDICTION
County
TARGETED POPULATION(S)
General Population
JURISDICITON SIZE
1,700,000
PROBLEM IDENTIFICATION
Located south of the San Francisco Bay, Santa Clara County has the fifth-largest population in California
with over 1.7 million people residing across 15 cities and encompassing 1,400 square miles. In a period marked
by dramatic change, one thing has remained constant people with their motor vehicles keep coming to Santa
Clara County. A major destination point. 16.059 immigrants arrived in the county between 1990 and 1996-7.8%
of the state's total influx of new arrivals. Over the next two decades, the county is expeded to gain 231,000 new
jobs and 261,400 new residents. As the county forges ahead into a diverse future, the dramatic pace of
demographic change will continue to have profound consequences in virtually every realm of life, particularly
traffic safety and congestion. Already, the growth surge is forcing more motorists to commute longer distances
to jobs, schools, and residences, as the local area housing stock becomes less available and less affordable.
Traffic Safe Communities Network (TSCN) will strengthen its countywide approach for controlling Motor Vehicle
crash-related injuries, fatalities, and health care costs as well as improving the quality of life. Building on TSCN's
experience in expanding collaboration beyond traditional agencies and stakeholders to include CBOs and grass
roots groups located in Santa Clara County's cities, the project will establish 18 mini-grants through a RFP
process. Mini-grants will support organizations that have the potential to (1) deliver research-based. best
practice, innovative, and culturally competent services; (2) make a significant impact on the community or target
population; (3) address risk/protective factors. and (4) foster linkages and multi-disciplinary
strategies/approaches. Grantees will address at least one of the following priority areas: alcohol and impaired
driving, bicycle safety, child passenger safety. data analysis, pedestrian safety, or red light running/aggressive
driving.
GOALS AND OBJECTIVES
Proiect Goals:
1.
2.
3.
4.
5.
6.
7.
To reduce the mileage death and injury rate from the 1997 rate of 71 .40 per 100,000 vehicles of travel to 65. O by
December 31, 2002, based on data compiled by SWITRS and the Department of Finance.
To reduce total fatal and injury collisions by 10% from the calendar year 1998 base year total of9,823 to 8,841
by December 31. 2001, and by an additional 5% from 8,841 to 8, 399 by December 31, 2002.
To increase child passenger safety seat oompfiance by 2.1 percentage points from June 1999 base year to
compliance rate of 85.9% to 88% by June 2003.
To develop and implement a strategic county-wide plan to support the automation of a comprehensive traffic
safety GIS that will provide timely access and complete data needed to identify problems. encourage data
linkages, conduct analysis, seled prevention /countermeasures adivities, and evaluate implemented activities
and improvements by August 15, 2003.
To target youth as a group at risk for traffic fatalities and injuries. and involve youth in traffic safety and schoolcommunity linked prevention efforts.
To target senior citizens as an at risk group for traffic fatalities and injuries, and involve senior citizens in the
planning and promotion of traffic safety efforts.
To achieve self-sufficiency and institutionalize TSCN programs and operations by August 2003.
-1 -
Obiectives
1.
To collaboratively plan and schedule inter-jurisdidional DUI checkpoints, crosswalk decoy stings, red light
running enforcement and education, alcohol merchant compliance checks, and other high visibility "best practicen
countenneasures by August 15, 2003.
2. To deverop and implement a strategic marketing and media advocacy plan that indudes at least three ongoing
multi-cultural traffic safety infonnation campaigns by August 15, 2003.
3. To secure additional funds and institutional commitments for sustaining TSCN operations and programs with an
emphasis on maintaining and strengthening service linkages among community based organizations by August
15, 2003.
4. To coordinate at least six "educational partnership· diarogue meetings to bring together judges. district attorneys,
OMV administrators, and law enforcement officials to train and problem solve with regards to citation and
adjudication issues associated with speeding, red light running, DUI, aggressive driving, and other traffic
violations contributing to collisions between April 15, 2000 and August 15, 2003.
5. To support in collaboration with other partners at least three rocal policy initiatives to improve traffic safety and
the quality of community life by August 15, 2003.
6. To plan, provide and/or co-sponsor at least three workshops that address "best practices· and •spectrum of
prevention• concepts by August 15, 2003.
7. To condud at least three community surveys and report the findings concerning traffic safety issues such as
child car seat, bicycle helmet usage, place of last drink. illegal alcohol sales, public policy, crash costs, and traffic
calming measures by August 15, 2003.
8. To involve law enforcement, including the California Highway Patrol, transportation, public health, schools, and
other agencies within Santa Clara county in identifying traffic safety problems, evaluating mini-grant proposals,
reviewing educational materials produced, and participating in collaborative activities/events with mini-grant
recipients by August 15, 2002.
9. To prepare, advertise, and distribute a mini.grant request for proposal by December 15, 2001, and award a
minimum of 18 mini-grants ranging from $25,000 to $50,000 per project by Odober 15, 2002.
10. To provide ongoing coordination. technical assistance, and training for building productive relationships with
diverse stakeholders, agencies, systems, jurisdictions, and community groups by December 15, 2001.
11. To provide NTHSA standardized Child Passenger Safety Technician Training for at least 25 participants by
February 15. 2003.
STRATEGIES AND ACTIVITIES
Traffic Safe Communities Network (TSCN) in Santa Clara County hired a full-time Management Aide and one halftime Office Specialist to provide support to the TSCN Program Manager. During the grant period, TSCN developed
a competitive mini-grant program and awarded seventeen innovative traffic safety programs addressing TSCN's
priority areas of Alcohol & Impaired Driving. Bicycle & Pedestrian Safety, and Child Passenger Safety. These
programs used ·spectrum of Prevention• approach to implement project activities. TSCN also co-sponsored best
practices workshops, sponsored coalition members to State and National Traffic Safety conferences, planned and
coordinated with SAFE KIDS to conduct NHTSA's Child Passenger Safety Technician Trainings, launched a second
countywide Red Light Running Campaign, and collaborated with law enforcement and coalition members in
Operation. Safe Passage, Walk to School. and Bike to Work campaigns.
RESULTS
TSCN in Santa Clara County achieved the following results:
• Awarded 17 mini-grants to non-profit community agencies in Santa Clara County.
•
Disseminated infonnation, provided technical assistance and resource to participants, the community and the
media.
• Conducted a •Place of Last Drink and Point of Access Survey" with 2000 first and multiple DUI offenders in
Drinking and Driving Programs.
• Collaborated and coordinated with SAFE KIDS to provide NHTSA's Child Passenger Safety Training to
paramedics, EMTs, nurses, firefighters, law enforcement personnel, and other child injury prevention
professionals.
• Secured additional funding to establish a Comprehensive DUI Court in the Schools program and Comprehensive
Pedestrian. Bicycle. and Intersection Safety program from October 2003 to September 2005.
Planned, provided and/or co-sponsored with local agencies and
•
FUNDING
community organizations workshops, trainings, and
Section 402:
$587,253.00
presentations highlighting •sest Practices" and •spectrum of
Prevention· approach.
CONTACT
•
Planned and implemented a second countywide '"Stop Red
Christine T. Oshinsky, MPH
Light Running Crackdown• campaign targeting thirty-eight high
Alice Kawaguchi, MPH
risk/volume intersections, with intensive zero-tolerance
Santa Clara Valley Health and Hospital System
enforcement and community education activities over a 3Public
Health Department
month period.
770 S. Bascom Avenue
(408) 494-7850
Credits
This project is part of the California Safety Program and was made possible through the
support of the California Office of Traffic Safety, State of California, and the National
Highway Traffic Safety Administration.
Disclaimer
The opinions, findings and conclusions expressed in this publication are those of the
authors and not necessarily those of the State of California, the National Highway Traffic
Safety Administration, or the Federal Highway Administration.
Proiect Personnel
1st Year
Matilda Emmanuel, Management Aide
Alice Matsushima, Office Specialist III
2nnvear
Matilda Emmanuel, Management Aide
Alice Matsushima, Office Specialist III
Lisa McFarland, Office Specialist II
Paul Gratz, Program Manager
This grant was initially staff by 1 FTE Management Aide and 0.5 FTE Office Specialist
m. During the second year of the 2-year grant, the grant was revised to reflect the
consolidations of this grant with another grant (SA0006). The staffing for the second
year of the grant was supplemented with 0.5 FTE Office Specialist II and a program
manager, from SA0006.
The primary role of the management aide was to track the financial reports of the minigrants. The primary role of the two office specialists was to facilitate communication
with the work groups, prepare and track purchases for the grant and other support
functions for the grant. The program manager directed all personnel involved in the grant
and was responsible for achieving the goals and objectives of the grant, reporting and
evaluation of the grant and building collaborative relationships with the network
members.
Goals and Obiectives
Original Grant Period 07/01/01-6/30/03
Goal of the original grant: To engage community based organizations and grassroots
organization in TSCN by awarding 15 mini-grants addressing a variety of traffic issues in
the county.
Period of revised grant 04/01/00-9/30/03
Goals and objectives were revised 10/02 for the second year of the grant to reflect the
consolidation of this grant with another grant (SA006).
Goals of the revised grant: In addition to awarding mini-grants, TSCN established 7
additional goals.
1.
To reduce the mileage death and injury rate from the 1997 rate of71.40 per
100,000 vehicles of travel to 65. 0 by December 31, 2002, based on data compiled
by SWITRS and the Department of Finance.
2.
To reduce total fatal and iajury collisions by 10% from the calendar year 1998
base year total of 9,823 to 8,841 by December 31, 2001, and by an additional 5%
from 8,841 to 8, 399 by December 31, 2002.
3.
To increase child passenger safety seat compliance by 2.1 percentage points from
June 1999 base year to compliance rate of 85.9% to 88% by June 2003.
4.
To develop and implement a strategic countywide plan to support the automation
of a comprehensive traffic safety GIS that will provide timely access and
complete data needed to identify problems, encourage data linkages, conduct
analysis, select prevention /countermeasures activities, and evaluate implemented
activities and improvements by August 15, 2003.
5.
To target youth as a group at risk for traffic fatalities and injuries, and involve
youth in traffic safety and school-community linked prevention efforts.
6.
To target senior citizens as an at risk group for traffic fatalities and injuries, and
involve senior citizens in the planning and promotion of traffic safety efforts.
7.
To achieve self-sufficiency and institutionalize TSCN programs and operations by
August 2003.
The objectives of the grant are discussed in the results section of the report which
follows.
Methodology
•
Collaborative and Work Group TSCN hired staff and established a communitywide collaborative to implement the goals and objectives of the grant. The TSCN
Steering Committee and the Full Network met on a quarterly basis to establish
priorities and strategies for the implementation, reviewed the progress of the minigrants, and provided education through presentations by expert speakers. TSCN
operated four work groups to support the goals and objectives of the grant The work
groups met on a monthly or bi-monthly basis. The Assessment/Data Work Group and
the Child Passenger Safety Work Group were discontinued during the course of grant.
Red Light Running Work Group and the Bicycle and Pedestrian Safety Work Group
continued throughout the grant period. The Alcohol and Impaired Driving Work
Group supported activities of another OTS grant. TSCN also used e-mail notification
and mailings to keep the groups on track with the goals and objectives.
•
Mini-grant process The request for proposal for the mini grants were mailed to over
2000 potential applicants, and was posted on the TSCN website (December 2001 ).
Applications were reviewed (February 2002) by a diverse group of community
members (i.e. District Attorney's Office, County Roads and Airports, Public Health
Department, California Highway Patrol, Bike and Pedestrian Advocacy Groups), and
applicants were selected and notified in February and March 2002.
•
Child Passenger Safety A Health Education Specialist in the Public Health
Department was trained as a NHTS standardized child passenger safety technician.
TSCN collaborated with the San Mateo/Santa Clara Chapter of SAFE Kids to
publicize and implement 3 training sessions on child passenger safety.
•
Develop program sustainability and institutionalize TSCN programs and
operations. TSCN applied for a number of grants in order to maintain program
sustainability and institutionalize operations. TSCN reviewed existing funding
sources, researched potential future funding sources, and evaluated community needs
and priorities.
•
Establish Consistent Communication with the Office of Traffic Safety
TSCN followed the guidelines as outlined in objective 17-21 of the grant to maintain
communication with OTS.
•
Improved outcomes (death and injury rate/I 00,000 miles and total fatal and injury
collision rate). TSCN implemented a media campaign to change public attitude and
behavior. Key steps in the implementation of the Red Light Running Campaign are
listed below. It was anticipated that the campaign would impact the collision rates.
Key Steps of the Red Light Running Campaign:
• Selection of38 targeted intersections based on SWITRS/CHP data
• Purchase of Red Light Enforcement Indicators (RLEI' s) and signs
• Letters of support from police chiefs of participating cities
• I-hour pre-counts of red light violations during am and PM commute periods at
targeted intersections
• Permit applications for installation of devices from participating cities
• Review of Caltrans aµd California Traffic Control device regulations regarding
signage
··
•·
• Press conference on selected day, January 29, 2003
• Radio ads on 70 stations for 3 months
• l hour post counts of red light violations during am and PM commute period at
targeted intersections
Problems
TSCN had varying levels of success in achieving its very ambitious goals. Some of the
problems encountered in addressing some of the goals are described below.
•
Support of the mini-grant process: Some grantees had difficulty meeting the
insurance requirements of the county contract process and the initiation of the grants
was delayed.
•
Developing program sustainability and institutionalizing program and operations:
Due to the difficult economics times, funding was not available from the county
general fund to support the TSCN. TSCN was only partially successful in applying
for grant funding.
•
Improved Outcomes
TSCN developed some very ambitious outcome indicators, death and injury rate per
100,000,000 vehicle miles, total fatal and injury collisions/year, and percentage child
safety seat compliance. Data was not available by the end of the grant period. In the
future, outcome indicators specific to the objectives of the grant and the grant
activities would be more useful and obtainable.
•
Implementation of county-wide plan for comprehensive GIS
TSCN was able to open initial discussion about a countywide GIS. However, due to
a lack of specific objectives for this goal and a lack of funds, the assessment/data
work group of TSCN was not continued during this grant period.
•
Involvement of youth and senior citizens in traffic operations
TSCN made attempts to increase its outreach to members of the collaborative, but did
not develop any specific objective to include youth or senior citizens. Therefore, this
goal was not fully achieved.
Obiectives and Results
Traffic Safe Communities Network accomplished the grant's goals and objectives
through participation of members from the following five workgroups: Bicycle and
Pedestrian Safety, Red Light Running, Alcohol and Impaired Driving, Data Management
and Assessment, and Child Passenger Safety. Throughout the grant period, these
workgroups met on a regular basis to discuss countywide planning, outreach, project
activities, and grant opportunities to expand the coalition's mission to reduce traffic
related injury and fatalities throughout the county. These meetings also generated
opportunities among members for ongoing communication, problem solving, and
resource networking/sharing.
I. To collaboratively plan and schedule inter-jurisdictional DUI checkpoints, crosswalk
decoy stings, red light running enforcement and education, alcohol merchant
compliance checks, and other high visibility "best practice" countermeasures by
August 15, 2003.
TSCN, through its work groups, collaboratively planned and implemented high
visibility countermeasures as proposed.
• On May 20, 2000, TSCN co-sponsored a "Rally for Bike Safety" in partnership
with Ml View Wal-Mart that include helmet fittings and distribution.
• TSCN distributed 760 booster/child car safety seats and 2,830 bicycle helmets to
more than a dozen local agencies and community based organizations that provide
services targeted to low income and hard-to-reach populations across the county.
• Stop Red Light Running Partnership campaign targeted five crash prone
intersections from March through August 2000. Pre and Post campaign
monitoring of red light runners at three of the intersections revealed a reduction in
incidents ranging from 12% to 60%.
•
•
•
•
On May 5, 2000, TSCN co-sponsored and participated in the Cinco de Mayo SK
Walle in Support of Alcohol Free Celebrations at San Antonio School in San Jose.
In November 2001, TSCN became the service coordinator for the County's Child
Passenger Safety (CPS) and Bicycle Helmet program serving Medi-cal clients
countywide by providing safety infonnation/instruction, car/booster seats, and
bicycle helmets.
Operation Safe Passage, a countywide crackdown on traffic law violators in
school zones was conducted in January 2003, April-May 2003 and September
2003. California Highway Patrol was the lead agency and other local police
departments participated in citing violators for the following: speeding, failure to
stop at stop signs, passing a school bus, failure to use child restraints, failure to
use seat belts, failure to yield pedestrian right ofway,jaywalking, failure to use a
bicycle helmet, as well as other violations. Campaign literature was distributed to
elementary, middle, and high school administrators and school districts.
TSCN also collaboratively developed a highly visible and highly successful
second phase of the red light running campaign. Nine partnering cities identified
38 crash prone intersections. Four hundred red light enforcement indicators
(RLEI's) and 140 signs were installed. An extensive media campaign with the
theme "Crashes Aren't Accidents, STOP when its Red," led by the Santa Clara
County Public Health Department and City of San Jose was kicked off on January
29, 2003. A press conference was held at a key intersection in Sunnyvale, and law
enforcement in each city selected one intersection for law enforcement and
interview opportunities for the media TSCN involved survivor's advocates in the
campaign. A three-month radio campaign on 70 news stations followed the kick
off event.
TSCN was very successful in implementation of the red light running campaign as
well as Operation Safe Passage. Future plans include an additional phase of RLEI' s
installation at additional high-risk intersections, and additional press conferences
following the installation, to keep the problem in the public's awareness. In addition
to the citation of violators in during Operation Safe Passage, future plans may include
education of students and parents to increase likelihood of change in behavior
2. To develop and implement a strategic marketing and media advocacy plan that
includes at least three ongoing multi-cultural traffic safety information campaigns by
August 15, 2003.
.
•
•
•
"Stop Red Light Running" campaign was conducted from April through August
2000.
Planning sessions were held with the County Health Officer and marketing staff
to develop a collaborative child passenger seat campaign with the County Medical
Association. However, due to September 11, priorities were shifted to focus on
bioterrorism.
TSCN' s marketing and media advocacy plan included participation and support of
Operation Safe Passage, and community-wide events for Walle to School Day in
October 2002.
•
TSCN also supported the City of San Jose's efforts with Street Smart, a public
education campaign to change the attitudes of drivers, pedestrians and bicyclists.
Future plans include expanded support and participation in Operation Safe Passage
and Walle to School Day, with an educational component to expand increase behavior
changes. The Street Smarts Program is interested in continued collaboration, which
would allow the program to be expanded beyond the City of San Jose.
3. To secure additional funds and institutional commitments for sustaining 'I'SCN
operations and programs with an emphasis on maintaining and strengthening service
linkages among community based organizations by August 15, 2003.
•
•
•
•
•
•
On September 13, 2000, TSCN received approval from OTS to expand mini-grant
program with additional funds of $587,253.
On August 25, 2002, the Santa Clara County Public Health Department submitted
a grant proposal for $45,000 to the California Department of Health Services for
building countywide training/surveillance capacity as well as strengthening TSCN
efforts to increase the proper installation and usage of child car seats.
Unfortunately, the grant was not approved.
On August 25, 2000, TSCN submitted a grant to the following agencies: Office of
Traffic Safety, County Information Technology Committee, and Metropolitan
Transportation Commission to developed web-based GIS Analysis & Mapping
Services. Unfortunately, these grants were not funded.
In May 2002, TSCN received OTS approval to allocate a portion of the project
budget for the purchase of red light enforcement indicators and violation warning
signs as well as to conduct a media campaign in September 2000. Partnering
cities will be responsible for obtaining the enforcement at thirty-eight crash-prone
intersections along El Camino Real and other state highways within the county.
During 2003, TSCN applied for grants through the following programs: the
California Office of Traffic Safety, the Robert Wood Johnson Foundation for
Active Living by Design and the National Highway and Traffic Safety
Administration's "You Drink, and Drive, You Lose."
In early June 2003, TSCN received two award letters from the Office of Traffic
Safety funding the grant proposals. These proposals focused on creating a
"Comprehensive DUI Crash Prevention Program" and a "Comprehensive Bicycle
& Pedestrian Safety Program."
TSCN will continue to pursue other grants to expand its capacity to create a
community-wide change. TSCN partially achieved its objective to secure additional
funds and institutionalize commitment to sustain TSCN operations. The development
of a local GIS will require expanded funding. The TSCN network has expressed
interest in continuing to work on other long-term issues such as linkage with disease
prevention and health promotion and legislative and policy development.
4. To increase TSCN's membership from 45 to 55 participants through recruitment of
public agency and private sector partners, media representatives, senior citizens,
youth, and neighborhood groups by August 15, 2003, and annually conduct three full
network meting throughout the grant period
•
•
Throughout the grant period, TSCN increased membership through participation
in community events, fairs, mini-grants, meeting announcement flyers, and
networking with other agencies. Currently, membership consists of over 100
local agencies, community organizations, prevention advocates, and community
members across the county.
Minutes from each committee, work group, steering, and full Network meetings
were taken since the development of the coalition to document discussions,
events, and activities. Summaries of these minutes were reported at the quarterly
full Network meetings. A quarterly summary describing the status of the TSCN
committees/workgroups have also been distributed to members at the full network
meetings. TSCN conducted seven full-network meetings in June 2000,
September 2000, October 2001, August 2002, October 2002, January 2003, and
March 2003. Attendance of the meetings ranged from 30-40 participants.
TSCN will continue to expand its collaborative, especially in the areas of youth,
senior citizens, and partnering with other organizations regarding disease prevention
and health promotion and legislative issues.
5. To coordinate at least six "educational partnership" dialogue meetings to bring
together judges, district attorneys, DMV administrators, and law enforcement
officials to train and problem solve with regards to citation and adjudication issues
associated with speeding, red light running, DUI, aggressive driving, and other
traffic violations contributing to collisions between April 15, 2000 and August 15,
2003.
•
•
•
In June 2000, the Red Light Running and Data Management Work Group met to
discuss a plan to advance the establishment of a centralized comprehensive traffic
data and GIS mapping system. In December 2000, over twenty-five participants
attended the Assessment and Data Work Group presentation and discussion on the
Crossroads GIS with Barry Dee. To order to create this system, several grants
were submitted to the Office of Traffic Safety and Metropolitan Transportation.
The Red Light Running Work scheduled several meetings with the traffic
commissioners of Santa Clara County. The focus of these meetings were to
inform the commissioners about the upcoming "Stop Red Light Running
Partnership" campaign, the use of red light indicators (rat boxes), to enhance
enforcement, and provide update of the work groups progress on activities and
events. These meetings were held at the Los Gatos Courthouse on the following
dates: October 2000, March 2001, October 2001, and
On September 14, 2000, TSCN staff along with two Red Light Running members
presented to the Police Chiefs Council Meeting. Members of the workgroup
reported on the 5-month RLR campaign and announcement of increased RLR
enforcement and education along the El Camino Corridor. On October 11, 2001,
TSCN staff along with RLR work group co-chairs made a presentation to the
County Police Chief's Association. Association agreed to write a letter to
CALTRANS advocating for a streamline encroachment permit process for
approving applications to install rat boxes at state highway intersections. In April
2003, the TSCN manager again met with the Santa Clara County Police Chiefs
Association to discuss red light running issues.
6. To support in collaboration with other partners at least three local policy initiatives
to improve traffic safety and the quality ofcommunity life by August 15, 2003.
•
•
TSCN collaborated with the Drinking Driver Program Providers Association and
the Santa Clara County Drug and Alcohol Services to examine and recommend
policy changes for improving court referral, enrollment, and tracking procedures
with regard to the treatment of first and multiple DUI offenders. Due to funding
constraints and staff changes within these agencies, TSCN members decided to
prioritize activities that are specific and measurable for the Alcohol & Impaired
Driving Work Group.
TSCN partnered with the City of San Jose's Street Smart Program to achieve its
objective of supporting three local policy initiatives to improve traffic safety and
the quality of community life.
7. To plan, provide and/or co-sponsor at least three workshops that address "best
practices" and "spectrum ofprevention" concepts by August 15, 2003
TSCN planned, provided, and co-sponsored several workshops and presentations
using "best practices" and "spectrum of prevention." The following is a list of these
events:
• On June 27, 2000, a two-hour "Spectrum of Prevention Approach" workshop
presented by the Prevention Institute was attended by two dozen members of the
Bicycle & Pedestrian Safety Work Group. A follow-up session was held on
October 17.
• On July 13, 2000, a two-hour workshop titled, "Conducting a Place of Last Drink
Survey" was conducted by Fried Whitman, Ph.D. co-founder of CLEW
Associates. 28 agency and community members attend the workshop.
• On September 28, 2001, a 1-hour "Spectrum of Prevention Approach" overview
presentation was made at the Full Network meeting in San Jose.
• TSCN sponsored a Bicycle & Pedestrian member to attend the California
Childhood Injury Prevention: Making It Happen Conference on September 23-25,
2002 in Sacramento.
• On June 24, 2002, over three dozen participants attended the workshop
"Overcoming the Stickiest Problem: Getting People to Regularly Walk & Bike" at
the County Office of Education in San Jose.
•
May 2003: The New National Pedestrian Poll: Americans Support Increased
Spending for Safer Walking Environments & Improved Public Transportation
presented by Kristi Kimball Deputy Director of Surface Transportation Policy
Project.
• Four TSCN members attended the Leadership Conference on Enforcing Underage
Drinking Laws in Reno, Nevada on October 22-25, 2000.
• TSCN sponsored the attendance of four members at the National Congress of
Pedestrian Advocates in Oakland on August 16-17, 2001.
• On May 25, 2001, TSCN staff attended the Refugee Health Conference sponsored
by the Santa Clara County Health and Hospital System at the Mexican Heritage
Plaza Theater in San Jose.
• Sponsored the attendance of TSCN members at the National Youth Diversity
Conference on Traffic Safety in Los Angeles.
• March 24-27, 2001 TSCN staff attended the Lifesavers Conference in Denver,
co
8. To conduct at least three community surveys and report the findings concerning
traffic safety issues such as child car seat, bicycle helmet usage, place oflast drink,
illegal alcohol sales, public policy, crash costs, and traffic calming measures by
August 15, 2003.
•
•
•
In Winter 2002, TSCN established a service agreement with CLEW Associates to
conduct the Place of Last Drink and Point of Access survey. The study was
conducted between February and March 2002, and administered to 2000 clients
enrolled in DUI offender programs countywide. Survey results were presented in
October 2002.
Child Passenger Safety Work Group conducted a survey of Santa Clara County
and San Mateo County hospitals to determine if hospitals had discharge policies
and procedures regarding child passenger safety. The work group developed
brochures for distribution at hospital discharge.
TSCN also conducted the Santa Clara County's Public Health Department's
Community Partner Satisfaction Survey in May 2003
Continued plans to improve child passenger safety promotion and discharge have
been placed on hold pending additional funding. Also, plans for further action based
upon the results of the "Place of Last Drink" survey have also been placed on hold.
TSCN had planned to meet with the Santa Clara County Police Chiefs Association to
develop a plan of action.
9. To involve law enforcement, including the California Highway Patrol, transportation,
public health, schools, and other agencies within Santa Clara county in identifying
traffic safety problems, evaluating mini-grant proposals, reviewing educational
materials produced, and participating in collaborative activities/events with minigrant recipients by August 15, 2002.
TSCN coalition members have played an integral role in assisting TSCN staff in
evaluating mini-grant proposals, reviewing educational materials produced, and
participated in collaborative activities/events with mini-grant recipients on a regular
basis. In tum, mini-grant recipients have also provided updates on the progress of
their project at workgroup and full network meetings. Many of the recipients formed
linkages with other organizations within the workgroups to further advance their
efforts. See objective 11.
10. To identify not-for-profit, community-based organizations and grassroots groups in
Santa Clara County by August 15, 2001.
See objective 11 and 12.
11. To prepare, advertise, and distribute a mini-grant request for proposal by December
15, 2001.
In February 2001, TSCN Program Manager attended the OTS sponsored interactive
meeting on contracting with CBO's to prepare for planning, implementation, and
dissemination of Request for Proposals for community-based mini grants. Request
for applications for TSCN community mini-grants were disseminated to over 2000
agencies in the county in December 2001. The Request for Proposal (RFP) was
posted on the county website for applicants to download the proposal information.
Reviewers of the submitted grant proposals represented TSCN coalition members
from the American Medical Response, California Highway Patrol, San Jose Police
Department, SCC Airports and Transportation, Adult Probation Department, and
District Attorneys Office. In February 2002, TSCN received twenty-four eligible
proposals, 21 projects were reviewed, and 17 were selected for funding.
12. To award a minimum of18 mini-grants ranging.from $25,000 to $50,000 per project
by October 15, 2002.
Seventeen mini-grant projects were funded in amounts of $25,000 to $49,950. The
proposed project submitted by Bay Area Safe Rides was not funded because the
organization failed to obtain the liability and auto insurance coverage required by the
County in order to establish a service contract. With OTS approval, the remaining
mini-grant funds were used to purchase red light indicators and signs for the second
phase of the Red Light Running Campaign.
Upon completion of the formalized Service Agreement contracts with the Santa Clara
County Public Health Department, the community mini-grant recipients received
reimbursement for their projects as the Department's Finance Unit processed their
invoices on a quarterly basis. A total of $489,720 was budgeted for mini-grantees
during the grant period. Mini-grant project time frames range from 6 to 18 months.
See attachment for a summary of mini-grantee project accomplishments.
13. To provide ongoing coordination, technical assistance, and training/or building
productive relationships with diverse stakeholders, agencies, systems, jurisdictions,
and community groups by December 15, 2001.
•
•
•
•
•
•
TSCN staff assisted with SAFE KIDS child car safety seat inspection at
ADAPTEC in Milpitas on June 24, 2000.
February 15, 2001, TSCN /SAFE KIDS Coalition child passenger car seat
inspection at Santa Clara Valley Medical Center in San Jose. 82 cars were
inspected.
On April 1, 2001, TSCN staff attended the Car Seat Inspection Event with SAFE
KIDS at West Valley Community College, Saratoga, CA.
On May 24, 2001, TSCN staff attended the Car Seat Inspection Event with SAFE
KIDS organized by AAA and KGO Radio. There were 5 inspection sites located
throughout the Bay Area The Santa Clara County inspection site was at the Toys
R Us parking lot in Sunnyvale.
On August 25, 2001, TSCN staff attended the SAFE KIDS Car Seat Inspection
Event at the Cupertino Vallco Mall.
On September 24, 2001, TSCN staff attended the SAFE KIDS Car Seat
Inspection Event at the James Lick High School in San Jose.
TSCN will continue to work collaboratively with its community partner to meet its
goals and objectives.
14. To produce and distribute a news release to increase community awareness about
involvement in the project by January 15, 2002.
Throughout the project, TSCN developed press releases highlighting the activities of
the coalition as well as specific events.
15. To provide NTHSA standardized Child Passenger Safety Technician Training/or at
least 25 participants by February 15, 2003.
•
•
TSCN collaborated with SAFE KIDS of San Mateo/Santa Clara County to plan,
coordinate and conduct three NHTSA standardized Child Passenger Safety
Technician trainings throughout the county. The first training was an 8-hour
course held on September 8, 2000 in San Jose, titled "Introduction to Child
Passenger Safety." Twenty people attended the training including paramedics,
EMTs, nurses, firefighters, law enforcement personnel, and other child injury
prevention professionals. The second training was a 4-day training held in San
Jose from October 10 to 13, 2000. TSCN conducted its final NHTSA Standardized
Child Passenger Seat technician training for 25 participants from May 7-11, 2002
in Menlo Park, CA.
On July 28, 2001, TSCN staff also conducted a presentation at a Public Health
Department staff in-service about the new car seat laws and the appropriate
method of installation of car seats. Each staff person received purchased copies
of the bilingual video, "Don't Risk Your Child's Life" to show to clients in their
child safety seat classes.
TSCN staff person who was trained and certified in NHTSA' s standardized child
passenger seat was transferred to another department within Public Health. As a
result of this change, TSCN does not have additional plans to continue to participate
and coordinate Child Passenger Safety Seat Training. However, the training
continues to be offered and coordinated through SAFE KIDS of San Mateo/Santa
Clara County.
16. To develop a strategic plan for securing funding to sustain the program by March 15,
2003.
Refer to objective 3 for accomplishments.
17. To email or fax all press releases or media advisories/alerts to the Regional
Coordinator for approval in advance oftheir release.
Through out the grant period, TSCN has participated or initiated the following media
events and/or programs with other agencies and community organizations:
• On September 25, 2000, a press release announcing the TSCN's press conference
on September 26, 2000 regarding the Red Light Running Crackdown at El
Camino Real was fax to OTS. The high crash intersections targeted during the
first phase of the zero-tolerance campaign were:
• Great America Parkway/Mission College
• Capitol Expressway/Stoey
• De Anza/Homestead
• Saratoga/Kiely
• Bascom/Hamilton
•
On September 26, 2000, at Red Light Running media event was conducted at the
intersection of Lawrence Expressway and El Camino Real in Santa Clara.
18. To use the standard language in all press materials: "Funding/or this program was
provided by a grant from the California Office of Traffic Safety through the Business,
Transportation
OTS standard language is printed on all TSCN materials including brochures,
newsletters, memorandums, meeting announcements, flyers, letterhead, promotional
and incentive items (refer to attachments for standard language included in program
quarterly reports).
19. To fax OTS (916) 262-2960, at least two weeks in advance, a short description ofany
new traffic safety event or program. Address the fax to the OTS Public Information
Officer (PIO) and Regional Coordinator.
TSCN provided the required forms of communication with the Office of Traffic
Safety on an ongoing basis. TSCN will continue to meet the communication
requirements of the Office of Traffic Safety. See grant quarterly reports for
attachments and faxes of traffic safety events and programs.
20. To report to the OTS Regional Coordinator via Quarterly Reports, the occurrence of
paid media and/or free airings or print ads. The following format will be used:
dollar amount; type ofmedia; the reach ofthe media; type ofmessage; and the size of
audience reached
See objective 19.
Other Activities:
•
•
•
•
•
TSCN set-up a display representing the coalition during National Public Health Week
in the Downtown County Building.
On December 16, 2000, TSCN staff and Walk San Jose volunteers distributed 700
''Walk Often, Walk Safely'' fluorescent armbands to youngsters attending the
Christmas in the Park celebration in San Jose.
Developed TSCN program brochure.
On September 25, County Board of Supervisors issued proclamation for TSCN cosponsored "Walk to School Day."
Obtained 2500 TSCN "Bike Often, Walle Often!" Be Safe, Be Seen" reflective arm
bands for distribution at summer festivals and other public events.
Implementation Schedule
Based on past events, TSCN developed future plans, which include the following:
• Media Campaign following the installation of red light running indicators at the 38
crash prone intersections in the Spring of 2004, including survivors advocates. The
intersections were selected and the equipment was purchased. However, the media
campaign will be planned and implemented with future funding. See Attachment A.
• Continued participation in Operation Safe Passage in January, April and September of
2004 and 2005
• Continued participation in Bike to Work Day (May) and Walle School (October) in
2004 and 2005
• Development of helmet safety program including helmet distribution, inspection and
fitting, education, pamphlet, student contest and survey during the 2004-2005 school
year.
• Continued TSCN network meetings each quarter
• Continuation and expansion of the Bike and Pedestrian Safety Work Group and Red
Light Running Work Group
• Continued meetings with key community leaders and media regarding traffic issues
TSCN estimates staffing and operating expenses for continuation of these programs to be
$63,724 from Santa Clara County and $300,000 from OTS grant funding.
Documentation
The following attachments are included:
• Attachment A: Red Light Enforcement Indicators (RLEI' s) Intersections for the
Proposed Phase III Implementation
• Attachment B: Swnmary of Mini-Grant Accomplishments
Attachment A: Red Light Enforcement Indicators (RLEI' s) Intersections for the
Proposed Phase III Implementation
(9/23/03)
Campbell
1.
Hamilton & Eden (EB/WB) 2 RLEI2 signs
6 RLEI4signs
Bascom & Campisi (NB)
1 RLEI
Bascom & Campbell (NB/SB)2RLEI
1 sign
2 signs
Cupertino
I.
SR8S E. Ramp & Steven Creek Blvd
3RLEI
2.
Stelling Rd. @ Stevens Creek Blvd.
3RLEI
4 signs
2.
3.
Gilroy
I.
2.
3.
Los Altos
1.
2.
Tenth & Chestnut Street
Tenth & Monterey Street
Tenth & Church Street
Foothill @El Monte Rd.
(County Road)
Foothill @ San Antonio
(County Road)
8RLEI
6RLEI
4RLEI
Los Gatos BlvdJGateway Ave
3.
Los Gatos Blvd./1..ark Avenue
4 signs
4 signs
4signs
8RLEI
4 signs
4RLEI
3 signs
Los Gatos
1.
Los Gatos Blvd./Blossom Hill Rd.
2.
4 signs
8RLEI
4 signs
6RLEI
2 signs
6LRLEI 2 signs
Milpitas
l.
McCarthy & Ranch Drive
2.
Milpitas & Dixon Landing
3.
S. Parle Victoria & Calaveras
2RLEI
1 RLEI
2RLEI
4 signs
4signs
4signs
Morgan Hill
1.
Monterey & Cochrane4 RLEI
2.
Cochrane & Sutter
4signs
4RLEI
4 signs
Palo Alto
1.
2.
3.
Sao Jose
1.
2.
3.
Arastradero Rd. & Terman Dr.
4RLEI
Middlefield Rd. & University Ave.
2RLEI
Middlefied Rd & San Antonio Rd.
4RLEI
Capitol Expressway & Senter Rd.
(County)
8RLEI
Eleventh St. & Santa Clara St.
4RLEI
1-280 Sinclair Freeway & 10111 St (State)
4RLEI
2 signs
2 signs
4signs
4 signs
4signs
4signs
SantaOan
1.
2.
3.
De La Cruz & Martin
Great America &Tasman
6 RLEI
Lafayette & Central 4 RLEI
(County)
County Roads and Aimorts
l.
Lawrence & Kifer Rd.8 RLEI
2.
San Tomas at Hamilton
8 RLEI
Sunnyvale
1.
2.
Fair Oaks & Arques 8 RLEI
Mathilda& Washington
3.
Fair Oaks & Olive
8RLEI
4 RLEI
4 signs
4 signs
4 signs
4 signs
4 signs
4 signs
2 signs
Attachment B: Summary of Mini-Grant Accomplishments
Bicycle and Pedestrian Projects
Bicycle/Pedestrian Joint Projects
• Almond Elementary Parent Teacher Association - C751046
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $49,520
Almond Elementary (Los Altos) PTA' s project, "Designing Safe Routes to
School - Pedestrian and Bicycle Safety" included the following components:
Held public workshops, and meetings with city council and public
works/traffic engineering staff to gather input on traffic calming designs.
Extensive solicitation of input was obtained from fire, police, schools, bike
and traffic groups, as well as neighborhood groups. Hired a traffic consultant,
John Ciccarelli.
Purchased portable curbing to conduct trial of traffic calming alternatives.
Piloted a citizens radar system with police department.
Publicity regarding traffic calming in Los Altos Town Crier, Almond PTA
Newsletter, and Los Altos Neighborhood Newsletter
Data collection on traffic speed and volume, and walking/biking volume.
Received Safe Routes to School Grant for $270,000 and a Air Quality District
Grant for $40,000 to pursue design solutions for Almond Avenue
•
Milpitas Foundation for Education - C751126
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $40,250
Milpitas Foundation of Education (MFFE) partnered with the City of Milpitas to
design a School Safety Program to ease traffic congestion and increase safety
around nine elementary schools located in the Milpitas Unified School District.
Through this program, Milpitas Foundation of Education reached over 6,500
Milpitas elementary school students through the promotion of the following
activities and events: Suggested Routes to School, International Walk to School
Day, Student Valet Program, Bicycle Safety and Bike to School Day. Promotion
of these activities and events were accomplished through the following means:
articles published in the MUSD weekly student/parent newsletter and the Milpitas
POST weekly community newspaper, events posted on the City of Milpitas
Website, distribution of the "Suggested Routes to School" map as well as
promotional items such as reflective bracelets, flashing blinker lights, and stickers
with the messages "Be aware, Be Safe!" Funding for this project was also used to
purchase traffic signs, traffic cones, rain ponchos, and umbrellas to distribute to
all nine participating schools. MFFE distributed to school staff a "walkability"
checklist to record and analyze any negative situations that would impede a child
from walking or biking to school. MFFE also coordinated with school staff traffic
safety school assemblies as well as implemented a student valet program for
student volunteers in grades 5 and 6. l\1FFE partnered with other city agencies to
update existing bicycle maps, traffic safety brochures, and newsletters to
distribute to all participating schools at traffic safety events and activities.
•
•
Bicycle Safe Projects
American Indian Education Center, Inc - C751218
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
The American Indian Education Center (AIEC) of San Jose developed a bicycle
helmet youth solicitation program designed to increase bicycle helmet use among the
American Indian population in Santa Clara County. During the funding period, AIEC
reached over 1,225 American Indian parents and youth through five Bicycle Helmet
Distribution meetings held at local schools and community events (i.e. outdoor
Powwows at DeAnza community college). Funds for this project were used to
purchase helmets, brochures, tail light flashers, and bicycle safety educational videos
to distribute and present at these distribution meetings. Also, AIEC developed and
maintained a recipient database, provided training to six AIEC staff and volunteers,
and purchased a small generator for future outdoor powwows to continue to show the
Bicycle Safety videos. To promote the program, public service announcements were
aired once a week for 32 weeks on KK.UP, a local radio Indian program, and at local
schools. AIEC provided updates on the progress of the project at TSCN quarterly
meetings.
Henry M. Gunn High School PTSA- C751030
Funding Period: 06/01/02 - 05/31/03
Grant Amount: $25, 000
Gunn High School PTSA's Bicycle Safety Program consisted of the following:
Contracted with John Ciccarelli of Bicycle Solutions to design safe route to
school from west of campus. Safe routes report was shared with key decisionmakers in the community.
Purchased bike rack for the west end of campus to facilitate parking bicycles.
Contracted with John Ciccarelli to collaborate on student developed bicycle
safety videos for 2002-2003 school year. High school students learned to
develop safety video for middle school students, with training from multimedia teacher, and bicycle safety consultant, and with support of advanced
video club members. Initial plans to show videos for both high school and
middle school students did not materialize when videos were not deemed
useful for middle school audience. Winning videos were awarded cash prizes
and one winner attended the Bicycle Education Leaders Conference in
Portland Oregon to display the videos.
Assessed need for translation of videos and determined that less than 3% of
the target population was "not proficient" in English. Therefore, the videos
were not translated.
Pedaling for Prizes, a bike to school motivation program, offered points on
randomly selected days throughout the school year to bicycle riders. Prizes
were available based on the number of points earned. The top prize was a
mountain bike or $500 cash. 328 students (20% of the school census)
participated, and the number of student bike riders increased by 30 students
over the course of the school year.
•
National Latino Peace Officers Association - C751100
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25, 000
The National Latino Peace Officers Association, (N.L.P.O.A.) Santa Clara
County Founding Chapter's "Riding Cool and Safe," Bike Safety Program
included the following components:
Bicycle - Helmet Safety Days at Lowell Elementary (November 2, 2002,
September 27, 2003), Gardner Elementazy (January 11, 2003), and Santee
Elementary (September 13, 2003) for 3rd to 6th graders. The events consisted
of multiple components, bicycle rodeo with drawings for donated/repaired
bicycles, helmet distribution and fitting with hehnet education, distribution of
promotional T-shirts and bicycle safety education brochures in Spanish and
English, resource booths, driver education and awareness, and instruction on
bicycle repair.
''Little Tykes on Bikes," bicycle-hehnet safety day was held for 1st and 2nd
graders at Lowell Elementary on May 17, 2003.
Participation in 2 community fairs, sponsored by the Resource for Families
and Communities (October 12, 2002) and "Las Promotoras" in the
Washington neighborhood, providing bike-helmet safety education, helmet
distribution and fitting and drawings for donated/repaired bicycles.
Overall, NLPOA held 6 events, distributed and fitted 880 helmets, distributed
162 donated/repaired bicycles, and reached I, 103 students and parents at bike
rodeos. The project was successful in building community/police
relationships. The original plan to survey bicycle usage and publicize safe
routes to school was not completed due to restricted bicycle usage at schools.
Pedestrian Safe Projects
• Brooktree Parent Teacher Association - C751012
Funding Period: 06/01/02 - 05/31/03
Grant Amount: $25,000
Brooktree PTA' s Pedestrian Safety Project consisted of the following:
School-wide Pedestrian Safety Assembly presented by the San Jose Police
Department
Incentive items for students, water bottles, reflective zipper pulls, reflective
stickers, reflective luggage tags, traffic safety activity books, and T-shirts .
Parent presentation for 30 people by San Jose Prepared and parent information
for school newsletters.
Safety patrol equipment, utility carts, parking lot signs, safety cones, and
walkie-talkies.
Two mobile radar speed signs and trailers, with locks/chains, which appeared
to have slowed traffic.
•
Frost Elementary Home & School Club - C751443
Funding Period: 09/01/02 - 09/30/03
Grant Amount: $25,000
Frost Elementary School Home & School Club designed a Safe School program
aimed to improve the safety of students as they arrive and depart school through a
coordinated plan and implementation of traffic calming and pedestrian crossing
measures. A parent was hired to coordinate and support the program, presentation
were made to the Home and School Club and School Site council about the Safe
School program, articles were published in the school parent newsletter,
distributed flyers to recruit parent volunteers, developed tracking forms, and a
parent roster form. Six parent volunteers and two students were recruited and each
received orientation to the Safe School program.. Recruited a police officer to
direct traffic, developed multilingual parent information sheets about the Safe
School program. Purchased supplies such as safety vests, cones, paper, paint for
parking lot, and installed signs to direct traffic.
•
Resources for Families and Communities WACC - C751085
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
Resources for Families & Communities (RFC) in conjunction with the
Washington Area Community Coalition (WACC) developed a "Pedestrian
Safety'' project. Key components of the program are as follows:
2 community workshops were provided by "Safe Moves" along with child
passenger training from the RFC. Spanish translation was_ available for the
training.
Community designed banners regarding pedestrian safety and driver
awarenss/speed reduction were produced in both English and Spanish; 8
banners were purchased for each of the four communities, Alma, Tamien,
Guadalupe-Washington, and Goodyear-Mastic, involved in the coalition.
•
United Neighborhood of Santa Clara County - C751 l 71
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
United Neighborhoods of Santa Clara County (UNSCC) used 3 methods to
educate the public about traffic calming measures. Their project, "Traffic
Calming Education Throughout Santa Clara County," consisted of the following:
Regional Workshops - Four 4-hour regional workshops were held (Luther
Burbank School - October 16, 2002, City of Morgan Hill Council Chambers October 24, 2002, The Arts Center Auditorium of Palo Alto - November 7,
2002, Los Gatos Neighborhood Center - February 13, 2003)
Neighborhood Association Presentations - I presentation was given to the
UNSCC Advisory Council and 14 neighborhood association presentations
were given.
Brochure - 150 brochures were distributed at UNSCC Advisory Council
Meetings and member neighborhood associations.
Overall response to the presentations was favorable.
•
United Neighborhood of Santa Clara County/Lyndale Neighborhood - C751173
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
The United Neighborhoods of Santa Clara County (UNSSC) and the Lyndale
Neighborhood Association (LNA)' s project, "Pedestrian Safety" consisted of the
following:
Installation of two radar traffic calming signs in the neighborhood. Average
speed of all cars was reduced from 24.48 mph prior to installation to 13.61
mph post installation.
Purchase of 50 "Keep Kids Alive-Drive 25 signs" which were posted by
association members.
Community education including 4 association meetings on pedestrian safety
and mailers sent to association members and Lyndale PTA members.
Distribution of a neighborhood safety survey in English and Spanish.
Response rate was 17%. Results of the survey were shared with association
members, the offices of elected county and city officials, and a traffic calming
task force made up of city and county representatives.
Child Passenger Safety Proiects
•
Indian Health Center - C751013
Funding Period: 06/01/02 - 05/31/03
Grant Amount: $25,000
The Indian Health Center of Santa Clara County used OTS funding to develop a
Child Passenger Safety program to outreach to their American Indian and lowincome clientele. During the funding period, IHC distributed over 190 convertible
car/booster seats as well as provided culturally appropriate health education
training sessions regarding appropriate installation by IHC certified child
passenger safety technicians. In addition to these training sessions, IHC
conducted child safety seat checkups, inspections, and fitted car/booster seats. To
continue to expand their traffic safety efforts, IHC distributed over 18 bicycle
helmets to client's children and provided training as to the proper technique for
helmet use. Traffic safety presentations were promoted through flyers and
distributed to clients during medical visits.
•
Resources for Families and Communities CPS - C751239
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
Resources for Families and Communities (RFC) of Santa Clara County provided
197 free car/booster seats and appropriate installation training to its low-income
clients through its Child Passenger Safety Program. Two RFC staff members
were trained and certified through NHTSA' s Standardized Child Passenger Safety
Technician Training which provided staff with the skills to conduct check-ups,
inspect, and fit car/booster seats. With the assistance of TSCN staff, RFC
obtained and distributed brochures, instruction booklets on how to install car seats
and liability release forms in Spanish and English. RFC staff developed a safety
seat distribution protocol for staff to track client's appointments, enrollment, and
follow-up. Also, RFC developed a "Saved by the Seat Booster/Car Seat Incident"
Survey, distributed flyers in Spanish and English about the training sessions, and
raffled car seats, fittings, and car seat Spanish/English training sessions on
Citizenship Day to outreach to their immigrant clientele. RFC staff attended
community events, fairs, and meetings to promote and raise awareness about the
program.
Alcohol and Impaired Driving Projects
•
Mothers Against Drunk Driving - Bay Area MADD - C751125
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
Mothers Against Drunk Driving (MADD) Bay Area Chapter's project, "The Key"
consisted of the distribution of a CD and survey response card through 5 DMV
offices in Santa Clara County to parents of teens earning a first-time provisional
drivers license. "The Key'' an interactive CD, is designed to open dialogue
between parents and teens about underage drinking and safe driving. The project
also set up online evaluation of the program. For the period of July 2002-June
2003, 5,648 CD's were distributed and 208 responses were received (roughly
4%). Responses to the CD were very positive.
•
National Council on Alcoholism and Drug Dependence (NCADD) in Silicon
Valley -C751212
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $49,950
National Council on Alcoholism and Drug Dependence (NCADD)'s project
"Friday Night Live Youth Leadership Development and Alternative Activities"
consisted of the following:
Organized two safe and sober holiday events, Sober Haunted House and Sober
and Nicotine/Drug Free New Year's Eve Lockdown. 250 people participated
in the Sober Haunted House (October 27, 2002) which included education on
the danger of drinking and driving at an informational booth, and multiple
displays. The Sober and Nicotine/Drug Free New Year' Eve Lock-In
provided education as well as food and entertainment. 200 people attended
the event and the program received extensive media coverage. The event was
considered a huge success. The Alcohol and Impaired Driving Work Group of
TSCN committed to support this event in the future.
TSCN Youth Leaders met to discuss activities for alcohol awareness month.
Youth participated in the DUI trials, promoted "Every 15 Minutes" and
leadership training at their schools. Youth leaders also provided their input to
the Alcohol and Impaired Driving Work Group of TSCN.
Production of a youth newspaper, "Teen Times for Addiction and Recovery"
which was distributed through safe and drug free schools coordinators,
community centers, and schools.
Organized 4 youth leadership training events at the Youth Anti-Tobacco
Collaborative' s Youth Leadership Development Academy, the Emergency
Housing Consortium (March 9, 2003), Los Gatos High School (March 25,
2003) and Willow Glen Middle School (May 27, 2003).
Organized Sober Graduation for 15 youth leaders at Manresa Beach on July
21-22, 2003. Event included goals and planning session, as well as team
building, food and fim.
•
Palo Alto Area American Red Cross - C751091
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
Palo Alto American Red Cross sponsored the "Safe Ride" Program in which high
volunteers take calls from other students who need a ride home because they or
their designated driver is intoxicated. The free and confidential ride service is
available Friday and Saturday nights for the students in the Palo Alto area
Student and adult training, and school outreach were conducted throughout the
program. A logo and 30 second promotional video were developed.
Results from July 2002-October 2003:
475 student volunteers with 2188.5 volunteer hours, and 29 adult volunteers
88 nights of service with 278 calls received and 502 rides given
l Oschools served
Safe Ride volunteers also distributed drinking and driving prevention materials
from MADD, and conducted a post ride evaluation.
• Palo Alto Foundation for Education - C751257
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
The Palo Alto Foundation for Education's project, "A Survivor's Story" consisted
of presentations in the Palo Alto Unified and Mountain View/Los Altos Union
High School Districts, colleges, and community based organimtions serving
youth, by Dona Rose, a survivor of a drunk driving crash. Results are as follows:
99 presentation were given in l Oschools
2408 evaluations were collected
97.6% of students were able to list 3 alternatives to driving if drinking
In addition, the foundation designed, filmed and edited a video to be used for
future classroom presentations.
Traffic Safety Data and Analysis Proiects
•
Walk San Jose - C751110
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
Walk San Jose's project, "A Data Linkage Program to Reduce Pedestrian
Trauma" consisted of the following:
Linkage of 1998-2001 SWITRS data with 1998-2001 Santa Clara County
EMS data records involving pedestrian versus automobile patients. The data
was linked by JP Research, a private safety research firm specializing in
applied statistical analysis in the automobile industry.
Following the data linkage, data elements were analyzed: county intersections
with 10 or more pedestrian vs. automobile accidents, age of victims, accidents
by hour of day, day of week, and month, accidents associated with weather,
lighting, and pedestrian behavior, and finally analysis by severity of injury
which was also cross reference with the other factors.
Conclusions about the feasibility of the data linkage
Recommendations to continue the project with culturally sensitive educational
programs to communities represented in the hazardous traffic corridors, and
continued data analysis of injury patterns and intersection characteristics.
Implementation Schedule - Highlights
Year 00 - FY 99-00
APRIL2000
Red Light Running Campaign Phase l
MAY2000
Rally for Bike Safety
Red Light Running Campaign Phase 1
Sponsored Alcohol Free Cinco de Mayo
JUNE2000
Red Light Running Campaign Phase 1
Full TSCN Network Meeting
Workshop "Spectrum of Prevention
Approach"
SAFE KIDS Car Seat Inspections, Milpitas
JULY2000
Red Light Running Campaign Phase 1
Workshop "Conducting Place of Last
Drink Survey"
AUGUST2000
Red Light Running Campaign Phase 1
SEPTEMBER 2000
Full TSCN Network Meeting
Red Light Running Meeting with Police
Chier s Association
SAFE K.IDS/fSCN Car seat technician
training
Red Light Running Phase 1 Media Event
Implementation Schedule - Highlights
Year 0-- FY 00-01
APRIL2001
OCTOBER 2000
SAFE
KIDS/fSCN Car seat inspections,
Meeting with Traffic Commissioners •
West Valley College
SAFE KIDS/fSCN car seat technician
training
NOVEMBER 2000
MAY2001
SAFE KIDS/fSCN Car seat inspections,
Sunnyvale
DECEMBER 2000
Assessment and Data Work Group Plan
Presented
Safe Walking Info distributed at Christmas
in the Park
JUNE2001
JANUARY 2001
JULY2001
FEBRUARY 2001
Staff attended Workshop o working with
CBO's
SAFE KIDS/TSCN Car seat inspections,
Valley Medical Center
AUGUST2001
SAFE KIDS/TSCN Car Seat Inspections,
Cupertino
MARCH2001
Meeting with Traffic Commissioners
SEPTEMBER 2001
Red Light Running Meeting with Police
Chiefs Association
SAFE KIDS car seat inspection, James
Lick High, San Jose
Implementation Schedule - Highlights
OCTOBER 2001
Year 1-FY 01-02
APRIL2002
TSCN Full-Network Meeting
Meet with Police Chief's Association
NOVEMBER 2001
Coordination of County Child Passenger
Safety and Bicycle Helmet Safety for
Medi-Cal
Co-Sponsor Best Practice Workshop
"Youth Development: Theory and
Practice"
DECEMBER 2001
Co-Sponsored Workshop "Implementing
Youth Development"
MAY2002
SAFE KIDS/fSCN Child Passenger Seat
Technician Training
JUNE2002
RFP for Mini -grants
JANUARY 2002
JULY2002
FEBRUARY 2002
AUGUST2002
Co-Sponsored Workshop, "Changing
Community Environments: Reducing
Alcohol Problems Through Policy
Initiative"
TSCN Full-Network Meeting
Place of Last Drink Study Initiated
MARCH2002
Mini-grants announced
SEPTEMBER 2002
Operation Safe Passage
Implementation Schedule - Highlights
OCTOBER 2002
Year 2 - FY 02-03
APRIL2003
Walle To School Day
TSCN Network Meeting
Place of Last Drink Survey Completed
Meeting with Traffic Commissioners
Red Light Running Radio
Meeting with Police Chiefs Association
NOVEMBER 2002
MAY2003
Operation Safe Passage
TSCN Network Meetings
Community Partners Survey
DECEMBER 2002
JUNE2003
JANUARY 2003
JULY2003
FEBRUARY 2003
AUGUST2003
MARCH2003
SEPTEMBER 2003
Operation Safe Passage
Operation Safe Passage
TSCN Network Meeting
Red Light Running Campaign Kick Off
Red Light Running Radio
Red Light Running Radio
TSCN Full Network Meeting
l
·'
State of California
Business, Transportation & Housing Agency
PROJECT NUMBER
OFFICE OF TRAFFIC SAFETY
AL0455
PAGE 1 (To be completed by applicant :Agency)
1.
PllOJECT TITLE
Traffic Safe Communities Network: Comprehensive DUI Crash. Prevention
2.
NAME OF APPLICANT AGENCY
4.
Month - Day- Year
County of Santa Clara
3.
PROJECT PERIOD
From:
10/1/03
To:
09/30/05
AGENCY UNIT TO HANDLE PROJECT
Emergency Medical Services
S.
PROJECT DESCRIPTION (Summarize the project plan covering the objectives, method of procedures, evaluation, and
end product in approximately 100 words. Space is limited to 7 lines.)
Santa Clara County Public Health Department will maintain the Traffic Safe Communites Network (TSCN). This metropolitan
alliance oftraditonal public health and traffic safety professionals and non-traditional advocates is based on NHTSA's Safe
Communities model. TSCN will advance a comprehensive and culturally competent DUI crash prevention program that includes
youth empowerment, safety education, enforcement, intervention, public information and media advocacy strategies. We will
coordinate with local schools, courts and the district attorney's office, a "court in school" program by conducting 24 11 Real DUI11 trials
and 5 "Reality Check" student press conferences as part of the strategy to implement our plan. We Will also develop a "how to"
)anual for other agencies wanting to estalish a "DUI Court In The Schools" program.
6.
FEDERAL FUNDS ALLOCATED UNDER THIS AGREEMENT SHALL NOT EXCEED
7.
APPROVAL SIGNATURES
B. AUTHORIZING OFFICAL OF APPLICANT AGENCY
A. PROJECT DIRECTOR
NAME: GUADALUPE S. OLIVAS PH.D
ADDRESS:
3003 MOORPARK AVE
:~E, CA
.
PHONE: 408 423 0787
-.
90:
$238,679.00
*
/.--;~¢4i-
NAME: ROBERT SILLEN
PHONE: 408 885-4030
ADDRESS:
2220 MOORPARK AVE
SANJOSE,CA~
SIGNATIJRE ,-~~--..:--------
TITLE: DIRECTOR OF PUBLIC HEALTH
TITLE: EXECUTIVE DIRECTOR
C. FISCAL OR ACCOUNTING OFFICIAL
D. OFFICE AUTHORIZED TO RECEIVE PAYMENTS
NAME: KIM ROBERTS
ADDRESS:
SCVH&HS FINANCE DEPARTMENT
828 S BASCOM AVE
SAN JOSE, CA 95128
iGNATURE
t.~
TITLE:. CHIEF FINANCIAL OFFICER
PHONE: 408 885.. 6868
NAME: KIM ROBERTS
ADDRESS: SVH&HS FINANCE DEPAR1MENT
828 S. BASCOM AVE
SAN JOSE, CA 95128
{G~d"~
DATE _
_ _ __
Approwd as to Farm
legaffty
=~
/0 - 2 'I - t) .3
r
STATE OF CALIFORNL\ • OFFICE OF TRAFFIC SAFETY
ACCEPTANCE·OF CONDITIONS AND CERTIFICATIONS
OTS-33 (Rev. 3/03)
Terms, Conditions, and Certifications Specific to the Agreement
Between the Office of Traffic Safety and the Applicant Agency
APPLICANT AGENCY
_ COUNTY OF SANTA CLARA
OTS PROJECT NUMBER
AL0455
The following are included herein and constitute a part of this Agreement:
Schedule B-1 - Budget Narrative
Schedule C - Quarterly Evaluation Data (when
required)
OTS-33 -Tenns, Conditions, and
Schedule A-1 - Administrative Support
Certifications Specific to the Agreement
Statement
Between OTS and the Applicant Agency
General Tenns, Conditions, and Certifications*
Schedule B - Detailed Bud2et Estimate
*See OTS Grant Program Manual, Volume II, Chapter 6. Volume II is available on-line at
OTS-38 - Page 1
Schedule A - Project Description
www.ots.ca.gov.
TERMS AND CONDITIONS
It is understood and agreed by the Project Director and Authorizing Official that any grant
)
received as a result ·ofthis Agreement is subject to all federal and state regulations governing
grants and to those controls expressed in the California Traffic Grant Program Manuals which
include, but are not limited to:
1. Quarterly Performance Reports and Reimbursement Claims must be submitted by the Project
Directot to the Office of Traffic Safety by January 31, April 30, July 31, and October 31,
during each year of project operation.
2. OTS will withhold or disallow grant payments, reduce or terminate grant funds, and/or deny
future grant funding anytime a grantee fails to comply with any term or condition of the grant
contract or program guidelines (Volume II, Chapter 3.13). This may include, but is not
limited to, the following:
• Failure to submit acceptable and timely reimbursement claims.
• Failure to submit acceptable and timely quarterly performance reports; and
• Failure to submit an acceptable and timely Schedule C (Quarterly Evaluation Data
OTS-38g). (Applies only when a Schedule Chas been required.)
3. If, during the term of the grant award, federal funds become reduced or eliminated, OTS may
immediately terminate or reduce the grant award upon written notice to the project director.
4. By October 31, "continuing" projects must submit a September 30 claim and a written
justification to support carrying forward prior year unexpended funds. -September 30 claims
and written justifications, supporting the carrying forward of prior year unexpended funds,
submitted after November 30, will not be processed. The prior claim (i.e., June 30) will be
....
.
considered the year-end claim in order to close. out the federal fiscal year ending
September 30. In addition, prior year unexpended funds will be deobligated and allocated to
new projects.
5. All docwnentation required.to request a project revision (i.e., time extensions, budget
category changes, and etc.) must be submitted to OTS prior to the effective date of change(s).
For example: OTS will not consider a request for a grant period time extension unless all
necessary paperwork is submitted prior to the existing grant termination date. Prior approval
is r~quired for all project revisions (Volume II, Chapter 3.8).
· 6. No alteration or variation of the terms of this Agreement shall be valid unless made in
writing and signed by the· parties hereto, and no oral understanding or agreement not
incorporated herein shall be binding on any of the parties hereto.
7. ·Additional tenns and conditions identified in the OTS Grant Program Manual, Volume II,
Chapter 6, General Terms, Conditions, and Certifications (Exhibit 6-A), are
incorporated herein by reference and made a part of this document.
We, the officials named below, hereby swear that we are duly authorized legally, to bind the
contractor or grant recipient to the above described terms and conditions. Executed on the date
and in the county below, and is made under penalty of perjury under the laws of the State of
California.
PROJECT DIRECTOR'S NAME
Guadalu e Olivas, PhD
DATEEXECUTED
e-OJECT DIRllCTO
TITLE
l0/ZB/03
EXECUTED IN THE COUNTY OF
(
Santa Clara
S SIONATURI!
.
Director, Public Health Department
AUTHORIZING OFFICIAL'S NAME
EXECUTED IN THE COUNTY OF
Santa Clara
TITLE
Executive Director, Santa Clara Valley Health & Hospital System
-2-
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGE
1
County of Santa Clara Public Health Department
Traffic Safe Communities Network: Comprehensive DUI Crash Prevention
BACKGROUND
A. GENERAL CHARACTERISTS
Santa Clara County has the fourth-largest population in California with over 1.7 million people
residing across 15 cities and encompassing 1,400 square miles. Among the social developments
during the last century, the county's growing ethnic and cultural diversity is certainly one of the most
dramatic.
Santa Clara County has reached a demographic milestone that the nation as a whole is not expected
to achieve for at least another 50 years. For most of the century, whites of European descent
ddminated the population, and as recently as 1970, accounted for 80% of the residents. In 1996,
Hispanics, African Americans, and Asian/Pacific Islanders, and other people of color comprised 48%
of the county's population with 56% of those under the age of 15 being non-white. In 1999, the white
population dipped below 50% for the first time, making every racial and ethnic group in the county a
minority.
· , a period marked by dramatic change, one thing has remained constant: people with their motor
' .ehicles keep coming to Santa Clara County. In search of opportunity, they stream into Silicon Valley
seeking work at the hub of a global technological revolution. A major destination point, 16,059
immigrants arrived in the county between 1990 and 1996 -- 7.8% of the state's total influx of new
arrivals. For the most part, the newcomers are from Asia and Latin America. Over the next two
decades, the county is expected to gain 231,000 new jobs and 261,400 new residents.
As the county forges ahead into a multicultural future, the dramatic pace of demographic change will
continue to have profound consequences in virtually every realm of public life, particularly traffic
safety and congestion. Already, the growth surge is forcing more motorists to commute longer
distances to jobs, schools, and residences, as the local area housing stock becomes less available
and less affordable.
B. STREETS AND HIGHWAYS
The Santa Clara County Department of Roads and -Airports has responsibility for: 70 miles of
expressway; 643 miles of rural and urban roadway; 168 bridges; 39 miles of car pool lanes; 180
signalized intersections, and 25,000 regulatory signs. Each of the 15 cities in the county has
responsibility for its roads and signals.
C. OPERATING DEPARTMENTS
~anta Clara County Board of Supervisors
Clara County Valley Health & Hospital Systems/Public Health Department
OTS-38b (Rev 10/99)
SCHEDULE
A
PROJECT No:
AL0455
PROJECT DESCRIPTION
PAGE2
D. EXISTING SYSTEMS
There are a number of key systems and collaborative networks existing in Santa Clara County that
will contribute to the overall success of this project, including:
Caltrans
County Department of Alcohol and Drug Services
County Probation Department
County Office of Education
County Superior Court
County and Municipal Traffic Engineering Departments
Department of Motor Vehicles
District Attorney's Office
Drinking Drivers Program Association
Emergency Medical Services
Metropolitan Transportation Commission
Mothers Against Drunk Driving (MADD)
NCADD Friday Night Live
Police Chiefs Association
Public Defender's Office
)RoeLEM STATEMENT
Santa Clara County collision experience over the past three years has been:
1999
1999
2000
2000
2001
2001
Collisions
93
Victims
103
Collisions
Victims
Collisions
104
Victims
113
Collision
Type
Fatal
Injury
9,360
Fatal
.
23
Alcohol
lnvolved--u1
Speed··
4
Related
Pedestria 22
ns
2
Pedestria
ns<l5
Bicyclists 5
Bicyclists 0
<15
..._ ___
,
13,279
98
9,980
103
13,907
9,247
13,038
Injured
Injury
Killed
Injured
Fatal
Injury
Killed
Injured
Fatal
Injury
Kilted
813
23
1,249
35
791
37
1,178
25
832
27
1,205
3,249
5
4,684
8
3,628
9
5,124
15
3,288
16
4,721
557
22
582
33
593
32
620
21
529
22
563
151
2
158
2
143
2
153
0
148
0
161
5
792
3
0
711
3
715
6
692
5
697
117
781
_________________________________
OTS-38b (Rev 10/99)
188
9
199
136
0
139
0
108
0
___.
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGE3
6ffice of Traffic Safety countywide rankings for 2001 indicate:
Per 1000 Vehicle
Per 1000 Population
Totals
Ranking Category
Miles Traveled
(VMT)
Population
Statewide
Population
Statewide
Collisions
Group
Group
.Fatal and Injury Collision Type
9,351
25
NA
42
NA
Alcohol-Involved Collisions
Speed Related
Nighttime (9:00 pm-2:59
am)
Hit and Run
HBD Driver <21
HBD Driver 21-34
857
3,303
1,092
47
10
31
NA
NA
NA
NA
55
22
45
887
13
13
20
17
14
NA
9
NA
NA
NA
Pedestrians
Pedestrians 65+
Pedestrians < 15
Bicyclists
Bicyclists < 15
DUI Arrests
161
128
117
702
350
7,119
21
43
27
14
40
NA
NA
NA
NA
NA
26
NA
NA
NA
NA
NA
Total Fatal and Injury Collisions
Killed and Injured Victim Type
\
I
)
585
702
NA
48
34
15
51
NA
NA
NA
NA
NA DUI Arrests Per 100 Licensed Drivers
Santa Clara County residents are more likely to die as a result of a motor vehicle erash than from
drugs, poisoning, gun shots, drownings, and falls combined. Moreover, the City of Sa nJose
experiences about the same rate of vehicle crashes as Los Angeles. Crashes are the leading cause
of death for 15--19 year olds in the county with alcohol being the primary cause factor. After declining
for more than a decade, an alarming 12% increase in crashes involving minors driving while under
the influence occurred between 1998--2001. Also, in 2001, there were 1593 HBO driver collisions
countywide - an 11 % increase since 1999. Over 8% of all fatal and injury collisions involve alcohol
and DUI remains the most frequently committed violent crime with over 40,000 arrests made
countywide since 1997. In 2000, the Santa Clara County Adult Behavioral Risk Factor Survey
(BRFS) was conducted by phone among 2,500 residents 8 years of age and older. 3.2% of the
survey participants reported riding with a drunk driver and was reported most (5.6%) among young
Hispanics.
The California Healthy Kids Survey (CHKS) was conducted among 16,911 middle and high school
students in the county during 2000--2001. The survey incorporates specific questions to monitor
priority health risks behaviors. A significantly higher proportion of Hispanic students ( 11.7%) did not
perceive any harm in drinking alcohol than compared to other ethnic groups (8.4 % ). Over half of all
respondents did not perceive any difficulty in obtaining alcohol. Almost 30% of all stud ents and 39.2%
.
"'f Hrspamcs reported havmg been drunk or nd1ng m a vehicle with a drunk drrver.
I
.
OTS-38b (Rev l 0/99)
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGE4
he DUI problem is growing and resources are limited. However, there is increasing awareness that
law enforcement alone can not solve the DUI problem, especially among young people. The full
diversity of stakeholders and perspectives must work collaboratively to implement best practices
within a comprehensive public health and traffic safety/injury control framework.
While the demographic "youthquake" is surging across the entire state, the trend is particularly
pronounced in Santa Clara County where teenagers are increasingly at-risk for a range of alcoholrelated problems, including excessive availability/easy access, binge drinking, and peer related DUI
crashes. By 2005, there will be 37,000 more 15-19 year olds residing in the county -- representing a
40% increase since 2000. This explosive demographic trend presents serious challenges for parents,
safety advocates, health practitioners, schools, law enforcement, courts, civic leaders, and youth
serving organizations.
ATTEMPS TO SOLVE THE PROBLEM
Historically, traffic safety, like violence prevention, has lacked significant public health and
community-level involvement in developing a comprehensive approach. Despite fragmented efforts,
improving traffic safety is not accorded the level of attention that the human and economic costs
justify.
In December 2002, the Traffic Safe Communities Network (TSCN) in Santa Clara County completed
fifth year as a metropolitan area site using the injury control partnership model developed by the
.Jational Highways Traffic Safety Administration (NHTSA). The overall aim of TSCN is to reduce,
prevent and control traffic-related fatalities and injuries as well as save health care costs and increase
the quality of life.
During its first year, TSCN reviewed the available data and surveyed multiple jurisdictions and
communities. An array of environmental factors were considered: physical, cultural and socioeconomic conditions; individual and group behavior; public policy; technology; and professional and
community roles. Several problem areas, gaps, and concerns were identified, including:
•
•
•
•
•
•
Fragmented injury data collection and analysis
Absence of an integrated and comprehensive injury control system
Duplication of efforts and services
An underdeveloped constituency for supporting the ongoing implementation of "best practices"
and "spectrum of prevention" activities
Lack of a collaborative infrastructure for promoting resource pooling, cross-disciplinary training,
information sharing, action planning, marketing, and advocacy
Policy development, evaluation, and funding limitations
Based on NHTSA's Best Practices of a Safe Community as well as_ensuring that the complete scope
of the traffic-related safety problem was defined, TSCN devised a data-driven action plan that
recommended priority countermeasure and interventions constructed around the principles of
OTS-38b (Rev I 0/99)
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGES
effective primary prevention, including multi-faceted strategies for reducing alcohol/other drug
impaired driving.
In January 1999, TSCN completed the formulation of its goals, objectives and countywide action plan.
Five Work Groups were formed to implement countywide recommendations. Members and staff
under the TSCN umbrella foster community involvement, ownership, diversity, and "collective
intelligence" through ongoing participation.
Currently, TSCN consists of over 800 participating individuals, organizations and stakeholders,
including traditional and non-traditional safety advocates. Although many members have been
associated with the collaborative since its formation, new agencies, jurisdictions, and community
groups have subsequently joined. Membership recruitment is furthered through the combination of
mini-grants, resource sharing, coordinated activities and campaigns, training, school-community
events, media coverage, advocacy, and TSCN's newsletter. Moreover, TSCN has become an
acknowledged countywide forum for increasing dialogue, building bridges, problem-solving, and
pooling diverse skills and knowledge.
Building on its progress TSCN will use OTS funding to advance a comprehensive and culturally
competent DUI crash prevention program that includes youth empowerment, safety education,
enforcement, intervention, public information, and media advocacy strategies, and includes the
countywide participation of schools, the judiciary, public agencies, health providers, emergency
edical services, and community-based organizations. Results will be achieved through: DUI Court
_ the Schools, "Reality Check" student press conferences, student rid-alongs, an Alcohol and
Impaired Driving Work Group, student contests, generating news coverage, training, schoolcommunity linked alternative activities, and pooling resources.
J
Performance Measures:
Goals:
1. To decrease the number of persons killed in alcohol-involved collisions by 18.1 percent from the
calendar year 2001 total of 27 to 22 by September 31, 2005.
2. To decrease the number of persons injured in alcohol-involved collisions 15.1 percent from the
calendar year 2001 total of 1,205 to 1,023 by September 31, 2005.
3. To reduce Had Been Drinking (HBO) drivers under age 21 in fatal and injury collisions by 10%
from the calendar 2001 base year total of 585 to 527 by September 31, 2005.
Objectives:
1. To provide web site access to the "DUI Court in the Schools: How to Guide" by November 15,
2003.
2. To conduct 2 "How to Establish a DUI Court in the Schools Program" workshops and provide
technical a~sistance for interested individuals and groups from other counties by September 30,
.
2005.
OTS-38b (Rev 10/99)
••·
l
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
J
PAGE6
To conduct 5 "Realty Check" student press conferences involving journalism students in
conjunction with high school DUI trials by June 15, 2004, and an additional 5 student press
conferences by September 30, 2005.
4. To widely distribute and air the "DUI Court in the Schools" PSA and documentary video on local
television stations and for schools by January 15, 2004.
5. To involve the participation of law enforcement agencies, counselors, health practitioners, the
Coroner's Office, EMS personnel, crash survivors, Friday Night Live, Safe Rides, and communitybased organizations as educational presenters and resource specialist at 20 high school DUI trials
by September 30, 2005.
6. To coordinate and support the Traffic Safe Communities Network's Alcohol and Impaired Driving
Work Group, comprised of diverse public and private sector members, to meet at least 20 times
by September 30, 2005.
7. To promote year-round DUI ride-a-long patrol, sobriety checkpoint, and decoy sting participation
opportunities for high school students in cooperation with the California High Patrol and other law
enforcement agencies.
8. To meet and work closely with local Judges, District Attorneys and Public Defenders to inform
them about the program, strengthen ongoing support, and obtain feedback.
9. To develop a contest to enc~urage high school teachers to assign students to write letters to the
editor, generate news media coverage, call radio talk shows, or write essays on the "DUI Court in
the Schools," DUI patrol ride-along, sobriety checkpoints, decoy stings, health alternatives and
choices, or other DUI issues by September 15, 2005.
)0. To educate the news media to report that "crashes aren't accidents" as part of every collision,
traffic safety, and DUI-related event and subject.
11. To regularly invite civic leaders, law enforcement, criminal justice officials, community leaders,
school administrators, the news media, youth advocates, and traffic safety activists to attend "DUI
Court in the Schools" programs and other events.
12. To introduce and provide planning and technical assistance to a school-community group
interested in conducting a "High School Seat Belt Challenge" at local area high schools by May
2005. The program will aim to increase seat belt use by creating an awareness campaign through
friendly competition. Unannounced seat belt use surveys will be conducted before, during, and
after the campaign as students enter the campus.
13. To e-mail or fax all press releases and media advisories/alerts to the Regional Coordinator for
approval in advance of their release.
14. To use the following standard language in all press and materials: "Funding for this program
was provided by a grant from the California Office of Traffic Safety"
15. To submit print clips by 9 a.m. to the OTS Regional Coordinator and OTS Public Information
Officer via e-mail or fax at (916) 262-2960. Clips should include publication name and date the
article was published.
16. To fax OTS at (916) 262-2960, at least one month in advance, submit a short description of any
new traffic safety event or program to the OTS Public Information Officer and OTS Regional
Coordinator.
OTS-38b (Rev 10/99)
SCHEDULE
PROJECT No:
A
AL0455
._1-'l,1____________
PR_o_JE_cr_D_E_sc_RIPTI
__o_N_________P_A_oE_7~
METHOD OF PROCEDURE
Phase I - Program Preparation (October - December 2003)
Will develop responsibilities for each staff person funded by the OTS grant to coordinate and support
activities required to meet the goals and objectives of the project as a component of the Traffic Safe
Communities Network (TSCN).
Will meet with work group members and other stakeholders to review project goals and objectives
and develop an action plan for implementation put in place by agency staff.
Will procure all materials and equipment.
Phase II - Implementation (October 15, 2003)
Implementation of the TSCN: Comprehensive DUI Crash Prevention Project will be accomplished by
. agency personnel, volunteers, and stakeholders. Results will be achieved through: DUI Court in the
· Schools, "Reality Check" student press conferences, student rid-a-longs, the Alcohol and Impaired
· Driving Work Group, a High School Seat Belt Challenge, student contests, generating news
yverage, training, school-community linked alternative activities, and pooling resources.
· Phase Ill - Community Involvement and Support (Throughout Project Period)
Will provide coordination, planning, technical assistance, and training for building and strengthening
relationships with diverse stakeholders, agencies, systems, and community groups.
Will provide public information through specially prepared media and promotional materials on traffic
safety, DUI, and occupant protection.
Will coordinate news making events, presentations, media advocacy, marketing, traffic safety
campaigns, and outreach designed to increase awareness, particularly among at-risk populations.
Will provide learning and leadership opportunities for students to develop youth-driven prevention
activities, and for adults to increase their understanding of and skill level for advancing "best
practi~es."
Will regularly invite officials, community leaders, school personnel, youth, law enforcement, and
safety advocates to participate in news making events.
Will foster news coverage and engender community support for policies, norms, and
countermeasures aimed at reducing underage drinking, DUI, and motor vehicle crash fatalities and
· iuries.
OTS-38b (Rev t 0/99)
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGES
VVill produce and distribute a public service announcement to promote community involvement in the
project.
Will provide press release updates to coincide with the school trials as well as traffic safety
campaigns.
Phase IV - Data Gathering and Analysis (Throughout Project Period)
The Quarterly Progress Report will be completed and submitted each quarter.
Will regularly solicit issues of interest and evaluate feedback from students and adults. This
information will be used for monitoring and planning project improvements.
Phase V-Final Report and Executive Summary (December 31, 2005)
Begin the Final Project and Executive Summary for submission to OTS within 60 days.
METHOD OF EVALUATION
· Using the data compiled, the project manager will evaluate: (1) how well the stated project goals and
objectives were accomplished; (2) if all the activities outlined in the "Method of Procedure" were
;rtormed in accordance with the project agreement; and (3) was the project cost effective?
STATEMENT OF INTENT
We have considered the continuing operational costs of this project, and it is the intent of the Public
Health Department to seek funding from the County's general budget as well as other sources of
revenue to sustain some aspects of this project after the OTS grant completion date.
J/23/03
OTS-38b (Rev I0/99)
r ti
•
II
SCHEDULE
B-1
PROJECTNO:
AL0455
; ~)===========B=UD=G===:=E=T=N=ARRA==T=IVE==========PA=G=E=l
PERSONNEL:
Health Education Specialist (1 FTE) will coordinate the day to day operation of the project, including: planning,
problem solving marketing/media advocacy, implementing partnership activities, designing and acquiring
educational materials, preparing reports and representing the agency at meetings and events. Also, will assist
with budget management, monitoring performance, conduction workshops and resource development.
Office Clerk Specialist (.25 FI'E) will support assignments required for the efficient management of the project.
Also will be responsible for scheduling the trials, meetings, events and school-community linked activities,
typing, ordering supplies and ~aterials, record keeping, maintaining data-bases, assist with the design of multimedia/communication materials, and preparing and sending out mailings and correspondence.
Benefit rates for personnel:
Retirement
7%
Workers Compensation
0% (Self Insured)
Long-term Disability Insurance
0% (Employee Pays)
Uniform Allowance
0%
Health Insurance
21%
Life Insurance
2%
Total
30%
)RAVEL:
In state travel expenses for attendance at the annual OTS Summit, PTS conference and skill building workshops
and Lifesavers conference in _San Diego. Funds may be used to attend other OTS pre-approved training. Prior
approvals will be obtained from OTS to send staff to other conferences, seminars or training not identified in
Schedule B. All travel claimed will be at the County of Santa Clara's approved rate. Per Diem will not be
claimed for meals provided at conferences where registration fees are paid with OTS grant funds.
OTHER DIRECT COSTS:
Office supplies - General office supplies and equipment
Printing/Video - Printing/duplication services will be utilized to produce and informational literature,
educational brochures, pamphlets, posters, etc. to facilitate grant activities.
Education /Promotional - Funds will be used to purchase educational materials to facilitate grant activities.
Contest Incentives - Student essay, journalism, alternative activity, and media projects will be used to award
prizes to students to enhance traffic safety awareness. The prizes will meet OTS criteria and will be preapproved by the Regional Coordinator.
Promotional Items - Funds will be used to purchase promotional items that contain a traffic safety message
directly relating to this project with appropriate logos (OTS, BT&H). The items purchased may include pens,
cups, T-shirts, pins, stickers, etc.
INDIRECT COSTS: None
PROGRAM INCOME: There will be no income to the County as a result of this project.
)16/03
OTS-388-1 (Rev 5/98)
SCHEDULEB
PAGE2
.,
Detailed Budget Estimate
"J============P=RO=IB=C=T=N=o=.=====AL=o=45=5==============
FISCAL YEAR EST™ATES
COST CATEGORY
D. NON-EXPENDABLE PROPERTY
NONE
FY-1
$0.00
FY-2
$0.00
Category Sub-Total
E. OTHER DIRECT COST
office supplies
printing/video
}lucationaVpromotional
contest incentives
Category Sub-Total
F. INDIRECT COSTS
10% Salaries Only
Category Sub-Total
Pro.iect Total
OTS-38e (Rev 5/98)
FY-3
FY-4
TOTALCOST
TO PROJECT
$0.00
$0.00
$1,200.00
$1,093.00
$1,000.00
$2,000.00
$1,200.00
$1,093.00
$1,000.00
. $2,000.00
$2,400.00
$2,186.00
$2,000.00
$4,000.00
$5,293.00
$5,293.00
$10,586.00
$0.00
$0.00
$0.00
$0.00
$0.00
$238,678.00
.
..
..
SCHEDULEB
PAGE
Detailed Budget Estimate
)
PROJECTNO. ALO455
FISCAL YEAR ESTIMATES
COST CATEGORY
A. PERSONNEL COSTS
Positions and Salaries
Health Education
Spec (100%)
12 months@$35.90/hr
Office Specialist Ill
.25%
12 months @ 22.12/hr
I
1
FY-I
10/1/03
9/30/04
FY-2
10/1/04
9/30/05
FY-3
FY-4
TOTAL COST
TO PROJECT
$74,672.00
$149,344.00
$11,503.00
$11,503.00
$23,006.00
$25,871.00
$112.046.00
$25,871.00
$112,046.00
$51,742.00
$224,092.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$0.00
$0.00
$0.00
$0.00
$74,672.00
,
Employee Benefits(@~0%
Category Sub-Total
B. Travel Exoense
in state travel
Category Sub-Total
C. Contractual Services
Category Sub-Total
OTS-38d (Rev 5/98)
$4,000.00
$0.00
SCHEDULEA-1
Project No: AL0455
Pro.iect Description
ADMINISTRATIVE SUPPORT STATEMENT- Explain what type of priority this project has in your jurisdiction.
Administrative support for the project is demonstrated by the participation of Supervisor Beall and the County
Health Officer Martin Fenstersheib,
as the Co-chairs ofTSCN. The Director of Public Health is also
dedicated to reducing traffic collisions and intends to work towards achieving the goals of this project by inkind contributions of staff, facilities and other operational supports.
AGENCY CONTRIBUTION - Explain what services or funds are being contributed by your agency in support of this project.
The County of Santa Clara will provide personnel, services , equipment and supplies necessary for coordination,
~pervision and evaluation of this project for the 24 month period of this grant. The contributions are listed
Jlow:
CONTRIBUTED ITEM
Salary and Benefits for:
%
FYI
FY2
TOTAL
County Health Officer
Office space
Office Furniture
Phone
Postage
5%
7,000
7,000
14,000
8,000
300
8,000
300
16,000
600
$15,300
$15.300
$30,600
Total Agency Contribution
il5/03
OTS-38A- l (Rev 5/98)
100%
50%
Traffic Safe Communities Network (TSCN)
In Santa Clara County
Community Based Organizations
Project Number CBO 108
Final Report
April 1, 2000-September 30, 2003
Submitted January 30, 2004
by
Christina Oshinsky and Alice Kawaguchi
Health Education Specialists
OTS Coordinator: David Doucette
EXECUTIVE SUMMARY
Santa Clara County Public Health Department
CALIFORNIA
Traffic Safe Communities Network (TSCN)
In Santa Clara County - Community Based Organizations Grant Program
PROGRAM AREA(S)
Outstanding Collaborative Effort
PROJECT CHARACTERISTICS
Safe Communities
TYPE OF JURISDICTION
County
TARGETED POPULATION(S)
General Population
JURISDICITON SIZE
1,700,000
PROBLEM IDENTIFICATION
Located south of the San Francisco Bay, Santa Clara County has the fifth-largest population in California
with over 1.7 million people residing across 15 cities and encompassing 1,400 square miles. In a period marked
by dramatic change, one thing has remained constant people with their motor vehicles keep coming to Santa
Clara County. A major destination point. 16.059 immigrants arrived in the county between 1990 and 1996-7.8%
of the state's total influx of new arrivals. Over the next two decades, the county is expeded to gain 231,000 new
jobs and 261,400 new residents. As the county forges ahead into a diverse future, the dramatic pace of
demographic change will continue to have profound consequences in virtually every realm of life, particularly
traffic safety and congestion. Already, the growth surge is forcing more motorists to commute longer distances
to jobs, schools, and residences, as the local area housing stock becomes less available and less affordable.
Traffic Safe Communities Network (TSCN) will strengthen its countywide approach for controlling Motor Vehicle
crash-related injuries, fatalities, and health care costs as well as improving the quality of life. Building on TSCN's
experience in expanding collaboration beyond traditional agencies and stakeholders to include CBOs and grass
roots groups located in Santa Clara County's cities, the project will establish 18 mini-grants through a RFP
process. Mini-grants will support organizations that have the potential to (1) deliver research-based. best
practice, innovative, and culturally competent services; (2) make a significant impact on the community or target
population; (3) address risk/protective factors. and (4) foster linkages and multi-disciplinary
strategies/approaches. Grantees will address at least one of the following priority areas: alcohol and impaired
driving, bicycle safety, child passenger safety. data analysis, pedestrian safety, or red light running/aggressive
driving.
GOALS AND OBJECTIVES
Proiect Goals:
1.
2.
3.
4.
5.
6.
7.
To reduce the mileage death and injury rate from the 1997 rate of 71 .40 per 100,000 vehicles of travel to 65. O by
December 31, 2002, based on data compiled by SWITRS and the Department of Finance.
To reduce total fatal and injury collisions by 10% from the calendar year 1998 base year total of9,823 to 8,841
by December 31. 2001, and by an additional 5% from 8,841 to 8, 399 by December 31, 2002.
To increase child passenger safety seat oompfiance by 2.1 percentage points from June 1999 base year to
compliance rate of 85.9% to 88% by June 2003.
To develop and implement a strategic county-wide plan to support the automation of a comprehensive traffic
safety GIS that will provide timely access and complete data needed to identify problems. encourage data
linkages, conduct analysis, seled prevention /countermeasures adivities, and evaluate implemented activities
and improvements by August 15, 2003.
To target youth as a group at risk for traffic fatalities and injuries. and involve youth in traffic safety and schoolcommunity linked prevention efforts.
To target senior citizens as an at risk group for traffic fatalities and injuries, and involve senior citizens in the
planning and promotion of traffic safety efforts.
To achieve self-sufficiency and institutionalize TSCN programs and operations by August 2003.
-1 -
Obiectives
1.
To collaboratively plan and schedule inter-jurisdidional DUI checkpoints, crosswalk decoy stings, red light
running enforcement and education, alcohol merchant compliance checks, and other high visibility "best practicen
countenneasures by August 15, 2003.
2. To deverop and implement a strategic marketing and media advocacy plan that indudes at least three ongoing
multi-cultural traffic safety infonnation campaigns by August 15, 2003.
3. To secure additional funds and institutional commitments for sustaining TSCN operations and programs with an
emphasis on maintaining and strengthening service linkages among community based organizations by August
15, 2003.
4. To coordinate at least six "educational partnership· diarogue meetings to bring together judges. district attorneys,
OMV administrators, and law enforcement officials to train and problem solve with regards to citation and
adjudication issues associated with speeding, red light running, DUI, aggressive driving, and other traffic
violations contributing to collisions between April 15, 2000 and August 15, 2003.
5. To support in collaboration with other partners at least three rocal policy initiatives to improve traffic safety and
the quality of community life by August 15, 2003.
6. To plan, provide and/or co-sponsor at least three workshops that address "best practices· and •spectrum of
prevention• concepts by August 15, 2003.
7. To condud at least three community surveys and report the findings concerning traffic safety issues such as
child car seat, bicycle helmet usage, place of last drink. illegal alcohol sales, public policy, crash costs, and traffic
calming measures by August 15, 2003.
8. To involve law enforcement, including the California Highway Patrol, transportation, public health, schools, and
other agencies within Santa Clara county in identifying traffic safety problems, evaluating mini-grant proposals,
reviewing educational materials produced, and participating in collaborative activities/events with mini-grant
recipients by August 15, 2002.
9. To prepare, advertise, and distribute a mini.grant request for proposal by December 15, 2001, and award a
minimum of 18 mini-grants ranging from $25,000 to $50,000 per project by Odober 15, 2002.
10. To provide ongoing coordination. technical assistance, and training for building productive relationships with
diverse stakeholders, agencies, systems, jurisdictions, and community groups by December 15, 2001.
11. To provide NTHSA standardized Child Passenger Safety Technician Training for at least 25 participants by
February 15. 2003.
STRATEGIES AND ACTIVITIES
Traffic Safe Communities Network (TSCN) in Santa Clara County hired a full-time Management Aide and one halftime Office Specialist to provide support to the TSCN Program Manager. During the grant period, TSCN developed
a competitive mini-grant program and awarded seventeen innovative traffic safety programs addressing TSCN's
priority areas of Alcohol & Impaired Driving. Bicycle & Pedestrian Safety, and Child Passenger Safety. These
programs used ·spectrum of Prevention• approach to implement project activities. TSCN also co-sponsored best
practices workshops, sponsored coalition members to State and National Traffic Safety conferences, planned and
coordinated with SAFE KIDS to conduct NHTSA's Child Passenger Safety Technician Trainings, launched a second
countywide Red Light Running Campaign, and collaborated with law enforcement and coalition members in
Operation. Safe Passage, Walk to School. and Bike to Work campaigns.
RESULTS
TSCN in Santa Clara County achieved the following results:
• Awarded 17 mini-grants to non-profit community agencies in Santa Clara County.
•
Disseminated infonnation, provided technical assistance and resource to participants, the community and the
media.
• Conducted a •Place of Last Drink and Point of Access Survey" with 2000 first and multiple DUI offenders in
Drinking and Driving Programs.
• Collaborated and coordinated with SAFE KIDS to provide NHTSA's Child Passenger Safety Training to
paramedics, EMTs, nurses, firefighters, law enforcement personnel, and other child injury prevention
professionals.
• Secured additional funding to establish a Comprehensive DUI Court in the Schools program and Comprehensive
Pedestrian. Bicycle. and Intersection Safety program from October 2003 to September 2005.
Planned, provided and/or co-sponsored with local agencies and
•
FUNDING
community organizations workshops, trainings, and
Section 402:
$587,253.00
presentations highlighting •sest Practices" and •spectrum of
Prevention· approach.
CONTACT
•
Planned and implemented a second countywide '"Stop Red
Christine T. Oshinsky, MPH
Light Running Crackdown• campaign targeting thirty-eight high
Alice Kawaguchi, MPH
risk/volume intersections, with intensive zero-tolerance
Santa Clara Valley Health and Hospital System
enforcement and community education activities over a 3Public
Health Department
month period.
770 S. Bascom Avenue
(408) 494-7850
Credits
This project is part of the California Safety Program and was made possible through the
support of the California Office of Traffic Safety, State of California, and the National
Highway Traffic Safety Administration.
Disclaimer
The opinions, findings and conclusions expressed in this publication are those of the
authors and not necessarily those of the State of California, the National Highway Traffic
Safety Administration, or the Federal Highway Administration.
Proiect Personnel
1st Year
Matilda Emmanuel, Management Aide
Alice Matsushima, Office Specialist III
2nnvear
Matilda Emmanuel, Management Aide
Alice Matsushima, Office Specialist III
Lisa McFarland, Office Specialist II
Paul Gratz, Program Manager
This grant was initially staff by 1 FTE Management Aide and 0.5 FTE Office Specialist
m. During the second year of the 2-year grant, the grant was revised to reflect the
consolidations of this grant with another grant (SA0006). The staffing for the second
year of the grant was supplemented with 0.5 FTE Office Specialist II and a program
manager, from SA0006.
The primary role of the management aide was to track the financial reports of the minigrants. The primary role of the two office specialists was to facilitate communication
with the work groups, prepare and track purchases for the grant and other support
functions for the grant. The program manager directed all personnel involved in the grant
and was responsible for achieving the goals and objectives of the grant, reporting and
evaluation of the grant and building collaborative relationships with the network
members.
Goals and Obiectives
Original Grant Period 07/01/01-6/30/03
Goal of the original grant: To engage community based organizations and grassroots
organization in TSCN by awarding 15 mini-grants addressing a variety of traffic issues in
the county.
Period of revised grant 04/01/00-9/30/03
Goals and objectives were revised 10/02 for the second year of the grant to reflect the
consolidation of this grant with another grant (SA006).
Goals of the revised grant: In addition to awarding mini-grants, TSCN established 7
additional goals.
1.
To reduce the mileage death and injury rate from the 1997 rate of71.40 per
100,000 vehicles of travel to 65. 0 by December 31, 2002, based on data compiled
by SWITRS and the Department of Finance.
2.
To reduce total fatal and iajury collisions by 10% from the calendar year 1998
base year total of 9,823 to 8,841 by December 31, 2001, and by an additional 5%
from 8,841 to 8, 399 by December 31, 2002.
3.
To increase child passenger safety seat compliance by 2.1 percentage points from
June 1999 base year to compliance rate of 85.9% to 88% by June 2003.
4.
To develop and implement a strategic countywide plan to support the automation
of a comprehensive traffic safety GIS that will provide timely access and
complete data needed to identify problems, encourage data linkages, conduct
analysis, select prevention /countermeasures activities, and evaluate implemented
activities and improvements by August 15, 2003.
5.
To target youth as a group at risk for traffic fatalities and injuries, and involve
youth in traffic safety and school-community linked prevention efforts.
6.
To target senior citizens as an at risk group for traffic fatalities and injuries, and
involve senior citizens in the planning and promotion of traffic safety efforts.
7.
To achieve self-sufficiency and institutionalize TSCN programs and operations by
August 2003.
The objectives of the grant are discussed in the results section of the report which
follows.
Methodology
•
Collaborative and Work Group TSCN hired staff and established a communitywide collaborative to implement the goals and objectives of the grant. The TSCN
Steering Committee and the Full Network met on a quarterly basis to establish
priorities and strategies for the implementation, reviewed the progress of the minigrants, and provided education through presentations by expert speakers. TSCN
operated four work groups to support the goals and objectives of the grant The work
groups met on a monthly or bi-monthly basis. The Assessment/Data Work Group and
the Child Passenger Safety Work Group were discontinued during the course of grant.
Red Light Running Work Group and the Bicycle and Pedestrian Safety Work Group
continued throughout the grant period. The Alcohol and Impaired Driving Work
Group supported activities of another OTS grant. TSCN also used e-mail notification
and mailings to keep the groups on track with the goals and objectives.
•
Mini-grant process The request for proposal for the mini grants were mailed to over
2000 potential applicants, and was posted on the TSCN website (December 2001 ).
Applications were reviewed (February 2002) by a diverse group of community
members (i.e. District Attorney's Office, County Roads and Airports, Public Health
Department, California Highway Patrol, Bike and Pedestrian Advocacy Groups), and
applicants were selected and notified in February and March 2002.
•
Child Passenger Safety A Health Education Specialist in the Public Health
Department was trained as a NHTS standardized child passenger safety technician.
TSCN collaborated with the San Mateo/Santa Clara Chapter of SAFE Kids to
publicize and implement 3 training sessions on child passenger safety.
•
Develop program sustainability and institutionalize TSCN programs and
operations. TSCN applied for a number of grants in order to maintain program
sustainability and institutionalize operations. TSCN reviewed existing funding
sources, researched potential future funding sources, and evaluated community needs
and priorities.
•
Establish Consistent Communication with the Office of Traffic Safety
TSCN followed the guidelines as outlined in objective 17-21 of the grant to maintain
communication with OTS.
•
Improved outcomes (death and injury rate/I 00,000 miles and total fatal and injury
collision rate). TSCN implemented a media campaign to change public attitude and
behavior. Key steps in the implementation of the Red Light Running Campaign are
listed below. It was anticipated that the campaign would impact the collision rates.
Key Steps of the Red Light Running Campaign:
• Selection of38 targeted intersections based on SWITRS/CHP data
• Purchase of Red Light Enforcement Indicators (RLEI' s) and signs
• Letters of support from police chiefs of participating cities
• I-hour pre-counts of red light violations during am and PM commute periods at
targeted intersections
• Permit applications for installation of devices from participating cities
• Review of Caltrans aµd California Traffic Control device regulations regarding
signage
··
•·
• Press conference on selected day, January 29, 2003
• Radio ads on 70 stations for 3 months
• l hour post counts of red light violations during am and PM commute period at
targeted intersections
Problems
TSCN had varying levels of success in achieving its very ambitious goals. Some of the
problems encountered in addressing some of the goals are described below.
•
Support of the mini-grant process: Some grantees had difficulty meeting the
insurance requirements of the county contract process and the initiation of the grants
was delayed.
•
Developing program sustainability and institutionalizing program and operations:
Due to the difficult economics times, funding was not available from the county
general fund to support the TSCN. TSCN was only partially successful in applying
for grant funding.
•
Improved Outcomes
TSCN developed some very ambitious outcome indicators, death and injury rate per
100,000,000 vehicle miles, total fatal and injury collisions/year, and percentage child
safety seat compliance. Data was not available by the end of the grant period. In the
future, outcome indicators specific to the objectives of the grant and the grant
activities would be more useful and obtainable.
•
Implementation of county-wide plan for comprehensive GIS
TSCN was able to open initial discussion about a countywide GIS. However, due to
a lack of specific objectives for this goal and a lack of funds, the assessment/data
work group of TSCN was not continued during this grant period.
•
Involvement of youth and senior citizens in traffic operations
TSCN made attempts to increase its outreach to members of the collaborative, but did
not develop any specific objective to include youth or senior citizens. Therefore, this
goal was not fully achieved.
Obiectives and Results
Traffic Safe Communities Network accomplished the grant's goals and objectives
through participation of members from the following five workgroups: Bicycle and
Pedestrian Safety, Red Light Running, Alcohol and Impaired Driving, Data Management
and Assessment, and Child Passenger Safety. Throughout the grant period, these
workgroups met on a regular basis to discuss countywide planning, outreach, project
activities, and grant opportunities to expand the coalition's mission to reduce traffic
related injury and fatalities throughout the county. These meetings also generated
opportunities among members for ongoing communication, problem solving, and
resource networking/sharing.
I. To collaboratively plan and schedule inter-jurisdictional DUI checkpoints, crosswalk
decoy stings, red light running enforcement and education, alcohol merchant
compliance checks, and other high visibility "best practice" countermeasures by
August 15, 2003.
TSCN, through its work groups, collaboratively planned and implemented high
visibility countermeasures as proposed.
• On May 20, 2000, TSCN co-sponsored a "Rally for Bike Safety" in partnership
with Ml View Wal-Mart that include helmet fittings and distribution.
• TSCN distributed 760 booster/child car safety seats and 2,830 bicycle helmets to
more than a dozen local agencies and community based organizations that provide
services targeted to low income and hard-to-reach populations across the county.
• Stop Red Light Running Partnership campaign targeted five crash prone
intersections from March through August 2000. Pre and Post campaign
monitoring of red light runners at three of the intersections revealed a reduction in
incidents ranging from 12% to 60%.
•
•
•
•
On May 5, 2000, TSCN co-sponsored and participated in the Cinco de Mayo SK
Walle in Support of Alcohol Free Celebrations at San Antonio School in San Jose.
In November 2001, TSCN became the service coordinator for the County's Child
Passenger Safety (CPS) and Bicycle Helmet program serving Medi-cal clients
countywide by providing safety infonnation/instruction, car/booster seats, and
bicycle helmets.
Operation Safe Passage, a countywide crackdown on traffic law violators in
school zones was conducted in January 2003, April-May 2003 and September
2003. California Highway Patrol was the lead agency and other local police
departments participated in citing violators for the following: speeding, failure to
stop at stop signs, passing a school bus, failure to use child restraints, failure to
use seat belts, failure to yield pedestrian right ofway,jaywalking, failure to use a
bicycle helmet, as well as other violations. Campaign literature was distributed to
elementary, middle, and high school administrators and school districts.
TSCN also collaboratively developed a highly visible and highly successful
second phase of the red light running campaign. Nine partnering cities identified
38 crash prone intersections. Four hundred red light enforcement indicators
(RLEI's) and 140 signs were installed. An extensive media campaign with the
theme "Crashes Aren't Accidents, STOP when its Red," led by the Santa Clara
County Public Health Department and City of San Jose was kicked off on January
29, 2003. A press conference was held at a key intersection in Sunnyvale, and law
enforcement in each city selected one intersection for law enforcement and
interview opportunities for the media TSCN involved survivor's advocates in the
campaign. A three-month radio campaign on 70 news stations followed the kick
off event.
TSCN was very successful in implementation of the red light running campaign as
well as Operation Safe Passage. Future plans include an additional phase of RLEI' s
installation at additional high-risk intersections, and additional press conferences
following the installation, to keep the problem in the public's awareness. In addition
to the citation of violators in during Operation Safe Passage, future plans may include
education of students and parents to increase likelihood of change in behavior
2. To develop and implement a strategic marketing and media advocacy plan that
includes at least three ongoing multi-cultural traffic safety information campaigns by
August 15, 2003.
.
•
•
•
"Stop Red Light Running" campaign was conducted from April through August
2000.
Planning sessions were held with the County Health Officer and marketing staff
to develop a collaborative child passenger seat campaign with the County Medical
Association. However, due to September 11, priorities were shifted to focus on
bioterrorism.
TSCN' s marketing and media advocacy plan included participation and support of
Operation Safe Passage, and community-wide events for Walle to School Day in
October 2002.
•
TSCN also supported the City of San Jose's efforts with Street Smart, a public
education campaign to change the attitudes of drivers, pedestrians and bicyclists.
Future plans include expanded support and participation in Operation Safe Passage
and Walle to School Day, with an educational component to expand increase behavior
changes. The Street Smarts Program is interested in continued collaboration, which
would allow the program to be expanded beyond the City of San Jose.
3. To secure additional funds and institutional commitments for sustaining 'I'SCN
operations and programs with an emphasis on maintaining and strengthening service
linkages among community based organizations by August 15, 2003.
•
•
•
•
•
•
On September 13, 2000, TSCN received approval from OTS to expand mini-grant
program with additional funds of $587,253.
On August 25, 2002, the Santa Clara County Public Health Department submitted
a grant proposal for $45,000 to the California Department of Health Services for
building countywide training/surveillance capacity as well as strengthening TSCN
efforts to increase the proper installation and usage of child car seats.
Unfortunately, the grant was not approved.
On August 25, 2000, TSCN submitted a grant to the following agencies: Office of
Traffic Safety, County Information Technology Committee, and Metropolitan
Transportation Commission to developed web-based GIS Analysis & Mapping
Services. Unfortunately, these grants were not funded.
In May 2002, TSCN received OTS approval to allocate a portion of the project
budget for the purchase of red light enforcement indicators and violation warning
signs as well as to conduct a media campaign in September 2000. Partnering
cities will be responsible for obtaining the enforcement at thirty-eight crash-prone
intersections along El Camino Real and other state highways within the county.
During 2003, TSCN applied for grants through the following programs: the
California Office of Traffic Safety, the Robert Wood Johnson Foundation for
Active Living by Design and the National Highway and Traffic Safety
Administration's "You Drink, and Drive, You Lose."
In early June 2003, TSCN received two award letters from the Office of Traffic
Safety funding the grant proposals. These proposals focused on creating a
"Comprehensive DUI Crash Prevention Program" and a "Comprehensive Bicycle
& Pedestrian Safety Program."
TSCN will continue to pursue other grants to expand its capacity to create a
community-wide change. TSCN partially achieved its objective to secure additional
funds and institutionalize commitment to sustain TSCN operations. The development
of a local GIS will require expanded funding. The TSCN network has expressed
interest in continuing to work on other long-term issues such as linkage with disease
prevention and health promotion and legislative and policy development.
4. To increase TSCN's membership from 45 to 55 participants through recruitment of
public agency and private sector partners, media representatives, senior citizens,
youth, and neighborhood groups by August 15, 2003, and annually conduct three full
network meting throughout the grant period
•
•
Throughout the grant period, TSCN increased membership through participation
in community events, fairs, mini-grants, meeting announcement flyers, and
networking with other agencies. Currently, membership consists of over 100
local agencies, community organizations, prevention advocates, and community
members across the county.
Minutes from each committee, work group, steering, and full Network meetings
were taken since the development of the coalition to document discussions,
events, and activities. Summaries of these minutes were reported at the quarterly
full Network meetings. A quarterly summary describing the status of the TSCN
committees/workgroups have also been distributed to members at the full network
meetings. TSCN conducted seven full-network meetings in June 2000,
September 2000, October 2001, August 2002, October 2002, January 2003, and
March 2003. Attendance of the meetings ranged from 30-40 participants.
TSCN will continue to expand its collaborative, especially in the areas of youth,
senior citizens, and partnering with other organizations regarding disease prevention
and health promotion and legislative issues.
5. To coordinate at least six "educational partnership" dialogue meetings to bring
together judges, district attorneys, DMV administrators, and law enforcement
officials to train and problem solve with regards to citation and adjudication issues
associated with speeding, red light running, DUI, aggressive driving, and other
traffic violations contributing to collisions between April 15, 2000 and August 15,
2003.
•
•
•
In June 2000, the Red Light Running and Data Management Work Group met to
discuss a plan to advance the establishment of a centralized comprehensive traffic
data and GIS mapping system. In December 2000, over twenty-five participants
attended the Assessment and Data Work Group presentation and discussion on the
Crossroads GIS with Barry Dee. To order to create this system, several grants
were submitted to the Office of Traffic Safety and Metropolitan Transportation.
The Red Light Running Work scheduled several meetings with the traffic
commissioners of Santa Clara County. The focus of these meetings were to
inform the commissioners about the upcoming "Stop Red Light Running
Partnership" campaign, the use of red light indicators (rat boxes), to enhance
enforcement, and provide update of the work groups progress on activities and
events. These meetings were held at the Los Gatos Courthouse on the following
dates: October 2000, March 2001, October 2001, and
On September 14, 2000, TSCN staff along with two Red Light Running members
presented to the Police Chiefs Council Meeting. Members of the workgroup
reported on the 5-month RLR campaign and announcement of increased RLR
enforcement and education along the El Camino Corridor. On October 11, 2001,
TSCN staff along with RLR work group co-chairs made a presentation to the
County Police Chief's Association. Association agreed to write a letter to
CALTRANS advocating for a streamline encroachment permit process for
approving applications to install rat boxes at state highway intersections. In April
2003, the TSCN manager again met with the Santa Clara County Police Chiefs
Association to discuss red light running issues.
6. To support in collaboration with other partners at least three local policy initiatives
to improve traffic safety and the quality ofcommunity life by August 15, 2003.
•
•
TSCN collaborated with the Drinking Driver Program Providers Association and
the Santa Clara County Drug and Alcohol Services to examine and recommend
policy changes for improving court referral, enrollment, and tracking procedures
with regard to the treatment of first and multiple DUI offenders. Due to funding
constraints and staff changes within these agencies, TSCN members decided to
prioritize activities that are specific and measurable for the Alcohol & Impaired
Driving Work Group.
TSCN partnered with the City of San Jose's Street Smart Program to achieve its
objective of supporting three local policy initiatives to improve traffic safety and
the quality of community life.
7. To plan, provide and/or co-sponsor at least three workshops that address "best
practices" and "spectrum ofprevention" concepts by August 15, 2003
TSCN planned, provided, and co-sponsored several workshops and presentations
using "best practices" and "spectrum of prevention." The following is a list of these
events:
• On June 27, 2000, a two-hour "Spectrum of Prevention Approach" workshop
presented by the Prevention Institute was attended by two dozen members of the
Bicycle & Pedestrian Safety Work Group. A follow-up session was held on
October 17.
• On July 13, 2000, a two-hour workshop titled, "Conducting a Place of Last Drink
Survey" was conducted by Fried Whitman, Ph.D. co-founder of CLEW
Associates. 28 agency and community members attend the workshop.
• On September 28, 2001, a 1-hour "Spectrum of Prevention Approach" overview
presentation was made at the Full Network meeting in San Jose.
• TSCN sponsored a Bicycle & Pedestrian member to attend the California
Childhood Injury Prevention: Making It Happen Conference on September 23-25,
2002 in Sacramento.
• On June 24, 2002, over three dozen participants attended the workshop
"Overcoming the Stickiest Problem: Getting People to Regularly Walk & Bike" at
the County Office of Education in San Jose.
•
May 2003: The New National Pedestrian Poll: Americans Support Increased
Spending for Safer Walking Environments & Improved Public Transportation
presented by Kristi Kimball Deputy Director of Surface Transportation Policy
Project.
• Four TSCN members attended the Leadership Conference on Enforcing Underage
Drinking Laws in Reno, Nevada on October 22-25, 2000.
• TSCN sponsored the attendance of four members at the National Congress of
Pedestrian Advocates in Oakland on August 16-17, 2001.
• On May 25, 2001, TSCN staff attended the Refugee Health Conference sponsored
by the Santa Clara County Health and Hospital System at the Mexican Heritage
Plaza Theater in San Jose.
• Sponsored the attendance of TSCN members at the National Youth Diversity
Conference on Traffic Safety in Los Angeles.
• March 24-27, 2001 TSCN staff attended the Lifesavers Conference in Denver,
co
8. To conduct at least three community surveys and report the findings concerning
traffic safety issues such as child car seat, bicycle helmet usage, place oflast drink,
illegal alcohol sales, public policy, crash costs, and traffic calming measures by
August 15, 2003.
•
•
•
In Winter 2002, TSCN established a service agreement with CLEW Associates to
conduct the Place of Last Drink and Point of Access survey. The study was
conducted between February and March 2002, and administered to 2000 clients
enrolled in DUI offender programs countywide. Survey results were presented in
October 2002.
Child Passenger Safety Work Group conducted a survey of Santa Clara County
and San Mateo County hospitals to determine if hospitals had discharge policies
and procedures regarding child passenger safety. The work group developed
brochures for distribution at hospital discharge.
TSCN also conducted the Santa Clara County's Public Health Department's
Community Partner Satisfaction Survey in May 2003
Continued plans to improve child passenger safety promotion and discharge have
been placed on hold pending additional funding. Also, plans for further action based
upon the results of the "Place of Last Drink" survey have also been placed on hold.
TSCN had planned to meet with the Santa Clara County Police Chiefs Association to
develop a plan of action.
9. To involve law enforcement, including the California Highway Patrol, transportation,
public health, schools, and other agencies within Santa Clara county in identifying
traffic safety problems, evaluating mini-grant proposals, reviewing educational
materials produced, and participating in collaborative activities/events with minigrant recipients by August 15, 2002.
TSCN coalition members have played an integral role in assisting TSCN staff in
evaluating mini-grant proposals, reviewing educational materials produced, and
participated in collaborative activities/events with mini-grant recipients on a regular
basis. In tum, mini-grant recipients have also provided updates on the progress of
their project at workgroup and full network meetings. Many of the recipients formed
linkages with other organizations within the workgroups to further advance their
efforts. See objective 11.
10. To identify not-for-profit, community-based organizations and grassroots groups in
Santa Clara County by August 15, 2001.
See objective 11 and 12.
11. To prepare, advertise, and distribute a mini-grant request for proposal by December
15, 2001.
In February 2001, TSCN Program Manager attended the OTS sponsored interactive
meeting on contracting with CBO's to prepare for planning, implementation, and
dissemination of Request for Proposals for community-based mini grants. Request
for applications for TSCN community mini-grants were disseminated to over 2000
agencies in the county in December 2001. The Request for Proposal (RFP) was
posted on the county website for applicants to download the proposal information.
Reviewers of the submitted grant proposals represented TSCN coalition members
from the American Medical Response, California Highway Patrol, San Jose Police
Department, SCC Airports and Transportation, Adult Probation Department, and
District Attorneys Office. In February 2002, TSCN received twenty-four eligible
proposals, 21 projects were reviewed, and 17 were selected for funding.
12. To award a minimum of18 mini-grants ranging.from $25,000 to $50,000 per project
by October 15, 2002.
Seventeen mini-grant projects were funded in amounts of $25,000 to $49,950. The
proposed project submitted by Bay Area Safe Rides was not funded because the
organization failed to obtain the liability and auto insurance coverage required by the
County in order to establish a service contract. With OTS approval, the remaining
mini-grant funds were used to purchase red light indicators and signs for the second
phase of the Red Light Running Campaign.
Upon completion of the formalized Service Agreement contracts with the Santa Clara
County Public Health Department, the community mini-grant recipients received
reimbursement for their projects as the Department's Finance Unit processed their
invoices on a quarterly basis. A total of $489,720 was budgeted for mini-grantees
during the grant period. Mini-grant project time frames range from 6 to 18 months.
See attachment for a summary of mini-grantee project accomplishments.
13. To provide ongoing coordination, technical assistance, and training/or building
productive relationships with diverse stakeholders, agencies, systems, jurisdictions,
and community groups by December 15, 2001.
•
•
•
•
•
•
TSCN staff assisted with SAFE KIDS child car safety seat inspection at
ADAPTEC in Milpitas on June 24, 2000.
February 15, 2001, TSCN /SAFE KIDS Coalition child passenger car seat
inspection at Santa Clara Valley Medical Center in San Jose. 82 cars were
inspected.
On April 1, 2001, TSCN staff attended the Car Seat Inspection Event with SAFE
KIDS at West Valley Community College, Saratoga, CA.
On May 24, 2001, TSCN staff attended the Car Seat Inspection Event with SAFE
KIDS organized by AAA and KGO Radio. There were 5 inspection sites located
throughout the Bay Area The Santa Clara County inspection site was at the Toys
R Us parking lot in Sunnyvale.
On August 25, 2001, TSCN staff attended the SAFE KIDS Car Seat Inspection
Event at the Cupertino Vallco Mall.
On September 24, 2001, TSCN staff attended the SAFE KIDS Car Seat
Inspection Event at the James Lick High School in San Jose.
TSCN will continue to work collaboratively with its community partner to meet its
goals and objectives.
14. To produce and distribute a news release to increase community awareness about
involvement in the project by January 15, 2002.
Throughout the project, TSCN developed press releases highlighting the activities of
the coalition as well as specific events.
15. To provide NTHSA standardized Child Passenger Safety Technician Training/or at
least 25 participants by February 15, 2003.
•
•
TSCN collaborated with SAFE KIDS of San Mateo/Santa Clara County to plan,
coordinate and conduct three NHTSA standardized Child Passenger Safety
Technician trainings throughout the county. The first training was an 8-hour
course held on September 8, 2000 in San Jose, titled "Introduction to Child
Passenger Safety." Twenty people attended the training including paramedics,
EMTs, nurses, firefighters, law enforcement personnel, and other child injury
prevention professionals. The second training was a 4-day training held in San
Jose from October 10 to 13, 2000. TSCN conducted its final NHTSA Standardized
Child Passenger Seat technician training for 25 participants from May 7-11, 2002
in Menlo Park, CA.
On July 28, 2001, TSCN staff also conducted a presentation at a Public Health
Department staff in-service about the new car seat laws and the appropriate
method of installation of car seats. Each staff person received purchased copies
of the bilingual video, "Don't Risk Your Child's Life" to show to clients in their
child safety seat classes.
TSCN staff person who was trained and certified in NHTSA' s standardized child
passenger seat was transferred to another department within Public Health. As a
result of this change, TSCN does not have additional plans to continue to participate
and coordinate Child Passenger Safety Seat Training. However, the training
continues to be offered and coordinated through SAFE KIDS of San Mateo/Santa
Clara County.
16. To develop a strategic plan for securing funding to sustain the program by March 15,
2003.
Refer to objective 3 for accomplishments.
17. To email or fax all press releases or media advisories/alerts to the Regional
Coordinator for approval in advance oftheir release.
Through out the grant period, TSCN has participated or initiated the following media
events and/or programs with other agencies and community organizations:
• On September 25, 2000, a press release announcing the TSCN's press conference
on September 26, 2000 regarding the Red Light Running Crackdown at El
Camino Real was fax to OTS. The high crash intersections targeted during the
first phase of the zero-tolerance campaign were:
• Great America Parkway/Mission College
• Capitol Expressway/Stoey
• De Anza/Homestead
• Saratoga/Kiely
• Bascom/Hamilton
•
On September 26, 2000, at Red Light Running media event was conducted at the
intersection of Lawrence Expressway and El Camino Real in Santa Clara.
18. To use the standard language in all press materials: "Funding/or this program was
provided by a grant from the California Office of Traffic Safety through the Business,
Transportation
OTS standard language is printed on all TSCN materials including brochures,
newsletters, memorandums, meeting announcements, flyers, letterhead, promotional
and incentive items (refer to attachments for standard language included in program
quarterly reports).
19. To fax OTS (916) 262-2960, at least two weeks in advance, a short description ofany
new traffic safety event or program. Address the fax to the OTS Public Information
Officer (PIO) and Regional Coordinator.
TSCN provided the required forms of communication with the Office of Traffic
Safety on an ongoing basis. TSCN will continue to meet the communication
requirements of the Office of Traffic Safety. See grant quarterly reports for
attachments and faxes of traffic safety events and programs.
20. To report to the OTS Regional Coordinator via Quarterly Reports, the occurrence of
paid media and/or free airings or print ads. The following format will be used:
dollar amount; type ofmedia; the reach ofthe media; type ofmessage; and the size of
audience reached
See objective 19.
Other Activities:
•
•
•
•
•
TSCN set-up a display representing the coalition during National Public Health Week
in the Downtown County Building.
On December 16, 2000, TSCN staff and Walk San Jose volunteers distributed 700
''Walk Often, Walk Safely'' fluorescent armbands to youngsters attending the
Christmas in the Park celebration in San Jose.
Developed TSCN program brochure.
On September 25, County Board of Supervisors issued proclamation for TSCN cosponsored "Walk to School Day."
Obtained 2500 TSCN "Bike Often, Walle Often!" Be Safe, Be Seen" reflective arm
bands for distribution at summer festivals and other public events.
Implementation Schedule
Based on past events, TSCN developed future plans, which include the following:
• Media Campaign following the installation of red light running indicators at the 38
crash prone intersections in the Spring of 2004, including survivors advocates. The
intersections were selected and the equipment was purchased. However, the media
campaign will be planned and implemented with future funding. See Attachment A.
• Continued participation in Operation Safe Passage in January, April and September of
2004 and 2005
• Continued participation in Bike to Work Day (May) and Walle School (October) in
2004 and 2005
• Development of helmet safety program including helmet distribution, inspection and
fitting, education, pamphlet, student contest and survey during the 2004-2005 school
year.
• Continued TSCN network meetings each quarter
• Continuation and expansion of the Bike and Pedestrian Safety Work Group and Red
Light Running Work Group
• Continued meetings with key community leaders and media regarding traffic issues
TSCN estimates staffing and operating expenses for continuation of these programs to be
$63,724 from Santa Clara County and $300,000 from OTS grant funding.
Documentation
The following attachments are included:
• Attachment A: Red Light Enforcement Indicators (RLEI' s) Intersections for the
Proposed Phase III Implementation
• Attachment B: Swnmary of Mini-Grant Accomplishments
Attachment A: Red Light Enforcement Indicators (RLEI' s) Intersections for the
Proposed Phase III Implementation
(9/23/03)
Campbell
1.
Hamilton & Eden (EB/WB) 2 RLEI2 signs
6 RLEI4signs
Bascom & Campisi (NB)
1 RLEI
Bascom & Campbell (NB/SB)2RLEI
1 sign
2 signs
Cupertino
I.
SR8S E. Ramp & Steven Creek Blvd
3RLEI
2.
Stelling Rd. @ Stevens Creek Blvd.
3RLEI
4 signs
2.
3.
Gilroy
I.
2.
3.
Los Altos
1.
2.
Tenth & Chestnut Street
Tenth & Monterey Street
Tenth & Church Street
Foothill @El Monte Rd.
(County Road)
Foothill @ San Antonio
(County Road)
8RLEI
6RLEI
4RLEI
Los Gatos BlvdJGateway Ave
3.
Los Gatos Blvd./1..ark Avenue
4 signs
4 signs
4signs
8RLEI
4 signs
4RLEI
3 signs
Los Gatos
1.
Los Gatos Blvd./Blossom Hill Rd.
2.
4 signs
8RLEI
4 signs
6RLEI
2 signs
6LRLEI 2 signs
Milpitas
l.
McCarthy & Ranch Drive
2.
Milpitas & Dixon Landing
3.
S. Parle Victoria & Calaveras
2RLEI
1 RLEI
2RLEI
4 signs
4signs
4signs
Morgan Hill
1.
Monterey & Cochrane4 RLEI
2.
Cochrane & Sutter
4signs
4RLEI
4 signs
Palo Alto
1.
2.
3.
Sao Jose
1.
2.
3.
Arastradero Rd. & Terman Dr.
4RLEI
Middlefield Rd. & University Ave.
2RLEI
Middlefied Rd & San Antonio Rd.
4RLEI
Capitol Expressway & Senter Rd.
(County)
8RLEI
Eleventh St. & Santa Clara St.
4RLEI
1-280 Sinclair Freeway & 10111 St (State)
4RLEI
2 signs
2 signs
4signs
4 signs
4signs
4signs
SantaOan
1.
2.
3.
De La Cruz & Martin
Great America &Tasman
6 RLEI
Lafayette & Central 4 RLEI
(County)
County Roads and Aimorts
l.
Lawrence & Kifer Rd.8 RLEI
2.
San Tomas at Hamilton
8 RLEI
Sunnyvale
1.
2.
Fair Oaks & Arques 8 RLEI
Mathilda& Washington
3.
Fair Oaks & Olive
8RLEI
4 RLEI
4 signs
4 signs
4 signs
4 signs
4 signs
4 signs
2 signs
Attachment B: Summary of Mini-Grant Accomplishments
Bicycle and Pedestrian Projects
Bicycle/Pedestrian Joint Projects
• Almond Elementary Parent Teacher Association - C751046
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $49,520
Almond Elementary (Los Altos) PTA' s project, "Designing Safe Routes to
School - Pedestrian and Bicycle Safety" included the following components:
Held public workshops, and meetings with city council and public
works/traffic engineering staff to gather input on traffic calming designs.
Extensive solicitation of input was obtained from fire, police, schools, bike
and traffic groups, as well as neighborhood groups. Hired a traffic consultant,
John Ciccarelli.
Purchased portable curbing to conduct trial of traffic calming alternatives.
Piloted a citizens radar system with police department.
Publicity regarding traffic calming in Los Altos Town Crier, Almond PTA
Newsletter, and Los Altos Neighborhood Newsletter
Data collection on traffic speed and volume, and walking/biking volume.
Received Safe Routes to School Grant for $270,000 and a Air Quality District
Grant for $40,000 to pursue design solutions for Almond Avenue
•
Milpitas Foundation for Education - C751126
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $40,250
Milpitas Foundation of Education (MFFE) partnered with the City of Milpitas to
design a School Safety Program to ease traffic congestion and increase safety
around nine elementary schools located in the Milpitas Unified School District.
Through this program, Milpitas Foundation of Education reached over 6,500
Milpitas elementary school students through the promotion of the following
activities and events: Suggested Routes to School, International Walk to School
Day, Student Valet Program, Bicycle Safety and Bike to School Day. Promotion
of these activities and events were accomplished through the following means:
articles published in the MUSD weekly student/parent newsletter and the Milpitas
POST weekly community newspaper, events posted on the City of Milpitas
Website, distribution of the "Suggested Routes to School" map as well as
promotional items such as reflective bracelets, flashing blinker lights, and stickers
with the messages "Be aware, Be Safe!" Funding for this project was also used to
purchase traffic signs, traffic cones, rain ponchos, and umbrellas to distribute to
all nine participating schools. MFFE distributed to school staff a "walkability"
checklist to record and analyze any negative situations that would impede a child
from walking or biking to school. MFFE also coordinated with school staff traffic
safety school assemblies as well as implemented a student valet program for
student volunteers in grades 5 and 6. l\1FFE partnered with other city agencies to
update existing bicycle maps, traffic safety brochures, and newsletters to
distribute to all participating schools at traffic safety events and activities.
•
•
Bicycle Safe Projects
American Indian Education Center, Inc - C751218
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
The American Indian Education Center (AIEC) of San Jose developed a bicycle
helmet youth solicitation program designed to increase bicycle helmet use among the
American Indian population in Santa Clara County. During the funding period, AIEC
reached over 1,225 American Indian parents and youth through five Bicycle Helmet
Distribution meetings held at local schools and community events (i.e. outdoor
Powwows at DeAnza community college). Funds for this project were used to
purchase helmets, brochures, tail light flashers, and bicycle safety educational videos
to distribute and present at these distribution meetings. Also, AIEC developed and
maintained a recipient database, provided training to six AIEC staff and volunteers,
and purchased a small generator for future outdoor powwows to continue to show the
Bicycle Safety videos. To promote the program, public service announcements were
aired once a week for 32 weeks on KK.UP, a local radio Indian program, and at local
schools. AIEC provided updates on the progress of the project at TSCN quarterly
meetings.
Henry M. Gunn High School PTSA- C751030
Funding Period: 06/01/02 - 05/31/03
Grant Amount: $25, 000
Gunn High School PTSA's Bicycle Safety Program consisted of the following:
Contracted with John Ciccarelli of Bicycle Solutions to design safe route to
school from west of campus. Safe routes report was shared with key decisionmakers in the community.
Purchased bike rack for the west end of campus to facilitate parking bicycles.
Contracted with John Ciccarelli to collaborate on student developed bicycle
safety videos for 2002-2003 school year. High school students learned to
develop safety video for middle school students, with training from multimedia teacher, and bicycle safety consultant, and with support of advanced
video club members. Initial plans to show videos for both high school and
middle school students did not materialize when videos were not deemed
useful for middle school audience. Winning videos were awarded cash prizes
and one winner attended the Bicycle Education Leaders Conference in
Portland Oregon to display the videos.
Assessed need for translation of videos and determined that less than 3% of
the target population was "not proficient" in English. Therefore, the videos
were not translated.
Pedaling for Prizes, a bike to school motivation program, offered points on
randomly selected days throughout the school year to bicycle riders. Prizes
were available based on the number of points earned. The top prize was a
mountain bike or $500 cash. 328 students (20% of the school census)
participated, and the number of student bike riders increased by 30 students
over the course of the school year.
•
National Latino Peace Officers Association - C751100
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25, 000
The National Latino Peace Officers Association, (N.L.P.O.A.) Santa Clara
County Founding Chapter's "Riding Cool and Safe," Bike Safety Program
included the following components:
Bicycle - Helmet Safety Days at Lowell Elementary (November 2, 2002,
September 27, 2003), Gardner Elementazy (January 11, 2003), and Santee
Elementary (September 13, 2003) for 3rd to 6th graders. The events consisted
of multiple components, bicycle rodeo with drawings for donated/repaired
bicycles, helmet distribution and fitting with hehnet education, distribution of
promotional T-shirts and bicycle safety education brochures in Spanish and
English, resource booths, driver education and awareness, and instruction on
bicycle repair.
''Little Tykes on Bikes," bicycle-hehnet safety day was held for 1st and 2nd
graders at Lowell Elementary on May 17, 2003.
Participation in 2 community fairs, sponsored by the Resource for Families
and Communities (October 12, 2002) and "Las Promotoras" in the
Washington neighborhood, providing bike-helmet safety education, helmet
distribution and fitting and drawings for donated/repaired bicycles.
Overall, NLPOA held 6 events, distributed and fitted 880 helmets, distributed
162 donated/repaired bicycles, and reached I, 103 students and parents at bike
rodeos. The project was successful in building community/police
relationships. The original plan to survey bicycle usage and publicize safe
routes to school was not completed due to restricted bicycle usage at schools.
Pedestrian Safe Projects
• Brooktree Parent Teacher Association - C751012
Funding Period: 06/01/02 - 05/31/03
Grant Amount: $25,000
Brooktree PTA' s Pedestrian Safety Project consisted of the following:
School-wide Pedestrian Safety Assembly presented by the San Jose Police
Department
Incentive items for students, water bottles, reflective zipper pulls, reflective
stickers, reflective luggage tags, traffic safety activity books, and T-shirts .
Parent presentation for 30 people by San Jose Prepared and parent information
for school newsletters.
Safety patrol equipment, utility carts, parking lot signs, safety cones, and
walkie-talkies.
Two mobile radar speed signs and trailers, with locks/chains, which appeared
to have slowed traffic.
•
Frost Elementary Home & School Club - C751443
Funding Period: 09/01/02 - 09/30/03
Grant Amount: $25,000
Frost Elementary School Home & School Club designed a Safe School program
aimed to improve the safety of students as they arrive and depart school through a
coordinated plan and implementation of traffic calming and pedestrian crossing
measures. A parent was hired to coordinate and support the program, presentation
were made to the Home and School Club and School Site council about the Safe
School program, articles were published in the school parent newsletter,
distributed flyers to recruit parent volunteers, developed tracking forms, and a
parent roster form. Six parent volunteers and two students were recruited and each
received orientation to the Safe School program.. Recruited a police officer to
direct traffic, developed multilingual parent information sheets about the Safe
School program. Purchased supplies such as safety vests, cones, paper, paint for
parking lot, and installed signs to direct traffic.
•
Resources for Families and Communities WACC - C751085
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
Resources for Families & Communities (RFC) in conjunction with the
Washington Area Community Coalition (WACC) developed a "Pedestrian
Safety'' project. Key components of the program are as follows:
2 community workshops were provided by "Safe Moves" along with child
passenger training from the RFC. Spanish translation was_ available for the
training.
Community designed banners regarding pedestrian safety and driver
awarenss/speed reduction were produced in both English and Spanish; 8
banners were purchased for each of the four communities, Alma, Tamien,
Guadalupe-Washington, and Goodyear-Mastic, involved in the coalition.
•
United Neighborhood of Santa Clara County - C751 l 71
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
United Neighborhoods of Santa Clara County (UNSCC) used 3 methods to
educate the public about traffic calming measures. Their project, "Traffic
Calming Education Throughout Santa Clara County," consisted of the following:
Regional Workshops - Four 4-hour regional workshops were held (Luther
Burbank School - October 16, 2002, City of Morgan Hill Council Chambers October 24, 2002, The Arts Center Auditorium of Palo Alto - November 7,
2002, Los Gatos Neighborhood Center - February 13, 2003)
Neighborhood Association Presentations - I presentation was given to the
UNSCC Advisory Council and 14 neighborhood association presentations
were given.
Brochure - 150 brochures were distributed at UNSCC Advisory Council
Meetings and member neighborhood associations.
Overall response to the presentations was favorable.
•
United Neighborhood of Santa Clara County/Lyndale Neighborhood - C751173
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
The United Neighborhoods of Santa Clara County (UNSSC) and the Lyndale
Neighborhood Association (LNA)' s project, "Pedestrian Safety" consisted of the
following:
Installation of two radar traffic calming signs in the neighborhood. Average
speed of all cars was reduced from 24.48 mph prior to installation to 13.61
mph post installation.
Purchase of 50 "Keep Kids Alive-Drive 25 signs" which were posted by
association members.
Community education including 4 association meetings on pedestrian safety
and mailers sent to association members and Lyndale PTA members.
Distribution of a neighborhood safety survey in English and Spanish.
Response rate was 17%. Results of the survey were shared with association
members, the offices of elected county and city officials, and a traffic calming
task force made up of city and county representatives.
Child Passenger Safety Proiects
•
Indian Health Center - C751013
Funding Period: 06/01/02 - 05/31/03
Grant Amount: $25,000
The Indian Health Center of Santa Clara County used OTS funding to develop a
Child Passenger Safety program to outreach to their American Indian and lowincome clientele. During the funding period, IHC distributed over 190 convertible
car/booster seats as well as provided culturally appropriate health education
training sessions regarding appropriate installation by IHC certified child
passenger safety technicians. In addition to these training sessions, IHC
conducted child safety seat checkups, inspections, and fitted car/booster seats. To
continue to expand their traffic safety efforts, IHC distributed over 18 bicycle
helmets to client's children and provided training as to the proper technique for
helmet use. Traffic safety presentations were promoted through flyers and
distributed to clients during medical visits.
•
Resources for Families and Communities CPS - C751239
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
Resources for Families and Communities (RFC) of Santa Clara County provided
197 free car/booster seats and appropriate installation training to its low-income
clients through its Child Passenger Safety Program. Two RFC staff members
were trained and certified through NHTSA' s Standardized Child Passenger Safety
Technician Training which provided staff with the skills to conduct check-ups,
inspect, and fit car/booster seats. With the assistance of TSCN staff, RFC
obtained and distributed brochures, instruction booklets on how to install car seats
and liability release forms in Spanish and English. RFC staff developed a safety
seat distribution protocol for staff to track client's appointments, enrollment, and
follow-up. Also, RFC developed a "Saved by the Seat Booster/Car Seat Incident"
Survey, distributed flyers in Spanish and English about the training sessions, and
raffled car seats, fittings, and car seat Spanish/English training sessions on
Citizenship Day to outreach to their immigrant clientele. RFC staff attended
community events, fairs, and meetings to promote and raise awareness about the
program.
Alcohol and Impaired Driving Projects
•
Mothers Against Drunk Driving - Bay Area MADD - C751125
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $25,000
Mothers Against Drunk Driving (MADD) Bay Area Chapter's project, "The Key"
consisted of the distribution of a CD and survey response card through 5 DMV
offices in Santa Clara County to parents of teens earning a first-time provisional
drivers license. "The Key'' an interactive CD, is designed to open dialogue
between parents and teens about underage drinking and safe driving. The project
also set up online evaluation of the program. For the period of July 2002-June
2003, 5,648 CD's were distributed and 208 responses were received (roughly
4%). Responses to the CD were very positive.
•
National Council on Alcoholism and Drug Dependence (NCADD) in Silicon
Valley -C751212
Funding Period: 07/01/02 - 06/30/03
Grant Amount: $49,950
National Council on Alcoholism and Drug Dependence (NCADD)'s project
"Friday Night Live Youth Leadership Development and Alternative Activities"
consisted of the following:
Organized two safe and sober holiday events, Sober Haunted House and Sober
and Nicotine/Drug Free New Year's Eve Lockdown. 250 people participated
in the Sober Haunted House (October 27, 2002) which included education on
the danger of drinking and driving at an informational booth, and multiple
displays. The Sober and Nicotine/Drug Free New Year' Eve Lock-In
provided education as well as food and entertainment. 200 people attended
the event and the program received extensive media coverage. The event was
considered a huge success. The Alcohol and Impaired Driving Work Group of
TSCN committed to support this event in the future.
TSCN Youth Leaders met to discuss activities for alcohol awareness month.
Youth participated in the DUI trials, promoted "Every 15 Minutes" and
leadership training at their schools. Youth leaders also provided their input to
the Alcohol and Impaired Driving Work Group of TSCN.
Production of a youth newspaper, "Teen Times for Addiction and Recovery"
which was distributed through safe and drug free schools coordinators,
community centers, and schools.
Organized 4 youth leadership training events at the Youth Anti-Tobacco
Collaborative' s Youth Leadership Development Academy, the Emergency
Housing Consortium (March 9, 2003), Los Gatos High School (March 25,
2003) and Willow Glen Middle School (May 27, 2003).
Organized Sober Graduation for 15 youth leaders at Manresa Beach on July
21-22, 2003. Event included goals and planning session, as well as team
building, food and fim.
•
Palo Alto Area American Red Cross - C751091
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
Palo Alto American Red Cross sponsored the "Safe Ride" Program in which high
volunteers take calls from other students who need a ride home because they or
their designated driver is intoxicated. The free and confidential ride service is
available Friday and Saturday nights for the students in the Palo Alto area
Student and adult training, and school outreach were conducted throughout the
program. A logo and 30 second promotional video were developed.
Results from July 2002-October 2003:
475 student volunteers with 2188.5 volunteer hours, and 29 adult volunteers
88 nights of service with 278 calls received and 502 rides given
l Oschools served
Safe Ride volunteers also distributed drinking and driving prevention materials
from MADD, and conducted a post ride evaluation.
• Palo Alto Foundation for Education - C751257
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
The Palo Alto Foundation for Education's project, "A Survivor's Story" consisted
of presentations in the Palo Alto Unified and Mountain View/Los Altos Union
High School Districts, colleges, and community based organimtions serving
youth, by Dona Rose, a survivor of a drunk driving crash. Results are as follows:
99 presentation were given in l Oschools
2408 evaluations were collected
97.6% of students were able to list 3 alternatives to driving if drinking
In addition, the foundation designed, filmed and edited a video to be used for
future classroom presentations.
Traffic Safety Data and Analysis Proiects
•
Walk San Jose - C751110
Funding Period: 07/01/02 - 09/30/03
Grant Amount: $25,000
Walk San Jose's project, "A Data Linkage Program to Reduce Pedestrian
Trauma" consisted of the following:
Linkage of 1998-2001 SWITRS data with 1998-2001 Santa Clara County
EMS data records involving pedestrian versus automobile patients. The data
was linked by JP Research, a private safety research firm specializing in
applied statistical analysis in the automobile industry.
Following the data linkage, data elements were analyzed: county intersections
with 10 or more pedestrian vs. automobile accidents, age of victims, accidents
by hour of day, day of week, and month, accidents associated with weather,
lighting, and pedestrian behavior, and finally analysis by severity of injury
which was also cross reference with the other factors.
Conclusions about the feasibility of the data linkage
Recommendations to continue the project with culturally sensitive educational
programs to communities represented in the hazardous traffic corridors, and
continued data analysis of injury patterns and intersection characteristics.
Implementation Schedule - Highlights
Year 00 - FY 99-00
APRIL2000
Red Light Running Campaign Phase l
MAY2000
Rally for Bike Safety
Red Light Running Campaign Phase 1
Sponsored Alcohol Free Cinco de Mayo
JUNE2000
Red Light Running Campaign Phase 1
Full TSCN Network Meeting
Workshop "Spectrum of Prevention
Approach"
SAFE KIDS Car Seat Inspections, Milpitas
JULY2000
Red Light Running Campaign Phase 1
Workshop "Conducting Place of Last
Drink Survey"
AUGUST2000
Red Light Running Campaign Phase 1
SEPTEMBER 2000
Full TSCN Network Meeting
Red Light Running Meeting with Police
Chier s Association
SAFE K.IDS/fSCN Car seat technician
training
Red Light Running Phase 1 Media Event
Implementation Schedule - Highlights
Year 0-- FY 00-01
APRIL2001
OCTOBER 2000
SAFE
KIDS/fSCN Car seat inspections,
Meeting with Traffic Commissioners •
West Valley College
SAFE KIDS/fSCN car seat technician
training
NOVEMBER 2000
MAY2001
SAFE KIDS/fSCN Car seat inspections,
Sunnyvale
DECEMBER 2000
Assessment and Data Work Group Plan
Presented
Safe Walking Info distributed at Christmas
in the Park
JUNE2001
JANUARY 2001
JULY2001
FEBRUARY 2001
Staff attended Workshop o working with
CBO's
SAFE KIDS/TSCN Car seat inspections,
Valley Medical Center
AUGUST2001
SAFE KIDS/TSCN Car Seat Inspections,
Cupertino
MARCH2001
Meeting with Traffic Commissioners
SEPTEMBER 2001
Red Light Running Meeting with Police
Chiefs Association
SAFE KIDS car seat inspection, James
Lick High, San Jose
Implementation Schedule - Highlights
OCTOBER 2001
Year 1-FY 01-02
APRIL2002
TSCN Full-Network Meeting
Meet with Police Chief's Association
NOVEMBER 2001
Coordination of County Child Passenger
Safety and Bicycle Helmet Safety for
Medi-Cal
Co-Sponsor Best Practice Workshop
"Youth Development: Theory and
Practice"
DECEMBER 2001
Co-Sponsored Workshop "Implementing
Youth Development"
MAY2002
SAFE KIDS/fSCN Child Passenger Seat
Technician Training
JUNE2002
RFP for Mini -grants
JANUARY 2002
JULY2002
FEBRUARY 2002
AUGUST2002
Co-Sponsored Workshop, "Changing
Community Environments: Reducing
Alcohol Problems Through Policy
Initiative"
TSCN Full-Network Meeting
Place of Last Drink Study Initiated
MARCH2002
Mini-grants announced
SEPTEMBER 2002
Operation Safe Passage
Implementation Schedule - Highlights
OCTOBER 2002
Year 2 - FY 02-03
APRIL2003
Walle To School Day
TSCN Network Meeting
Place of Last Drink Survey Completed
Meeting with Traffic Commissioners
Red Light Running Radio
Meeting with Police Chiefs Association
NOVEMBER 2002
MAY2003
Operation Safe Passage
TSCN Network Meetings
Community Partners Survey
DECEMBER 2002
JUNE2003
JANUARY 2003
JULY2003
FEBRUARY 2003
AUGUST2003
MARCH2003
SEPTEMBER 2003
Operation Safe Passage
Operation Safe Passage
TSCN Network Meeting
Red Light Running Campaign Kick Off
Red Light Running Radio
Red Light Running Radio
TSCN Full Network Meeting
l
·'
State of California
Business, Transportation & Housing Agency
PROJECT NUMBER
OFFICE OF TRAFFIC SAFETY
AL0455
PAGE 1 (To be completed by applicant :Agency)
1.
PllOJECT TITLE
Traffic Safe Communities Network: Comprehensive DUI Crash. Prevention
2.
NAME OF APPLICANT AGENCY
4.
Month - Day- Year
County of Santa Clara
3.
PROJECT PERIOD
From:
10/1/03
To:
09/30/05
AGENCY UNIT TO HANDLE PROJECT
Emergency Medical Services
S.
PROJECT DESCRIPTION (Summarize the project plan covering the objectives, method of procedures, evaluation, and
end product in approximately 100 words. Space is limited to 7 lines.)
Santa Clara County Public Health Department will maintain the Traffic Safe Communites Network (TSCN). This metropolitan
alliance oftraditonal public health and traffic safety professionals and non-traditional advocates is based on NHTSA's Safe
Communities model. TSCN will advance a comprehensive and culturally competent DUI crash prevention program that includes
youth empowerment, safety education, enforcement, intervention, public information and media advocacy strategies. We will
coordinate with local schools, courts and the district attorney's office, a "court in school" program by conducting 24 11 Real DUI11 trials
and 5 "Reality Check" student press conferences as part of the strategy to implement our plan. We Will also develop a "how to"
)anual for other agencies wanting to estalish a "DUI Court In The Schools" program.
6.
FEDERAL FUNDS ALLOCATED UNDER THIS AGREEMENT SHALL NOT EXCEED
7.
APPROVAL SIGNATURES
B. AUTHORIZING OFFICAL OF APPLICANT AGENCY
A. PROJECT DIRECTOR
NAME: GUADALUPE S. OLIVAS PH.D
ADDRESS:
3003 MOORPARK AVE
:~E, CA
.
PHONE: 408 423 0787
-.
90:
$238,679.00
*
/.--;~¢4i-
NAME: ROBERT SILLEN
PHONE: 408 885-4030
ADDRESS:
2220 MOORPARK AVE
SANJOSE,CA~
SIGNATIJRE ,-~~--..:--------
TITLE: DIRECTOR OF PUBLIC HEALTH
TITLE: EXECUTIVE DIRECTOR
C. FISCAL OR ACCOUNTING OFFICIAL
D. OFFICE AUTHORIZED TO RECEIVE PAYMENTS
NAME: KIM ROBERTS
ADDRESS:
SCVH&HS FINANCE DEPARTMENT
828 S BASCOM AVE
SAN JOSE, CA 95128
iGNATURE
t.~
TITLE:. CHIEF FINANCIAL OFFICER
PHONE: 408 885.. 6868
NAME: KIM ROBERTS
ADDRESS: SVH&HS FINANCE DEPAR1MENT
828 S. BASCOM AVE
SAN JOSE, CA 95128
{G~d"~
DATE _
_ _ __
Approwd as to Farm
legaffty
=~
/0 - 2 'I - t) .3
r
STATE OF CALIFORNL\ • OFFICE OF TRAFFIC SAFETY
ACCEPTANCE·OF CONDITIONS AND CERTIFICATIONS
OTS-33 (Rev. 3/03)
Terms, Conditions, and Certifications Specific to the Agreement
Between the Office of Traffic Safety and the Applicant Agency
APPLICANT AGENCY
_ COUNTY OF SANTA CLARA
OTS PROJECT NUMBER
AL0455
The following are included herein and constitute a part of this Agreement:
Schedule B-1 - Budget Narrative
Schedule C - Quarterly Evaluation Data (when
required)
OTS-33 -Tenns, Conditions, and
Schedule A-1 - Administrative Support
Certifications Specific to the Agreement
Statement
Between OTS and the Applicant Agency
General Tenns, Conditions, and Certifications*
Schedule B - Detailed Bud2et Estimate
*See OTS Grant Program Manual, Volume II, Chapter 6. Volume II is available on-line at
OTS-38 - Page 1
Schedule A - Project Description
www.ots.ca.gov.
TERMS AND CONDITIONS
It is understood and agreed by the Project Director and Authorizing Official that any grant
)
received as a result ·ofthis Agreement is subject to all federal and state regulations governing
grants and to those controls expressed in the California Traffic Grant Program Manuals which
include, but are not limited to:
1. Quarterly Performance Reports and Reimbursement Claims must be submitted by the Project
Directot to the Office of Traffic Safety by January 31, April 30, July 31, and October 31,
during each year of project operation.
2. OTS will withhold or disallow grant payments, reduce or terminate grant funds, and/or deny
future grant funding anytime a grantee fails to comply with any term or condition of the grant
contract or program guidelines (Volume II, Chapter 3.13). This may include, but is not
limited to, the following:
• Failure to submit acceptable and timely reimbursement claims.
• Failure to submit acceptable and timely quarterly performance reports; and
• Failure to submit an acceptable and timely Schedule C (Quarterly Evaluation Data
OTS-38g). (Applies only when a Schedule Chas been required.)
3. If, during the term of the grant award, federal funds become reduced or eliminated, OTS may
immediately terminate or reduce the grant award upon written notice to the project director.
4. By October 31, "continuing" projects must submit a September 30 claim and a written
justification to support carrying forward prior year unexpended funds. -September 30 claims
and written justifications, supporting the carrying forward of prior year unexpended funds,
submitted after November 30, will not be processed. The prior claim (i.e., June 30) will be
....
.
considered the year-end claim in order to close. out the federal fiscal year ending
September 30. In addition, prior year unexpended funds will be deobligated and allocated to
new projects.
5. All docwnentation required.to request a project revision (i.e., time extensions, budget
category changes, and etc.) must be submitted to OTS prior to the effective date of change(s).
For example: OTS will not consider a request for a grant period time extension unless all
necessary paperwork is submitted prior to the existing grant termination date. Prior approval
is r~quired for all project revisions (Volume II, Chapter 3.8).
· 6. No alteration or variation of the terms of this Agreement shall be valid unless made in
writing and signed by the· parties hereto, and no oral understanding or agreement not
incorporated herein shall be binding on any of the parties hereto.
7. ·Additional tenns and conditions identified in the OTS Grant Program Manual, Volume II,
Chapter 6, General Terms, Conditions, and Certifications (Exhibit 6-A), are
incorporated herein by reference and made a part of this document.
We, the officials named below, hereby swear that we are duly authorized legally, to bind the
contractor or grant recipient to the above described terms and conditions. Executed on the date
and in the county below, and is made under penalty of perjury under the laws of the State of
California.
PROJECT DIRECTOR'S NAME
Guadalu e Olivas, PhD
DATEEXECUTED
e-OJECT DIRllCTO
TITLE
l0/ZB/03
EXECUTED IN THE COUNTY OF
(
Santa Clara
S SIONATURI!
.
Director, Public Health Department
AUTHORIZING OFFICIAL'S NAME
EXECUTED IN THE COUNTY OF
Santa Clara
TITLE
Executive Director, Santa Clara Valley Health & Hospital System
-2-
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGE
1
County of Santa Clara Public Health Department
Traffic Safe Communities Network: Comprehensive DUI Crash Prevention
BACKGROUND
A. GENERAL CHARACTERISTS
Santa Clara County has the fourth-largest population in California with over 1.7 million people
residing across 15 cities and encompassing 1,400 square miles. Among the social developments
during the last century, the county's growing ethnic and cultural diversity is certainly one of the most
dramatic.
Santa Clara County has reached a demographic milestone that the nation as a whole is not expected
to achieve for at least another 50 years. For most of the century, whites of European descent
ddminated the population, and as recently as 1970, accounted for 80% of the residents. In 1996,
Hispanics, African Americans, and Asian/Pacific Islanders, and other people of color comprised 48%
of the county's population with 56% of those under the age of 15 being non-white. In 1999, the white
population dipped below 50% for the first time, making every racial and ethnic group in the county a
minority.
· , a period marked by dramatic change, one thing has remained constant: people with their motor
' .ehicles keep coming to Santa Clara County. In search of opportunity, they stream into Silicon Valley
seeking work at the hub of a global technological revolution. A major destination point, 16,059
immigrants arrived in the county between 1990 and 1996 -- 7.8% of the state's total influx of new
arrivals. For the most part, the newcomers are from Asia and Latin America. Over the next two
decades, the county is expected to gain 231,000 new jobs and 261,400 new residents.
As the county forges ahead into a multicultural future, the dramatic pace of demographic change will
continue to have profound consequences in virtually every realm of public life, particularly traffic
safety and congestion. Already, the growth surge is forcing more motorists to commute longer
distances to jobs, schools, and residences, as the local area housing stock becomes less available
and less affordable.
B. STREETS AND HIGHWAYS
The Santa Clara County Department of Roads and -Airports has responsibility for: 70 miles of
expressway; 643 miles of rural and urban roadway; 168 bridges; 39 miles of car pool lanes; 180
signalized intersections, and 25,000 regulatory signs. Each of the 15 cities in the county has
responsibility for its roads and signals.
C. OPERATING DEPARTMENTS
~anta Clara County Board of Supervisors
Clara County Valley Health & Hospital Systems/Public Health Department
OTS-38b (Rev 10/99)
SCHEDULE
A
PROJECT No:
AL0455
PROJECT DESCRIPTION
PAGE2
D. EXISTING SYSTEMS
There are a number of key systems and collaborative networks existing in Santa Clara County that
will contribute to the overall success of this project, including:
Caltrans
County Department of Alcohol and Drug Services
County Probation Department
County Office of Education
County Superior Court
County and Municipal Traffic Engineering Departments
Department of Motor Vehicles
District Attorney's Office
Drinking Drivers Program Association
Emergency Medical Services
Metropolitan Transportation Commission
Mothers Against Drunk Driving (MADD)
NCADD Friday Night Live
Police Chiefs Association
Public Defender's Office
)RoeLEM STATEMENT
Santa Clara County collision experience over the past three years has been:
1999
1999
2000
2000
2001
2001
Collisions
93
Victims
103
Collisions
Victims
Collisions
104
Victims
113
Collision
Type
Fatal
Injury
9,360
Fatal
.
23
Alcohol
lnvolved--u1
Speed··
4
Related
Pedestria 22
ns
2
Pedestria
ns<l5
Bicyclists 5
Bicyclists 0
<15
..._ ___
,
13,279
98
9,980
103
13,907
9,247
13,038
Injured
Injury
Killed
Injured
Fatal
Injury
Killed
Injured
Fatal
Injury
Kilted
813
23
1,249
35
791
37
1,178
25
832
27
1,205
3,249
5
4,684
8
3,628
9
5,124
15
3,288
16
4,721
557
22
582
33
593
32
620
21
529
22
563
151
2
158
2
143
2
153
0
148
0
161
5
792
3
0
711
3
715
6
692
5
697
117
781
_________________________________
OTS-38b (Rev 10/99)
188
9
199
136
0
139
0
108
0
___.
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGE3
6ffice of Traffic Safety countywide rankings for 2001 indicate:
Per 1000 Vehicle
Per 1000 Population
Totals
Ranking Category
Miles Traveled
(VMT)
Population
Statewide
Population
Statewide
Collisions
Group
Group
.Fatal and Injury Collision Type
9,351
25
NA
42
NA
Alcohol-Involved Collisions
Speed Related
Nighttime (9:00 pm-2:59
am)
Hit and Run
HBD Driver <21
HBD Driver 21-34
857
3,303
1,092
47
10
31
NA
NA
NA
NA
55
22
45
887
13
13
20
17
14
NA
9
NA
NA
NA
Pedestrians
Pedestrians 65+
Pedestrians < 15
Bicyclists
Bicyclists < 15
DUI Arrests
161
128
117
702
350
7,119
21
43
27
14
40
NA
NA
NA
NA
NA
26
NA
NA
NA
NA
NA
Total Fatal and Injury Collisions
Killed and Injured Victim Type
\
I
)
585
702
NA
48
34
15
51
NA
NA
NA
NA
NA DUI Arrests Per 100 Licensed Drivers
Santa Clara County residents are more likely to die as a result of a motor vehicle erash than from
drugs, poisoning, gun shots, drownings, and falls combined. Moreover, the City of Sa nJose
experiences about the same rate of vehicle crashes as Los Angeles. Crashes are the leading cause
of death for 15--19 year olds in the county with alcohol being the primary cause factor. After declining
for more than a decade, an alarming 12% increase in crashes involving minors driving while under
the influence occurred between 1998--2001. Also, in 2001, there were 1593 HBO driver collisions
countywide - an 11 % increase since 1999. Over 8% of all fatal and injury collisions involve alcohol
and DUI remains the most frequently committed violent crime with over 40,000 arrests made
countywide since 1997. In 2000, the Santa Clara County Adult Behavioral Risk Factor Survey
(BRFS) was conducted by phone among 2,500 residents 8 years of age and older. 3.2% of the
survey participants reported riding with a drunk driver and was reported most (5.6%) among young
Hispanics.
The California Healthy Kids Survey (CHKS) was conducted among 16,911 middle and high school
students in the county during 2000--2001. The survey incorporates specific questions to monitor
priority health risks behaviors. A significantly higher proportion of Hispanic students ( 11.7%) did not
perceive any harm in drinking alcohol than compared to other ethnic groups (8.4 % ). Over half of all
respondents did not perceive any difficulty in obtaining alcohol. Almost 30% of all stud ents and 39.2%
.
"'f Hrspamcs reported havmg been drunk or nd1ng m a vehicle with a drunk drrver.
I
.
OTS-38b (Rev l 0/99)
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGE4
he DUI problem is growing and resources are limited. However, there is increasing awareness that
law enforcement alone can not solve the DUI problem, especially among young people. The full
diversity of stakeholders and perspectives must work collaboratively to implement best practices
within a comprehensive public health and traffic safety/injury control framework.
While the demographic "youthquake" is surging across the entire state, the trend is particularly
pronounced in Santa Clara County where teenagers are increasingly at-risk for a range of alcoholrelated problems, including excessive availability/easy access, binge drinking, and peer related DUI
crashes. By 2005, there will be 37,000 more 15-19 year olds residing in the county -- representing a
40% increase since 2000. This explosive demographic trend presents serious challenges for parents,
safety advocates, health practitioners, schools, law enforcement, courts, civic leaders, and youth
serving organizations.
ATTEMPS TO SOLVE THE PROBLEM
Historically, traffic safety, like violence prevention, has lacked significant public health and
community-level involvement in developing a comprehensive approach. Despite fragmented efforts,
improving traffic safety is not accorded the level of attention that the human and economic costs
justify.
In December 2002, the Traffic Safe Communities Network (TSCN) in Santa Clara County completed
fifth year as a metropolitan area site using the injury control partnership model developed by the
.Jational Highways Traffic Safety Administration (NHTSA). The overall aim of TSCN is to reduce,
prevent and control traffic-related fatalities and injuries as well as save health care costs and increase
the quality of life.
During its first year, TSCN reviewed the available data and surveyed multiple jurisdictions and
communities. An array of environmental factors were considered: physical, cultural and socioeconomic conditions; individual and group behavior; public policy; technology; and professional and
community roles. Several problem areas, gaps, and concerns were identified, including:
•
•
•
•
•
•
Fragmented injury data collection and analysis
Absence of an integrated and comprehensive injury control system
Duplication of efforts and services
An underdeveloped constituency for supporting the ongoing implementation of "best practices"
and "spectrum of prevention" activities
Lack of a collaborative infrastructure for promoting resource pooling, cross-disciplinary training,
information sharing, action planning, marketing, and advocacy
Policy development, evaluation, and funding limitations
Based on NHTSA's Best Practices of a Safe Community as well as_ensuring that the complete scope
of the traffic-related safety problem was defined, TSCN devised a data-driven action plan that
recommended priority countermeasure and interventions constructed around the principles of
OTS-38b (Rev I 0/99)
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGES
effective primary prevention, including multi-faceted strategies for reducing alcohol/other drug
impaired driving.
In January 1999, TSCN completed the formulation of its goals, objectives and countywide action plan.
Five Work Groups were formed to implement countywide recommendations. Members and staff
under the TSCN umbrella foster community involvement, ownership, diversity, and "collective
intelligence" through ongoing participation.
Currently, TSCN consists of over 800 participating individuals, organizations and stakeholders,
including traditional and non-traditional safety advocates. Although many members have been
associated with the collaborative since its formation, new agencies, jurisdictions, and community
groups have subsequently joined. Membership recruitment is furthered through the combination of
mini-grants, resource sharing, coordinated activities and campaigns, training, school-community
events, media coverage, advocacy, and TSCN's newsletter. Moreover, TSCN has become an
acknowledged countywide forum for increasing dialogue, building bridges, problem-solving, and
pooling diverse skills and knowledge.
Building on its progress TSCN will use OTS funding to advance a comprehensive and culturally
competent DUI crash prevention program that includes youth empowerment, safety education,
enforcement, intervention, public information, and media advocacy strategies, and includes the
countywide participation of schools, the judiciary, public agencies, health providers, emergency
edical services, and community-based organizations. Results will be achieved through: DUI Court
_ the Schools, "Reality Check" student press conferences, student rid-alongs, an Alcohol and
Impaired Driving Work Group, student contests, generating news coverage, training, schoolcommunity linked alternative activities, and pooling resources.
J
Performance Measures:
Goals:
1. To decrease the number of persons killed in alcohol-involved collisions by 18.1 percent from the
calendar year 2001 total of 27 to 22 by September 31, 2005.
2. To decrease the number of persons injured in alcohol-involved collisions 15.1 percent from the
calendar year 2001 total of 1,205 to 1,023 by September 31, 2005.
3. To reduce Had Been Drinking (HBO) drivers under age 21 in fatal and injury collisions by 10%
from the calendar 2001 base year total of 585 to 527 by September 31, 2005.
Objectives:
1. To provide web site access to the "DUI Court in the Schools: How to Guide" by November 15,
2003.
2. To conduct 2 "How to Establish a DUI Court in the Schools Program" workshops and provide
technical a~sistance for interested individuals and groups from other counties by September 30,
.
2005.
OTS-38b (Rev 10/99)
••·
l
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
J
PAGE6
To conduct 5 "Realty Check" student press conferences involving journalism students in
conjunction with high school DUI trials by June 15, 2004, and an additional 5 student press
conferences by September 30, 2005.
4. To widely distribute and air the "DUI Court in the Schools" PSA and documentary video on local
television stations and for schools by January 15, 2004.
5. To involve the participation of law enforcement agencies, counselors, health practitioners, the
Coroner's Office, EMS personnel, crash survivors, Friday Night Live, Safe Rides, and communitybased organizations as educational presenters and resource specialist at 20 high school DUI trials
by September 30, 2005.
6. To coordinate and support the Traffic Safe Communities Network's Alcohol and Impaired Driving
Work Group, comprised of diverse public and private sector members, to meet at least 20 times
by September 30, 2005.
7. To promote year-round DUI ride-a-long patrol, sobriety checkpoint, and decoy sting participation
opportunities for high school students in cooperation with the California High Patrol and other law
enforcement agencies.
8. To meet and work closely with local Judges, District Attorneys and Public Defenders to inform
them about the program, strengthen ongoing support, and obtain feedback.
9. To develop a contest to enc~urage high school teachers to assign students to write letters to the
editor, generate news media coverage, call radio talk shows, or write essays on the "DUI Court in
the Schools," DUI patrol ride-along, sobriety checkpoints, decoy stings, health alternatives and
choices, or other DUI issues by September 15, 2005.
)0. To educate the news media to report that "crashes aren't accidents" as part of every collision,
traffic safety, and DUI-related event and subject.
11. To regularly invite civic leaders, law enforcement, criminal justice officials, community leaders,
school administrators, the news media, youth advocates, and traffic safety activists to attend "DUI
Court in the Schools" programs and other events.
12. To introduce and provide planning and technical assistance to a school-community group
interested in conducting a "High School Seat Belt Challenge" at local area high schools by May
2005. The program will aim to increase seat belt use by creating an awareness campaign through
friendly competition. Unannounced seat belt use surveys will be conducted before, during, and
after the campaign as students enter the campus.
13. To e-mail or fax all press releases and media advisories/alerts to the Regional Coordinator for
approval in advance of their release.
14. To use the following standard language in all press and materials: "Funding for this program
was provided by a grant from the California Office of Traffic Safety"
15. To submit print clips by 9 a.m. to the OTS Regional Coordinator and OTS Public Information
Officer via e-mail or fax at (916) 262-2960. Clips should include publication name and date the
article was published.
16. To fax OTS at (916) 262-2960, at least one month in advance, submit a short description of any
new traffic safety event or program to the OTS Public Information Officer and OTS Regional
Coordinator.
OTS-38b (Rev 10/99)
SCHEDULE
PROJECT No:
A
AL0455
._1-'l,1____________
PR_o_JE_cr_D_E_sc_RIPTI
__o_N_________P_A_oE_7~
METHOD OF PROCEDURE
Phase I - Program Preparation (October - December 2003)
Will develop responsibilities for each staff person funded by the OTS grant to coordinate and support
activities required to meet the goals and objectives of the project as a component of the Traffic Safe
Communities Network (TSCN).
Will meet with work group members and other stakeholders to review project goals and objectives
and develop an action plan for implementation put in place by agency staff.
Will procure all materials and equipment.
Phase II - Implementation (October 15, 2003)
Implementation of the TSCN: Comprehensive DUI Crash Prevention Project will be accomplished by
. agency personnel, volunteers, and stakeholders. Results will be achieved through: DUI Court in the
· Schools, "Reality Check" student press conferences, student rid-a-longs, the Alcohol and Impaired
· Driving Work Group, a High School Seat Belt Challenge, student contests, generating news
yverage, training, school-community linked alternative activities, and pooling resources.
· Phase Ill - Community Involvement and Support (Throughout Project Period)
Will provide coordination, planning, technical assistance, and training for building and strengthening
relationships with diverse stakeholders, agencies, systems, and community groups.
Will provide public information through specially prepared media and promotional materials on traffic
safety, DUI, and occupant protection.
Will coordinate news making events, presentations, media advocacy, marketing, traffic safety
campaigns, and outreach designed to increase awareness, particularly among at-risk populations.
Will provide learning and leadership opportunities for students to develop youth-driven prevention
activities, and for adults to increase their understanding of and skill level for advancing "best
practi~es."
Will regularly invite officials, community leaders, school personnel, youth, law enforcement, and
safety advocates to participate in news making events.
Will foster news coverage and engender community support for policies, norms, and
countermeasures aimed at reducing underage drinking, DUI, and motor vehicle crash fatalities and
· iuries.
OTS-38b (Rev t 0/99)
SCHEDULE
PROJECT No:
A
AL0455
PROJECT DESCRIPTION
PAGES
VVill produce and distribute a public service announcement to promote community involvement in the
project.
Will provide press release updates to coincide with the school trials as well as traffic safety
campaigns.
Phase IV - Data Gathering and Analysis (Throughout Project Period)
The Quarterly Progress Report will be completed and submitted each quarter.
Will regularly solicit issues of interest and evaluate feedback from students and adults. This
information will be used for monitoring and planning project improvements.
Phase V-Final Report and Executive Summary (December 31, 2005)
Begin the Final Project and Executive Summary for submission to OTS within 60 days.
METHOD OF EVALUATION
· Using the data compiled, the project manager will evaluate: (1) how well the stated project goals and
objectives were accomplished; (2) if all the activities outlined in the "Method of Procedure" were
;rtormed in accordance with the project agreement; and (3) was the project cost effective?
STATEMENT OF INTENT
We have considered the continuing operational costs of this project, and it is the intent of the Public
Health Department to seek funding from the County's general budget as well as other sources of
revenue to sustain some aspects of this project after the OTS grant completion date.
J/23/03
OTS-38b (Rev I0/99)
r ti
•
II
SCHEDULE
B-1
PROJECTNO:
AL0455
; ~)===========B=UD=G===:=E=T=N=ARRA==T=IVE==========PA=G=E=l
PERSONNEL:
Health Education Specialist (1 FTE) will coordinate the day to day operation of the project, including: planning,
problem solving marketing/media advocacy, implementing partnership activities, designing and acquiring
educational materials, preparing reports and representing the agency at meetings and events. Also, will assist
with budget management, monitoring performance, conduction workshops and resource development.
Office Clerk Specialist (.25 FI'E) will support assignments required for the efficient management of the project.
Also will be responsible for scheduling the trials, meetings, events and school-community linked activities,
typing, ordering supplies and ~aterials, record keeping, maintaining data-bases, assist with the design of multimedia/communication materials, and preparing and sending out mailings and correspondence.
Benefit rates for personnel:
Retirement
7%
Workers Compensation
0% (Self Insured)
Long-term Disability Insurance
0% (Employee Pays)
Uniform Allowance
0%
Health Insurance
21%
Life Insurance
2%
Total
30%
)RAVEL:
In state travel expenses for attendance at the annual OTS Summit, PTS conference and skill building workshops
and Lifesavers conference in _San Diego. Funds may be used to attend other OTS pre-approved training. Prior
approvals will be obtained from OTS to send staff to other conferences, seminars or training not identified in
Schedule B. All travel claimed will be at the County of Santa Clara's approved rate. Per Diem will not be
claimed for meals provided at conferences where registration fees are paid with OTS grant funds.
OTHER DIRECT COSTS:
Office supplies - General office supplies and equipment
Printing/Video - Printing/duplication services will be utilized to produce and informational literature,
educational brochures, pamphlets, posters, etc. to facilitate grant activities.
Education /Promotional - Funds will be used to purchase educational materials to facilitate grant activities.
Contest Incentives - Student essay, journalism, alternative activity, and media projects will be used to award
prizes to students to enhance traffic safety awareness. The prizes will meet OTS criteria and will be preapproved by the Regional Coordinator.
Promotional Items - Funds will be used to purchase promotional items that contain a traffic safety message
directly relating to this project with appropriate logos (OTS, BT&H). The items purchased may include pens,
cups, T-shirts, pins, stickers, etc.
INDIRECT COSTS: None
PROGRAM INCOME: There will be no income to the County as a result of this project.
)16/03
OTS-388-1 (Rev 5/98)
SCHEDULEB
PAGE2
.,
Detailed Budget Estimate
"J============P=RO=IB=C=T=N=o=.=====AL=o=45=5==============
FISCAL YEAR EST™ATES
COST CATEGORY
D. NON-EXPENDABLE PROPERTY
NONE
FY-1
$0.00
FY-2
$0.00
Category Sub-Total
E. OTHER DIRECT COST
office supplies
printing/video
}lucationaVpromotional
contest incentives
Category Sub-Total
F. INDIRECT COSTS
10% Salaries Only
Category Sub-Total
Pro.iect Total
OTS-38e (Rev 5/98)
FY-3
FY-4
TOTALCOST
TO PROJECT
$0.00
$0.00
$1,200.00
$1,093.00
$1,000.00
$2,000.00
$1,200.00
$1,093.00
$1,000.00
. $2,000.00
$2,400.00
$2,186.00
$2,000.00
$4,000.00
$5,293.00
$5,293.00
$10,586.00
$0.00
$0.00
$0.00
$0.00
$0.00
$238,678.00
.
..
..
SCHEDULEB
PAGE
Detailed Budget Estimate
)
PROJECTNO. ALO455
FISCAL YEAR ESTIMATES
COST CATEGORY
A. PERSONNEL COSTS
Positions and Salaries
Health Education
Spec (100%)
12 months@$35.90/hr
Office Specialist Ill
.25%
12 months @ 22.12/hr
I
1
FY-I
10/1/03
9/30/04
FY-2
10/1/04
9/30/05
FY-3
FY-4
TOTAL COST
TO PROJECT
$74,672.00
$149,344.00
$11,503.00
$11,503.00
$23,006.00
$25,871.00
$112.046.00
$25,871.00
$112,046.00
$51,742.00
$224,092.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$0.00
$0.00
$0.00
$0.00
$74,672.00
,
Employee Benefits(@~0%
Category Sub-Total
B. Travel Exoense
in state travel
Category Sub-Total
C. Contractual Services
Category Sub-Total
OTS-38d (Rev 5/98)
$4,000.00
$0.00
SCHEDULEA-1
Project No: AL0455
Pro.iect Description
ADMINISTRATIVE SUPPORT STATEMENT- Explain what type of priority this project has in your jurisdiction.
Administrative support for the project is demonstrated by the participation of Supervisor Beall and the County
Health Officer Martin Fenstersheib,
as the Co-chairs ofTSCN. The Director of Public Health is also
dedicated to reducing traffic collisions and intends to work towards achieving the goals of this project by inkind contributions of staff, facilities and other operational supports.
AGENCY CONTRIBUTION - Explain what services or funds are being contributed by your agency in support of this project.
The County of Santa Clara will provide personnel, services , equipment and supplies necessary for coordination,
~pervision and evaluation of this project for the 24 month period of this grant. The contributions are listed
Jlow:
CONTRIBUTED ITEM
Salary and Benefits for:
%
FYI
FY2
TOTAL
County Health Officer
Office space
Office Furniture
Phone
Postage
5%
7,000
7,000
14,000
8,000
300
8,000
300
16,000
600
$15,300
$15.300
$30,600
Total Agency Contribution
il5/03
OTS-38A- l (Rev 5/98)
100%
50%
Document
Traffic Safe Communities Network's final report on community based organizations in regard to awarding 18 mini - grants through a RFP process for organizations to (1) deliver research - based, best practice innovative, and culturally competent services; (2) make a significant impact on the community or target population; (3) address risk / protective factors, and (4) foster linkages and multi-disciplinary strategies / approaches.
Initiative
Collection
James T. Beall, Jr.
Content Type
Report
Resource Type
Document
Date
01/30/2004
District
District 4
Creator
Santa Clara Valley Health and Hospital System
Language
English
Rights
No Copyright: http://rightsstatements.org/vocab/NoC-US/1.0/