Report Back on Promoting Violence Free Relationships Public Awareness & Education Campaign
Administration
2220 Mooroark Avenue
San lose, California 95128
Tel.(408)885-4202
Fax.(408)885-4248
SANTA CLARA
Dedicated to the Health
VALLEY
ofthe Whole Community
HEALTH &H0SPiTAL SYSTEM
PUBLIC HGALTH
DePARTMENT
Prepared by: Andrea Villasenor Perry, Sr. Health Care Analyst
Reviewed by: Aimee Reedy, Central Services Manager
Submitted by: Guadalupe S^liv;
^kD., Dir. Public Hei
^pproved„^ccep(tip<^ Adopted Denied Presented
BYTTIE^ARD OF SUPERVISORS
DATE:
August 18,1999
TO:
Board of Supervisors
FROM:
Robert Sillen, Executr e
OF THE COUNTY OF SANTA QURA
Phvllis A.Perez, tyerk of the Board J
By
Dale:
:e(
Santa Clara Valley Hei }t
SUBJECT:
lospital System
Report Back on Board-Modified Violence Prevention Action Plan
Recommendations
RECOMMENDED ACTION
Accept the attached Violence Prevention Action Plan matrix as requested by Supervisor
Simitian that reflects the modifications approved by the Board through public hearings
held during the months of October and December 1998 and February and March 1999.
FISCAL IMPLICATIONS
No County General Funds are required as a result ofthis action. The Board set aside
funds during the FY 98/99 budget hearings and approved funding for this project on
April 6,1999.
CONTRACT HISTORY
Not applicable.
REASONS FOR RECOMMENDATION
Acceptance ofthe attached matrix will allow for the distribution to the public at large of
an official version ofthe Board-modified Violence Prevention Action Plan
recommendations.
The Public Health Department is a division of the Santa Clara Valley Health & Hospital System. Owned and operated by the County of Santa Clara.
401S
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BACKGROUND
During his tenure as Chair of the Board of Supervisors, Janies T. Beall requested that the
Public Health Department develop a Countywide plan to prevent violence. With the full
support ofthe Board of Supervisors, the Violence Prevention Council(VPC)was
convened in May 1997. In June 1997, the Board of Supervisors also funded the Violence
Prevention Program in the Public Health Department. As one of its primary functions,
the Violence Prevention Program provided staffing and support for the efforts of the
Violence Prevention Council.
In June 1998, during the Board of Supervisors Budget Hearings, the Board budgeted in
reserve (pending the completion of the plan) $350,000 to be allocated for the
implementation of activities that will reduce and prevent violence in Santa Clara County.
The Board charged the Violence Prevention Council to return in the fall of 1998 with an
Action Plan.
The Violence Prevention(VP)Action Plan was first presented to the Board of
Supervisors on October 27, 1998. At that time, the Board asked for an additional hearing
on the overall Action Plan which was scheduled for December 15, 1998. At the
December 15, 1998 meeting, the Board approved in concept the majority ofthe
recommendations contained in the Action Plan, but asked that the recommendations on
firearms, alcohol, and governance be reviewed in the new year.
On February 23, 1999 the Board modified and approved the Violence Prevention Action
Plan recommendations on firearms, and on March 17,1999 the Board modified and
approved the Violence Prevention Action Plan recommendations on alcohol and
governance. At the April 6, 1999 Board meeting $350,000 was released for
implementation of the Action Plan recommendations. At that time. Supervisor Simitian
requested that a summary be provided of all Board-approved Violence Prevention Action
Plan recommendations, whereupon the matrix was developed.
CONSEQUENCES OF NEGATIVE ACTION
Failure to approve this action will result in the inability to distribute a revised summary
of all Board-approved VP Action Plan recommendations to the public at large.
STEPS FOLLOWING APPROVAL
Return the approved transmittal to Santa Clara Valley Health and Hospital
Administration.
violence Is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Community Based Initiatiues
Lead & partner
Recommendation & Desired Outcomes
By June, 1999.
agencies
Major Milestones/Action Steps
Welfare To Work: The 100 Families
Develop Violence Prevention component of 100
Families Mentoring Project
Mentoring Project
Develop evaluation plan
Recommendations*
Council of Non
To be developed by SSA
Profits, Council
of Churches,
and Council of Non-
SSA
Explore funding opportunities
Develop the 100 Families Project, a family
mentoring model which targets welfare to
work families who face multiple risks.
Funding
Evaluation Plan
Profits
• Opportunities to explore
pooled funding are being
pursued
Number of families in
mentoring relationship
Support the violence prevention component of
Family Mentoring project
Evaluate VP component
Desired Outcomes.
• To support those families with the
greatest needs to meet the diverse and
difficult challenges of raising children
30
and youth in today’s culture.
• To strengthen families by providing new
skills such as conflict resolution/anger
management.
73
By December 1999
• Convene Youth Task Force
Youth Leadership
Support the further development of a youth
leadership strategy through collaborative
• Convene Youth Leadership Task Force support
efforts with the Human Relations
Commission and others
HRC, VPP, CBI,
i RJP and CBOs
committee.
• Work with Youth Task Force to develop violence
prevention/mini-grants component
Number of youth
participating in VP efforts
Pre/Post knowledge &
skills of youth
$25,000 training & mini
grants. FY 98-99
Additional funding
opportunities being sought
• Develop evaluation plan for VP component
Desired Outcomes:
Ensure youth participation in
violence prevention activities through
existing means(Human Relations
• Support the violence prevention/mini-grants
component of Youth Task Force
• Evaluate VP component
sceptgd^Adopted Denied Presented
Approved
BY THE BOARD OF SUPERVISORS
OF THE COUNTY OF SANTA CLARA
Phyllis A. Poroz, Clark of the Board
Commission, Youth Task Force)
f]
Build independence, self esteem,
and leadership skills among young
By
people.
Date:
liKimi/
iT 1999
>
3
3
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
P10=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
1
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Community Based Initiatiues
Recommendation & Desired Outcomes
By December 1999
Lead & partner
agencies
Major Milestones/Action Steps
• Convene community education meetings to build
support for PeaceBuilders
• Develop plan to build parent/community support at
Build Community Support for
PeaceBuilders
The CBI committee will identify opportunities
to build community support for the
PeaceBuilders program.
Desired Outcomes
selected school sites
• Convene PeaceBuilders/CBI support groups
CBI. VPP-PH,
Council of
Churches,
Council of Non-
Profits, Board of
Funding
Evaiuation Plan
Recommendations*
• Rigorous Pre/Post
Test already designed
as part of PeaceBuilders
program.
Apply for grant funding
for 2001/02 school year
Supervisors,
• Develop evaluation plans
Packard
• Implement plans
Foundation
• Continue to promote pledge with Community
VPC, Catholic
Diocese,
In-kind VPP staff
support.
• To increase positive school climate
allowing for more teaching & learning
• To decrease violent incidents on school
campuses
By December 1999
Campaign to Promote the Pledge of NonViolence Continue the proactive Pledge of
Non-Violence campaign.
Based Initiatives & Public Awareness Education
committees and community groups
• Campaign will continue through the end of 1999
Council of
Churches,
Number of pledges
signed
Number of groups
• In-kind VPP staff support
• Volunteer support from
participating agencies
represented
community
Desired Outcomes:
based
•
organizations,
agencies
To bring attention to this "mindshift"
that must be made consciously by
individuals, groups and communities.
• To begin to replace the culture of
violence with one of peace and respect
for all individuals
APS=Adult Protective Sen/ices
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
2
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Public Awareness a Educatien
Lead & partner
Funding
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
Evaluation Plan
Recommendations*
Ongoing
Phase 1:
PA&E
• Track events initiated or
$10,000
1) Develop plan for Speakers Bureau
2) Train Speakers Bureau members (adults and
youth)
3) Outreach event planning
committee.
participated in (locations,
Planning & development.
County PIO,
audience characteristics,
FY 98/99.
Proactive Community Outreach
Raise public awareness about violence in
our society and refocus the community's
attention on social values that promote non
violence.
Phase 2:
Phase 1: Speaker's Bureau;
Phase 2: Outreach events (e.g. Stop the
Violence day/week);
Phase 3; Violent Incident Response Team
1) Proactive outreach to community through
Speaker's Bureau
2) Hold Community event(Stop the Violence)
3) Train Violent Incident Response Team (VIRT)
PIO/PR
managers at
agencies and
community
organizations,
VPP staff
number attendees)
• Pre/post knowledge &
skills testing by those at
events (as possible).
• Speaker bureau
evaluations by those
hearing speaker (as
possible).
PA&E to identify further
funding opportunities.
FY 99-2000 potential Board
of Supervisors request
Phase 3:
Desired Outcomes:
• Raise public awareness about
violence in our society and refocus
the community's attention on social
values that promote non-violence
through events, speakers bureau
1) Proactive community outreach through;
Speakers Bureau, VIRT, Community event
and VIRT
• Increase participation in violence
prevention activities
By June 2000
Develop workplan for approval by Health Joint
Firearm Awareness Campaign
Implement education campaign directed
toward adults and youth as well as more
broadly in the community.
Conference Committee:
Health Joint
Conference
1) refine messages*
2)train firearm campaign trainers
Committee,
PA&E, LEAs,
3)enlist recipients of campaign
4)develop evaluation plan
5)Implement and evaluate in Spring 2000
6) refine methods based on evaluation
community
Desired Outcomes:
•
To help individuals (both adults and
youth) develop knowledge, skills and
behaviors to keep our youth safe from
guns.
•
Raise awareness in the community
about firearm-related issues.
based
organizations
*Note: awareness messages to be approved by
Board prior to implementation
BOS comments: messages to be information driven, not
value laden, explore most effective ways of doing
education, consider existing programs
• Pre/post knowledge &
skills testing of students
and adults receiving
training.
• Course evaluations by
those receiving training.
• Tracking number of those
receiving training.
• Tracking agencies,
schools, organizations at
which trainings offered.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
PIO=Public Information Officer
CSJ=City of San Jose
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
$30,000 for pilot
implementation of
campaign. FY99/00
• Consultation services &
materials.
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
3
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Public Awareness a Educatien
Lead & partner
Recommendation & Desired Outcomes
By December 2000
Major Milestones/Action Steps
Develop VPC media goals & messages.
Develop outreach protocol & alert mechanisms.
Develop evaluation plan.
Training for Media Outreach Representatives.
Develop events exclusively for media on
covering violence prevention.
Proactive Outreach to Media
Improve and increase media coverage of
violence in our community.
Desired Outcomes:
• Improve media coverage of violent
events
Evaluation Plan
Recommendations*
PA&E
• Track media outreach
In-kind staff support:
committee,
efforts (who, where, how,
# attend)
• Pre/post knowledge &
skills testing by those at
County PIO,
PIO/PR
managers at
agencies and
community
organizations,
VPP staff
• Increase media coverage of
opportunities for violence prevention
By June 2000
Funding
agencies
SSA/APS-
events.
received (clippings, TV,
radio etc.)
Work with partners to:
• Pilot messages to focus
(EAOOC), the San Jose Family/Domestic
Violence Task Force and the Council on
Identify cost and resources.
Aging and partners as they develop a
campaign to promote awareness and
Identify additional resources to launch a
comprehensive campaign.
Commission,
• Track number of calls to
Elder Abuse
SSA-APS 800 number
Pilot test campaign.
Begin implementation of Public Ed campaign.
Task Force and
The PA&E Committee will partner with and
support the efforts of the SSA-APS Elder
Abuse Overview Outreach Committee
• Raise awareness in the community
PA&E&
SJDVTF,
Council on
Aging with
Senior Care
education around elder abuse issues.
Desired Outcomes
EAOOC, VPC-
• VPC
.PA&E
• Track media coverage
Work with partners to conduct necessary research
required to draft a comprehensive campaign
design.
Define audiences, mediums and culturally and age
appropriate messages.
Promote Awareness of Elder Abuse
• VPP
$25,000 to match SJDVTF
and Council on Aging
funds. FY 98/99
groups.
• Track placement of final
messages in different
mediums
Partners to identify further
funding opportunities.
other groups
working in elder
abuse
about elder abuse and related elder
issues
• Raise awareness about services for
elder abuse prevention and intervention
APS=Adult Protective Services
HRC=Fluman Relations Commission
PFID=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
VPC=Violence Prevention Council
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nRiifiiflfl
4
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Community Assessment& Data
Lead & partner
Recommendation & Desired Outcomes
Major Milestones/Action Steps
Evaluation Plan
• Technical Plan developed
• MOUs developed
By December 1999
• Convene Technical Committee
Interagency
Development of Violence Prevention
Information Library (VPIL).
• Develop scope of work for Technical Plan
Task Force
• Retain Consultation Services
(ITF),
• Implement Technical Plan
LEAs, Schools,
• Grant writing for additional resources*
County Office of
• Develop MOU among partners
• Review results of technical plan
• Budget Planning Among partners
• Begin data/warehouse sharing
• Initial Data Analysis on scope and magnitude of
violence problem
• Initial reports on scope and magnitude of violence
problem
• System Refinement
Education,
Desired Outcomes:
Improve capacity to capture full scope
and magnitude of the violence problem;
including precursors and factors
associated with violence
Better capture trends to guide decision
making, and service planning
Conduct overall evaluations
Funding
agencies
Recommendations*
• Initial “seed” money
$70,000 for consultation
services, for Technical
Plan development.
• IS infrastructure Board of
Supervisors budgeting
will be targeted. FY 99-
Hospitals,
CBOs,
community
partners,
2000.
• Ongoing Grant
development
PHD
• Ongoing support from InKind partners.
» Budget planning
By December 1999
Develop Violence Prevention Resource
Inventory with focus on Violence
Prevention priority areas: aicohoi,
firearm, & reiationship violence.
• Consultation Services for inventory development
retained (same as for VPIL, above)
• Methodology Developed for Inventory focus
• Inventory Survey conducted
• Review results/share with VPC committees
• Report results disseminate information
Desired Outcomes:
Interagency
Task Force/
• Inventory developed
Funding for inventory
• Inventory used
development part of the
Community
Violence Prevention
Assessment
Information Library, above.
and Data
Committee,
PHD
• Increase community awareness and
capacity about available community
resources for the purpose of maximizing
coordination and decreasing duplication.
« Identify community Best Practices
• Develop template framework for VPC Evaluation
By December 1999
Plan
Develop & Refine Evaluation Pian
MHD,
• Work with VPC committees to implement
Template Evaluation (process & outcome) Plan
Desired Outcome:
• To improve capacity to systematically
monitor and evaluate VPC efforts in the
CA&D, PHD,
VPC Steering
• Programs, policies and
processes evaluated with
evaluation plan
In kind VPP staff and
committee support.
Committee
• Refine Evaluation Plan Based on CISV
• Ongoing evaluation of VPC activities
short and long term.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Flealth Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08/18199
5
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
By June 2001
• Assess existing level of provider education.
• In 1998-99, assess existing provider training
programs and evaluation methods.
• In 1999, work with existing trainers to develop
comprehensive training that addresses the
spectrum of relationship family violence.
Public Health
Provide Family Violence continuing
education to all Santa Clara County
employees providing direct services.
Desired Outcomes.
• To improve County direct service providers’
knowledge and skills in universal screening,
and identification, for ear/y intervention and
prevention of relationship violence,
domestic violence, child abuse, elder abuse
and sexual assault.
• To raise awareness about the
interrelatedness of various forms of violence
• To provide training that is culturally and age
appropriate.
• In 1999-2000, conduct Family Violence training
(which SSA received)for all SCVHHS employees
providing direct services.
• In 2000, collaborate with law and justice (e.g.
DOC, Sheriff, courts, DAs, LEAs, Probation)
agencies to identify Family Violence training
needs
Dept, and Social
Services
Funding
Evaiuation Pian
Recommendations*
• Pre/post knowledge &
skills testing of providers
receiving training.
Agency
with county and
community
agencies who
design and/or
programs that
address
• Course evaluations by
providers receiving
training.
• In 2001-02, conduct training for all Law & Justice
agencies
Cost TBD for FY 99/00
Cost TBD for FY 2000/01
• Tracking number of
providers receiving
training.
relationship
violence
curriculum development
& material costs.
implement DV
and other
FY 98/ 99 In-kind
consultation services for
(To be determined based
on number of county
agencies involved in
training.)
• Tracking agencies
receiving training for their
employees.
• In 2002, conduct Family Violence training for
other county agencies
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
6
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ^ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
By December 2001
Provide Family Violence continuing
education to all Santa Clara County contract
agencies providing direct services.
Major Milestones/Action Steps
• In 2000, develop a cadre of trained staff to
provide Family Violence training to agencies and
Recommendations*
Public Health
• Pre/post knowledge &
skills testing of providers
receiving training.
• To be determined.(Does
not begin until 2000)
Dept, and Social
Services
-
Agency
• In 2001, conduct training for agencies &
Desired Outcomes:
Evaluation Plan
contractors.
Train the trainer
contractors
• To improve County contractors’ direct
service providers’ knowledge and skills in
universal screening, identification, for early
intervention and prevention of relationship
with county and
community
agencies who
design and/or
implement DV
• Course evaluations by
providers receiving
training.
and other
• Tracking number of
violence, domestic violence, child abuse,
programs that
elder abuse and sexual assault.
address
relationship and
family violence
• To raise awareness about the
interrelatedness of various forms of
violence
Funding
agencies
• To provide training that is culturally and
providers receiving
training.
• Tracking agencies
receiving training for their
employees.
age appropriate.
• Tracking number of
referrals made for child,
• Long term outcomes: increased early
referrals, decreased deaths and injuries
elder abuse and DV
due to relationship abuse and violence
By June 2000
• In 1998-99, Identify areas of greatest need
Establish prevention and training
• In 1999, Develop training action plan and
evaluation plan.
programs for abuse and sexual assault in
the disabled community.
• In 2000, pilot test training program
• Evaluate pilot training:
Pre/post knowledge &
skills testing
course evaluations by
individuals receiving
training
•(In 2001, begin larger scale implementation)
• - make changes to
• In 1999-2000, conduct community planning for
training program development
Desired Outcomes:
• To develop infrastructure and training
programs.
MHD and PHD-
VPP with other
community and
county agencies
• $10,000 seed money for
program development
and piloting, FY 98/99
• Full implementation cost
to be determined through
planning process.
training based on results
• To develop capacity within the disabled
community that will help protect
individuals from abuse and violence.
• To raise awareness about prevalence of
violence against the disabled community.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
SSA=Social Services Agency
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
VPC=Vioience Prevention Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
7
VPP=Violence Prevention Program
YTF=Youth Task Force
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy- Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Milestones/Action Steps
agencies
By December 1999
.VPC, DVC, CAC,SJDVTF, SJSU to identify
opportunities for teacher training in violence
SJSU, VPC.
DVC. CAC.
Define and plan for improved teacher
training in violence prevention education.
• To develop plan for creation of a violence
prevention training component with which to
train future educators.
Longer term desired outcomes
• To improve individual teacher capacity for
offering and incorporating violence
•
Recommendations*
Completion of Task
(After 1999, develop educator training VP
component: Expand Task Force to focus on
community colleges; Ongoing implementation
dependent upon recommendations)
Planning process for
force recommendations
FY1998/99
(Evaluation of teacher
training program to be
developed as part of the
committee support
SJDVTF
prevention
• Make recommendations for development of
educator training VP component.
Desired Outcomes:
Funding
Evaluation Plan
In-kind VPP staff and
•
Task force’s
Funding
recommendations for
recommendations)
teacher training to be
included in task force
recommendations.
prevention components in their curricula
• To help school staff create safe school
climates
• To give teachers a better understanding
of the interrelatedness of violence and the
effects of violence on students and
families
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
8
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy~ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
By December 1999
• Convene stakeholders
Public Education Campaign
Develop and support comprehensive,
ongoing, multimedia campaigns.
• Review existing local, state and nat'l efforts
related to Public Ed campaign
• Conduct necessary research required to draft a
comprehensive campaign design
Desired Outcomes:
CBOs,
community
• Track estimated number
family and relationship violence and
abuse
- offering positive solutions to prevent
family and relationship violence and
of audience, circulation.
etc.
• Identify additional resources to launch a
comprehensive campaign
• Pilot test campaign
FY 98-99 $100,000 for
planning design and
implement campaign.
VPC to work with
violence & abuse
prevention groups to
identify further funding
opportunities. FY 98/99
• Assess whether
• Identify cost and resources
•
messages in different
mediums
members
• Define audiences, mediums and culturally and
age appropriate messages
- providing information about the causes of
Recommendations*
VPC, DVC,
• Pilot messages to focus
CAC, SJFDVTF,
groups.
YTF, SSA-APS, • Track placement of final
• Retain consultation services
• To change attitudes, knowledge and
behavior about family and relationship
violence among diverse Santa Clara
County communities by
Funding
Evaiuation Pian
campaign meets stated
objectives
• Begin implementation of Public Ed campaign
abuse
- helping people own the problem and the
solution
- developing a common language with
which to communicate and problem solve
•
To influence people to take specific
actions that prevent family and relationship
abuse and violence by providing necessary
information, tools and skills
•
To evaluate effectiveness of the
campaign in meeting multi year campaign
goals
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Flealth Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Flealth Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Sen/ices Agency
SJSU=San Jose State University
9
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nR/iRiqq
It can be unlearned!
Violence is learned behavior...
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ^Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
agencies
Major Milestones/Action Steps
ongoing
Refer to youth-related programmatic
Develop/Enhance capacity of youth
Support the expansion of effective youth
recommendations;
Funding
Evaluation Plan
Recommendations*
• Youth Task Force
programs in the community
• PeaceBuilders
• Youth Driven Alcohol Awareness Campaign
Desired Outcomes;
• Firearms Awareness Campaign
• Build independence, selfesteem, and
leadership skills among young people.
• Youth have skills and desire to develop
and maintain nurturing non-violent
relationships.
• Resource Inventory - youth focused
programs/services
• Speakers Bureau
ongoing
Refer to parent-related programmatic
Parent Education
recommendations:
Make parent education programs with strong
VP component available to all families in the
county, particularly those families facing
multiple risk factors.
• 100 Families Project; Welfare to Work
• Media Literacy Summit
• PeaceBuilders
• Firearm Awareness Campaign
• Resource Inventory - parent focused
programs/services
Desired Outcomes.
• Increased availability of programs that
teach child development, appropriate
discipline, conflict resolution
• Providing skill building resources for
parents to strengthen families.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MFID= Mental Health Department
PD=Probation Department
PlO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118139
10
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
By June 2000
• Develop and plan Media Literacy Summit for Fall
VPC, with
SJPD, PTA,
COE, CSJ,
media,
1999
Media Literacy
Coordinate with existing efforts to provide
media literacy training to parents in the
County.
Desired Outcomes:
• Help parents understand and mitigate the
• In 1999 -2000, based on Summit
recommendations, ongoing efforts to integrate
media literacy into parent education programs.
• Ongoing efforts to integrate media literacy into
parent education programs.
community
based
organizations
Funding
Evaluation Plan
Recommendations*
Recommendations
•
from Media Literacy
$5,000 for Summit for
FY98/99
Summit
•
Summit Evaluations
from participants
($15,000 total cost;
other $10,000 from
partners)
and others
possible influence of media on their
Public Health to work
children's attitudes and behaviors.
with community partners
to identify further funding
• Help adults and youth make informed media
choices
for media iiteracy training.
• Reduce negative impact of media on
viewers, especially children and youth.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Councii
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Aicohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
VPP=Violence Prevention Program
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nftilRlQQ
11
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By-September 2000 Ongoing
Alcohol taxes
Adopt a formal position for alGQhol-taxes-to
reflect and keep up with inflation
Ongoing
Alcohol taxes
Consider support for state and national
efforts to maintain alcohol-related tax
•Cenvene group to develop policy.
ln-1998-99,-identify any existing or planned
legislative activity related to-aicohol-taxes
In 1998-99, identify current efforts,
CQuntie6,-citiesi-addressing this issue.
• Conduct Regional-Training on proposed
strategies.
• Gonvene-group-te-develop position paper to
suppert-poitoy-adoption-by BOS.
Desired Outcomes
• To reduce the rate of alcohol-related
problems.
• To raise awareness of the link between the
women.
agencies
• Ongoing-Community-review process Forums.
revenue to keep up with inflation.
price of alcoholic beverages, their
availability, and problems associated
with abusive consumption and/or
consumption by youth and pregnant
Major Milestones/Action Steps
Funding
Evaluation Plan
Health &
Passage of Alcohol Tax
In-kind staff-support, A&D
Hospital
initiative.
Prevention Division,
Tracking number of
meeting attendees
Public Health.
Committee,
County Counsel,
DADS, County
planning support with
Office of
$1,000 FY 98 99
Intergovern
Official county position on
mental
state and federal laws
Relations,
Legislative
Committee
Supplies/meeting costs
$10,000 consultation
services. FY-98-99
Community input through
forums (evaluations)
• Convene alcohol policy group to develop specific
County position on state and federal legislation consult diverse points of view in developing
position statements.
• Legislative committee to review and approve
proposed position on alcohol-related legislation
• Identify existing or planned legislative activity
related to alcohol taxes
• To maintain consistent, ongoing sources of • Conduct trainings to stakeholders on
revenue to fund programs designed to
environmental strategies that have been shown
reduce alcohol consumption and abuse,
effective (especially as they relate to taxes) at the
especially among youth and pregnant
state and national level to address alcohol
women.
Recommendations*
• In-kind staff support
DADS, Public Health Violence Prevention
Program
• A total of $50,000 for all
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
consumption, irresponsible promotional practices,
and policy responses to over-concentration of
alcohol outlets, problem vendors, etc.
• Health Joint Conference Committee review.
• BOS approval of specific County position.
BOS comments: Concern about unnecessarily replicating
work of Alcohol Beverage Control.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Dmg Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
12
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2001
Zoning Ordinances
—Conditional Use Permit(CUP)Ordinances
- Develop and implement a county-wide
policy for strong, commercial zoning district
ordinances to guard against over
concentration of alcohol outlets
Consider assessing and strengthening
commercial zoning district ordinances
through the conditional use permit (CUP)
Major Miiestones/Action Steps
agencies
• In 1998-99, convene group to develep-policy.
Identify any-existing or planned legislative
activity related to zoning ordinances
Identify current efforts, counties, cities,
addressing this issue.
Ongoing community review process-Forums
« In 1998-99, conduct Regional trainings on
proposed strategies.
• Convene group to develop position paper-te
support policy adoption by BOS.
• Alcohol policy group to identify the commercial
Desired outcomes:
include diverse points of view in process.
• Identify existing CUP planning process at the local
Recommendations*
County Counsel,
Planning
Department,
Passage of ordinances In
municipalities.
DADS,
Documentation of
•■■Planning Department
process
•- A&D Prevention
Division
Office of
Intergovern
Changes to existing
mental relations.
ordinances
Housing, Land
Use,
Environment &
Transportation
process, as a safeguard against alcohol
outlet density.
Funding
Evaiuation Pian
Development of model
ordinances
In-kind staff-support
•-County
$10,000 consultation
services. FY 98/99
Training Course
Evaluations
Committee.
• In-kind DADS, PHD staff
support
zoning ordinance areas that need strengthening -
• To have uniform, complementary, and/or
model ordinances for CUP standards
across county and city jurisdictions.
• To prevent further overconcentration of
alcohol outlets.
• To raise awareness on issues related to
overconcentration of alcohol outlets at the
neighborhood level.
• To improve coordination with the State
Department of Alcoholic Beverage Control
on the permit process.
• To improve communication with communities
about proposed alcohol outlets.
and state levels.
• A total of $50,000 for all
the alcohol policy
recommendations to be
• To create uniform, complementary, and/or model
ordinance criteria for determining standards (e.g.
Public Convenience or Necessity - Conditional Use
Permits)
• Provide training to stakeholders on promising
environmental prevention strategies (especially as
they relate to zoning) to address alcohol
consumption, irresponsible promotional practices,
directed to DADS. FY
98/99
and policy responses to over-concentration of
alcohol outlets, problem vendors, etc.
• Housing, Land Use, Environment & Transportation
Committee review.
• County Counsel review process.
• BOS approval of specific county position.
BOS comments: should be sensitive to existing laws
APS=Adult Protective Services
CAC= Child Abuse Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
HRC=Human Relations Commission
PHD=Public Health Dept
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
VPC=Violence Prevention Council
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
13
VPP=Violence Prevention Program
YTF=Youth Task Force
nRiinmo
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy"Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2001
Responsibie Beverage Service
Develop and-implement a county-wide policy
for RBS training for all-establishment which
make alcohol available to the public
Encourage and support the development of
consistent standards for the safe operation
of retail alcohol outlets.
Desired outcomes:
• To reduce problems associated with
alcohol consumption.
• To establish more responsible alcohol
practices by consumers and businesses.
• To reduce access to alcohol among youth
and pregnant women.
Major Milestones/Action Steps
agencies
• In 199&-99r identify model training programs
» In 1998-99, identify-current-local-efforts
addressing this issue
• 1999-2000,-development of Regional RBS
County Counsel,
DADS, Planning
Recommendations*
•-In-kind staff support
planning support from
Department,
• Measur-e-percentof
establishments receiving
training.
Chambers of
• Course evaluations
» RBS will be seif
standards.
Commerce,
•-Ii>4998-99, conduct Regional trainings on
Restaurant
Association
proposed-strategies.
♦-Develep RBS Funding Mechanism
• Select training-programr
» In 2000, Implernent-RBS-training
• Ongoing community review process
Funding
Evaiuation Pian
• Track number of police
calls from-RBS trained
establishments??
Retailers,
wholesalers,
business
groups. Child
Development
Collaborative
• Alcohol policy group to develop proposed
consistent standards - include diverse points of
view in process.
• Identify and review model RBS training programs.
• Provide training to stakeholders on proven
environmental prevention strategies (especially as
they relate to RBS) to address alcohol
consumption, irresponsible promotional practices,
and policy responses to over-concentration of
alcohol outlets, problem vendors, etc.
• County Counsel review process.
• BOS approval of specific County position.
A&B
supporting
$1,000 FY 98/99
supplies/meeting costs
• Documentation of
• $-10,000 consultation
servicesr-FY 98-99
process
• Development of county
standards
• Training Course
In-kind staff support
DADS, PHD
Evaluations
A total of $50,000 for all
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
Possible foundation
funding
BOS comments:
Shouldni the Alcohol Beverage Control do this, and we
use the money elsewhere?
Consider potential for Foundation funding
APS=Aclult Protective Services
HRC=Human Relations Commission
PHD=Public Flealth Dept
CAC= Child Abuse Council
PIO=Public Information Officer
DADS=Dept of Alcohol & Drug Svcs
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
DVC=Domestic Violence Council
PD=Probation Department
CSJ=City of San Jose
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
14
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nniiRiqg
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Funding
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
Evaiuation Pian
Recommendations*
By June 2000
Billboards
-Convene group to develop policy.
Review-existing policy regulating billboards
■biitboards
Review other county policies
•-Garfrer-county support and other municipality
support-for a recommended-policy
•-Qfrgoing community review process
• Implement county wide policy
County Counsel,
Planning
Number of-municipalitios
adopting policy.
n-kind staff-support
Develop and implement a ceunty-wide policy
to regulato^utdoor (Le., billboard) alcohol
advertising
Consistent with the constitutional protection
afforded commercial free speech, support a
county-wide process to examine local
policies regarding alcohol advertising on
billboards.
Desired outcomes:
• To reduce exposure to alcohol advertising
by youth and pregnant women.
• To raise community awareness about
alcohol marketing strategies and their role
in violence prevention efforts.
BOS comments: concern there is not enough
money allocated to do the job
• Alcohol policy group to examine local policies
regarding billboard advertising and identify those
gaps or changes needed - include diverse points
of view in process.
• Develop specific County position on local policies.
• Review existing billboard ordinances and develop
a chart/matrix of each community’s practices.
• Identify state-wide efforts to examine policies to
monitor billboard alcohol advertising.
• Conduct trainings to stakeholders on proven
environmental strategies (especially as they relate
to alcohol advertising on billboards) to address
alcohol consumption; irresponsible promotional
practices (targeted marketing) and policy
Department,
FY 98-99
A&D Prevention Division
DADS, Health
Joint
Document the process
Conference
Track changes to existing
$5,000 consultation
ordinances
services.
Committee,
Housing, Land
Use,
Development of new
ordinances
Environment &
In-kind staff support
DADS, PHD
Transportation
Committee
A total of $50,000 for all
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
responses to overconcentration of alcohol outlets,
problem vendors, advertising, etc.
• Health Joint Conference Committee review.
• County Counsel review.
• BOS approval of specific County positions.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Famiiy/Domestic Violence Task Force
SJPD-San Jose Police Department
VPP=Violence Prevention Program
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
15
VPC=Violence Prevention Council
YTF=Youth Task Force
flRIlR/QQ
Violence is learned behavior...
It can be unlearnedl
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2000
Major Miiestones/Action Steps
agencies
• Convene group to develop policy.
In 1998 99, review existing policy addressing
Sponsorship
sponsorship.
to prohibit-alcohol sponsorship at the County
Fair-and at other similar activities.
Consistent with the constitutional protection
afforded commercial free speech, examine
operational practices at the County
Fairgrounds to identify ways to reduce youth
exposure to alcohol advertising.
Desired Outcomes
•-Measure-number of
In-kind staff support
DADS,
events sponsored by
Alcohol industry.
FY 98/99.
Fairground
Management
Corporation,
Health Joint
Conference
Committee, Fair
grounds users
(event
organizers)
Establish -baseline
• To raise community awareness about how
marketing affects consumption.
A&D Prevention Division
County Counsel
Document the process
Track changes in alcohoi-
$3i000 consultation
sponsored activities at
services F-Y- 98-99.
the County Fairgrounds.
Training Course
In-kind staff support
Evaluations
DADS, PHD
the state.
advertising.
• To reduce problems with alcohol-related
behavior at public events.
Fairgrounds Management Corporation should
consider operational practices
• Alcohol policy group to examine operational
practices at the County Fairgrounds - include
diverse points of view in process.
Recommendations*
County Counsel,
• Identify and review efforts and policies throughout
• To reduce youth exposure to alcohol
SOS comments: an internal committee of the
Review other county policies on sponsorship
• Convene group to develep position paper to
support policy adoptien-by BOS.
•-Qngoing-oommunity review process.
• Implement county wide-policy
Funding
Evaiuation Plan
A total of $50,000 for all
the alcohol policy
• Provide training to stakeholders on proven
environmental prevention strategies (especially as
they relate to alcohol practices at county
fairgrounds) to address alcohol consumption;
irresponsible promotional practices (targeted
marketing): alternative sponsorship of community
events; and policy responses to over
concentration of alcohol outlets, problem vendors,
advertising, etc.
recommendations to be
directed to DADS. FY
98/99
• County Counsel review.
• Health Joint Conference Committee review.
• BOS approval of specific County position.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
PIO=Public Information Officer
CSJ=City of San Jose
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJStJ=San Jose State University
VPC=Violence Prevention Council
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nQIIQIQQ
16
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2000
Major Milestones/Action Steps
• Review county and city policies regulating
Advertising
Enforce the existing County policy, which
regulates-window signs; and develop and
implement a county wide action policy to
regulate window signs.
Consistent with the constitutional protection
afforded commercial free speech, develop
consistent standards for advertising space
allowed for window signs in retail
establishments.
window advertising
• Convene task force (possibiy-youth) to assess
tevei-of compliance of existing regulations.
• Develop priority listing of areas with high levels
of non-complianco.
♦-Ongoing-review procoss
• Enforce policies
marketing affects consumption.
• Consistent standards for allowable
advertising space
• To balance the promotion of alcohol
consumption with responsible alcohol use.
Recommendations*
County Counsel,
Planning
Department,
• Establish baseline
tft-kind staff support
number of non compliant
DADS, Youth
Task Force,
CBI, Law
Chamber of
♦ Alcohol policy group to develop consistent
standards - include diverse points of view in
A&D Prevention Division
• Documentation of
chart/matrix of each community’s practices.
Use,
• VP/CBI support
process
• In-kind staff support
• Training Course
DADS, PHD
Evaluations
Commerce,
Housing, Land
E-Y 98/99.
andannual
Enforcement
♦ Survey existing sign ordinances and develop a
• To reduce youth exposure to alcohol
advertising.
• To raise community awareness about how
Evaluation Plan
Agencies,
process.
Desired outcomes:
Funding
agencies
• A total of $50,000 for all
• Development of
ordinances
Environment &
Transportation
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
• Conduct training to stakeholders on proven
environmental prevention strategies (especially as
they relate to alcohol advertising) to reduce alcohol
consumption: irresponsible promotional practices
(targeted marketing); and policy responses to
over-concentration of alcohol outlets, problem
vendors, advertising, etc.
• County Counsel review.
• Housing, Land Use, Environment & Transportation
review.
• BOS approval of specific County position.
APS=Adult Protective Services
CAC= Child Abuse Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
HRC=Human Relations Commission
PHD=Public Health Dept
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MFID= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SSA=Social Services Agency
SJSU=San Jose State University
17
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
nRMQIOQ
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2000
agencies
•-By June 1999, review existing programs in the
Increased Funding for Prevention
Iti
Major Milestones/Action Steps
county for best practicos
H!
strategies for docroacing access to alcohol
Prioritize the funding of proven prevention
strategies.
• By June 1999, educate community about thoco
Health Joint
Conference
Committee,
Mayor’s Gang
practices" programs through VPC Resourco
Prevention Task
Development committee
Force, Child
• Review existing alcohol-related violence
• Increased local expenditure for proven
Recommendations*
• Compile a listing of
proven offoctivo
Collaborative,
• Inclusion of inventory of
prevention programs in
Community Information
System on Violence
Resource Inventory
prevention programs in the county for best
programs and strategies.
•
prevention strategics
$5,000 for-contract
services to develop
inventory-(j^Y 98/99)
DADS, VPC,
programs
• in-1999-2000, seek additional funding for "boot
Development
Desired outcomes:
Funding
Evaluation Plan
•
A total of $50,000 for
all the alcohol policy
recommendations to be
directed to DADS. FY
98/99
practices
• Adequate resources for prevention
programs, especially for pregnant women,
infants and youth.
• Seek additional funding for best practices
programs
• Report back to Health Joint Conference
Committee on funding recommendations.
• Add identified Best Practices to Resource
Inventory component of Community Information
Public Awareness. Education. & Action
Create, fund, and implement a youth-driven,
environmentally focused alcohol-awareness
campaign.
Desired outcomes:
System on Violence
• Develop work plan and budget proposal for
awareness campaign
• Identify and review hazard assessment models
and materials
organizations
• Train youth on hazard assessment and on proven
environmental prevention strategies fespeciallv as
• To involve youth in defining and
addressing environmental risk factors.
they relate to alcohol consumption bv vouthi
• To raise awareness about hazards of
alcohol consumption including teen
responses to overconcentration of alcohol outlets,
problem vendors, advertising, etc.
pregnancy and alcohol-related birth
defects.
irresponsible promotional practices: and policy
• Develop campaign
• Pilot test campaign
• Evaluate campaign
• Youth action
DADS,
Communitybased
Health Joint
Conference
Committee.
Child
Development
Collaborative.
Adolescent
Pregnancy
Prevention
Network
• Pre/post test measuring
knowledge and skills.
• Training Course
Evaluation
• Funding proposal to be
developed upon Board of
Supervisor approval( FY
99/001
• Tracking number of
• Additional funding
sources will be sought.
participants.
• Tracking locations where
training occurs.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MFID= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
VPC=Violence Prevention Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Sves
DVC=Domestic Violence Council
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nniifiiQa
18
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
As indicated in the Action Plan, the Firearm Policy recommendations “were crafted with the intention of reducing violence, not changing the
fundamental availability of firearms for most citizens”(page 68, 1998 Violence Prevention Action Plan. 10/27/98). To further clarify this intention, A
further definition of firearm violence is offered:
• Gun violence is a critical law enforcement, medical, public health and community issue that includes all forms of violence resulting from the
use
of firearms
• Gun violence includes intentional injuries and death, psychological and emotional harm, and the damage to property and economic well-being
that result from the deliberate misuse of firearms
• Gun violence also includes unintentional injuries and deaths, and the psychological, emotional, and economic harm that could have been
prevented with reasonable and prudent care.
. In accord with this definition, gun violence does NOT include the safe, lawful use of firearms for organized shooting sports, hunting or target
practice, law enforcement, and self defense.
Policy-Firearm Recommendations
Recommendation & Desired Outcomes
Coiiaboration requires a wide range of
agencies, organizations and individuais to
work across jurisdiction and agency
boundaries to leverage off existing efforts,
decrease replication and reduce violence
through coordinated efforts.
Lead & partner
Major Miiestones/Action Steps
agencies
• Identify opportunities for collaboration.
• Develop recommendations
• Develop Evaluation Plan
• Implement recommendations
• Evaluate
Note; this coiiaboration recommendation is based on
models from the Mayor’s Gang Prevention Task
violence by facilitating regular
communication and cross-jurisdictional
Force and the Boston Gun Project
collaboration among agencies primarily
responsible for responding to criminal
activity.
• To increase opportunities for
Recommendations*
• Documentation of
collaboration process
Health Joint
Conference
Committee,
VPC
Desired Outcomes:
• To prevent and reduce firearm-related
Public Safety &
Justice Comm.,
Funding
Evaiuation Pian
Governance,
LEAS,
Probation,
Justice, courts,
community
organizations,
In-kind staff support
VPP planning support.
•Number formalized
collaborative agreements
addressing firearm policy.
MGPTF, County
Counsel
collaboration by formalizing agreements
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
nflllQIQQ
19
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
Support Adoption of State & Federai Laws
• Identify any existing or planned legislative activity
1. Adopt a comprohensive licensing and
registration law which-requires every firearm
ih
agencies
related to firearms
• Convene group to develop county position on
policies.
purchases a firearm to bo liconsod.
1) Support firearm-related legislative actions
at the State and Federal levels that are
Legislative
Committee,
- Review existing policies, federally, statewide,
locally
Recommendations*
• Documentation of
process
Public Safety &
Justice,
Committee,
Health Joint
Conference
• County Counsel review and refine
Committee,
stated desired outcomes.
• Legislative Committee review
County Counsel
Desired Outcomes:
• BOS approval of specific county position
currently being considered and which meet
Funding
Evaiuation Plan
In-kind staff support from:
• County Counsel
• Office of
• Official County position
on State and Federal
Intergovernmental
Relations (County)
Laws.
-1)-to ensure that firearm owners receive
regular safe use training spooific to their
firearm and demonstrate skill and
competency,
2) that all gun purchases arc registered to
help trace firearms used in crimo,-
2)to prevent salo of firearms to persons
not trained to competently uso.
• to have uniform practices/standards for
firearm legislation across county and city
jurisdictions
• to maximize responsible, accountable and
safe manufacture, sale, and use of
firearms
• to close gaps in existing firearms legislation
• to protect the community and firearm
owners from products that present a
serious risk of injury because of hazardous
design or manufacturing defects.
• to enforce existing firearm laws
• to reduce gun violence, without affecting
the safe, lawful use of firearms for
organized shooting sports, hunting or
target practice, law enforcement,
collecting, and self defense
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
20
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPC=Violence Prevention Council
nniiRiQQ
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
Support Adoption of State & Federal Laws
2. The Courts should encourage judges to
apply existing firearms laws, including
ordering individuals subject to domestic
violence restraining orders to surrender
any and all firearms in their possession
Desired Outcome:
Major Milestones/Action Steps
• Identify firearm laws which need greater
application, and strategy for implementation.
• Convene group to develop policy direction and
implementation.
Funding
agencies
Evaiuation Plan
Recommendations*
Legislative
Committee,
• Documentation of
Process
In-kind staff support;
law & justice agencies
Public Safety &
Justice
Committee
- Review existing policies, federally, statewide,
locally
• County counsel review and refine
• Official County position
on State and Federal
Laws.
• BOS approval
• To enforce existing firearms laws.
3. Place gun manufacturers under consumer
product manufacturing safety standards
and provide adequate funding.
Desired Outcomes:
1)to ensure that firearms manufactured in
the-US are subject to the same safety
standards as firearms that are imported;
2)to reduce the availability of specific
• Identify any existing or planned-legislative activity
related to firearms
•-Convene group to develop policy.
Review existmg-policies, federally, statewide,
locally
•-County counsel review and refine
• BOS approval
Public Safety &
CoGumentation of
Justice
Committee
Process
In-kind staff support
planning support county
taw-& justice agency
•-Official County position
on State and Fodoral
Lawsr
eategories of weapons shown to pose an
unreasonable risk of injury;
3)to place some controls on an industry
that today is free to manufacture and sell
firearms or related products without any
consideration of tho consequences to the
public's health and safety; and,
to protect firearm owners from products
that present a serious risk of injury
because of hazardous design or
manufacturing dofoetsT
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
VPC=Violence Prevention Council
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nRiinioQ
21
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
END-USER SALES TAX
Major Milestones/Action Steps
agencies
T^onvene group to develop policy.
Review existing policies, federally, statewide,
Implement an ‘end user sales tax.’
Desired Outcomes
To help fund awareness campaigns and
make firearms loss finanoially-accessible
to-youth.
MANUFACTURING CRITERIA FOR SALE
OF HANDGUNS referred to “SuDOort
will help reduce availability of poorly
constructed, easily-Goncealable weapons.
Desired Outcome:
Recommendations*
County Counsol
OoGumentation of
LEAS
process
locally
County counsel review and rofine
CfFicial County
BOS approval
posUion/aGtion on tax.
In-kind staff-support.
-County Counsel
Conduct feasibility study
Sheriff, LEAS,
County Counsel,
Adoption of State & Federal Laws”
Develop a viable, enforceable ordinance that
Funding
Evaluation Plan
Review existing policies, federally, statewide,
-Law & Justice agencies
Documentation of
VPC-Policy
|)'~vpo||v/
IVJUdtt T
♦-Sheriff
County ordinance in
-County counsel review and refine
In-kind staff support.
process
pnCTOtST
•-County Counsel
\/
PC-Policy
-BQS-approval
-1) To ensure that guns-sold In SCC aro at
the same minimum standards of imports
2-) To reduce availability of poorly
Gonstructed, easily concoalable weapons.
Raise Awareness Through Community
Referred to Public Awareness & Education
Education
committee Firearm Awareness Campaign
Raise awareness and educate the
recommendation
community about existing firearms laws, the
potential hazards of firearms, resources for
safe and responsible gun use, and
resources for suicide prevention
Desired Outcomes:
• To keep the issues of firearm related
violence and the role of the individual
and the community in preventing it at
the forefront of attention through
strategic use of multiple forms of media.
• To increase awareness about resources
for suicide prevention
• -To increase participation by community
and firearm owners to reduce firearm
related violence and injuries
APS=Adult Protective Services
CAC= Child Abuse Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Sves
DVC=Domestic Violence Council
HRC=Human Relations Commission
PHD=Public Health Dept
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFD\/TF=SJ Famiiy/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
22
VPP=Violence Prevention Program
notioloo
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
Major Milestones/Action Steps
agencies
DEALER ORDINANCES Paes-an ordinanco
Develop draft ordinance
Public Safety &
affecting fiFeams dealers in tho following
County counsei-reviews and refines ordinances
Justice
-BOS approval of ordinances
Committee;
Sheriff; LEAs;
afeaai
Zoning & Perm/tsr Requiring firearms
dealers to conduct their business in
semmercial-areas and requiring a conditional
Public Safety &
Justice; County,
use permit
Counsei;
Restricting residcntiafgun dealers from
Planning
Department;
seasitt
-areas
Requiring dealers to carry liability insurance
Funding
Evaluation Plan
Recommendations*
Documentation of
tn-kind staff support.
County ordinance in place
♦-Sheriff
• County Counsel
♦ Planning Dept.
VPC-Policy
Prohibiting individuals with criminal
records from selling firearms and
prohibiting-firearms dealers from obtaining a
permit to sell firearms if that dealer and/or
any of its-agents, officers or-employees aro
prohibited from possessing firearms under
GAP
Allowing dealers to sell ammunition only
to those individuals licensed to own
firearms.(Pending state liconsing rog.
tmplemontation)
Desired Outcomes:
- To ensure that firearm salos aro
senductod in as safe environment as
possible.
To decrease possibility of illegal transfers
or salos.
To ensure community awareness that
guns are sold in their neighborhood.
APS=Adult Protective Services
HRC=Human Relations Commission
CAC= Child Abuse Council
PHD=Public Health Dept
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
23
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
notioi
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
DEALER ORDINANCES
Major Milestones/Action Steps
agencies
• Develop draft ordinance
• County counsel reviews and refines ordinances
Consider an ordinance affecting firearms
dealers in the following areas:
Zoning & Permits: Requiring firearms
Transportation
Committee;
Public Safety &
dealers to conduct their business in
commercial areas
Desired Outcomes:
• To prohibit commercial sale of firearms
in residential areas
BOS comments
Justice
Wants more information on amortizing vs. grandfathering
Committee;
Wants access to more data and information re: access to guns
- ATF report quotes more guns used in crimes by youth were
Committee;
Sheriff; LEAs;
Wants to see cause and effect information benefits of
Public Safety &
Justice; County,
ordinances deiineated. Wants to know if they are enforceable,
whether there are positive sucoesses elsewhere
Wants to see range ofoptions: grandfather vs. amortize, with
pros and cons delineated for options. Wants information re:
Recommendations*
• Documentation of
process
In-kind staff support from:
• Sheriff
• County ordinance in place • County Counsel
j • Planning Dept.
Health Joint
Conference
bought from licensed deaiers
• To ensure that firearm sales are
conducted in as safe and public
environment as possible.
Use,
Environment &
• BOS approval of ordinances
Restricting residential gun dealers
Housing, Land
Funding
Evaluation Plan
Counsel;
Planning
Department;
VPC-Policy
residential vs. commercial dealers. What data do we have
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD:San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
24
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
VPC~Gouernance
Lead & partner
Recommendation & Desired Outcomes
Develop more formal structure for
Violence Prevention Coalition
Major Miiestones/Action Steps
•
Desired Outcomes:
To establish and maintain ongoing
collaboration and multi pronged
approach to violence prevention and
guide the implementation and evaluation
of the Action Plan
to formalize the existing organizational
roles and committee relationships and
the decision making process
To delineate roles, responsibilities of
membership
To develop mechanism to maintain
optimum participation from all segments
of the community
To facilitate process and communication
as plan is implemented
•
•
•
agencies
Board of
Leadership of Violence Prevention Council (CoChairs of Council and Committee Chairs) to act as
a Transition Team/ Nominating Committee for
Supervisors.
development of Violence Prevention Coalition
Violence
Further refinement of the draft by-laws by
Transition Team/Nominatina Committee.
Program,
Transition Team/Nominatina Committee to
present final bylaws for the Violence Prevention
Coalition to Health Joint Conference Committee
and committee
chairs.
Board of Supervisors approval.
Public Health -
Funding
Evaluation Plan
• Formation of Violence
Recommendations*
In kind services
Prevention Coalition
• Adoption of by-laws
Prevention
VPC co-chairs
Health Joint
Conference
Committee
BOS comments
ensure flexible, inclusive membership but a strong decision
making process
concern about existing commissions- how to handle
overlap/communication?
UPC Support Recommendations
Support of Costs associated with VPC
and its efforts.
•
Maintaining and tracking VPC timelines and
implementation of Action Plan components.
• Review by the Health Joint Conference
Desired Outcomes:
• to provide support for planning,
implementation, monitoring and
evaluation of Violence Prevention Action
Plan.
• to maintain momentum & action needed
to implement plan
• to continue to generate more networking
among partners.
• to secure additional resources from
other sources.
Committee
•
Periodic reports to Health Joint Conference
Committee and status report to Board
• Quarterly and annual evaluation of VPC efforts
Board of
Supervisors,
Public Health Violence
Prevention
Program,
Health Joint
• Meetings held;
documenting forms of
communication
• Plan implementation and
tracking.
• Grants written and
received
Supplies, meeting costs
& services:
$25,000 for FY 98/99
• Copying & mailings
• Meeting space
Conference
• Food
Committee,
• Conference Costs
Communityincluding public,
• Staff training
• Grant writing
private and
nonprofit
• Consultation Services
sectors
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
25
nRiiiiin.q
Administration
SANTA CLARA
Dedicated to the Health
2220 Moorpark Avenue
San lose, California 95128
Tel.(408) 885-4202
VALLGY
of the Whole Community
Fax.(408) 885-4248
HEALTH & HOSPITAL SYSTEM
PUBLIC HCALTH
Adopteid Denied
Presented
DGPARTWieNT
BY THE BOARD OF SUPERVISORS
OF THE COUNTY OF SANTA CLARA
hyllis A. Perez, Clerls of the Boaf3~N
By
Date:,
iukia- L linmJ
Airrfi999
Prepared by: Andrea V. Perry, Sr. Health Care Analyst
Reviewed by: Aimee Reedy, Central Services Manager
Submitted by>^adalupe S. Olivas, PhD,Dir. Public Health
DATE:
August 18,1999
TO:
Board of Supervisors
FROM:
//rv-
Robert Sillen, Executive Direct
Santa Clara Valley Health & Ho^ital System
SUBJECT:
Report Back on the Promoting Violence Free Relationships Public Awareness &
Education Campaign
RECOMMENDED ACTION
Accept the Violence Prevention Action Plan -Public Awareness & Education Campaign Update
report from the Violence Prevention Program, Public Health Department as requested by Supervisor
Simitian at the April 6, 1999 Board of Supervisors meeting.
FISCAL IMPLICATIONS
No County General Funds are required as a result of this action. The Board set aside funds during
the FY 98/99 budget hearings and approved funding for this project on April 6, 1999.
CONTRACT HISTORY
Not applicable.
REASONS FOR RECOMMENDATION
This report back describes accomplishments and next steps toward the development of a pilot
campaign and a long term awareness campaign plan to promote violence free relationships. The long
The Public Health Department is a division of the Santa Clara Valley Health & fLsp|i| System, Owned and operated by the County of Santa Clara.
nRlfliNal
i.in Q 1 1QQQ
term, cross-disciplinary campaign will address relationship violence in a comprehensive manner and
will educate not only the public, but will also broaden the perspective of current stakeholders on
issues of violence and abuse. Acceptance of the attached report will allow for continuation of the
development and implementation of a long term awareness campaign which will assist in promoting
a culture of peace, non-violence and respect for others.
BACKGROUND
During his tenure as Chair of the Board of Supervisors, James T. Beall requested that the Public
Health Department develop a County-wide plan to prevent violence. With the full support of the
Board of Supervisors, the Violence Prevention Council(VPC) was convened in May 1997. In June
1997, the Board of Supervisors also funded the Violence Prevention Program in the Public Health
Department. As one of its primary functions, the Violence Prevention Program provided staffing
and support for the efforts of the VPC.
In June 1998, during the Board of Supervisors Budget Hearings, the Board budgeted in reserve
(pending the completion of the plan) $350,000 to be allocated for the implementation of activities
that will reduce and prevent violence in Santa Clara County. The Board charged the VPC to return
in the Fall of 1998 with an Action Plan.
The 1998 Violence Prevention Action Plan was presented to the Board of Supervisors on October
27, 1998. At that time, the Board asked for an additional hearing on the overall Action Plan which
was scheduled for December 15, 1998. At the December 15 meeting, the Board approved in concept
the majority of the recommendations contained in the Action Plan, including the recommendation
for a public education campaign, and asked that staff develop more detailed workplans for these
recommendations to be brought back in the new year through the Health & Hospital Conference
Committee.
One priority area identified in the Violence Prevention Action Plan was promoting violence free
relationships. Within this priority area a recommendation was developed and later approved by the
Board, to develop a multimedia public education campaign promoting violence free relationships.
The Board approved funding for this campaign in the amount of $100,000 in April 1999. To begin
development of this campaign, the Public Health Department Violence Prevention Program staff
brought together the Public Awareness & Education work group in February 1999. The attached
report describes accomplishments and next steps toward the development of a pilot campaign and a
long term awareness campaign plan to promote violence free relationships
CONSEQUENCES OF NEGATIVE ACTION
Failure to approve this action will result in the inability for the work group to continue work on the
Public Education Campaign recommendation from the 1998 Violence Prevention Action Plan and
delay the positive impact such a campaign would have on promoting violence-free relationships.
STEPS FOLLOWING APPROVAL
Return the approved transmittal to SCVHHS Administration.
Administration
2220 Moorpark Avenue
SANTA CLARA
San Jose, California 95128
Dedicated to the Health
Tel. (408) 885-4202
Fax.(408) 885-4248
VALLGY
of the Whole Community
HCALTH & HOSPITAL SYSTSM
PUBLIC HEALTH
DEPARTMENT
Approved^ Acceptepr Adopted Denied Presentee
BY THE BOARD OF SUPERVISORS
OF THE COUNTY OF SANTA_Ci .RA
Phyllis A. Perez, Clerk of the Board
By
Date:
Affr3»9
August 18, 1999
To:
Supervisor James T. Beall, Jr.
Chair, Health & Hospital Committee
Supervisor Blanca Alvarado
Co-chair, Health & Hospital Committee
From:
Guadalupe S. Olivas, PhD
Director, Public Health Department
RE:
Violence Prevention Action Plan - Public Awareness & Education Campaign
Report Back
Recommendation
At the April 6, 1999, Board meeting. Supervisor Simitian noted that the $100,000
allocated for the public education campaign to promote violence free relationships would
not be adequate and requested that staff explore funding options. Following is an update
the status of the campaign and the funding opportunities that have been and will
be considered. We request that the Joint Health & Hospital Committee accept this
pdate and accompanying timeline (Attachment C).
on
u
Background
To fulfill the Violence Prevention Action Plan recommendation to develop a multimedia
public education campaign which was funded for $100,000 by the Board of Supervisors
April 1999, the Public Health Department Violence Prevention Program staff brought
together the Public Awareness & Education work group in February, 1999. The
membership of this work group is representative of the diverse cultures and professionals
m
in Santa Clara County. Participants include representatives from San Jose State
University, Packard Children’s Hospital, Community Solutions, Family Services Mid
Peninsula Agency, Support Network for Battered Women,YWCA,Child Abuse Council,
San Jose Family/Domestic Violence Task Force, Billy DeFrank Gay and Lesbian Center,
NAACP,Domestic Violence Council, City of San Jose, Social Services Agency, Asian
Americans for Community Involvement, Working Partnerships, faith community and
The Public Health Department is a division of the Santa Clara Valley Heam
spital System. Owned and operated by the County of Santa Cll
ra.
Al in a 1 1.Q.Q.Q
community members. The Public Health Department’s Violence Prevention Program
staff continues to seek participation from representatives of different
communities/organizations.
The work group spent its first several meetings developing more specific mission and
goal statements for the awareness campaign (Attachment B), reviewing materials to
identify best practices and defining terms. The work group identified the need for an
experienced consultant who could guide the group through the next steps: identifying
audiences, message development, and long term planning for a campaign that addresses
multiple issues related to promoting violence free relationships. These discussions and
actions are outlined in Attachment A.
Consultant services
The service agreement mechanism will be used to obtain consultation services for the
Violence Prevention Program staff and the Public Awareness and Education work group.
The contractor will help develop a detailed work plan for a broad, long-term public
awareness campaign promoting violence free relationships. The scope of work for these
services (which will access approximately $30,000 of the $100,000) will include the
development of the specifics of a long term public awareness campaign strategy which
encompasses public opinion research and avenues to reach diverse stakeholders with
specific public awareness messages. In addition, the identification of other funding
opportunities (grants, foundations, leveraging existing county funding) will be part of the
strategy development. Once the specifics of a public awareness campaign strategy are
developed, an RFP process will be used to implement the campaign.
Campaign kick off for the long term campaign is tentatively scheduled for January 2000.
Pilot campaign
The Violence Prevention Action Plan also included a recommendation for public
awareness to prevent elder abuse. Per the approved plan, $25,000 were directed to the
Social Services Agency(SSA)Aging and Adult Services to match the City of San Jose’s
$25,000 contribution and the Council on Aging’s $20,000 contribution for an elder abuse
awareness campaign. The elder abuse awareness campaign was being developed by a
public awareness subcommittee under the guidance of the APS Stakeholders Committee.
Members of this subcommittee and the VPC PA&E work group expressed interest in
collaborating on the awareness campaigns and a pilot campaign. The Public Health
Department is working with SSA’s Department of Aging and Adult Services to identify
how it might be possible for the two groups to work together and share resources. A
formal Memorandum of Understanding is being developed to define the nature of the
partnership across the involved parties.
Resource development
Resource development will continue to be a high priority for the Violence Prevention
Action plan implementation to leverage the general fund dollars the Board has allocated
for this effort. The focus has been to develop an understanding of which foundations are
2
Attachment A
Consultants
The Public Health Department Violence Prevention Program staff have contacted several
organizations, particularly those with experience developing social marketing campaigns.
Those contacted include Martin & Glantz, the California Wellness Foundation(TCWF),
The Family Violence Prevention Fund (FVPF), HTPotter Communications, and Dean
and Black. The contractor will be asked to develop a plan for a broad, long-term public
awareness campaign promoting violence free relationships. The scope of work for these
services will include the development of a long term public awareness campaign strategy,
which encompasses public opinion research and specific public awareness messages for
diverse stakeholders. In addition resources development options will be an important
part of the campaign plan. Once the specifics of a public awareness campaign strategy are
developed, an RFP process will be used to implement the campaign. Violence
Prevention Program staff are in the process of selecting a contractor and development of
a service agreement (for about $30,000) to accomplish this work.
3
Attachment A
Background
Promoting Violence Free Relationships Public Education Campaign Development
To fulfill the Violence Prevention Action Plan recommendation to develop a multimedia
public education campaign which was funded for $100,000 by the Board of Supervisors
in April 1999, the Public Health Department Violence Prevention Program staff brought
together the Public Awareness & Education work group in February, 1999.
In February and March, the work group reviewed materials and existing campaigns in
search of best practices. This review included; the Family Violence Prevention Fund, Los
Angeles Campaign Against Sexual Assault, State of Minnesota’s “You’re the One Who
Can Make the Peace.” Information from the American Psychological Association, the
Harvard School of Public Health’s Center for Health Communication and the National
Campaign to Prevent Teen Pregnancy’s book. The Media and the Message, guided the
discussion, methods, and preliminary development of the campaign. The research and
evaluations from these organizations and others have been identified as best or promising
campaign practices and are being used by the group.
After review of these materials, the PA&E work group identified several principles to
guide the campaign’s development. The work group recognizes that changing the culture
of violence is a long range objective and will occur only with community and widespread
commitment to such change. An awareness campaign alone will not be sufficient to
change behavior, let alone a society’s way ofthinking, although it can set the stage with a
strong message. Experience shows that behavior change occurs slowly, and will most
likely not occur without parallel efforts. Behavior change usually occurs after the issue
has been re-framed and accepted in its new form by political and community leaders. For
example, it took The California Wellness Foundation four to five years to get the issue of
firearm safety and children on the public’s agenda.
The PA&E work group identified these guiding principles:
• best practices require that the campaign be a long-term commitment- lasting at least
three years
• as noted by the Board, the allocated funding ($100,000 for FY98/99) is good seed
money, but must be supplemented by bringing partners and sponsors on board to
enhance the BOS’ $100,000 commitment
a portion ofthe funds to leverage additional monies
• review and leverage off of existing, effective campaigns
use
• formative research is needed in different cultures/communities to ensure the messages
being delivered are relevant and culturally appropriate
In light of this philosophy, the work group developed a mission, goals and some
preliminary process objectives (see Attachment B). The desired outcomes, as identified
in the matrix of the Violence Prevention Action Plan, form the basis for the Multi Year
Campaign goals as delineated in Attachment B. Developing specific, time-related and
measurable campaign process and outcome objectives proved more difficult - at which
1
Attachment A
point the PA&E work group recognized the need for a consultant to help guide the next
stages of the campaign development. Initially, the work group turned to public relations
firms and ad agencies. Consultation with the SCVH&HS Communications Department
directed the group to consider research firms and foundations in search of a consultant.
The PA&E work group decided to follow a strategy which involves seven steps essential
to the plarming of an awareness campaign, in this case one which promotes violence free
relationships:
1. Research and document the current environment
2. Identify providers and other key stakeholders
3. Assess the readiness of stakeholders to embark on a cross-disciplinary campaign
4. Conduct public opinion research on the issue
5. Develop strategy for educating and training stakeholders as messengers for a
comprehensive approach to violence prevention
6. Present research findings to stakeholders and work with them to identify key cross-
disciplinary messages that can form the basis of the public awareness campaign.
7. Identify opportunities to integrate communications efforts into existing violence
prevention efforts
This media awareness campaign approach is best conducted in concert with ongoing
violence prevention community work. Once the governance is finalized and the Violence
Prevention Coalition is convened, the PA&E work group will continue to work on this
aspect of the Violence Prevention Action Plan. Some of the groundwork identified in the
first several steps, has already been laid through last year’s development of the Violence
Prevention Action Plan. It is through the campaign development process in which more
specific messages and strategies for promoting violence free relationships, such as
zero
tolerance for violence and abuse, will be identified.
Through the course of discussions with potential consultants. Public Health Department
Violence Prevention Program staff have learned that the scope and complexity of this
awareness campaign is innovative to the degree that there are few, if any, other groups
doing this kind of work.
Pilot campaign
were shared
Throughout the process, progress reports on the status of the campaigns
subcommittee
which was
between the VPC PA&E work group and the public awareness
working under the guidance of the APS Stakeholders Committee. Members of the elder
abuse awareness subcommittee and the VPC PA&E work group expressed interest in
collaborating on the awareness campaigns and a pilot campaign. The Public Health
Department is working with SSA’s Department of Aging and Adult Services to identify
how it might be possible for the two groups to work together and share resources. A
formal Memorandum of Understanding is being developed to define the nature ofthe
partnership across the involved parties.
2
most likely to fund such campaigns, how to structure a fundable campaign and the best
way to approach foundations for funding for this purpose.
The funding opportunities which staff have explored are outlined below.
Recently, the David and Lucile Packard Foundation invited the Public Health Department
to a meeting to discuss opportunities for funding. Whereas the Foundation has outlined
interest in funding specific violence prevention programs or interventions, including data
collection systems, they indicated that at this time, they do not fund awareness campaigns
per se.
Another opportunity was explored with the American Psychological Association(APA).
The APA in partnership with the Ad Council, the National Association for the Education
of Young Children(NAEYC)developed a plan for a nationwide awareness campaign.
This awareness campaign, focused on youth violence, was designed to address social
attitudes and root causes of violence - a scope of work similar to ours. Pending funding,
the APA expressed interest in using Santa Clara County as a pilot site because of our
collaboration and groundwork in violence prevention. Their extensive proposal to the
Packard Foundation, however, was not funded at this time.
The San Francisco-based Family Violence Prevention Fund (FVPF), a nationally
renowned organization for their awareness campaigns on domestic and family violence,
also contacted. The FVPF is currently working on an awareness campaign linking
domestic violence and child abuse - this group also expressed interest in a collaborative
was
work arrangement in which Santa Clara County might serve as a pilot. This opportunity
is still being considered. The FVPF was impressed by the breadth of our proposed
campaign, in part because they had not yet made the links themselves to elder abuse, and
would like to be kept abreast of our progress.
The California Department of Social Services is releasing two RFPs for an Education and
Outreach Child Abuse Prevention Media campaign - staff are determining whether the
RFP guidelines can be applied to this project.
Martin & Glantz, a well known social marketing group funded by The California
Wellness Foundation, recently contacted the Violence Prevention Program and indicated
that because of the innovative nature of the campaign funders would like to know the
progress and possibly fund this effort. Martin & Glantz indicated that they would direct
potential funders for this campaign to us.
3
Attachment B
Promoting Violence Free Relationships Awareness Campaign
Mission
To create a multimedia campaign which will
• help to create a culture of peace
• challenge the societal norm that violence and abuse are a normal part of life
• promote violence-free relationships
• identify and raise consciousness of different forms of abuse and violence
Multi Year Campaign Goals
To change attitudes, knowledge and behavior about family and relationship violence and
abuse among Santa Clara County residents by
• providing information about the causes of family and relationship violence and
abuse
• offering positive solutions to prevent family and relationship violence and abuse
• helping people own the problem and the solution
• developing a common language with which to communicate and problem solve
To influence people to take specific actions that prevent family and relationship violence
and abuse by providing necessary information, tools and skills
To evaluate effectiveness of the campaign in meeting multi year campaign goals
Objectives
The following are a set of preliminary process objectives. Outcome objectives will
be developed as the campaign specifics are developed.
To create an effective, multi year, phased awareness campaign promoting violence-free
relationships
To develop focused campaigns/outreach efforts sensitive and relevant to the different
communities in our county(as defined by race/ethnicity, gender, disability, sexual
identity, age, economics, geography, and others).
To integrate campaign messages into other VPC efforts and projects.
To evaluate effectiveness of the campaign in meeting the campaign objectives
Campaign overview
Changing the culture of violence is a long range objective and will occur only with
commitment to such change. An awareness campaign alone will not be sufficient to
change behavior, let alone a society’s way of thinking, although it can set the stage with
a strong message.
The campaign would begin by seeking to lay the foundation with a message promoting
pro-social behavior and violence-free relationship; one designed to begin influencing the
social norms which currently accept violence as a way of life.
Ultimately campaign messages would focus on promoting behavior change and/or
encouraging people to take action. These messages will be created after needed
identified and put into place and after a network is set up into which
volunteer individuals wishing to take action against violence can be referred.
services are
Attachment C
PA&E work group TIMELINE
Promoting Violence Free Relationships - Public Education Campaign
Long term campaign
1999
July
Bring consultant on board for pilot and long term campaign development
($30,000)
July
Planning - development of short and long term plan, includes:
Research and document current environment for campaign promoting
violence free relationships
August
-
Identify providers and other key stakeholders
September
-
Assess the readiness ofstakeholders to embark on a cross-disciplinary
October
campaign promoting violence free relationships
Formative Research - SCVH&HS Communications Department will
contribute contractor services to
-
Conduct public opinion research on the issue
Message development
- Develop strategy for educating and training stakeholders as messengers for
a comprehensive approach to violence prevention
• Development of RFP (in amount ranging from $100,000 - $300,000*)for
campaign implementation
• Review of RFP by SCVH&HS and Public Health Department
November
• Review of RFP by County Counsel
• Review of RFP by VPC
• Review of RFP by Joint Health & Hospital Committee
Internal campaign launch
- Present research findings to stakeholders(VPC)and work with them to
identify key cross-disciplinary messages that can form the basis of the
public awareness campaign.
- Identify opportunities to integrate communications efforts into existing
violence prevention efforts
December
RFP for campaign implementation released
January
RFP - vendor selection
2000
January -
Launch first phase of long term campaign
February
2000
Evaluation ongoing
A timeline for the pilot campaign will be developed by the consultant being hired.
Accaptad Adopted Denied
County of Santa Clara
BY THE BOARD OF SUPERViSORS
OF Tl-iS COUN'Pr' OF SANTA CLARA
Phyilis A. Perez, Clerk of the Board
Office of the Board of Supervisors
By
County Government Center, East Wing
70 West Hedding Street, lOth Floor
San Jose, California 951 10
Presantsd
Daputy Cierk
: FFR
7
1998
Dato!
(408) 299-2323
FAX 298-8460 TDD 993-8272
James T. Beall, Jr.
Supervisor, Fourth District
January 20,1998
TO:
Santa Clara County Board of Supervisor
FROM:
Supervisor James T. Beall, Jr.,
Co-Chair, Violence PreventioD
ouncil
Supervisor Pete McHughjcmf''
Chair, Public Safety & .Justice Committee
SUBJECT:
Approval of Items Relating to the Violence Prevention Council of Santa
Clara County
Recommended Action
It is recommended that the Board of Supervisors take the following actions;
1. Accept the November 6, 1997, Report from the Santa Clara County Violence Prevention
Council entitled,“ Violence Prevention in Santa Clara County - Current Efforts, Statistics
and Future Opportunities
2. Request that the County Executive convene an interdepartment task force under the auspices
ofthe Public Safety and Justice Committee involving all Law & Justice, Health and Human
Service and other appropriate departments:
a) to explore the development of a system for the ongoing collection, sharing and analysis
of data cmd information relative to violence assessment; and
b) to develop collaborative approaches in addressing issues related to preventing and
reducing violence in the County; and
c) to report progress and planning efforts back to the Public Safety and Justice Committee
on March 19, 1998.
3.
Instruct the Public Health Department to provide staffing to the above mentioned
interdepartmental task force and to serve as the repository of the violence-related data system
with the responsibility to develop and produce progress reports to the Board of Supervisors,
County Departments and community at large.
FEB 0 3 19i
S Si Si
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■JAN
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4. Authorize the newly created Violence Prevention Council of Santa Clara County to convene
a series of community forums and focus groups in 1998 to aid in the development of a
“County Multi-Year Community Strategic Action Plan” to prevent and reduce violence
throughout the County.
5. Instruct the Violence Prevention Council to involve young people, community and
neighborhood groups and individuals, health and human service agencies, religious, business
and civic representatives, and elected and appointed officials from throughout the county in
the planning process for preparation ofthe “County Multi-Year Community Strategic Action
Plan”.
6. Designate the Public Health Department, Santa Clara Valley Health & Hospital System, with
administrative responsibility to support the activities ofthe Violence Prevention Council, to
bring the Council’s action plan to the Board of Supervisors in August, 1998, with a proposed
process for the implementation ofthe action plan which includes recommendations for an
aggressive funding plan to support action plan recommendations.
Fiscal Impact
No additional County General funds are required by these actions. The Public Health
Department will secure funding for the community forums and focus groups and will continue to
provide administrative support to the Violence Prevention Council.
Background and Reasons for Recommendations
In January, 1997, as incoming Chair ofthe Board of Supervisors, Jim Beall requested that the
Public Health Department coordinate and develop a comprehensive county-wide action plan for
violence prevention by working with all other entities addressing this issue. In May, 1997, the
Violence Prevention Council of Santa Clara County was established to increase awareness about
the impact violence has in our community and to create a community approach to prevent and
reduce violence through collaborative county-wide action. During the County s budget hearings
in June, 1997, recognizing the need to make violence prevention a community priority, the Santa
Clara County Board of Supervisors voted to fund and institutionalize violence prevention as a
program in the Public Health Department and provided $247,000 to staff the Violence Prevention
Council, its committees, and overall community planning process.
The Violence Prevention Council of Santa Clara County believes violence is preventable and
envisions a society that fosters the development of healthy communities, healthy families and
healthy and responsible youth. “The mission ofthe Violence Prevention Council ofSanta Clara
County is to prevent violence and its related injury, psychological trauma, death, disability and
crime through the implementation ofmultiple levels ofprevention and intervention, and through
collaborative county wide action in order to create a safer, healthier and more economically
viable community.”
The Violence Prevention Council is composed of leaders from health and human services, law
enforcement, school districts, community agencies, cities, and business. Supervisor Jim Beall
and Guadalupe S. Olivas, Ph. D., Director of Public Health are serving as Co-Chairs of the
Violence Prevention Council,(VPC)which provides oversight for the overall community
planning and mobilization process and the work of the Council Committees.
Currently, there are four Committees addressing key areas of work with members of the Violence
Prevention Council serving as Chairs:
Community Assessment/Data
Guadalupe S. Olivas, Ph.D.
Director, Public Health Department
Nancy Pena, Ph.D.
Deputy Director, Mental Health
Policy
Jose Villarreal, Public Defender
Bob Gamer
Director, Alcohol and Dmg Services
Public Awareness & Education
Community-Based Initiatives
Pete Kutras, Deputy Coimty Executive
Tom Sing, Assistant Sheriff
Rev. Vaughn Beckman, Director, Council of Churches
Ernest Guzman, Chair, SSA Commission
member. Human Relations Commission
On November 6th, the VPC held its first conference,“Safe Homes, Safe Schools, Safe
Neighborhoods” and released its first report,“Violence Prevention in Santa Clara County Current Efforts, Statistics, and Future Opportunities”. The conference was designed to bring
together a broad array of stakeholders interested in developing a violence prevention action plan
and was attended by over 250 individuals from a wide variety of backgrounds and disciplines.
Conference attendees actively participated in the initial formulation of recommendations to
reduce and prevent violence in the county community and provided direction for the four
committees as they work to develop action plans. In 1998, the whole community will be invited
to participate in the violence prevention action planning process through a series of regional
forums and focus groups.
Following the November 6th Conference, the Policy Committee met and recommended that the
Board of Supervisors be asked to formally adopt the mission and goals of the Violence
Prevention Council and to give formal support to the Council’s action planning process. In
addition, the Policy Committee recommended that the Board formally request that county
agencies and other interested jurisdictions work together to identify opportunities to collaborate
violence prevention data collection and analysis and overall violence prevention efforts.
on
Public Health staff drafted the Policy Committee recommendations for review by the Violence
Prevention Council. At the December 15th meeting of the Violence Prevention Council, the
Council discussed, modified and approved the recommendations from the Policy Committee and
asked Supervisor Beall to bring the proposed recommendations to the Board of Supervisors m
January, 1998,for their approval.
Steps Following Approval
The Clerk ofthe Board will forward two (2) executed copies to the Public Health Department.
1
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MUM i IM i Ci I KM I 1 UIN
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MUO 00=)M.ilu.o
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/
\
January 20, 1998
TO:
Santa Clara County Board of Supervisors
FROM:
Supervisor James T. Beall, Jr.
Chair, Health & Hospital System Joint Conference Committee
Co-Chair, Violence Prevention Council
Supervisor Pete McHugh
Chair,Public Safety & Justice Committee
SUBJECT:
Approval ofItems Relating to the Violence Prevention CouncU of Santa
Clara County
Recommended Action
It is recommended that the Board of Supervisors take the foUowmg actions;
1. Accept the November 6, 1997, Report from the Santa Clara County Violence Prevention
Council entitled.“ Violence Prevention in Santa Clara County - Current Efforts, Statistics and
Future Opportunities".
2. Request that the County Executive convene an interdepartment task force. under the
,, auspices
j
ofthe Phiblic Safety and Justice Committee(PSJC ) involving all Law & Justice, Health and
Human Seivice and other appropriate departments;
.
j , ■ p
a.) to explore the developmptof^^y^ajliorthe ongoing collection, sharing and analysis ot
nd
data and information relativ^to violeni^ assessment^hg issues related to preventing and reducing
b,) to develop collaborative approaches in addr^ssinf
^.-uvietence in the Coun^i^jsd-
_
Public
Safety
and
Justice
Committee on
^to report pTSiTe'iTand planning efforts back to the
.. March 19, 1998.
3. Instruct the Public Health Department to provide staffing to the above mentioned
interdepartmental task force and to serve as the repository ofthe violence-related data system
with the responsibility to develop and produce progress reports to the Board of Supervisors,
County Departments and community at large.
4 Authorize the newly created Violence Prevention Council of Santa Clara County to convene a
in the development of a ‘'County
series of community forums and focus groups in 1998 to aid
Multi-Year Community Strategic Action Plan” to prevent and reduce violence throughout the
County.
5. Instruct the Violence Prevention Council to
neighborhood groups and individuals, health an
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civic representatives, and elected and appointed officials fromCommunity
Strategic Action Plan .
planning process for preparation ofthe “County Multi-Year
Valley Health & Hospital System, with
6 Designate the Public Health Department, Santa Clara
of
the
Violence Prevention Council, to bring
administrative responsibUity to support the activities
the Council’s action plan to the Board of Supervisors in August, 1998, with a proposed process
for the implementation ofthe action plan which includes recommendations for an aggressive
funding plan to support action plan recommendations.
Fiscal Impact
No additional County General funds are required by these actions. The Public Health Department
will secure funding for the community forums and focus ^oups and will continue to provide
administrative support to the Violence Prevention Council.
Background and Reasons for Recommendations
Beall requested that the
In January. 1997, as incoming Chair ofthe Board of Supervisors, Jimcounty-vnde
action plan or
PubUc Health Department coordinate and develop a comprehensive
this issue. In May, 1997, the
violence prevention by working with all other entities addressing
established
to mcrease awareness about
Violence Prevention Council ofSanta Clara County was
the impact violence has in our community and to create a community approach Prevent and
reduce violence through collaborative county-wide action. During the County s budget hemngs
a commumty pnority, the banta
in June 1997 recogniidng the need to make violence prevention
institutionalize
violence prevention as a
Clara County Board of Supervisors voted to fund and $247,000 to staff
the Violence Prevent o
program in the Public Health Department and provided
Council, its committees, and overall community planning process.
The Violence Prevention Council ofSanta Clara County beUeves violence is preventable and
envisions a society that fosters the development ofhealthy
coi^unities,
Violence
Prevention Council ofSanta Clara
healthy and responsible youth. 'T/ie mission ofthe
trauma, death, disability and
CounL is to prevent violence and Us related injury, psychological
ofprevention and intervention, and through
crime through the implementation ofmultiple levelsa safer, healthier and more economically
collaborative countywide action in order to create
viable community.”
The Violence Prevention Council is composed ofleaders from health and human ser^ce^ law
enforcement, school districts, community agencies, cities, and busmesa
“
are serving as Co-Chairs ofthe Violence
Guadalupe S. Olivas,Ph. D., Director ofPublic Healthfor
the overall commumty planning and
Prevention Council,(VPC)which provides oversight
mobilization process and the work ofthe Council Subcommittees.
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Currently, there are four Committees addressing key areas of work with members ofthe Violence
Prevention Council serving as Chairs;
Community Assessment/Data
Guadalupe S. Olivas, Ph.D.
Director, Public Health Depanment
Nancy Pena,Ph.D.
Deputy Director, Mental Health
Policy
Jose Villarreal, Public Defender
Bob Gamer
Director, Alcohol and Drug Services
Public Awareness & Education
Pete Kutras, Deputy County Executive
Tom Sing, Assistant Sherrif
Community-Based Initiatives
Rev. Vaughn Beckman, Director, Council of Churches
Ernest Guzman, Chair, SSA Commission
member, Human Relations Commission
Homes, Safe Schools, Safe
On November 6th, the VPC held its first conference,“Safe
Prevention m Santa Clara County -
Neighborhoods" and released its first report.“Violence
Cuirent Efforts, Statistics, and Future Opportunities".
The conference
developing
a violencewasprevention act on Ln
plan
together a broad array ofstakeholders interested in
and was attended by over 250 individuals ftom a wide vanety
ofbaclyrounds
and
.
recommendations
to reduce
Conference attendees actively participated in the initial formulation offer
s as
Si“tlienee in the co^ty community and provided dueaion thefthey work to develop action plans. In 1998. the whole community
will be invited
toand
p^icipate
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regional
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groups.
Following the November 6th Conference,the Policy Committee met and reconraended that the
Lard ofSupervisors be asked to foraially adopt theaction
missionplanning
and goals
ofthe InViotoce
Pr^ention
process.
addition,
the
Council and to give formal support to the Council’s request
that county agencies and other
PoUcy Committee recommended that the Board formally
opportunities to
interested jurisdictions work together to identifti
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prevention data collection and analysis and overall violencebyprevention
efforts.
Public Council.
^
the Violence
Prevention
drafted the PoUcy Committee recommendations for reviewCornell,
the
.
At the December 15th meeting ofthe Violence Prevention
modified and approved the recommendations from the Pohey Committee "^‘^^Supervisor
Beall to bring the proposed recommendations to the Board of Supervisors m January, 1998,for
their approval.
Th^Clerk ofthiBoijrwill forward two(2)executed copies to the Public Health Department,
1-20-1998 5:20PM
FROM RH AUMiNi^S I KA I iUINJ Ak)ts aat3a.^ati
with one copy being forwarded to the Violence Prevention Council.
K. a
2220 Mooroark Avenue
San lose, California 95128
Tel.(408)885-4202
Fax.(408)885-4248
SANTA CLARA
Dedicated to the Health
VALLEY
ofthe Whole Community
HEALTH &H0SPiTAL SYSTEM
PUBLIC HGALTH
DePARTMENT
Prepared by: Andrea Villasenor Perry, Sr. Health Care Analyst
Reviewed by: Aimee Reedy, Central Services Manager
Submitted by: Guadalupe S^liv;
^kD., Dir. Public Hei
^pproved„^ccep(tip<^ Adopted Denied Presented
BYTTIE^ARD OF SUPERVISORS
DATE:
August 18,1999
TO:
Board of Supervisors
FROM:
Robert Sillen, Executr e
OF THE COUNTY OF SANTA QURA
Phvllis A.Perez, tyerk of the Board J
By
Dale:
:e(
Santa Clara Valley Hei }t
SUBJECT:
lospital System
Report Back on Board-Modified Violence Prevention Action Plan
Recommendations
RECOMMENDED ACTION
Accept the attached Violence Prevention Action Plan matrix as requested by Supervisor
Simitian that reflects the modifications approved by the Board through public hearings
held during the months of October and December 1998 and February and March 1999.
FISCAL IMPLICATIONS
No County General Funds are required as a result ofthis action. The Board set aside
funds during the FY 98/99 budget hearings and approved funding for this project on
April 6,1999.
CONTRACT HISTORY
Not applicable.
REASONS FOR RECOMMENDATION
Acceptance ofthe attached matrix will allow for the distribution to the public at large of
an official version ofthe Board-modified Violence Prevention Action Plan
recommendations.
The Public Health Department is a division of the Santa Clara Valley Health & Hospital System. Owned and operated by the County of Santa Clara.
401S
nRiciu/ii
ftiiR
td89
BACKGROUND
During his tenure as Chair of the Board of Supervisors, Janies T. Beall requested that the
Public Health Department develop a Countywide plan to prevent violence. With the full
support ofthe Board of Supervisors, the Violence Prevention Council(VPC)was
convened in May 1997. In June 1997, the Board of Supervisors also funded the Violence
Prevention Program in the Public Health Department. As one of its primary functions,
the Violence Prevention Program provided staffing and support for the efforts of the
Violence Prevention Council.
In June 1998, during the Board of Supervisors Budget Hearings, the Board budgeted in
reserve (pending the completion of the plan) $350,000 to be allocated for the
implementation of activities that will reduce and prevent violence in Santa Clara County.
The Board charged the Violence Prevention Council to return in the fall of 1998 with an
Action Plan.
The Violence Prevention(VP)Action Plan was first presented to the Board of
Supervisors on October 27, 1998. At that time, the Board asked for an additional hearing
on the overall Action Plan which was scheduled for December 15, 1998. At the
December 15, 1998 meeting, the Board approved in concept the majority ofthe
recommendations contained in the Action Plan, but asked that the recommendations on
firearms, alcohol, and governance be reviewed in the new year.
On February 23, 1999 the Board modified and approved the Violence Prevention Action
Plan recommendations on firearms, and on March 17,1999 the Board modified and
approved the Violence Prevention Action Plan recommendations on alcohol and
governance. At the April 6, 1999 Board meeting $350,000 was released for
implementation of the Action Plan recommendations. At that time. Supervisor Simitian
requested that a summary be provided of all Board-approved Violence Prevention Action
Plan recommendations, whereupon the matrix was developed.
CONSEQUENCES OF NEGATIVE ACTION
Failure to approve this action will result in the inability to distribute a revised summary
of all Board-approved VP Action Plan recommendations to the public at large.
STEPS FOLLOWING APPROVAL
Return the approved transmittal to Santa Clara Valley Health and Hospital
Administration.
violence Is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Community Based Initiatiues
Lead & partner
Recommendation & Desired Outcomes
By June, 1999.
agencies
Major Milestones/Action Steps
Welfare To Work: The 100 Families
Develop Violence Prevention component of 100
Families Mentoring Project
Mentoring Project
Develop evaluation plan
Recommendations*
Council of Non
To be developed by SSA
Profits, Council
of Churches,
and Council of Non-
SSA
Explore funding opportunities
Develop the 100 Families Project, a family
mentoring model which targets welfare to
work families who face multiple risks.
Funding
Evaluation Plan
Profits
• Opportunities to explore
pooled funding are being
pursued
Number of families in
mentoring relationship
Support the violence prevention component of
Family Mentoring project
Evaluate VP component
Desired Outcomes.
• To support those families with the
greatest needs to meet the diverse and
difficult challenges of raising children
30
and youth in today’s culture.
• To strengthen families by providing new
skills such as conflict resolution/anger
management.
73
By December 1999
• Convene Youth Task Force
Youth Leadership
Support the further development of a youth
leadership strategy through collaborative
• Convene Youth Leadership Task Force support
efforts with the Human Relations
Commission and others
HRC, VPP, CBI,
i RJP and CBOs
committee.
• Work with Youth Task Force to develop violence
prevention/mini-grants component
Number of youth
participating in VP efforts
Pre/Post knowledge &
skills of youth
$25,000 training & mini
grants. FY 98-99
Additional funding
opportunities being sought
• Develop evaluation plan for VP component
Desired Outcomes:
Ensure youth participation in
violence prevention activities through
existing means(Human Relations
• Support the violence prevention/mini-grants
component of Youth Task Force
• Evaluate VP component
sceptgd^Adopted Denied Presented
Approved
BY THE BOARD OF SUPERVISORS
OF THE COUNTY OF SANTA CLARA
Phyllis A. Poroz, Clark of the Board
Commission, Youth Task Force)
f]
Build independence, self esteem,
and leadership skills among young
By
people.
Date:
liKimi/
iT 1999
>
3
3
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
P10=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
1
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Community Based Initiatiues
Recommendation & Desired Outcomes
By December 1999
Lead & partner
agencies
Major Milestones/Action Steps
• Convene community education meetings to build
support for PeaceBuilders
• Develop plan to build parent/community support at
Build Community Support for
PeaceBuilders
The CBI committee will identify opportunities
to build community support for the
PeaceBuilders program.
Desired Outcomes
selected school sites
• Convene PeaceBuilders/CBI support groups
CBI. VPP-PH,
Council of
Churches,
Council of Non-
Profits, Board of
Funding
Evaiuation Plan
Recommendations*
• Rigorous Pre/Post
Test already designed
as part of PeaceBuilders
program.
Apply for grant funding
for 2001/02 school year
Supervisors,
• Develop evaluation plans
Packard
• Implement plans
Foundation
• Continue to promote pledge with Community
VPC, Catholic
Diocese,
In-kind VPP staff
support.
• To increase positive school climate
allowing for more teaching & learning
• To decrease violent incidents on school
campuses
By December 1999
Campaign to Promote the Pledge of NonViolence Continue the proactive Pledge of
Non-Violence campaign.
Based Initiatives & Public Awareness Education
committees and community groups
• Campaign will continue through the end of 1999
Council of
Churches,
Number of pledges
signed
Number of groups
• In-kind VPP staff support
• Volunteer support from
participating agencies
represented
community
Desired Outcomes:
based
•
organizations,
agencies
To bring attention to this "mindshift"
that must be made consciously by
individuals, groups and communities.
• To begin to replace the culture of
violence with one of peace and respect
for all individuals
APS=Adult Protective Sen/ices
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
2
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Public Awareness a Educatien
Lead & partner
Funding
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
Evaluation Plan
Recommendations*
Ongoing
Phase 1:
PA&E
• Track events initiated or
$10,000
1) Develop plan for Speakers Bureau
2) Train Speakers Bureau members (adults and
youth)
3) Outreach event planning
committee.
participated in (locations,
Planning & development.
County PIO,
audience characteristics,
FY 98/99.
Proactive Community Outreach
Raise public awareness about violence in
our society and refocus the community's
attention on social values that promote non
violence.
Phase 2:
Phase 1: Speaker's Bureau;
Phase 2: Outreach events (e.g. Stop the
Violence day/week);
Phase 3; Violent Incident Response Team
1) Proactive outreach to community through
Speaker's Bureau
2) Hold Community event(Stop the Violence)
3) Train Violent Incident Response Team (VIRT)
PIO/PR
managers at
agencies and
community
organizations,
VPP staff
number attendees)
• Pre/post knowledge &
skills testing by those at
events (as possible).
• Speaker bureau
evaluations by those
hearing speaker (as
possible).
PA&E to identify further
funding opportunities.
FY 99-2000 potential Board
of Supervisors request
Phase 3:
Desired Outcomes:
• Raise public awareness about
violence in our society and refocus
the community's attention on social
values that promote non-violence
through events, speakers bureau
1) Proactive community outreach through;
Speakers Bureau, VIRT, Community event
and VIRT
• Increase participation in violence
prevention activities
By June 2000
Develop workplan for approval by Health Joint
Firearm Awareness Campaign
Implement education campaign directed
toward adults and youth as well as more
broadly in the community.
Conference Committee:
Health Joint
Conference
1) refine messages*
2)train firearm campaign trainers
Committee,
PA&E, LEAs,
3)enlist recipients of campaign
4)develop evaluation plan
5)Implement and evaluate in Spring 2000
6) refine methods based on evaluation
community
Desired Outcomes:
•
To help individuals (both adults and
youth) develop knowledge, skills and
behaviors to keep our youth safe from
guns.
•
Raise awareness in the community
about firearm-related issues.
based
organizations
*Note: awareness messages to be approved by
Board prior to implementation
BOS comments: messages to be information driven, not
value laden, explore most effective ways of doing
education, consider existing programs
• Pre/post knowledge &
skills testing of students
and adults receiving
training.
• Course evaluations by
those receiving training.
• Tracking number of those
receiving training.
• Tracking agencies,
schools, organizations at
which trainings offered.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
PIO=Public Information Officer
CSJ=City of San Jose
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
$30,000 for pilot
implementation of
campaign. FY99/00
• Consultation services &
materials.
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
3
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Public Awareness a Educatien
Lead & partner
Recommendation & Desired Outcomes
By December 2000
Major Milestones/Action Steps
Develop VPC media goals & messages.
Develop outreach protocol & alert mechanisms.
Develop evaluation plan.
Training for Media Outreach Representatives.
Develop events exclusively for media on
covering violence prevention.
Proactive Outreach to Media
Improve and increase media coverage of
violence in our community.
Desired Outcomes:
• Improve media coverage of violent
events
Evaluation Plan
Recommendations*
PA&E
• Track media outreach
In-kind staff support:
committee,
efforts (who, where, how,
# attend)
• Pre/post knowledge &
skills testing by those at
County PIO,
PIO/PR
managers at
agencies and
community
organizations,
VPP staff
• Increase media coverage of
opportunities for violence prevention
By June 2000
Funding
agencies
SSA/APS-
events.
received (clippings, TV,
radio etc.)
Work with partners to:
• Pilot messages to focus
(EAOOC), the San Jose Family/Domestic
Violence Task Force and the Council on
Identify cost and resources.
Aging and partners as they develop a
campaign to promote awareness and
Identify additional resources to launch a
comprehensive campaign.
Commission,
• Track number of calls to
Elder Abuse
SSA-APS 800 number
Pilot test campaign.
Begin implementation of Public Ed campaign.
Task Force and
The PA&E Committee will partner with and
support the efforts of the SSA-APS Elder
Abuse Overview Outreach Committee
• Raise awareness in the community
PA&E&
SJDVTF,
Council on
Aging with
Senior Care
education around elder abuse issues.
Desired Outcomes
EAOOC, VPC-
• VPC
.PA&E
• Track media coverage
Work with partners to conduct necessary research
required to draft a comprehensive campaign
design.
Define audiences, mediums and culturally and age
appropriate messages.
Promote Awareness of Elder Abuse
• VPP
$25,000 to match SJDVTF
and Council on Aging
funds. FY 98/99
groups.
• Track placement of final
messages in different
mediums
Partners to identify further
funding opportunities.
other groups
working in elder
abuse
about elder abuse and related elder
issues
• Raise awareness about services for
elder abuse prevention and intervention
APS=Adult Protective Services
HRC=Fluman Relations Commission
PFID=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
VPC=Violence Prevention Council
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nRiifiiflfl
4
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Community Assessment& Data
Lead & partner
Recommendation & Desired Outcomes
Major Milestones/Action Steps
Evaluation Plan
• Technical Plan developed
• MOUs developed
By December 1999
• Convene Technical Committee
Interagency
Development of Violence Prevention
Information Library (VPIL).
• Develop scope of work for Technical Plan
Task Force
• Retain Consultation Services
(ITF),
• Implement Technical Plan
LEAs, Schools,
• Grant writing for additional resources*
County Office of
• Develop MOU among partners
• Review results of technical plan
• Budget Planning Among partners
• Begin data/warehouse sharing
• Initial Data Analysis on scope and magnitude of
violence problem
• Initial reports on scope and magnitude of violence
problem
• System Refinement
Education,
Desired Outcomes:
Improve capacity to capture full scope
and magnitude of the violence problem;
including precursors and factors
associated with violence
Better capture trends to guide decision
making, and service planning
Conduct overall evaluations
Funding
agencies
Recommendations*
• Initial “seed” money
$70,000 for consultation
services, for Technical
Plan development.
• IS infrastructure Board of
Supervisors budgeting
will be targeted. FY 99-
Hospitals,
CBOs,
community
partners,
2000.
• Ongoing Grant
development
PHD
• Ongoing support from InKind partners.
» Budget planning
By December 1999
Develop Violence Prevention Resource
Inventory with focus on Violence
Prevention priority areas: aicohoi,
firearm, & reiationship violence.
• Consultation Services for inventory development
retained (same as for VPIL, above)
• Methodology Developed for Inventory focus
• Inventory Survey conducted
• Review results/share with VPC committees
• Report results disseminate information
Desired Outcomes:
Interagency
Task Force/
• Inventory developed
Funding for inventory
• Inventory used
development part of the
Community
Violence Prevention
Assessment
Information Library, above.
and Data
Committee,
PHD
• Increase community awareness and
capacity about available community
resources for the purpose of maximizing
coordination and decreasing duplication.
« Identify community Best Practices
• Develop template framework for VPC Evaluation
By December 1999
Plan
Develop & Refine Evaluation Pian
MHD,
• Work with VPC committees to implement
Template Evaluation (process & outcome) Plan
Desired Outcome:
• To improve capacity to systematically
monitor and evaluate VPC efforts in the
CA&D, PHD,
VPC Steering
• Programs, policies and
processes evaluated with
evaluation plan
In kind VPP staff and
committee support.
Committee
• Refine Evaluation Plan Based on CISV
• Ongoing evaluation of VPC activities
short and long term.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Flealth Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08/18199
5
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
By June 2001
• Assess existing level of provider education.
• In 1998-99, assess existing provider training
programs and evaluation methods.
• In 1999, work with existing trainers to develop
comprehensive training that addresses the
spectrum of relationship family violence.
Public Health
Provide Family Violence continuing
education to all Santa Clara County
employees providing direct services.
Desired Outcomes.
• To improve County direct service providers’
knowledge and skills in universal screening,
and identification, for ear/y intervention and
prevention of relationship violence,
domestic violence, child abuse, elder abuse
and sexual assault.
• To raise awareness about the
interrelatedness of various forms of violence
• To provide training that is culturally and age
appropriate.
• In 1999-2000, conduct Family Violence training
(which SSA received)for all SCVHHS employees
providing direct services.
• In 2000, collaborate with law and justice (e.g.
DOC, Sheriff, courts, DAs, LEAs, Probation)
agencies to identify Family Violence training
needs
Dept, and Social
Services
Funding
Evaiuation Pian
Recommendations*
• Pre/post knowledge &
skills testing of providers
receiving training.
Agency
with county and
community
agencies who
design and/or
programs that
address
• Course evaluations by
providers receiving
training.
• In 2001-02, conduct training for all Law & Justice
agencies
Cost TBD for FY 99/00
Cost TBD for FY 2000/01
• Tracking number of
providers receiving
training.
relationship
violence
curriculum development
& material costs.
implement DV
and other
FY 98/ 99 In-kind
consultation services for
(To be determined based
on number of county
agencies involved in
training.)
• Tracking agencies
receiving training for their
employees.
• In 2002, conduct Family Violence training for
other county agencies
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
6
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ^ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
By December 2001
Provide Family Violence continuing
education to all Santa Clara County contract
agencies providing direct services.
Major Milestones/Action Steps
• In 2000, develop a cadre of trained staff to
provide Family Violence training to agencies and
Recommendations*
Public Health
• Pre/post knowledge &
skills testing of providers
receiving training.
• To be determined.(Does
not begin until 2000)
Dept, and Social
Services
-
Agency
• In 2001, conduct training for agencies &
Desired Outcomes:
Evaluation Plan
contractors.
Train the trainer
contractors
• To improve County contractors’ direct
service providers’ knowledge and skills in
universal screening, identification, for early
intervention and prevention of relationship
with county and
community
agencies who
design and/or
implement DV
• Course evaluations by
providers receiving
training.
and other
• Tracking number of
violence, domestic violence, child abuse,
programs that
elder abuse and sexual assault.
address
relationship and
family violence
• To raise awareness about the
interrelatedness of various forms of
violence
Funding
agencies
• To provide training that is culturally and
providers receiving
training.
• Tracking agencies
receiving training for their
employees.
age appropriate.
• Tracking number of
referrals made for child,
• Long term outcomes: increased early
referrals, decreased deaths and injuries
elder abuse and DV
due to relationship abuse and violence
By June 2000
• In 1998-99, Identify areas of greatest need
Establish prevention and training
• In 1999, Develop training action plan and
evaluation plan.
programs for abuse and sexual assault in
the disabled community.
• In 2000, pilot test training program
• Evaluate pilot training:
Pre/post knowledge &
skills testing
course evaluations by
individuals receiving
training
•(In 2001, begin larger scale implementation)
• - make changes to
• In 1999-2000, conduct community planning for
training program development
Desired Outcomes:
• To develop infrastructure and training
programs.
MHD and PHD-
VPP with other
community and
county agencies
• $10,000 seed money for
program development
and piloting, FY 98/99
• Full implementation cost
to be determined through
planning process.
training based on results
• To develop capacity within the disabled
community that will help protect
individuals from abuse and violence.
• To raise awareness about prevalence of
violence against the disabled community.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
SSA=Social Services Agency
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
VPC=Vioience Prevention Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
7
VPP=Violence Prevention Program
YTF=Youth Task Force
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy- Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Milestones/Action Steps
agencies
By December 1999
.VPC, DVC, CAC,SJDVTF, SJSU to identify
opportunities for teacher training in violence
SJSU, VPC.
DVC. CAC.
Define and plan for improved teacher
training in violence prevention education.
• To develop plan for creation of a violence
prevention training component with which to
train future educators.
Longer term desired outcomes
• To improve individual teacher capacity for
offering and incorporating violence
•
Recommendations*
Completion of Task
(After 1999, develop educator training VP
component: Expand Task Force to focus on
community colleges; Ongoing implementation
dependent upon recommendations)
Planning process for
force recommendations
FY1998/99
(Evaluation of teacher
training program to be
developed as part of the
committee support
SJDVTF
prevention
• Make recommendations for development of
educator training VP component.
Desired Outcomes:
Funding
Evaluation Plan
In-kind VPP staff and
•
Task force’s
Funding
recommendations for
recommendations)
teacher training to be
included in task force
recommendations.
prevention components in their curricula
• To help school staff create safe school
climates
• To give teachers a better understanding
of the interrelatedness of violence and the
effects of violence on students and
families
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118199
8
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy~ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
By December 1999
• Convene stakeholders
Public Education Campaign
Develop and support comprehensive,
ongoing, multimedia campaigns.
• Review existing local, state and nat'l efforts
related to Public Ed campaign
• Conduct necessary research required to draft a
comprehensive campaign design
Desired Outcomes:
CBOs,
community
• Track estimated number
family and relationship violence and
abuse
- offering positive solutions to prevent
family and relationship violence and
of audience, circulation.
etc.
• Identify additional resources to launch a
comprehensive campaign
• Pilot test campaign
FY 98-99 $100,000 for
planning design and
implement campaign.
VPC to work with
violence & abuse
prevention groups to
identify further funding
opportunities. FY 98/99
• Assess whether
• Identify cost and resources
•
messages in different
mediums
members
• Define audiences, mediums and culturally and
age appropriate messages
- providing information about the causes of
Recommendations*
VPC, DVC,
• Pilot messages to focus
CAC, SJFDVTF,
groups.
YTF, SSA-APS, • Track placement of final
• Retain consultation services
• To change attitudes, knowledge and
behavior about family and relationship
violence among diverse Santa Clara
County communities by
Funding
Evaiuation Pian
campaign meets stated
objectives
• Begin implementation of Public Ed campaign
abuse
- helping people own the problem and the
solution
- developing a common language with
which to communicate and problem solve
•
To influence people to take specific
actions that prevent family and relationship
abuse and violence by providing necessary
information, tools and skills
•
To evaluate effectiveness of the
campaign in meeting multi year campaign
goals
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Flealth Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Flealth Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Sen/ices Agency
SJSU=San Jose State University
9
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nR/iRiqq
It can be unlearned!
Violence is learned behavior...
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ^Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
agencies
Major Milestones/Action Steps
ongoing
Refer to youth-related programmatic
Develop/Enhance capacity of youth
Support the expansion of effective youth
recommendations;
Funding
Evaluation Plan
Recommendations*
• Youth Task Force
programs in the community
• PeaceBuilders
• Youth Driven Alcohol Awareness Campaign
Desired Outcomes;
• Firearms Awareness Campaign
• Build independence, selfesteem, and
leadership skills among young people.
• Youth have skills and desire to develop
and maintain nurturing non-violent
relationships.
• Resource Inventory - youth focused
programs/services
• Speakers Bureau
ongoing
Refer to parent-related programmatic
Parent Education
recommendations:
Make parent education programs with strong
VP component available to all families in the
county, particularly those families facing
multiple risk factors.
• 100 Families Project; Welfare to Work
• Media Literacy Summit
• PeaceBuilders
• Firearm Awareness Campaign
• Resource Inventory - parent focused
programs/services
Desired Outcomes.
• Increased availability of programs that
teach child development, appropriate
discipline, conflict resolution
• Providing skill building resources for
parents to strengthen families.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MFID= Mental Health Department
PD=Probation Department
PlO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
08118139
10
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Violence Free Relationships
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
By June 2000
• Develop and plan Media Literacy Summit for Fall
VPC, with
SJPD, PTA,
COE, CSJ,
media,
1999
Media Literacy
Coordinate with existing efforts to provide
media literacy training to parents in the
County.
Desired Outcomes:
• Help parents understand and mitigate the
• In 1999 -2000, based on Summit
recommendations, ongoing efforts to integrate
media literacy into parent education programs.
• Ongoing efforts to integrate media literacy into
parent education programs.
community
based
organizations
Funding
Evaluation Plan
Recommendations*
Recommendations
•
from Media Literacy
$5,000 for Summit for
FY98/99
Summit
•
Summit Evaluations
from participants
($15,000 total cost;
other $10,000 from
partners)
and others
possible influence of media on their
Public Health to work
children's attitudes and behaviors.
with community partners
to identify further funding
• Help adults and youth make informed media
choices
for media iiteracy training.
• Reduce negative impact of media on
viewers, especially children and youth.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Councii
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Aicohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
VPP=Violence Prevention Program
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nftilRlQQ
11
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By-September 2000 Ongoing
Alcohol taxes
Adopt a formal position for alGQhol-taxes-to
reflect and keep up with inflation
Ongoing
Alcohol taxes
Consider support for state and national
efforts to maintain alcohol-related tax
•Cenvene group to develop policy.
ln-1998-99,-identify any existing or planned
legislative activity related to-aicohol-taxes
In 1998-99, identify current efforts,
CQuntie6,-citiesi-addressing this issue.
• Conduct Regional-Training on proposed
strategies.
• Gonvene-group-te-develop position paper to
suppert-poitoy-adoption-by BOS.
Desired Outcomes
• To reduce the rate of alcohol-related
problems.
• To raise awareness of the link between the
women.
agencies
• Ongoing-Community-review process Forums.
revenue to keep up with inflation.
price of alcoholic beverages, their
availability, and problems associated
with abusive consumption and/or
consumption by youth and pregnant
Major Milestones/Action Steps
Funding
Evaluation Plan
Health &
Passage of Alcohol Tax
In-kind staff-support, A&D
Hospital
initiative.
Prevention Division,
Tracking number of
meeting attendees
Public Health.
Committee,
County Counsel,
DADS, County
planning support with
Office of
$1,000 FY 98 99
Intergovern
Official county position on
mental
state and federal laws
Relations,
Legislative
Committee
Supplies/meeting costs
$10,000 consultation
services. FY-98-99
Community input through
forums (evaluations)
• Convene alcohol policy group to develop specific
County position on state and federal legislation consult diverse points of view in developing
position statements.
• Legislative committee to review and approve
proposed position on alcohol-related legislation
• Identify existing or planned legislative activity
related to alcohol taxes
• To maintain consistent, ongoing sources of • Conduct trainings to stakeholders on
revenue to fund programs designed to
environmental strategies that have been shown
reduce alcohol consumption and abuse,
effective (especially as they relate to taxes) at the
especially among youth and pregnant
state and national level to address alcohol
women.
Recommendations*
• In-kind staff support
DADS, Public Health Violence Prevention
Program
• A total of $50,000 for all
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
consumption, irresponsible promotional practices,
and policy responses to over-concentration of
alcohol outlets, problem vendors, etc.
• Health Joint Conference Committee review.
• BOS approval of specific County position.
BOS comments: Concern about unnecessarily replicating
work of Alcohol Beverage Control.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Dmg Svcs
DVC=Domestic Violence Council
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
SSA=Social Services Agency
SJSU=San Jose State University
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
12
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2001
Zoning Ordinances
—Conditional Use Permit(CUP)Ordinances
- Develop and implement a county-wide
policy for strong, commercial zoning district
ordinances to guard against over
concentration of alcohol outlets
Consider assessing and strengthening
commercial zoning district ordinances
through the conditional use permit (CUP)
Major Miiestones/Action Steps
agencies
• In 1998-99, convene group to develep-policy.
Identify any-existing or planned legislative
activity related to zoning ordinances
Identify current efforts, counties, cities,
addressing this issue.
Ongoing community review process-Forums
« In 1998-99, conduct Regional trainings on
proposed strategies.
• Convene group to develop position paper-te
support policy adoption by BOS.
• Alcohol policy group to identify the commercial
Desired outcomes:
include diverse points of view in process.
• Identify existing CUP planning process at the local
Recommendations*
County Counsel,
Planning
Department,
Passage of ordinances In
municipalities.
DADS,
Documentation of
•■■Planning Department
process
•- A&D Prevention
Division
Office of
Intergovern
Changes to existing
mental relations.
ordinances
Housing, Land
Use,
Environment &
Transportation
process, as a safeguard against alcohol
outlet density.
Funding
Evaiuation Pian
Development of model
ordinances
In-kind staff-support
•-County
$10,000 consultation
services. FY 98/99
Training Course
Evaluations
Committee.
• In-kind DADS, PHD staff
support
zoning ordinance areas that need strengthening -
• To have uniform, complementary, and/or
model ordinances for CUP standards
across county and city jurisdictions.
• To prevent further overconcentration of
alcohol outlets.
• To raise awareness on issues related to
overconcentration of alcohol outlets at the
neighborhood level.
• To improve coordination with the State
Department of Alcoholic Beverage Control
on the permit process.
• To improve communication with communities
about proposed alcohol outlets.
and state levels.
• A total of $50,000 for all
the alcohol policy
recommendations to be
• To create uniform, complementary, and/or model
ordinance criteria for determining standards (e.g.
Public Convenience or Necessity - Conditional Use
Permits)
• Provide training to stakeholders on promising
environmental prevention strategies (especially as
they relate to zoning) to address alcohol
consumption, irresponsible promotional practices,
directed to DADS. FY
98/99
and policy responses to over-concentration of
alcohol outlets, problem vendors, etc.
• Housing, Land Use, Environment & Transportation
Committee review.
• County Counsel review process.
• BOS approval of specific county position.
BOS comments: should be sensitive to existing laws
APS=Adult Protective Services
CAC= Child Abuse Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
HRC=Human Relations Commission
PHD=Public Health Dept
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
VPC=Violence Prevention Council
‘Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
13
VPP=Violence Prevention Program
YTF=Youth Task Force
nRiinmo
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy"Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2001
Responsibie Beverage Service
Develop and-implement a county-wide policy
for RBS training for all-establishment which
make alcohol available to the public
Encourage and support the development of
consistent standards for the safe operation
of retail alcohol outlets.
Desired outcomes:
• To reduce problems associated with
alcohol consumption.
• To establish more responsible alcohol
practices by consumers and businesses.
• To reduce access to alcohol among youth
and pregnant women.
Major Milestones/Action Steps
agencies
• In 199&-99r identify model training programs
» In 1998-99, identify-current-local-efforts
addressing this issue
• 1999-2000,-development of Regional RBS
County Counsel,
DADS, Planning
Recommendations*
•-In-kind staff support
planning support from
Department,
• Measur-e-percentof
establishments receiving
training.
Chambers of
• Course evaluations
» RBS will be seif
standards.
Commerce,
•-Ii>4998-99, conduct Regional trainings on
Restaurant
Association
proposed-strategies.
♦-Develep RBS Funding Mechanism
• Select training-programr
» In 2000, Implernent-RBS-training
• Ongoing community review process
Funding
Evaiuation Pian
• Track number of police
calls from-RBS trained
establishments??
Retailers,
wholesalers,
business
groups. Child
Development
Collaborative
• Alcohol policy group to develop proposed
consistent standards - include diverse points of
view in process.
• Identify and review model RBS training programs.
• Provide training to stakeholders on proven
environmental prevention strategies (especially as
they relate to RBS) to address alcohol
consumption, irresponsible promotional practices,
and policy responses to over-concentration of
alcohol outlets, problem vendors, etc.
• County Counsel review process.
• BOS approval of specific County position.
A&B
supporting
$1,000 FY 98/99
supplies/meeting costs
• Documentation of
• $-10,000 consultation
servicesr-FY 98-99
process
• Development of county
standards
• Training Course
In-kind staff support
DADS, PHD
Evaluations
A total of $50,000 for all
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
Possible foundation
funding
BOS comments:
Shouldni the Alcohol Beverage Control do this, and we
use the money elsewhere?
Consider potential for Foundation funding
APS=Aclult Protective Services
HRC=Human Relations Commission
PHD=Public Flealth Dept
CAC= Child Abuse Council
PIO=Public Information Officer
DADS=Dept of Alcohol & Drug Svcs
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
DVC=Domestic Violence Council
PD=Probation Department
CSJ=City of San Jose
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
SJPD-San Jose Police Department
SSA=Social Services Agency
SJSU=San Jose State University
14
VPC=Violence Prevention Council
VPP=Violence Prevention Program
YTF=Youth Task Force
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nniiRiqg
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Funding
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
agencies
Evaiuation Pian
Recommendations*
By June 2000
Billboards
-Convene group to develop policy.
Review-existing policy regulating billboards
■biitboards
Review other county policies
•-Garfrer-county support and other municipality
support-for a recommended-policy
•-Qfrgoing community review process
• Implement county wide policy
County Counsel,
Planning
Number of-municipalitios
adopting policy.
n-kind staff-support
Develop and implement a ceunty-wide policy
to regulato^utdoor (Le., billboard) alcohol
advertising
Consistent with the constitutional protection
afforded commercial free speech, support a
county-wide process to examine local
policies regarding alcohol advertising on
billboards.
Desired outcomes:
• To reduce exposure to alcohol advertising
by youth and pregnant women.
• To raise community awareness about
alcohol marketing strategies and their role
in violence prevention efforts.
BOS comments: concern there is not enough
money allocated to do the job
• Alcohol policy group to examine local policies
regarding billboard advertising and identify those
gaps or changes needed - include diverse points
of view in process.
• Develop specific County position on local policies.
• Review existing billboard ordinances and develop
a chart/matrix of each community’s practices.
• Identify state-wide efforts to examine policies to
monitor billboard alcohol advertising.
• Conduct trainings to stakeholders on proven
environmental strategies (especially as they relate
to alcohol advertising on billboards) to address
alcohol consumption; irresponsible promotional
practices (targeted marketing) and policy
Department,
FY 98-99
A&D Prevention Division
DADS, Health
Joint
Document the process
Conference
Track changes to existing
$5,000 consultation
ordinances
services.
Committee,
Housing, Land
Use,
Development of new
ordinances
Environment &
In-kind staff support
DADS, PHD
Transportation
Committee
A total of $50,000 for all
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
responses to overconcentration of alcohol outlets,
problem vendors, advertising, etc.
• Health Joint Conference Committee review.
• County Counsel review.
• BOS approval of specific County positions.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Famiiy/Domestic Violence Task Force
SJPD-San Jose Police Department
VPP=Violence Prevention Program
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
15
VPC=Violence Prevention Council
YTF=Youth Task Force
flRIlR/QQ
Violence is learned behavior...
It can be unlearnedl
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2000
Major Miiestones/Action Steps
agencies
• Convene group to develop policy.
In 1998 99, review existing policy addressing
Sponsorship
sponsorship.
to prohibit-alcohol sponsorship at the County
Fair-and at other similar activities.
Consistent with the constitutional protection
afforded commercial free speech, examine
operational practices at the County
Fairgrounds to identify ways to reduce youth
exposure to alcohol advertising.
Desired Outcomes
•-Measure-number of
In-kind staff support
DADS,
events sponsored by
Alcohol industry.
FY 98/99.
Fairground
Management
Corporation,
Health Joint
Conference
Committee, Fair
grounds users
(event
organizers)
Establish -baseline
• To raise community awareness about how
marketing affects consumption.
A&D Prevention Division
County Counsel
Document the process
Track changes in alcohoi-
$3i000 consultation
sponsored activities at
services F-Y- 98-99.
the County Fairgrounds.
Training Course
In-kind staff support
Evaluations
DADS, PHD
the state.
advertising.
• To reduce problems with alcohol-related
behavior at public events.
Fairgrounds Management Corporation should
consider operational practices
• Alcohol policy group to examine operational
practices at the County Fairgrounds - include
diverse points of view in process.
Recommendations*
County Counsel,
• Identify and review efforts and policies throughout
• To reduce youth exposure to alcohol
SOS comments: an internal committee of the
Review other county policies on sponsorship
• Convene group to develep position paper to
support policy adoptien-by BOS.
•-Qngoing-oommunity review process.
• Implement county wide-policy
Funding
Evaiuation Plan
A total of $50,000 for all
the alcohol policy
• Provide training to stakeholders on proven
environmental prevention strategies (especially as
they relate to alcohol practices at county
fairgrounds) to address alcohol consumption;
irresponsible promotional practices (targeted
marketing): alternative sponsorship of community
events; and policy responses to over
concentration of alcohol outlets, problem vendors,
advertising, etc.
recommendations to be
directed to DADS. FY
98/99
• County Counsel review.
• Health Joint Conference Committee review.
• BOS approval of specific County position.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
PIO=Public Information Officer
CSJ=City of San Jose
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJStJ=San Jose State University
VPC=Violence Prevention Council
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nQIIQIQQ
16
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2000
Major Milestones/Action Steps
• Review county and city policies regulating
Advertising
Enforce the existing County policy, which
regulates-window signs; and develop and
implement a county wide action policy to
regulate window signs.
Consistent with the constitutional protection
afforded commercial free speech, develop
consistent standards for advertising space
allowed for window signs in retail
establishments.
window advertising
• Convene task force (possibiy-youth) to assess
tevei-of compliance of existing regulations.
• Develop priority listing of areas with high levels
of non-complianco.
♦-Ongoing-review procoss
• Enforce policies
marketing affects consumption.
• Consistent standards for allowable
advertising space
• To balance the promotion of alcohol
consumption with responsible alcohol use.
Recommendations*
County Counsel,
Planning
Department,
• Establish baseline
tft-kind staff support
number of non compliant
DADS, Youth
Task Force,
CBI, Law
Chamber of
♦ Alcohol policy group to develop consistent
standards - include diverse points of view in
A&D Prevention Division
• Documentation of
chart/matrix of each community’s practices.
Use,
• VP/CBI support
process
• In-kind staff support
• Training Course
DADS, PHD
Evaluations
Commerce,
Housing, Land
E-Y 98/99.
andannual
Enforcement
♦ Survey existing sign ordinances and develop a
• To reduce youth exposure to alcohol
advertising.
• To raise community awareness about how
Evaluation Plan
Agencies,
process.
Desired outcomes:
Funding
agencies
• A total of $50,000 for all
• Development of
ordinances
Environment &
Transportation
the alcohol policy
recommendations to be
directed to DADS. FY
98/99
• Conduct training to stakeholders on proven
environmental prevention strategies (especially as
they relate to alcohol advertising) to reduce alcohol
consumption: irresponsible promotional practices
(targeted marketing); and policy responses to
over-concentration of alcohol outlets, problem
vendors, advertising, etc.
• County Counsel review.
• Housing, Land Use, Environment & Transportation
review.
• BOS approval of specific County position.
APS=Adult Protective Services
CAC= Child Abuse Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
HRC=Human Relations Commission
PHD=Public Health Dept
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MFID= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SSA=Social Services Agency
SJSU=San Jose State University
17
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
nRMQIOQ
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Alcohol Recommendations
Lead & partner
Recommendation & Desired Outcomes
By June 2000
agencies
•-By June 1999, review existing programs in the
Increased Funding for Prevention
Iti
Major Milestones/Action Steps
county for best practicos
H!
strategies for docroacing access to alcohol
Prioritize the funding of proven prevention
strategies.
• By June 1999, educate community about thoco
Health Joint
Conference
Committee,
Mayor’s Gang
practices" programs through VPC Resourco
Prevention Task
Development committee
Force, Child
• Review existing alcohol-related violence
• Increased local expenditure for proven
Recommendations*
• Compile a listing of
proven offoctivo
Collaborative,
• Inclusion of inventory of
prevention programs in
Community Information
System on Violence
Resource Inventory
prevention programs in the county for best
programs and strategies.
•
prevention strategics
$5,000 for-contract
services to develop
inventory-(j^Y 98/99)
DADS, VPC,
programs
• in-1999-2000, seek additional funding for "boot
Development
Desired outcomes:
Funding
Evaluation Plan
•
A total of $50,000 for
all the alcohol policy
recommendations to be
directed to DADS. FY
98/99
practices
• Adequate resources for prevention
programs, especially for pregnant women,
infants and youth.
• Seek additional funding for best practices
programs
• Report back to Health Joint Conference
Committee on funding recommendations.
• Add identified Best Practices to Resource
Inventory component of Community Information
Public Awareness. Education. & Action
Create, fund, and implement a youth-driven,
environmentally focused alcohol-awareness
campaign.
Desired outcomes:
System on Violence
• Develop work plan and budget proposal for
awareness campaign
• Identify and review hazard assessment models
and materials
organizations
• Train youth on hazard assessment and on proven
environmental prevention strategies fespeciallv as
• To involve youth in defining and
addressing environmental risk factors.
they relate to alcohol consumption bv vouthi
• To raise awareness about hazards of
alcohol consumption including teen
responses to overconcentration of alcohol outlets,
problem vendors, advertising, etc.
pregnancy and alcohol-related birth
defects.
irresponsible promotional practices: and policy
• Develop campaign
• Pilot test campaign
• Evaluate campaign
• Youth action
DADS,
Communitybased
Health Joint
Conference
Committee.
Child
Development
Collaborative.
Adolescent
Pregnancy
Prevention
Network
• Pre/post test measuring
knowledge and skills.
• Training Course
Evaluation
• Funding proposal to be
developed upon Board of
Supervisor approval( FY
99/001
• Tracking number of
• Additional funding
sources will be sought.
participants.
• Tracking locations where
training occurs.
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MFID= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
VPC=Violence Prevention Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Sves
DVC=Domestic Violence Council
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nniifiiQa
18
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
As indicated in the Action Plan, the Firearm Policy recommendations “were crafted with the intention of reducing violence, not changing the
fundamental availability of firearms for most citizens”(page 68, 1998 Violence Prevention Action Plan. 10/27/98). To further clarify this intention, A
further definition of firearm violence is offered:
• Gun violence is a critical law enforcement, medical, public health and community issue that includes all forms of violence resulting from the
use
of firearms
• Gun violence includes intentional injuries and death, psychological and emotional harm, and the damage to property and economic well-being
that result from the deliberate misuse of firearms
• Gun violence also includes unintentional injuries and deaths, and the psychological, emotional, and economic harm that could have been
prevented with reasonable and prudent care.
. In accord with this definition, gun violence does NOT include the safe, lawful use of firearms for organized shooting sports, hunting or target
practice, law enforcement, and self defense.
Policy-Firearm Recommendations
Recommendation & Desired Outcomes
Coiiaboration requires a wide range of
agencies, organizations and individuais to
work across jurisdiction and agency
boundaries to leverage off existing efforts,
decrease replication and reduce violence
through coordinated efforts.
Lead & partner
Major Miiestones/Action Steps
agencies
• Identify opportunities for collaboration.
• Develop recommendations
• Develop Evaluation Plan
• Implement recommendations
• Evaluate
Note; this coiiaboration recommendation is based on
models from the Mayor’s Gang Prevention Task
violence by facilitating regular
communication and cross-jurisdictional
Force and the Boston Gun Project
collaboration among agencies primarily
responsible for responding to criminal
activity.
• To increase opportunities for
Recommendations*
• Documentation of
collaboration process
Health Joint
Conference
Committee,
VPC
Desired Outcomes:
• To prevent and reduce firearm-related
Public Safety &
Justice Comm.,
Funding
Evaiuation Pian
Governance,
LEAS,
Probation,
Justice, courts,
community
organizations,
In-kind staff support
VPP planning support.
•Number formalized
collaborative agreements
addressing firearm policy.
MGPTF, County
Counsel
collaboration by formalizing agreements
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
'Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
nflllQIQQ
19
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
Major Miiestones/Action Steps
Support Adoption of State & Federai Laws
• Identify any existing or planned legislative activity
1. Adopt a comprohensive licensing and
registration law which-requires every firearm
ih
agencies
related to firearms
• Convene group to develop county position on
policies.
purchases a firearm to bo liconsod.
1) Support firearm-related legislative actions
at the State and Federal levels that are
Legislative
Committee,
- Review existing policies, federally, statewide,
locally
Recommendations*
• Documentation of
process
Public Safety &
Justice,
Committee,
Health Joint
Conference
• County Counsel review and refine
Committee,
stated desired outcomes.
• Legislative Committee review
County Counsel
Desired Outcomes:
• BOS approval of specific county position
currently being considered and which meet
Funding
Evaiuation Plan
In-kind staff support from:
• County Counsel
• Office of
• Official County position
on State and Federal
Intergovernmental
Relations (County)
Laws.
-1)-to ensure that firearm owners receive
regular safe use training spooific to their
firearm and demonstrate skill and
competency,
2) that all gun purchases arc registered to
help trace firearms used in crimo,-
2)to prevent salo of firearms to persons
not trained to competently uso.
• to have uniform practices/standards for
firearm legislation across county and city
jurisdictions
• to maximize responsible, accountable and
safe manufacture, sale, and use of
firearms
• to close gaps in existing firearms legislation
• to protect the community and firearm
owners from products that present a
serious risk of injury because of hazardous
design or manufacturing defects.
• to enforce existing firearm laws
• to reduce gun violence, without affecting
the safe, lawful use of firearms for
organized shooting sports, hunting or
target practice, law enforcement,
collecting, and self defense
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
20
RJP=Restorative Justice Project
SJFD\/TF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPC=Violence Prevention Council
nniiRiQQ
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
Support Adoption of State & Federal Laws
2. The Courts should encourage judges to
apply existing firearms laws, including
ordering individuals subject to domestic
violence restraining orders to surrender
any and all firearms in their possession
Desired Outcome:
Major Milestones/Action Steps
• Identify firearm laws which need greater
application, and strategy for implementation.
• Convene group to develop policy direction and
implementation.
Funding
agencies
Evaiuation Plan
Recommendations*
Legislative
Committee,
• Documentation of
Process
In-kind staff support;
law & justice agencies
Public Safety &
Justice
Committee
- Review existing policies, federally, statewide,
locally
• County counsel review and refine
• Official County position
on State and Federal
Laws.
• BOS approval
• To enforce existing firearms laws.
3. Place gun manufacturers under consumer
product manufacturing safety standards
and provide adequate funding.
Desired Outcomes:
1)to ensure that firearms manufactured in
the-US are subject to the same safety
standards as firearms that are imported;
2)to reduce the availability of specific
• Identify any existing or planned-legislative activity
related to firearms
•-Convene group to develop policy.
Review existmg-policies, federally, statewide,
locally
•-County counsel review and refine
• BOS approval
Public Safety &
CoGumentation of
Justice
Committee
Process
In-kind staff support
planning support county
taw-& justice agency
•-Official County position
on State and Fodoral
Lawsr
eategories of weapons shown to pose an
unreasonable risk of injury;
3)to place some controls on an industry
that today is free to manufacture and sell
firearms or related products without any
consideration of tho consequences to the
public's health and safety; and,
to protect firearm owners from products
that present a serious risk of injury
because of hazardous design or
manufacturing dofoetsT
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor's Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPP=Violence Prevention Program
SJPD-San Jose Police Department
YTF=Youth Task Force
VPC=Violence Prevention Council
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
nRiinioQ
21
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
END-USER SALES TAX
Major Milestones/Action Steps
agencies
T^onvene group to develop policy.
Review existing policies, federally, statewide,
Implement an ‘end user sales tax.’
Desired Outcomes
To help fund awareness campaigns and
make firearms loss finanoially-accessible
to-youth.
MANUFACTURING CRITERIA FOR SALE
OF HANDGUNS referred to “SuDOort
will help reduce availability of poorly
constructed, easily-Goncealable weapons.
Desired Outcome:
Recommendations*
County Counsol
OoGumentation of
LEAS
process
locally
County counsel review and rofine
CfFicial County
BOS approval
posUion/aGtion on tax.
In-kind staff-support.
-County Counsel
Conduct feasibility study
Sheriff, LEAS,
County Counsel,
Adoption of State & Federal Laws”
Develop a viable, enforceable ordinance that
Funding
Evaluation Plan
Review existing policies, federally, statewide,
-Law & Justice agencies
Documentation of
VPC-Policy
|)'~vpo||v/
IVJUdtt T
♦-Sheriff
County ordinance in
-County counsel review and refine
In-kind staff support.
process
pnCTOtST
•-County Counsel
\/
PC-Policy
-BQS-approval
-1) To ensure that guns-sold In SCC aro at
the same minimum standards of imports
2-) To reduce availability of poorly
Gonstructed, easily concoalable weapons.
Raise Awareness Through Community
Referred to Public Awareness & Education
Education
committee Firearm Awareness Campaign
Raise awareness and educate the
recommendation
community about existing firearms laws, the
potential hazards of firearms, resources for
safe and responsible gun use, and
resources for suicide prevention
Desired Outcomes:
• To keep the issues of firearm related
violence and the role of the individual
and the community in preventing it at
the forefront of attention through
strategic use of multiple forms of media.
• To increase awareness about resources
for suicide prevention
• -To increase participation by community
and firearm owners to reduce firearm
related violence and injuries
APS=Adult Protective Services
CAC= Child Abuse Council
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Sves
DVC=Domestic Violence Council
HRC=Human Relations Commission
PHD=Public Health Dept
SSA=Social Services Agency
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFD\/TF=SJ Famiiy/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
22
VPP=Violence Prevention Program
notioloo
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
Major Milestones/Action Steps
agencies
DEALER ORDINANCES Paes-an ordinanco
Develop draft ordinance
Public Safety &
affecting fiFeams dealers in tho following
County counsei-reviews and refines ordinances
Justice
-BOS approval of ordinances
Committee;
Sheriff; LEAs;
afeaai
Zoning & Perm/tsr Requiring firearms
dealers to conduct their business in
semmercial-areas and requiring a conditional
Public Safety &
Justice; County,
use permit
Counsei;
Restricting residcntiafgun dealers from
Planning
Department;
seasitt
-areas
Requiring dealers to carry liability insurance
Funding
Evaluation Plan
Recommendations*
Documentation of
tn-kind staff support.
County ordinance in place
♦-Sheriff
• County Counsel
♦ Planning Dept.
VPC-Policy
Prohibiting individuals with criminal
records from selling firearms and
prohibiting-firearms dealers from obtaining a
permit to sell firearms if that dealer and/or
any of its-agents, officers or-employees aro
prohibited from possessing firearms under
GAP
Allowing dealers to sell ammunition only
to those individuals licensed to own
firearms.(Pending state liconsing rog.
tmplemontation)
Desired Outcomes:
- To ensure that firearm salos aro
senductod in as safe environment as
possible.
To decrease possibility of illegal transfers
or salos.
To ensure community awareness that
guns are sold in their neighborhood.
APS=Adult Protective Services
HRC=Human Relations Commission
CAC= Child Abuse Council
PHD=Public Health Dept
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
23
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD-San Jose Police Department
YTF=Youth Task Force
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
notioi
Violence is learned behavior...
It can be unlearned!
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
Policy ~ Firearm Recommendations
Lead & partner
Recommendation & Desired Outcomes
DEALER ORDINANCES
Major Milestones/Action Steps
agencies
• Develop draft ordinance
• County counsel reviews and refines ordinances
Consider an ordinance affecting firearms
dealers in the following areas:
Zoning & Permits: Requiring firearms
Transportation
Committee;
Public Safety &
dealers to conduct their business in
commercial areas
Desired Outcomes:
• To prohibit commercial sale of firearms
in residential areas
BOS comments
Justice
Wants more information on amortizing vs. grandfathering
Committee;
Wants access to more data and information re: access to guns
- ATF report quotes more guns used in crimes by youth were
Committee;
Sheriff; LEAs;
Wants to see cause and effect information benefits of
Public Safety &
Justice; County,
ordinances deiineated. Wants to know if they are enforceable,
whether there are positive sucoesses elsewhere
Wants to see range ofoptions: grandfather vs. amortize, with
pros and cons delineated for options. Wants information re:
Recommendations*
• Documentation of
process
In-kind staff support from:
• Sheriff
• County ordinance in place • County Counsel
j • Planning Dept.
Health Joint
Conference
bought from licensed deaiers
• To ensure that firearm sales are
conducted in as safe and public
environment as possible.
Use,
Environment &
• BOS approval of ordinances
Restricting residential gun dealers
Housing, Land
Funding
Evaluation Plan
Counsel;
Planning
Department;
VPC-Policy
residential vs. commercial dealers. What data do we have
APS=Adult Protective Services
HRC=Human Relations Commission
PHD=Public Health Dept
CAC= Child Abuse Council
LEA=Law Enforcement Agency
MGPTF=Mayor’s Gang Prevention Task Force
MHD= Mental Health Department
PD=Probation Department
PIO=Public Information Officer
CSJ=City of San Jose
DADS=Dept of Alcohol & Drug Svcs
DVC=Domestic Violence Council
SSA=Social Services Agency
SJSU=San Jose State University
RJP=Restorative Justice Project
SJFDVTF=SJ Family/Domestic Violence Task Force
VPC=Violence Prevention Council
SJPD:San Jose Police Department
YTF=Youth Task Force
Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
VPP=Violence Prevention Program
24
Violence is learned behavior...
It can be unlearnedi
1998 Violence Prevention Action Plan
BOS Revisions to recommendations as of 4/6/99
VPC~Gouernance
Lead & partner
Recommendation & Desired Outcomes
Develop more formal structure for
Violence Prevention Coalition
Major Miiestones/Action Steps
•
Desired Outcomes:
To establish and maintain ongoing
collaboration and multi pronged
approach to violence prevention and
guide the implementation and evaluation
of the Action Plan
to formalize the existing organizational
roles and committee relationships and
the decision making process
To delineate roles, responsibilities of
membership
To develop mechanism to maintain
optimum participation from all segments
of the community
To facilitate process and communication
as plan is implemented
•
•
•
agencies
Board of
Leadership of Violence Prevention Council (CoChairs of Council and Committee Chairs) to act as
a Transition Team/ Nominating Committee for
Supervisors.
development of Violence Prevention Coalition
Violence
Further refinement of the draft by-laws by
Transition Team/Nominatina Committee.
Program,
Transition Team/Nominatina Committee to
present final bylaws for the Violence Prevention
Coalition to Health Joint Conference Committee
and committee
chairs.
Board of Supervisors approval.
Public Health -
Funding
Evaluation Plan
• Formation of Violence
Recommendations*
In kind services
Prevention Coalition
• Adoption of by-laws
Prevention
VPC co-chairs
Health Joint
Conference
Committee
BOS comments
ensure flexible, inclusive membership but a strong decision
making process
concern about existing commissions- how to handle
overlap/communication?
UPC Support Recommendations
Support of Costs associated with VPC
and its efforts.
•
Maintaining and tracking VPC timelines and
implementation of Action Plan components.
• Review by the Health Joint Conference
Desired Outcomes:
• to provide support for planning,
implementation, monitoring and
evaluation of Violence Prevention Action
Plan.
• to maintain momentum & action needed
to implement plan
• to continue to generate more networking
among partners.
• to secure additional resources from
other sources.
Committee
•
Periodic reports to Health Joint Conference
Committee and status report to Board
• Quarterly and annual evaluation of VPC efforts
Board of
Supervisors,
Public Health Violence
Prevention
Program,
Health Joint
• Meetings held;
documenting forms of
communication
• Plan implementation and
tracking.
• Grants written and
received
Supplies, meeting costs
& services:
$25,000 for FY 98/99
• Copying & mailings
• Meeting space
Conference
• Food
Committee,
• Conference Costs
Communityincluding public,
• Staff training
• Grant writing
private and
nonprofit
• Consultation Services
sectors
•Amounts listed are a delineation of amounts to be accessed from General Fund reserve and do not necessarily represent the full implementation cost.
25
nRiiiiin.q
Administration
SANTA CLARA
Dedicated to the Health
2220 Moorpark Avenue
San lose, California 95128
Tel.(408) 885-4202
VALLGY
of the Whole Community
Fax.(408) 885-4248
HEALTH & HOSPITAL SYSTEM
PUBLIC HCALTH
Adopteid Denied
Presented
DGPARTWieNT
BY THE BOARD OF SUPERVISORS
OF THE COUNTY OF SANTA CLARA
hyllis A. Perez, Clerls of the Boaf3~N
By
Date:,
iukia- L linmJ
Airrfi999
Prepared by: Andrea V. Perry, Sr. Health Care Analyst
Reviewed by: Aimee Reedy, Central Services Manager
Submitted by>^adalupe S. Olivas, PhD,Dir. Public Health
DATE:
August 18,1999
TO:
Board of Supervisors
FROM:
//rv-
Robert Sillen, Executive Direct
Santa Clara Valley Health & Ho^ital System
SUBJECT:
Report Back on the Promoting Violence Free Relationships Public Awareness &
Education Campaign
RECOMMENDED ACTION
Accept the Violence Prevention Action Plan -Public Awareness & Education Campaign Update
report from the Violence Prevention Program, Public Health Department as requested by Supervisor
Simitian at the April 6, 1999 Board of Supervisors meeting.
FISCAL IMPLICATIONS
No County General Funds are required as a result of this action. The Board set aside funds during
the FY 98/99 budget hearings and approved funding for this project on April 6, 1999.
CONTRACT HISTORY
Not applicable.
REASONS FOR RECOMMENDATION
This report back describes accomplishments and next steps toward the development of a pilot
campaign and a long term awareness campaign plan to promote violence free relationships. The long
The Public Health Department is a division of the Santa Clara Valley Health & fLsp|i| System, Owned and operated by the County of Santa Clara.
nRlfliNal
i.in Q 1 1QQQ
term, cross-disciplinary campaign will address relationship violence in a comprehensive manner and
will educate not only the public, but will also broaden the perspective of current stakeholders on
issues of violence and abuse. Acceptance of the attached report will allow for continuation of the
development and implementation of a long term awareness campaign which will assist in promoting
a culture of peace, non-violence and respect for others.
BACKGROUND
During his tenure as Chair of the Board of Supervisors, James T. Beall requested that the Public
Health Department develop a County-wide plan to prevent violence. With the full support of the
Board of Supervisors, the Violence Prevention Council(VPC) was convened in May 1997. In June
1997, the Board of Supervisors also funded the Violence Prevention Program in the Public Health
Department. As one of its primary functions, the Violence Prevention Program provided staffing
and support for the efforts of the VPC.
In June 1998, during the Board of Supervisors Budget Hearings, the Board budgeted in reserve
(pending the completion of the plan) $350,000 to be allocated for the implementation of activities
that will reduce and prevent violence in Santa Clara County. The Board charged the VPC to return
in the Fall of 1998 with an Action Plan.
The 1998 Violence Prevention Action Plan was presented to the Board of Supervisors on October
27, 1998. At that time, the Board asked for an additional hearing on the overall Action Plan which
was scheduled for December 15, 1998. At the December 15 meeting, the Board approved in concept
the majority of the recommendations contained in the Action Plan, including the recommendation
for a public education campaign, and asked that staff develop more detailed workplans for these
recommendations to be brought back in the new year through the Health & Hospital Conference
Committee.
One priority area identified in the Violence Prevention Action Plan was promoting violence free
relationships. Within this priority area a recommendation was developed and later approved by the
Board, to develop a multimedia public education campaign promoting violence free relationships.
The Board approved funding for this campaign in the amount of $100,000 in April 1999. To begin
development of this campaign, the Public Health Department Violence Prevention Program staff
brought together the Public Awareness & Education work group in February 1999. The attached
report describes accomplishments and next steps toward the development of a pilot campaign and a
long term awareness campaign plan to promote violence free relationships
CONSEQUENCES OF NEGATIVE ACTION
Failure to approve this action will result in the inability for the work group to continue work on the
Public Education Campaign recommendation from the 1998 Violence Prevention Action Plan and
delay the positive impact such a campaign would have on promoting violence-free relationships.
STEPS FOLLOWING APPROVAL
Return the approved transmittal to SCVHHS Administration.
Administration
2220 Moorpark Avenue
SANTA CLARA
San Jose, California 95128
Dedicated to the Health
Tel. (408) 885-4202
Fax.(408) 885-4248
VALLGY
of the Whole Community
HCALTH & HOSPITAL SYSTSM
PUBLIC HEALTH
DEPARTMENT
Approved^ Acceptepr Adopted Denied Presentee
BY THE BOARD OF SUPERVISORS
OF THE COUNTY OF SANTA_Ci .RA
Phyllis A. Perez, Clerk of the Board
By
Date:
Affr3»9
August 18, 1999
To:
Supervisor James T. Beall, Jr.
Chair, Health & Hospital Committee
Supervisor Blanca Alvarado
Co-chair, Health & Hospital Committee
From:
Guadalupe S. Olivas, PhD
Director, Public Health Department
RE:
Violence Prevention Action Plan - Public Awareness & Education Campaign
Report Back
Recommendation
At the April 6, 1999, Board meeting. Supervisor Simitian noted that the $100,000
allocated for the public education campaign to promote violence free relationships would
not be adequate and requested that staff explore funding options. Following is an update
the status of the campaign and the funding opportunities that have been and will
be considered. We request that the Joint Health & Hospital Committee accept this
pdate and accompanying timeline (Attachment C).
on
u
Background
To fulfill the Violence Prevention Action Plan recommendation to develop a multimedia
public education campaign which was funded for $100,000 by the Board of Supervisors
April 1999, the Public Health Department Violence Prevention Program staff brought
together the Public Awareness & Education work group in February, 1999. The
membership of this work group is representative of the diverse cultures and professionals
m
in Santa Clara County. Participants include representatives from San Jose State
University, Packard Children’s Hospital, Community Solutions, Family Services Mid
Peninsula Agency, Support Network for Battered Women,YWCA,Child Abuse Council,
San Jose Family/Domestic Violence Task Force, Billy DeFrank Gay and Lesbian Center,
NAACP,Domestic Violence Council, City of San Jose, Social Services Agency, Asian
Americans for Community Involvement, Working Partnerships, faith community and
The Public Health Department is a division of the Santa Clara Valley Heam
spital System. Owned and operated by the County of Santa Cll
ra.
Al in a 1 1.Q.Q.Q
community members. The Public Health Department’s Violence Prevention Program
staff continues to seek participation from representatives of different
communities/organizations.
The work group spent its first several meetings developing more specific mission and
goal statements for the awareness campaign (Attachment B), reviewing materials to
identify best practices and defining terms. The work group identified the need for an
experienced consultant who could guide the group through the next steps: identifying
audiences, message development, and long term planning for a campaign that addresses
multiple issues related to promoting violence free relationships. These discussions and
actions are outlined in Attachment A.
Consultant services
The service agreement mechanism will be used to obtain consultation services for the
Violence Prevention Program staff and the Public Awareness and Education work group.
The contractor will help develop a detailed work plan for a broad, long-term public
awareness campaign promoting violence free relationships. The scope of work for these
services (which will access approximately $30,000 of the $100,000) will include the
development of the specifics of a long term public awareness campaign strategy which
encompasses public opinion research and avenues to reach diverse stakeholders with
specific public awareness messages. In addition, the identification of other funding
opportunities (grants, foundations, leveraging existing county funding) will be part of the
strategy development. Once the specifics of a public awareness campaign strategy are
developed, an RFP process will be used to implement the campaign.
Campaign kick off for the long term campaign is tentatively scheduled for January 2000.
Pilot campaign
The Violence Prevention Action Plan also included a recommendation for public
awareness to prevent elder abuse. Per the approved plan, $25,000 were directed to the
Social Services Agency(SSA)Aging and Adult Services to match the City of San Jose’s
$25,000 contribution and the Council on Aging’s $20,000 contribution for an elder abuse
awareness campaign. The elder abuse awareness campaign was being developed by a
public awareness subcommittee under the guidance of the APS Stakeholders Committee.
Members of this subcommittee and the VPC PA&E work group expressed interest in
collaborating on the awareness campaigns and a pilot campaign. The Public Health
Department is working with SSA’s Department of Aging and Adult Services to identify
how it might be possible for the two groups to work together and share resources. A
formal Memorandum of Understanding is being developed to define the nature of the
partnership across the involved parties.
Resource development
Resource development will continue to be a high priority for the Violence Prevention
Action plan implementation to leverage the general fund dollars the Board has allocated
for this effort. The focus has been to develop an understanding of which foundations are
2
Attachment A
Consultants
The Public Health Department Violence Prevention Program staff have contacted several
organizations, particularly those with experience developing social marketing campaigns.
Those contacted include Martin & Glantz, the California Wellness Foundation(TCWF),
The Family Violence Prevention Fund (FVPF), HTPotter Communications, and Dean
and Black. The contractor will be asked to develop a plan for a broad, long-term public
awareness campaign promoting violence free relationships. The scope of work for these
services will include the development of a long term public awareness campaign strategy,
which encompasses public opinion research and specific public awareness messages for
diverse stakeholders. In addition resources development options will be an important
part of the campaign plan. Once the specifics of a public awareness campaign strategy are
developed, an RFP process will be used to implement the campaign. Violence
Prevention Program staff are in the process of selecting a contractor and development of
a service agreement (for about $30,000) to accomplish this work.
3
Attachment A
Background
Promoting Violence Free Relationships Public Education Campaign Development
To fulfill the Violence Prevention Action Plan recommendation to develop a multimedia
public education campaign which was funded for $100,000 by the Board of Supervisors
in April 1999, the Public Health Department Violence Prevention Program staff brought
together the Public Awareness & Education work group in February, 1999.
In February and March, the work group reviewed materials and existing campaigns in
search of best practices. This review included; the Family Violence Prevention Fund, Los
Angeles Campaign Against Sexual Assault, State of Minnesota’s “You’re the One Who
Can Make the Peace.” Information from the American Psychological Association, the
Harvard School of Public Health’s Center for Health Communication and the National
Campaign to Prevent Teen Pregnancy’s book. The Media and the Message, guided the
discussion, methods, and preliminary development of the campaign. The research and
evaluations from these organizations and others have been identified as best or promising
campaign practices and are being used by the group.
After review of these materials, the PA&E work group identified several principles to
guide the campaign’s development. The work group recognizes that changing the culture
of violence is a long range objective and will occur only with community and widespread
commitment to such change. An awareness campaign alone will not be sufficient to
change behavior, let alone a society’s way ofthinking, although it can set the stage with a
strong message. Experience shows that behavior change occurs slowly, and will most
likely not occur without parallel efforts. Behavior change usually occurs after the issue
has been re-framed and accepted in its new form by political and community leaders. For
example, it took The California Wellness Foundation four to five years to get the issue of
firearm safety and children on the public’s agenda.
The PA&E work group identified these guiding principles:
• best practices require that the campaign be a long-term commitment- lasting at least
three years
• as noted by the Board, the allocated funding ($100,000 for FY98/99) is good seed
money, but must be supplemented by bringing partners and sponsors on board to
enhance the BOS’ $100,000 commitment
a portion ofthe funds to leverage additional monies
• review and leverage off of existing, effective campaigns
use
• formative research is needed in different cultures/communities to ensure the messages
being delivered are relevant and culturally appropriate
In light of this philosophy, the work group developed a mission, goals and some
preliminary process objectives (see Attachment B). The desired outcomes, as identified
in the matrix of the Violence Prevention Action Plan, form the basis for the Multi Year
Campaign goals as delineated in Attachment B. Developing specific, time-related and
measurable campaign process and outcome objectives proved more difficult - at which
1
Attachment A
point the PA&E work group recognized the need for a consultant to help guide the next
stages of the campaign development. Initially, the work group turned to public relations
firms and ad agencies. Consultation with the SCVH&HS Communications Department
directed the group to consider research firms and foundations in search of a consultant.
The PA&E work group decided to follow a strategy which involves seven steps essential
to the plarming of an awareness campaign, in this case one which promotes violence free
relationships:
1. Research and document the current environment
2. Identify providers and other key stakeholders
3. Assess the readiness of stakeholders to embark on a cross-disciplinary campaign
4. Conduct public opinion research on the issue
5. Develop strategy for educating and training stakeholders as messengers for a
comprehensive approach to violence prevention
6. Present research findings to stakeholders and work with them to identify key cross-
disciplinary messages that can form the basis of the public awareness campaign.
7. Identify opportunities to integrate communications efforts into existing violence
prevention efforts
This media awareness campaign approach is best conducted in concert with ongoing
violence prevention community work. Once the governance is finalized and the Violence
Prevention Coalition is convened, the PA&E work group will continue to work on this
aspect of the Violence Prevention Action Plan. Some of the groundwork identified in the
first several steps, has already been laid through last year’s development of the Violence
Prevention Action Plan. It is through the campaign development process in which more
specific messages and strategies for promoting violence free relationships, such as
zero
tolerance for violence and abuse, will be identified.
Through the course of discussions with potential consultants. Public Health Department
Violence Prevention Program staff have learned that the scope and complexity of this
awareness campaign is innovative to the degree that there are few, if any, other groups
doing this kind of work.
Pilot campaign
were shared
Throughout the process, progress reports on the status of the campaigns
subcommittee
which was
between the VPC PA&E work group and the public awareness
working under the guidance of the APS Stakeholders Committee. Members of the elder
abuse awareness subcommittee and the VPC PA&E work group expressed interest in
collaborating on the awareness campaigns and a pilot campaign. The Public Health
Department is working with SSA’s Department of Aging and Adult Services to identify
how it might be possible for the two groups to work together and share resources. A
formal Memorandum of Understanding is being developed to define the nature ofthe
partnership across the involved parties.
2
most likely to fund such campaigns, how to structure a fundable campaign and the best
way to approach foundations for funding for this purpose.
The funding opportunities which staff have explored are outlined below.
Recently, the David and Lucile Packard Foundation invited the Public Health Department
to a meeting to discuss opportunities for funding. Whereas the Foundation has outlined
interest in funding specific violence prevention programs or interventions, including data
collection systems, they indicated that at this time, they do not fund awareness campaigns
per se.
Another opportunity was explored with the American Psychological Association(APA).
The APA in partnership with the Ad Council, the National Association for the Education
of Young Children(NAEYC)developed a plan for a nationwide awareness campaign.
This awareness campaign, focused on youth violence, was designed to address social
attitudes and root causes of violence - a scope of work similar to ours. Pending funding,
the APA expressed interest in using Santa Clara County as a pilot site because of our
collaboration and groundwork in violence prevention. Their extensive proposal to the
Packard Foundation, however, was not funded at this time.
The San Francisco-based Family Violence Prevention Fund (FVPF), a nationally
renowned organization for their awareness campaigns on domestic and family violence,
also contacted. The FVPF is currently working on an awareness campaign linking
domestic violence and child abuse - this group also expressed interest in a collaborative
was
work arrangement in which Santa Clara County might serve as a pilot. This opportunity
is still being considered. The FVPF was impressed by the breadth of our proposed
campaign, in part because they had not yet made the links themselves to elder abuse, and
would like to be kept abreast of our progress.
The California Department of Social Services is releasing two RFPs for an Education and
Outreach Child Abuse Prevention Media campaign - staff are determining whether the
RFP guidelines can be applied to this project.
Martin & Glantz, a well known social marketing group funded by The California
Wellness Foundation, recently contacted the Violence Prevention Program and indicated
that because of the innovative nature of the campaign funders would like to know the
progress and possibly fund this effort. Martin & Glantz indicated that they would direct
potential funders for this campaign to us.
3
Attachment B
Promoting Violence Free Relationships Awareness Campaign
Mission
To create a multimedia campaign which will
• help to create a culture of peace
• challenge the societal norm that violence and abuse are a normal part of life
• promote violence-free relationships
• identify and raise consciousness of different forms of abuse and violence
Multi Year Campaign Goals
To change attitudes, knowledge and behavior about family and relationship violence and
abuse among Santa Clara County residents by
• providing information about the causes of family and relationship violence and
abuse
• offering positive solutions to prevent family and relationship violence and abuse
• helping people own the problem and the solution
• developing a common language with which to communicate and problem solve
To influence people to take specific actions that prevent family and relationship violence
and abuse by providing necessary information, tools and skills
To evaluate effectiveness of the campaign in meeting multi year campaign goals
Objectives
The following are a set of preliminary process objectives. Outcome objectives will
be developed as the campaign specifics are developed.
To create an effective, multi year, phased awareness campaign promoting violence-free
relationships
To develop focused campaigns/outreach efforts sensitive and relevant to the different
communities in our county(as defined by race/ethnicity, gender, disability, sexual
identity, age, economics, geography, and others).
To integrate campaign messages into other VPC efforts and projects.
To evaluate effectiveness of the campaign in meeting the campaign objectives
Campaign overview
Changing the culture of violence is a long range objective and will occur only with
commitment to such change. An awareness campaign alone will not be sufficient to
change behavior, let alone a society’s way of thinking, although it can set the stage with
a strong message.
The campaign would begin by seeking to lay the foundation with a message promoting
pro-social behavior and violence-free relationship; one designed to begin influencing the
social norms which currently accept violence as a way of life.
Ultimately campaign messages would focus on promoting behavior change and/or
encouraging people to take action. These messages will be created after needed
identified and put into place and after a network is set up into which
volunteer individuals wishing to take action against violence can be referred.
services are
Attachment C
PA&E work group TIMELINE
Promoting Violence Free Relationships - Public Education Campaign
Long term campaign
1999
July
Bring consultant on board for pilot and long term campaign development
($30,000)
July
Planning - development of short and long term plan, includes:
Research and document current environment for campaign promoting
violence free relationships
August
-
Identify providers and other key stakeholders
September
-
Assess the readiness ofstakeholders to embark on a cross-disciplinary
October
campaign promoting violence free relationships
Formative Research - SCVH&HS Communications Department will
contribute contractor services to
-
Conduct public opinion research on the issue
Message development
- Develop strategy for educating and training stakeholders as messengers for
a comprehensive approach to violence prevention
• Development of RFP (in amount ranging from $100,000 - $300,000*)for
campaign implementation
• Review of RFP by SCVH&HS and Public Health Department
November
• Review of RFP by County Counsel
• Review of RFP by VPC
• Review of RFP by Joint Health & Hospital Committee
Internal campaign launch
- Present research findings to stakeholders(VPC)and work with them to
identify key cross-disciplinary messages that can form the basis of the
public awareness campaign.
- Identify opportunities to integrate communications efforts into existing
violence prevention efforts
December
RFP for campaign implementation released
January
RFP - vendor selection
2000
January -
Launch first phase of long term campaign
February
2000
Evaluation ongoing
A timeline for the pilot campaign will be developed by the consultant being hired.
Accaptad Adopted Denied
County of Santa Clara
BY THE BOARD OF SUPERViSORS
OF Tl-iS COUN'Pr' OF SANTA CLARA
Phyilis A. Perez, Clerk of the Board
Office of the Board of Supervisors
By
County Government Center, East Wing
70 West Hedding Street, lOth Floor
San Jose, California 951 10
Presantsd
Daputy Cierk
: FFR
7
1998
Dato!
(408) 299-2323
FAX 298-8460 TDD 993-8272
James T. Beall, Jr.
Supervisor, Fourth District
January 20,1998
TO:
Santa Clara County Board of Supervisor
FROM:
Supervisor James T. Beall, Jr.,
Co-Chair, Violence PreventioD
ouncil
Supervisor Pete McHughjcmf''
Chair, Public Safety & .Justice Committee
SUBJECT:
Approval of Items Relating to the Violence Prevention Council of Santa
Clara County
Recommended Action
It is recommended that the Board of Supervisors take the following actions;
1. Accept the November 6, 1997, Report from the Santa Clara County Violence Prevention
Council entitled,“ Violence Prevention in Santa Clara County - Current Efforts, Statistics
and Future Opportunities
2. Request that the County Executive convene an interdepartment task force under the auspices
ofthe Public Safety and Justice Committee involving all Law & Justice, Health and Human
Service and other appropriate departments:
a) to explore the development of a system for the ongoing collection, sharing and analysis
of data cmd information relative to violence assessment; and
b) to develop collaborative approaches in addressing issues related to preventing and
reducing violence in the County; and
c) to report progress and planning efforts back to the Public Safety and Justice Committee
on March 19, 1998.
3.
Instruct the Public Health Department to provide staffing to the above mentioned
interdepartmental task force and to serve as the repository of the violence-related data system
with the responsibility to develop and produce progress reports to the Board of Supervisors,
County Departments and community at large.
FEB 0 3 19i
S Si Si
U fllO
i ^
■JAN
0
4. Authorize the newly created Violence Prevention Council of Santa Clara County to convene
a series of community forums and focus groups in 1998 to aid in the development of a
“County Multi-Year Community Strategic Action Plan” to prevent and reduce violence
throughout the County.
5. Instruct the Violence Prevention Council to involve young people, community and
neighborhood groups and individuals, health and human service agencies, religious, business
and civic representatives, and elected and appointed officials from throughout the county in
the planning process for preparation ofthe “County Multi-Year Community Strategic Action
Plan”.
6. Designate the Public Health Department, Santa Clara Valley Health & Hospital System, with
administrative responsibility to support the activities ofthe Violence Prevention Council, to
bring the Council’s action plan to the Board of Supervisors in August, 1998, with a proposed
process for the implementation ofthe action plan which includes recommendations for an
aggressive funding plan to support action plan recommendations.
Fiscal Impact
No additional County General funds are required by these actions. The Public Health
Department will secure funding for the community forums and focus groups and will continue to
provide administrative support to the Violence Prevention Council.
Background and Reasons for Recommendations
In January, 1997, as incoming Chair ofthe Board of Supervisors, Jim Beall requested that the
Public Health Department coordinate and develop a comprehensive county-wide action plan for
violence prevention by working with all other entities addressing this issue. In May, 1997, the
Violence Prevention Council of Santa Clara County was established to increase awareness about
the impact violence has in our community and to create a community approach to prevent and
reduce violence through collaborative county-wide action. During the County s budget hearings
in June, 1997, recognizing the need to make violence prevention a community priority, the Santa
Clara County Board of Supervisors voted to fund and institutionalize violence prevention as a
program in the Public Health Department and provided $247,000 to staff the Violence Prevention
Council, its committees, and overall community planning process.
The Violence Prevention Council of Santa Clara County believes violence is preventable and
envisions a society that fosters the development of healthy communities, healthy families and
healthy and responsible youth. “The mission ofthe Violence Prevention Council ofSanta Clara
County is to prevent violence and its related injury, psychological trauma, death, disability and
crime through the implementation ofmultiple levels ofprevention and intervention, and through
collaborative county wide action in order to create a safer, healthier and more economically
viable community.”
The Violence Prevention Council is composed of leaders from health and human services, law
enforcement, school districts, community agencies, cities, and business. Supervisor Jim Beall
and Guadalupe S. Olivas, Ph. D., Director of Public Health are serving as Co-Chairs of the
Violence Prevention Council,(VPC)which provides oversight for the overall community
planning and mobilization process and the work of the Council Committees.
Currently, there are four Committees addressing key areas of work with members of the Violence
Prevention Council serving as Chairs:
Community Assessment/Data
Guadalupe S. Olivas, Ph.D.
Director, Public Health Department
Nancy Pena, Ph.D.
Deputy Director, Mental Health
Policy
Jose Villarreal, Public Defender
Bob Gamer
Director, Alcohol and Dmg Services
Public Awareness & Education
Community-Based Initiatives
Pete Kutras, Deputy Coimty Executive
Tom Sing, Assistant Sheriff
Rev. Vaughn Beckman, Director, Council of Churches
Ernest Guzman, Chair, SSA Commission
member. Human Relations Commission
On November 6th, the VPC held its first conference,“Safe Homes, Safe Schools, Safe
Neighborhoods” and released its first report,“Violence Prevention in Santa Clara County Current Efforts, Statistics, and Future Opportunities”. The conference was designed to bring
together a broad array of stakeholders interested in developing a violence prevention action plan
and was attended by over 250 individuals from a wide variety of backgrounds and disciplines.
Conference attendees actively participated in the initial formulation of recommendations to
reduce and prevent violence in the county community and provided direction for the four
committees as they work to develop action plans. In 1998, the whole community will be invited
to participate in the violence prevention action planning process through a series of regional
forums and focus groups.
Following the November 6th Conference, the Policy Committee met and recommended that the
Board of Supervisors be asked to formally adopt the mission and goals of the Violence
Prevention Council and to give formal support to the Council’s action planning process. In
addition, the Policy Committee recommended that the Board formally request that county
agencies and other interested jurisdictions work together to identify opportunities to collaborate
violence prevention data collection and analysis and overall violence prevention efforts.
on
Public Health staff drafted the Policy Committee recommendations for review by the Violence
Prevention Council. At the December 15th meeting of the Violence Prevention Council, the
Council discussed, modified and approved the recommendations from the Policy Committee and
asked Supervisor Beall to bring the proposed recommendations to the Board of Supervisors m
January, 1998,for their approval.
Steps Following Approval
The Clerk ofthe Board will forward two (2) executed copies to the Public Health Department.
1
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I aaa a: I OKM
MUM i IM i Ci I KM I 1 UIN
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MUO 00=)M.ilu.o
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/
\
January 20, 1998
TO:
Santa Clara County Board of Supervisors
FROM:
Supervisor James T. Beall, Jr.
Chair, Health & Hospital System Joint Conference Committee
Co-Chair, Violence Prevention Council
Supervisor Pete McHugh
Chair,Public Safety & Justice Committee
SUBJECT:
Approval ofItems Relating to the Violence Prevention CouncU of Santa
Clara County
Recommended Action
It is recommended that the Board of Supervisors take the foUowmg actions;
1. Accept the November 6, 1997, Report from the Santa Clara County Violence Prevention
Council entitled.“ Violence Prevention in Santa Clara County - Current Efforts, Statistics and
Future Opportunities".
2. Request that the County Executive convene an interdepartment task force. under the
,, auspices
j
ofthe Phiblic Safety and Justice Committee(PSJC ) involving all Law & Justice, Health and
Human Seivice and other appropriate departments;
.
j , ■ p
a.) to explore the developmptof^^y^ajliorthe ongoing collection, sharing and analysis ot
nd
data and information relativ^to violeni^ assessment^hg issues related to preventing and reducing
b,) to develop collaborative approaches in addr^ssinf
^.-uvietence in the Coun^i^jsd-
_
Public
Safety
and
Justice
Committee on
^to report pTSiTe'iTand planning efforts back to the
.. March 19, 1998.
3. Instruct the Public Health Department to provide staffing to the above mentioned
interdepartmental task force and to serve as the repository ofthe violence-related data system
with the responsibility to develop and produce progress reports to the Board of Supervisors,
County Departments and community at large.
4 Authorize the newly created Violence Prevention Council of Santa Clara County to convene a
in the development of a ‘'County
series of community forums and focus groups in 1998 to aid
Multi-Year Community Strategic Action Plan” to prevent and reduce violence throughout the
County.
5. Instruct the Violence Prevention Council to
neighborhood groups and individuals, health an
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throughout the county in the
civic representatives, and elected and appointed officials fromCommunity
Strategic Action Plan .
planning process for preparation ofthe “County Multi-Year
Valley Health & Hospital System, with
6 Designate the Public Health Department, Santa Clara
of
the
Violence Prevention Council, to bring
administrative responsibUity to support the activities
the Council’s action plan to the Board of Supervisors in August, 1998, with a proposed process
for the implementation ofthe action plan which includes recommendations for an aggressive
funding plan to support action plan recommendations.
Fiscal Impact
No additional County General funds are required by these actions. The Public Health Department
will secure funding for the community forums and focus ^oups and will continue to provide
administrative support to the Violence Prevention Council.
Background and Reasons for Recommendations
Beall requested that the
In January. 1997, as incoming Chair ofthe Board of Supervisors, Jimcounty-vnde
action plan or
PubUc Health Department coordinate and develop a comprehensive
this issue. In May, 1997, the
violence prevention by working with all other entities addressing
established
to mcrease awareness about
Violence Prevention Council ofSanta Clara County was
the impact violence has in our community and to create a community approach Prevent and
reduce violence through collaborative county-wide action. During the County s budget hemngs
a commumty pnority, the banta
in June 1997 recogniidng the need to make violence prevention
institutionalize
violence prevention as a
Clara County Board of Supervisors voted to fund and $247,000 to staff
the Violence Prevent o
program in the Public Health Department and provided
Council, its committees, and overall community planning process.
The Violence Prevention Council ofSanta Clara County beUeves violence is preventable and
envisions a society that fosters the development ofhealthy
coi^unities,
Violence
Prevention Council ofSanta Clara
healthy and responsible youth. 'T/ie mission ofthe
trauma, death, disability and
CounL is to prevent violence and Us related injury, psychological
ofprevention and intervention, and through
crime through the implementation ofmultiple levelsa safer, healthier and more economically
collaborative countywide action in order to create
viable community.”
The Violence Prevention Council is composed ofleaders from health and human ser^ce^ law
enforcement, school districts, community agencies, cities, and busmesa
“
are serving as Co-Chairs ofthe Violence
Guadalupe S. Olivas,Ph. D., Director ofPublic Healthfor
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Prevention Council,(VPC)which provides oversight
mobilization process and the work ofthe Council Subcommittees.
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Currently, there are four Committees addressing key areas of work with members ofthe Violence
Prevention Council serving as Chairs;
Community Assessment/Data
Guadalupe S. Olivas, Ph.D.
Director, Public Health Depanment
Nancy Pena,Ph.D.
Deputy Director, Mental Health
Policy
Jose Villarreal, Public Defender
Bob Gamer
Director, Alcohol and Drug Services
Public Awareness & Education
Pete Kutras, Deputy County Executive
Tom Sing, Assistant Sherrif
Community-Based Initiatives
Rev. Vaughn Beckman, Director, Council of Churches
Ernest Guzman, Chair, SSA Commission
member, Human Relations Commission
Homes, Safe Schools, Safe
On November 6th, the VPC held its first conference,“Safe
Prevention m Santa Clara County -
Neighborhoods" and released its first report.“Violence
Cuirent Efforts, Statistics, and Future Opportunities".
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developing
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plan
together a broad array ofstakeholders interested in
and was attended by over 250 individuals ftom a wide vanety
ofbaclyrounds
and
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recommendations
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Following the November 6th Conference,the Policy Committee met and reconraended that the
Lard ofSupervisors be asked to foraially adopt theaction
missionplanning
and goals
ofthe InViotoce
Pr^ention
process.
addition,
the
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that county agencies and other
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opportunities to
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efforts.
Public Council.
^
the Violence
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drafted the PoUcy Committee recommendations for reviewCornell,
the
.
At the December 15th meeting ofthe Violence Prevention
modified and approved the recommendations from the Pohey Committee "^‘^^Supervisor
Beall to bring the proposed recommendations to the Board of Supervisors m January, 1998,for
their approval.
Th^Clerk ofthiBoijrwill forward two(2)executed copies to the Public Health Department,
1-20-1998 5:20PM
FROM RH AUMiNi^S I KA I iUINJ Ak)ts aat3a.^ati
with one copy being forwarded to the Violence Prevention Council.
K. a
Document
Report back describes accomplishments and next steps toward the development of a pilot campaign and long term awareness campaign plan to promote violence free relationships; Includes attachments re: Violence Prevention Action Plan; Agenda Transmittal; Presentation, Ordinance NS-300.630 establishing Violence Prevention Coalition and attachments. Board meeting 08-31-1999
Initiative
Collection
James T. Beall, Jr.
Content Type
Memoranda
Resource Type
Document
Date
08/18/1999
District
District 4
Creator
Robert Sillen, Executive Director, Santa Clara Valley Health and Hospital System
Language
English
Rights
No Copyright: http://rightsstatements.org/vocab/NoC-US/1.0/