Administration

SANTA CLARA
Dedicated to the Health

3003 Moorpark Avenue
San Jose, Calitornia 95128
Tel.(408) 885-4202
Fax.(408) 885-4248

VALLGY

of the Whole Community

HeALTH & HOSPfTAL SYSTEM

PUBLIC HCALTH
D€PARTM€NT

Prepared by: Andrea Villasenor-Perry, Program Manager
Reviewed by: Aimee Reedy, Sr. Public Health Manager

DATE:

May 4, 2001

TO:

James T. Beall, Jr.

Chair, Health & Hospital Committee
Liz Kniss

Vice-Chair, Health & Hospital Committee
FROM:

Guadalupe S. Olivas, Ph.D.
Director, Public Health Department

Chair, Violence Prevention Task Group ;
SUBJ:

Violence Prevention Action Plan - Update on Implementation

Requested Action

The Health and Hospital Committee is requested to accept this update on the status of the
Violence Prevention Action Plan(VPAP)implementation. This report contains a history
of the VPAP and Violence Prevention Program and presents a summary of
accomplishments from January, 1999 through April, 2001.
Introduction

Over the past decade, violence has increasingly been recognized as among the biggest

health threats in the United States. While crime in the United States is decreasing and is
now at its lowest level since 1973, experts caution that this is no time for complacency.

A few national, state and local statistics illustrate the ongoing need to support efforts to
reduce and prevent violence:

• While the youth homicide rate has been declining in the past few years, gun violence
remains the leading cause of death in California for youth between the ages of 13 and
19(CA Wellness Foundation, Portfolio, Fall, 2000).

A study by the American Psychological Association(APA)completed after the

tragedy at Columbine, indicated that as many as 20 - 25% of youth may suffer from
serious mental illness and are at high-risk for suicide (Garbarino, 1999).
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The Public Health Department is a division of the Santa Clara Valley Health & Hospital System. Owned and operated by the County of Santa Clara.
4.Ot0

• Family violence continues to be a “health crisis in the lives of women and children.
Some 90% of battered women reported that their children were present when they
were beaten. Reducing children’s exposure to violence in the home is gaining
increased policy and programmatic attention, including the Santa Clara County’s
Green Book Project, 1999.

• Recent research and the anecdotal experience of those who work with the disabled

suggest that persons with disabilities are experiencing a heightened risk of becoming
victims of violence and abuse (Joan Petersilia, Ph.D., Human Rights, Winter, 2000).

• In Santa Clara County, violence and abuse statistics show that in 1999, there were
over 20,000 child abuse reports, nearly 8,000 domestic violence calls to law
enforcement agencies, and over 1,200 cases of elder abuse(SCC Public Health Dept.,
2000).

History of the Violence Prevention Program and Violence Prevention Action Plan

The Violence Prevention Program is pleased to present this update on the progress of the
Violence Prevention Action Plan(VPAP)implementation. It was nearly five years ago
that the Public Health Department initiated a Violence Prevention Program and a great
deal has been accomplished since that time.

In May 1996, the Public Health Department received a two-year grant from the David &
Lucile Packard Foundation to assist with the development of a violence prevention

program within Public Health and to apply public health approaches to the problem of
violence. The grant (Project FIALT Violence) was also intended to support efforts which
would increase the community’s commitment to violence prevention strategies, public
policies and programs.

From the initiation of the grant program, the Public Health Department(PHD)advocated
for a comprehensive approach to violence prevention. The Department’s approach

recognized that the problem of violence in our society has multiple and complex causal
factors, and that any effective response to violence would have to be comprehensive and
multidisciplinary, involving partnerships at every level ofthe community. In the first
year of the Packard grant, the PHD began working in several key areas:
• Creating a framework for the ongoing collection and analysis of violence-related data.
• Researching “best practices” in school and community-based violence prevention.
• Reviewing national and local efforts to address violence in the media, and
• Working to develop strategies to reduce and prevent firearm violence.
In January, 1997, as the incoming Chair of the Board of Supervisors, the Honorable
James T. Beall, Jr., requested that the Public Health Department coordinate and develop a

comprehensive county-wide action plan for violence prevention by working with all other
entities addressing this issue. In May 1997, the Violence Prevention Council of Santa
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Clara County was established to increase awareness about the impact violence has in our
community and to create a community approach to prevent and reduce violence through
collaborative county-wide action. During the County’s budget hearings in June, 1997,
recognizing the need to make violence prevention a community priority, the Santa Clara
County Board of Supervisors voted to fund and institutionalize violence prevention as a

program in the Public Health Department and provided $247,000 to staff the Violence
Prevention Council, its committees, and overall community planning process which led
to the development of the Violence Prevention Action Plan.

In June 1998, anticipating the release of the VPAP in the Fall of 1998, the Board of
Supervisors set aside $350,000 in reserve to assist with the implementation of the
recommendations. After an intense eighteen month planning process, which involved
numerous committee meetings, several all-day planning sessions and nine community
forums, the Violence Prevention Action Plan was presented to the Board of Supervisors
in October 1998.

The purpose ofSanta Clara County’s Violence Prevention Action Plan (VPAP) is to
prevent violence, as well as, psychological and physical abuse and related injury,
trauma, death, disability and crime through the implementation ofmultiple levels of
prevention and intervention and through collaborative county-wide action in order to
create a safer, healthier, more economically viable community. The VPAP defined
violence as, “the threatened or actual use of physieal or psychological force or power

against another person, against oneself, or against groups or community that either results
in, or has the high likelihood of resulting in injury (physical or psychological), death or
deprivation”(Adapted from the Centers for Disease Control and Prevention).
The underlying principle of the VPAP is that abuse and violence are learned behaviors
and therefore preventable. Violence and abuse are complex problems that require
collaborative community action. The VPAP envisions a community that fosters the
development of healthy communities, healthy families, and healthy, responsible youth.
The goals of the Violence Prevention Action Plan are:

• To raise public awareness about violence in our society - the scope, magnitude, and
complexity of the problem, and the conditions which promote violence, while
building consensus around potential solutions.
• To advocate for policies, strategies, and organizational changes which promote

prevention and early intervention, best practices and collaborative action.

• To refocus the community’s attention on the social values which promote

nonviolence such as respect for all people, acceptance and respect for diversity, and
personal and social responsibility.
• To work with communities to build on their capacity to develop and implement

effective strategies and policies which reduce and prevent violence.
• To focus special attention on the importance of involving youth in school and
community-based violence prevention efforts.

• To expand and develop new funding and prioritize existing resources with a particular
focus on creative funding strategies to support collaborative prevention efforts and

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systemic strategies to address the multiple factors associated with violence in our
society.

After reviewing national, state and local data, the development of Santa Clara County’s
VPAP by the Violence Prevention Council(VPC)and Committees was influenced by the

comprehensive research, conceptual framework, policy recommendations and strategies
contained in the California Attorney Generals’ Violence Prevention report entitled,“A

Vision of Hope”(1995). This report remains an example of“best practices” with regards
to violence prevention policy recommendations. The Violence Prevention Council
identified three priorities for action in Santa Clara County: promoting violence-free
relationships, reducing access to alcohol, and reducing and preventing firearm violence.
Highlighting these priority areas, and after review of violence prevention “best

practices”, the VPC and its committees focused on developing recommendations in the
following areas: community assessment and data, policy development, public awareness
and education, and community-based initiatives.

After the first public hearing on October 28th, another public hearing was scheduled for

December 15, 1998. At that time, the Board of Supervisors was unanimous in its

approval of a more coordinated system of violence data, collection and analysis across
departments and also approved all of the recommendations which promoted primary
prevention strategies to address interpersonal violence. In early 1999, VPAP committees
began implementing the following recommendations:

• developing a public awareness campaign to promote violence-free relationships
• planning a media literacy conference for parents and child care providers
• developing family violence prevention training for the Public Health and Mental
Health departments

• partnering with the Human Relations Commission to develop the Youth Task Force, a
youth advisory group to the Board of Supervisors.

• developing a data warehouse, the Violence Prevention Information Library (VPIL).
• addressing the issue of violence and abuse against people with disabilities
• promoting awareness of elder abuse with the Department of Aging and Adult
Services.

• continuing to build community support for the PeaceBuilders program

Due to the complexity and political nature of the recommendations which addressed
firearm violence and alcohol-related violence, the VPAP required further review and

deliberation by the Board of Supervisors. By April 1999, the Board approved the
modified VPAP with the exception of the recommendations on the future governance and

organizational structure of the Violence Prevention Council and released the funding that

had been set aside ($350,000)for VPAP implementation. At this time, the firearm policy

recommendations were referred to the County’s Legislative Committee for review and
refinement. In addition, work was initiated to develop a firearm safety campaign in

conjunction with the San Mateo/ Santa Clara SAFEKIDS Coalition. The Alcohol Policy
Work Group accepted the Board modifications and began meeting again with the
Department of Alcohol and Drug Services as the lead partner.

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Finally, on December 7, 1999, the Violence Prevention Council was formally dissolved
and the Board of Supervisors approved the modified governance and organizational
model - the Violence Prevention Task Group (VPTG). (Copies of the modified
Violence Prevention Action Plan recommendations approved by the Board of

Supervisors in a matrix format have been distributed throughout the community
and are available upon request.)

The VPTG is the new collaborative body designated by the Board to coordinate and
guide the implementation of the VPAP in an efficient and effective manner.
The VPTG includes representation from all of the major county departments addressing

violence prevention and five county commissions; Domestic Violence Council, Child
Abuse Council, Human Relations Commission, Office of Human Relations, Commission
on the Status of Women, Mental Health Board, Office of the County Executive, Social
Services Agency, Department of Aging & Adult Services, Health & Hospital System,
Office of the District Attorney, Office of the Public Defender, Office of the Sheriff,
Probation Department, Department of Corrections.(For a copy of the roster of VPTG
members and VPAP Implementation Flow Chart see Attachment A)

The VPTG met in both February and March 2000, to develop and refine operational

procedures and to adopt criteria for its decision making process regarding its review of
requests for use of violence prevention allocated funds. The VPTG developed funding
request criteria. The criteria stipulates that all funding requests submitted to the VPTG
must;

•

be consistent with VPAP recommendations.

• demonstrate a “best practices” approach to program implementation.

(Programs funded will demonstrate at a minimum, beginning evaluation results
and/or promising research-based results.)
• involve county and community agencies as collaborative partners.
• maximize existing resources and include a plan for evaluation (with outcomes
measures) and future funding opportunities.
• contain a realistic timeline and workplan.

VPAP applications for FYOl/02 funding were approved at the VPTG meeting Friday,.

April 27, 2001. The recommended budget allocations will be submitted to the Board of
Supervisors in June for their approval.
VPAP Accomplishments-To-Date from 1999 through April, 2001

The narrative matrix that follows represents progress-to-date on the Violence Prevention
Action Plan implementation from 1999 through February 2001.
(Attachment B is the text for the Powerpoint presentation.)

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Organizational Structure Development
New Organizational Structure for County
Violence Prevention Effort Established

On December 7, 1999 the Board of Supervisors unanimously approved the modified governance and

organizational model-the Violence Prevention Task Group (VPTG), The VPTG has been designated by
the Board to coordinate and guide the implementation of the VPAP. The following has been
accomplished in the past 16 months by the Public Health Department and VPTG;
♦
Recruited membership for the VPTG which includes representation from the following county
commissions and agencies addressing violence prevention; Domestic Violence Council, Child Abuse
Council, Human Relations Commission, Office of Human Relations, Commission on the Status of
Women, Office of the County Executive, Social Services Agency, Department of Aging & Adult
Services, Health & Hospital System, Mental Health Board, Office of the District Attorney, Office of the
Public Defender, Office of the Sheriff, Probation Department, Department of Corrections.
♦
Convened the VPTG to review and refine roles and responsibilities of the VPTG and operational
procedures.
♦

Developed and adopted criteria for its decision making process regarding its review of requests for
use of violence prevention allocated funds.
Reviewed and made recommendations to the BOS for the expenditure allocation of FY 99/00 funds
and FY 00/01 funds.

Sponsored a Violence Prevention training and dialogue on future VPAP efforts on February 28,
2001.
♦

In April 2001, recommended allocations for the FY01/02 VPAP Expenditure Plan which will go to the
BOS in June, 2001.

VPAP Recommendation Implementation

Lead Partner: Public Health Departmentviolence Prevention Program
1. Public Awareness and Education -

Media Campaign

Violence Prevention Program (VPP) staff have worked with the Public Awareness and Education (PA &
Ed) to develop a multimedia, multiyear public education campaign to promote violence- free
relationships and have accomplished the following (FY99/00);
♦ Researched best practices with public education efforts and developed the initial mission and
objectives for the campaign (1999).

♦ Hired Holly Potter, of HTPotter Communications-Strategies for Prevention (August, 1999) as the

communications consultant to assist with; identifying audiences, message development, long term
planning for the campaign and resource development.

♦ Incorporated research completed by HTPotter Communications into the development of a Request
for Proposal(RFP) to design and implement a public awareness campaign.
lnFYOO/01;

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♦
♦

♦

An RFP was initially released in June 2000 but insufficient response was obtained.
RFP was released again (contract amount $210,000) to an expanded list of communications and
public relations experts (almost 100 vendors) on August 4, 2000.
Following a rigorous review process, the RFP was awarded to Valdez and Associates, Dr, Valdez,
principal. The winning proposal was realistic , targeted in approach and displayed the firm's
expertise in multiculturalism.

♦

♦

The VP Program Manager has served as Project Manager for the campaign implementation with
support from a team of county communications experts and the PA & Ed. Committee.
For the past 5 months, Valdez and Associates have conducted focus groups in English,Spanish and
Vietnamese, scripted media messages, produced TV and radio spots, and developed the basic
campaign design including campaign logo.

♦

♦

First year of campaign to focus on family violence prevention and will target both the general
population and Vietnamese and Spanish speaking communities.
Official previews of TV and radio spots will take place during the month of May, 2001 with the media
campaign to start in July, 2001.

♦

♦

2. Public Awareness and Education

♦

(PA&E) Committee - Community
Outreach and Outreach to Media

♦
♦

The first phase of the campaign’s community mobilization will take place from June - October, 2001
with support from the VPTG and PA&Ed Committee(now called the Violence Prevention Network).
Dr. Valdez will work with the Board of Supervisors and VPTG to leverage in-kind support for the
campaign from the major media entities.

Community Outreach funds were used to support the Child Abuse Symposium, the Domestic
Violence Council’s annual conference, and an educational presentation on Assets Development for
Youth (FY 98/99-$10,000)
The Violence Prevention Program joined a number of county agencies, the City of San Jose and the
San Jose Police Department to organize the “Silence the Violence” Bus Tour in September, 1999.
The bus tour traveled to five cities in California and ended in Sacramento with the purpose of

educating legislators, media, opinion leaders and the public about the need for increased investment
in violence prevention programs for youth.
The Committee was awarded $25,000 in FY99/00 to provide community outreach and trainings for VP
efforts and community. The following has been accomplished over the past year:
♦ The Berkeley Media Studies Group completed the Phase I training for the development of a
Speakers Bureau. (Fall 2000) The Speakers Bureau is comprised of members from the VPTG and
VPAP workgroup committee members who will support the public education and awareness
campaign.

♦

A follow-up training constituting PHASE II of the Speakers Bureau Training is being planned for Fall

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2001.
♦

The committee has conducted a review of educational materials already available on violence

♦

resources on violence prevention.
The committee has assisted VPP staff and Valdez & Associates to develop the public awareness

prevention and will purchase some of these to make available to community groups seeking

campaign and preparations are underway for the community mobilzation phase of the campaign
expected to start 07/01.
♦

The committee will assist with outreach efforts for the firearm safety awareness campaign to begin in
June, 2001.

3. Parent Education & Media Literacy

♦ The Parent Education and Media Literacy Committee (PEML) was awarded $5,000(FY 98/99) to
convene a summit on media literacy targeting parents and childcare providers.
♦ The PEML Committee raised $15,000 to support conference costs. A successful conference on early

brain development and media literacy was held on December 3, 1999, with over 400 parents and
child care providers in attendance.

The Committee was awarded $40,000 (FYOO/01) to support a second conference, the development of a
“best practices" resource inventory and pilot trainings on media literacy. The following has been
accomplished over the past 6 months:

♦ Sponsored a second successful conference on media literacy January 20, 2001. This conference
was attended primarily by parents, teachers, childcare providers and youth. The conference
presented information from two nationally recognized keynote speakers and 4 skill-based workshops.
♦ Developed an initial brochure to aid with recruitment of additional committee members and
distributed brochures and other educational materials at various community meetings and events.

♦ Begun development on a training for trainers on media literacy which is scheduled for fall, 2001 and
is making materials on the topic available through schools, PTAs, and libraries.
♦ Developed the scope of work for resource inventory and preparing to secure contract services.
♦ Currently participating in a planning effort with the Diocese of San Jose, which is sponsoring a
“Children and Violence in the Media” conference on October 13, 2001 at the University of Santa

Clara targeted to educators and youth.

4. Family Violence Prevention Training

♦ The Public Flealth Department worked with the Social Services Agency, Mental Health and county
Domestic Violence agencies to develop a curriculum for the family violence prevention training.
♦ 500 Public Health employees received a daylong training on family violence prevention in October
1999. Funding was provided by the Public Health Department.

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♦

In FY99/00, $30,000 was made available to the Mental Health Department to provide family violence
prevention training to all Mental Health employees.

♦

Focus groups were conducted to assess staff training needs and a curriculum for the Mental Health
Department was developed that integrated child abuse and family violence and provided a clinical
orientation.

♦

A training collaborative was hired to provide the training. The following DV agencies are part of the
collaborative: Community Solutions, ACCI, Next Door and Support Network for Battered Women and
Maureen Lowell, MFCC,consultant

♦

Mental Health employees will receive the training in April, May and June, 2001 and training
evaluations will be made available to the VPTG.

♦

The Mental Health Department is also preparing a family violence prevention training for the County's
contract agencies.

5. Building Community Support for
PeaceBuilders and other Best

Practices in School-based Violence
Prevention

PeaceBuilders is a proven school-based violence prevention program that was initiated at six schools in
Santa Clara County with funding from the David & Lucile Packard Foundation in the 1998/99 school year.
The PHD and VPP staff have worked closely with PB staff to build community awareness and support
for PB and effective school-based violence prevention efforts and have accomplished the following;
♦
Secured 3 year's funding from the David & Lucile Packard Foundation (09/07 - 06/00) to implement
PeaceBuilders at 2 middle schools and 4 elementary schools.
♦

♦

Secured an Initial $75,000 In ongoing funding from the Board of Supervisors in June 1998 to expand
the program to eight additional schools.
Developed the first Santa Clara County PeaceBuilder Awards which were presented at the

♦

and community volunteer) who exemplify Peace Building skills in their community.
Secured funding during mid-year budget hearings to expand the PeaceBuilders program to 10 new

December 3'^'^ (1999) Violence Prevention conference to three individuals (a youth, school counselor
schools in FY 00/01.
♦

♦

♦

Developed methods to assist implementation of the program such as; quarterly newsletters to
schools, meetings with teachers, parent presentations, and ongoing school assessments
Hired a new (FTE .5) bilingual/ bicultural Health Educator (Christina Tiscareno) to work with Spanish
speaking parents and community members(May 2000).
Applied successfully for City/County JPA monies ($29,000) to fund 5 additional school sites in
FYOO/01.

♦

Hired a new program coordinator, Alice Kawaguchi, MPH,(November 2001) who is experienced in
program development.

The PeaceBuilders program is currently serving over 18,000 children in county schools. Current efforts

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underway include:

♦ PB staff continue to work closely with Heart Springs, Inc., the distributor of PeaceBuilders, to improve
the implementation, translation of materials, and evaluation of the program (00/01)
♦ The Violence Prevention Program and the PeaceBuilders Program are working to develop a more
integrated, coordinated approach to youth and school-based violence prevention (01/02)
♦ Efforts are underway to expand PeaceBuilders training to parents (09/01) and to pilot a partnership
with the CREST (conflict resolution) program (09/01)

6. Develop a Comprehensive Information
System on Violence (CISV)
Project DATA

♦ The Interagency Task Force, chaired by the County Executive’s Office, has worked closely with
Information Systems to lay the foundation for a more coordinated system of data collection and
analysis across departments, the Community Information System on Violence (CISV,1999)
In fall, 1999, Sociometrics was hired as a consultant to provide technical assistance for initial
development of the Violence Prevention Information Library (VPIL)- a data warehouse concept.
The PHD requested that Departments designate an individual from their organization to serve on the
VPIL data Workgroup.

♦

In December, 1999 the Public Health Department received a grant award of $150,000 from the David
& Lucile Packard Foundation for Project DATA (Developing a Team Approach) to support the

continuing development of the Violence Prevention Information Library (VPIL), a component of the
CISV.

♦

Marcela Vasquez has been hired to serve as coordinator for Project DATA and is organizing a series
of meetings with county departments.

♦

Project DATA funding will be used to establish an effective collaborative process for the creation of
the VPIL.

♦ A pilot linking demonstration between the Department of Alcohol & Drug Services and the PHD death
records has been completed.

♦
♦

♦

♦

A total of 14 multidisciplinary agency representatives have been interviewed. The interviews served
as a means of collecting information about databases that may be included in the VPIL.
In FY99/00, PH Data Management received $40,000 through VPAP funding to include an intimate
partner violence and violent sexual assault survey as part of the Behavior Risk Factor Survey. The
telephone survey was completed early this year and results of the survey will be made available to
the VPTG at their meeting in 09/01.
In August 2000, Project DATA was awarded $50,000 from the VPTG to support multi-agency

participation, staffing, technical issues, and data collection for inclusion in the VPIL.
Project DATA has applied for additional funding from the David & Lucile Packard Foundation and will
receive notice of an award in July 2001.

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VPAP Recommendation Implementation

Community Lead Partners
1. Youth Leadership - Youth Task Force

♦

Creating a Hate-Free

Community Conference"

Lead Partner: Office of Human

Relations in collaboration with the

The Youth Task Force (YTF) organized a Youth Panel for the January 27

♦

Violence Prevention Program

Through VPAP funding for FY99/00, the Youth Task Force received $59,500 to hire a Youth Task
Force Coordinator to develop a YTF newsletter and provide leadership trainings to YTF members.
The following has been accomplished in the past year:

♦

The YTF participated in a three-day leadership training in September 2000, The training covered
such topics as conflict resolution, political and media advocacy, policy development and grant
writing.

♦

The YTF sponsored and participated in several community conferences and events including the
Silicon Valley Youth Service Day Youth Summit, Multicultural Conference, Women’s Breakfast, and
the Women and Girls Conference.

♦
♦

Rachel Floyd, youth advocate, was hired as the YTF Coordinator (10/01).

The YTF quarterly newsletter, Speak Out was distributed to over 1000 individuals and community

♦

groups throughout the year 2000 and plans to increase outreach in 2001.
The YTF released their announcements for Minigrants in February 2001. They will be awarding the

♦

Members of the YTF are working with the Fluman Relations Commission, Justice Review Committee

minigrants to youth groups by June 2001.
on Juvenile Justice related issues within Santa Clara County.
♦

Members of the YTF advise the Ftuman Relation Commission on a rotating basis at the HRC monthly

♦

YTF will be traveling to Sacramento for a leadership training in early Summer 2001 to learn more

meetings.

about local and state political procedures.

2. Work Group to Prevent Violence and
Abuse Against People with Disabilities

♦

The YTF is currently recruiting new members for the Task Force for 2000-2001 school years.

♦

The Committee to Prevent Violence Against People with Disabilities(CPVAPD) has developed a
recruitment brochure that describes the committee's purpose, current activities and lists critical
resources and hotlines for people with disabilities.

Lead Partner - Mental Health

Department in collaboration with the

♦

Violence Prevention Program

Through VPAP funding in FY 99/00($10,000) the CPVAPD, in conjunction with the County's
Advisory Commission for People with Disabilities held three successful public hearings in Gilroy
(10/24/00), Mountain View (02/10/01) and San Jose (03/29/01) to hear from people with disabilities
and others about the problem of violence and abuse and potential solutions.

♦

The public hearings were supported by the County, the VPTG, the City of San Jose’s Commission on
People with Disabilities, the Office of the Sheriff, and nearly twenty community advocacy groups for

Page 1 1

people with disabilities.
♦

♦

♦

The final public hearing held on Thursday, March 29"^ 2001 from 2 - 6pm at the County Government
Building at 70 West Hedding, San Jose was the most successful to date, with over 100 community
members in attendance and strong media coverage from the major stations.
Information received from these hearings will be compiled in a report for the VPTG and the Board of
Supervisors. The draft report will go to the VPTG in September 2001.
Through VPAP funding in FY98/99, and FY 99/00 ($20,000), the CPVAPD hired Barbara Waxman
Fidduccia, a nationally recognized disability consultant to produce a “best practices" resource
inventory on policies and programs addressing violence against people with disabilities. Due to the

untimely death of the consultant, the draft report has been delayed and is expected to be produced
by the end of the year (2001).
♦

The CPVAPD will be actively involved in the Public Awareness Campaign to address family
violence.

♦

The CPVAPD is planning to pilot a workshop training for law enforcement and health and human
services professionals in Spring, 2002 to orient county professionals to the problem of violence
against people with disabilities.

3. Promote Awareness of Elder Abuse
Lead Partner:

♦
♦

Department ofAging & Adult Services

Since 1997, elder and dependent adult abuse reports have gone up 40%.
The Social Services Agency/Department of Aging and Adult Services(DAAS)spearheaded the initial
public awareness and education effort “Respect Your Elders” Campaign which was launched in
Spring 1999.

♦

♦

The Violence Prevention Action Plan's Public Awareness and Education Committee partnered with
the Social Services Agency, the Council On Aging and the City of San Jos6 to promote the
Campaign and the new Adult Protective Services 800 telephone number for reporting incidents of
abuse and neglect. $25,000 in VPAP funding was provided in FY98/99 to support this campaign.
With VPAP funding in FYOO/01, DAAS released an RFQ for the second phase of the Elder Abuse
Awareness Campaign in February, 2001.

♦

Valdez & Associates, Dr. Valdez, principal, was awarded the contract in April, 2001. The Elder
Abuse Awareness Campaign is expected to start in July 2001.

♦

♦

DAAS has applied for additional VPAP funding in FY01/01 ($75,000) to develop a training geared
toward the identification, reporting and elimination of financial abuse of elders in Santa Clara County.
Planning is underway to explore opportunities to integrate elder abuse awareness into the overall
VPAP Public Awareness and Education Campaign.

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♦

4. Firearm Awareness Campaign

♦

Lead Partner-

SAFEKIDS Coalition in collaboration

♦

with the Violence Prevention Program

DAAS will provide an update to the VPTG at their meeting scheduled for Fall, 2001

The Public Health Department’s Violence Prevention Program has been an active participant in the
initiation of the Firearm Safety Committee of the Santa Clara/San Mateo SAFEKIDS Coalition.
The SAFEKIDS Firearm Safety Subcommittee (FSC) has been working since Fall, 1999 to address
the issue of firearm safety for children and completed initial research about gun safety “best
practices."

♦

The FSC is comprised of people from law enforcement, fire departments, hospitals, health

♦

The Public Health Department - Violence Prevention Program has contracted with the SAFEKIDS
Coalition to develop and implement a firearm awareness and safety campaign.(FYOO/01 - $30,000)

♦

An initial draft brochure on firearm safety, which will target parents, is being finalized and will be
made available in English, Spanish and Vietnamese.
This brochure and plans for the overall public awareness campaign will be presented to the Board

departments, and community-based organizations.

♦

prior to implementation.
♦
♦

It is expected that 30,000 brochures will be distributed in Santa Clara County in FY01/02.
The SAFEKIDS Firearm Safety Subcommittee has hired a new Firearm Safety Coordinator, Bonnie
Gradstein, MPH.

5. Alcohol Policy
Lead Partner:

Department ofAlcohol and Drug

The Department of Alcohol and Drug Services(DADS) is responsible for VPAP policy recommendations
which address the prevention and reduction of alcohol-related violence with environmental strategies. In
1999, DADS convened an Alcohol Policy Group(APG) to further develop the identified policy areas
contained in the VPAP and to guide the process of collecting and analyzing data, standards, and model
ordinance criteria. The APG received VPAP funding in FY98/99 ($50,000) and met for over a year in
subcommittees to accomplish the following:
♦
Established a broad-based APG comprised of governmental, health and law enforcement
professionals and community leaders.
♦
Convened a successful all day planning session (November 16, 1999) to engage the community in
the environmental strategies policy formulation.
♦
Hired Teresa Shook, Esq., expert in legal analysis of alcohol policy as a consultant to assist the
APG.
♦
♦

♦

Provided training to stakeholders on promising environmental prevention strategies.
Provided technical assistance to local planning departments to help with public policy revisions.
Developed and maintained working relationships with alcohol policy efforts throughout California.

Page 13

The APG expects to present policy recommendations to the Board of Supervisors in September, 2001.
The APG requested an additional $50,000 in VPAP funding for FYOO/01 and will soon announce mini
grant funding opportunities to engage youth in public awareness and education efforts.
♦ The APG plans to seek support and funding from the Trauma Foundation which has just been
awarded $497,000 from the California Endowment to build citizen’s advocacy groups in San Diego
and the SF Bay area that will work to prevent alcohol-related youth violence.

6. Community C.A.R.E.S.

♦

Lead Partner:

Choices for Children

♦

The Community, Coping, Assistance, Resiliency, Support (C.A.R.E.S.) Project is a collaborative
project bringing stress relief training to preschoolers, their parents and childcare providers.
C.A.R.E.S. was awarded $60,000 in FY 00/01 to develop and conduct trainings and to hire a parttime coordinator.

♦
♦

♦

Choices and the VPP have worked together to translate all materials into Spanish.
Choices for Children held a two-day training February 10 and 12 for 35 childcare professionals who
will participate as Lead Trainers in the Community C.A.R.E.S. project.
Lead Trainers are expected to train 2-3 additional childcare professionals from their centers or family
child care homes within the next year.

♦

Choices holds monthly support meetings for all lead trainers to discuss implementation successes
and concerns.

♦

The training was conducted by Gloria Elder, Director of the Wholistic Stress Institute and founder of

♦

the Pre-School Stress Relief Training in Georgia.
Choices for Children have hired Michelle Scatena as the project coordinator.

♦

C.A.R.E.S. has applied for the City/County JPA funding for FY01/02 to continue their training project.

Page 14

7. Institute for Non-Violence
in collaboration with the Santa Clara

County Office of Human Relations
(OHR)and Gavilan Community College
(GCC)

The Institute for Non-Violence is a community organization with its headquarters in South County which
was established in 1998 to address the disproportionate rate of violence in South County. The Institute
was awarded $78,000 in VPAP funding for FYOO/01 to develop violence prevention trainings for future

educators. OHR is serving as the administrative and fiscal agent for the Institute until they can aquire
501C3 status. The collaborative has accomplished the following in the past 6 months:
♦

♦

♦
♦

♦

The Institute has partnered with the OHR and Gavilan Community College to develop and implement
a student/teacher/community training in non-violence and violence prevention at the community
college level, “Project Paz.”
To date, 49 students and 9 community college staff have received training and 24 students are
participating in community service learning projects.
A peer mentoring program is being developed along with a website for the Institute.
Gavilan College students, guided by OHR staff and Gavilan college staff, have been hired to help
lead implementation efforts.
The Institute is planning to expand the violence prevention training to other local universities and
colleges and has applied for second year VPAP funding for FY01/02 to do so.

Page 15

Sources of Funding

The Public Health Department’s Violence Prevention Program receives $350,000
annually in ongoing funding from the Santa Clara County Board of Supervisors for
VPAP implementation. Currently the VPP/ VPAP Implementation and PeaceBuilders
Program are funded through the following sources:
Santa Clara County Board of Supervisors
$247,000
(3.5 FTE)
VPP Staffing
$175,000
(two .5 FTE)
PeaceBuilders Staffing and Materials
$350,000
VPAP Implementation
The David & Lucile Packard Foundation

see/ City of San Jose Joint Powers Authority
TOTAL

$150,000

Project DATA

$30,000

PeaceBuilders

$952,000.

Violence Prevention Program / PeaceBuilders Program
Description of Staff Support for FY 01/02

Public Health Department staff listed below have the following roles and responsibilities:

For the past two years, Aimee Reedy, MPH, Senior Manager, Health Planning and
Evaluation has provided administrative consultation and oversight of Violence
Prevention Program staff. In March, 2001, the Public Health Department(PHD) made
the decision to move coalitions that had completed a strategic planning process and
moved into their second year or more of implementation into other parts of the PHD.
Effective June 1, 2001, the Violence Prevention Program will report to the Health
Protection Division under Zakiyyah EF Amin, Senior Manager.

Andrea Villasenor-Perry, MSW,Program Manager, Violence Prevention Program and
PeaceBuilders (1.0 FTE)is responsible for direct supervision of all VPP and PB Program
staff and provides leadership for and assists with the VPAP implementation with the
support of the VPP Health Educator, PB Program staff, and the adminstrative support
staffperson.

Kris Lee Freiwald, VPP Health Education Specialist (0.5 FTE)is assigned to staff all

youth-related violence prevention work and assists with VPAP implementation in the
areas of public awareness and education.

Susan Lowery, VPP Health Education Specialist(0.5FTE) has been re-hired effective
April 16, was fomerly the Coordinator for the PeaceBuilders Program and is now

assigned to staff the parent education and media literacy efforts and Firearm Safety
Committee.

Page 16

Alice Kawaguchi, MPH,PeaceBuilders Coordinator, Health Education Specialist,
(0.5 FTE)is assigned to lead the implementation of the PeaceBuilders Program.
Currently, PeacBuilders is being implemented at 28 school sites in Santa Clara County.
Christina Tiscareno, Health Education Associate, PeaceBuilders Program (0.5 FTE)
is bilingual/bicultural and is skilled at working with monolingual Spanish-speaking
parents. She provides outreach services to families and assists with other PeaceBuilders
activities.

Tami Meyer, Advanced Clerk Typist (0.5 FTE)is currently providing administrative
support to the VPP/ PB Programs until full-time support staff can be hired.

VPAP - Future Directions

Strategic Planning underway
The Violence Prevention Task Group(VPTG)and VPAP Work Groups have begun
discussion about the future of the VPAP. Toward this end, on February 28, 2001, Larry
Cohen, MSW,Executive Director of the Prevention Institute in Berkeley, was invited to
meet with members of the VPTG and the VPAP Work Groups to initiate the dialogue

regarding future planning. The VPTG will continue this discussion at a special meeting
planned for August, 2001.
Planningfor VPAP Evaluation
All VPAP activities funded must include an evaluation component and there is ongoing
evaluation of all VPP and VPAP work. In addition, the PHD is currently working to

develop a Department-wide program evaluation framework. The Health Planning and
Evaluation Division is engaged in a process that will establish evaluation questions,
indicators and performance measures to be used in evaluating all of the department’s
programs and services. This PH evaluation framework will be applied to the Public
Health Violence Prevention Program’s activities in the coming fiscal year to complement
the ongoing plan evaluation currently in use.
Future Funding

Over the past two year period, the Public Health Department and Violence Prevention
Program have been aggressive in seeking funding from national and local sources. Last
fall,(2000)the VPTG submitted an application for a federal(SAMHSA)grant for a
coordinated youth violence prevention strategy. In 1999, applications for funding were
also submitted to the California Wellness Foundation and the David & Lucile Packard

Foundation. The PFID successfully applied for and received funding from the David &
Lucile Packard Foundation in December 1999 for Project DATA,a component of the
Violence Prevention Information Library (VPIL) and successfully applied for additional

funding for the PeaceBuilders Program from the Santa Clara County/ City of San Jose
Joint Powers Authority in May 2000. The PHD Violence Prevention Program will

Page 17

continue to seek funding at all levels and next year a number of VPAP Work Groups
intend to seek funding from government, foundation and other local sources.
Conclusion

In closing, the Public Health Department anticipates the opportunity to improve and
expand upon violence prevention efforts to date. Fortunately, the concept of prevention
and early intervention are gaining more advocates at the national, state and local level. In
the past four years, a great deal of national attention has been placed on youth violence
prevention. In California, the passage of Proposition 10 has offered local communities a
vision of hope for reducing and preventing violence with increased resources for
prevention and early intervention.

Locally, these promising trends are even stronger. Santa Clara County is fortunate to
have policymakers who unequivocably support effective prevention initiatives. The
Public Health Department looks forward to a continuing strong partnership with the Santa
Clara County Board of Supervisors, Violence Prevention Task Group, and VPAP Work
Groups to continue the critical work to reduce and prevent violence in our county
community.

Page 18

Violence Prevention Task Group Roster
Task Group Members and Designees:

Lead Partner for the following Workgroups:

1. Child Abuse Council

Representative: Erin Simile, Chair
Designee: Rev. Anne Carlson
2. Commission on the Status of Women

Representative: Gay Katilius, Chair
Designee: Jo Seavey
3. Domestic Violence Council

Representative: Judge Len Edwards
Designee: Wiggsy Sivertsen
Youth Task Force

4. Office of Human Relations

Representative: James McEntee, Director
5. Human Relations Commission

Representative: Gertrude Welch, Chair
6. Social Services Agency
Representative: Will Lightborne, Director
Designee: Mary Helen Doherty
7. Department of Aging and Adult Services

Promoting Awareness of Elder Abuse

Promoting Awareness of Elder Abuse

Representative: Betty Malks, Director
Designee: Jamie Buckmaster
8. Mental Health Board

Representative: Navah Statman, Chair
Workgroup to Prevent Violence Against People with
Disabilities and Family Violence Prevention Training in collaboration with the Public Health Department

9. Mental Health Department

Representative: Nancy Pena, Director
Designee: Bob Porter
10. Department of Alcohol and Drug Services
Representative: Bob Garner

Violence Prevention Program
Alcohol Policy

Designee: Rogelio Balderas
11. Office of the District Attorney

Representative: George Kennedy, District Attorney
Designee: Marc Duller, Deputy District Attorney
12. Office of the Public Defender

Representative: Jose Villarreal, Public Defender
Designee: Joe Guzman
13. Office of the Sheriff

Representative: Laurie Smith, Sheriff
Designee: Undersheriff Steve Cushing
14. Probation Department

Representative: John Cavalli, Chief of Probation
Designee: Glenn Arima
15. Office of the County Executive

Representative: Richard Wittenberg, County Exec.
Designee: Alice Foster, Deputy County Executive
16. Public Health Department

Representative: Guadalupe S. Olivas, Ph.D., Director
Chair, Violence Prevention Task Group

Public Awareness Campaign; Media Literacy; Parent
Education; Family Violence Prevention Training;
Proactive Outreach to Community and Media;
Community support for PeaceBuilders.
In collaboration with Mental Health: Workgroup to
Prevent Violence Against People with Disabilities
In collaboration with community groups: the Firearms
Awareness Campaign
In collaboration with the Office of Human Relations:

Youth Task Force

17. Department of Corrections

Representative: Timothy Ryan, Chief of Corrections
Designee: Robert Bravo

Version: Revised 05/07/01 10:58 AM

VPTG Names Roster

Violence Prevention Action Plan Implementation ~ Flow Chart

$ant3 CIsra County
^ard of Supervisor

Public Awareness Campaign
(Public Health Deft)

Famly Violence Prevention Trahhg
(Mental Health DepL)

■

VPIL/PrpjectDATA
(Public Health DepL)

CAR.ES.Paent Education Project
(Choices for Children)

Conmitfoe to PreventViolenceAge^ People with Disabilities

Youth Task Force- :

(Office of Hunen Relations);

Elder Abuse Awareness Campaign
(Dept of A^ng and Adult Services)

Alcohol Pr^ConrnHtae

; (Dept.(rfAlcohol and Ckiig Services)

Comn^to Promote Media Literacy

; (Ptfolfc Health D^)^^ < ^

PeaceBuldere; School-based

Viotence Prevention Pro^am
(Public Health DepL)

Putdc Awareness and Education Committee

; -(Public Health DepL)

Soufo County In^ltute for Nonviolence
((^fice of Hun^ Relations and Gavian Cr^ege)

* Dr. Guadalupe Olivas, Director of Public Health, Chair of the Violence Prevention Task Group
**

Lead Partners are specified in parentheses under each project or workgroup.

Flreaim Safety Subcommittee
(SAFEKIDS Coaittkxi)

Attachment B

Violence Prevention Action Plan

Update on Implementation
May 16, 2001

Santa Clara County Public Health Department
Violence Prevention Program

Introduction
Over the past decade, violence has Increasingly been recognized as
among the biggest health threats In the United States. While crime
In the United States Is decreasing and Is now atIts lowest level
since 1973,experts caution that this Is no time to rcomplacency.

✓ \A#iile the youth hcmidde rate has been dedining in the past few years,
gun violence remains the leading cause of death in Cairfomia for youth
between the ages of 13 and 19(CA Wellness Foundation, PortfoSo, Fall,
2000).

✓ A study by the American Psychological Assodation(APA)completed
aterthe tragedy in Columbine, indicated that as many as 20-25% of

youth may suffer from serious mental ilness and are at high-risk for
suldde(Garbarino, 1999).

Introduction(cont)
■/

Family violence continues to be a “health crisis in ives of women and

children.’ Some 90% of battered women reported that therchidren were
present when they were beaten (Santa Clara Couity’s Green Book Projed,
1999).

V

Recent research and the anecdobl CDqierience of those who work with the
disabled suggest that persons with dsabilties are experiencing a

heightened ride of becoming victims of vidence and abuse (Joan Petersilia,
Ph.D., Human Ri^ts, Wnter. 2000).
✓ In Santa Clara County, vidence and abuse statistics show that there were

over 20,000 chid abuse reports, nearly 8,000 domestic violence calls to taw

enforcement agendes. and over 1.200 cases of elder dbuse(SCC Public
Health Dept., 2000).

Violence Prevention Action Plan(VPAP)
Implementation

1

Attachment B

History of the Violence Prevention Program (VPP)
and the Violence Prevention Action Plan(VPAP)
In May,1996, Public Health Department(PHD)received
two year grant from the David & Lucile Packard
Foundation to develop a Violence Prevention
Program.
Purpose of this effort is two-fold:
V Apply public health approach to problem of violence.
J Increase community's commitment to violence prevention
strategies, public policies, and programs.

PHD began working in Severai Key Areas
(July 1996-June 1997)
✓ Creating a framework for better collection/analysis of
violence-related data.

✓ Researching “best pfactices“- school and community-based
in violence prevention.
✓ Reviewing efforts to address violence in media.

✓ Developing strategies to reduce & preventfirearm violence.

Purpose of Violence Prevention Action Plan

The purpose of Santa Clara County's Violence
Prevention Action Plan(VPAP)is to prevent
violence, as well as, psychological and physical

abuse and related injury, trauma, death, disability,
and crime through the implementation of multiple
levels of prevention and Intervention and through
collaborative county-wide action in order to create a
safer, healthier, more economically viable
community.

Violence Prevention Action Plan(VPAP)
Implementation

2

Attachment B

Definition of Violence

“The threatened or actual use of physical or

psychological force or power against another
person, against oneself, or against groups or
community that either results in, or has the high
likelihood of resulting in injury (physical or

psychological), death or deprivation.’’
(Adap^ from the Centers for Disease Contra/ and Prevwtion)

Goals of VPAP
✓ To raise public awareness aboutviolence in our society.
✓ To advocate for policies, strategies, and organizational changes
which promote prevention and early intervention, best practices
and collaborative action.

✓ To refocus the community’s attention on the social values which
promote nonviolence.
✓ To wort< with communities to build on their capacity.

✓ To focus special attention on the importance of involving youth
in school and community-based violence prevention efforts.

✓ To expand and develop new funding and prioritize existing
resources.

VPAP Recommendations

Guided by these Principles:
✓ Violence is a complex problem which requires a comprehensive,
data-driven, multi-level & multi-dimensional approach.
✓ Violence is teamed behavior and therefore, preventable.

✓ Violence prevention requires collaborative community-wide
efforts.

✓ Conceptual framewor1<, policy recommendations & strategies
contained in “Vision of Hope."(1995)
✓ Research on "best practices."

✓ VPC Wentifies three priority areas for recommendations:
• promoting violence-free relationships;
• reducing and preventing alcoho^related violence; and
• firearm-related violence.

Violence Prevention Action Plan(VPAP)
Implementation

3

Attachment B

Initiation of Violence Prevention

Action Planning Process
✓ In January, 1997, Jim Beall, Chair of the Board of Supervisors
asked PHD to coordinate and develop a comprehensive county
wide action plan for violence prevention.

✓ in May. 1997, the Violence Prevention Council convened to lead
the development of a collaborative county-wide action plan.
✓ In June. 1997, the Board of Supervisors approved funding for
staff($247,000) to institutionalize the program.
✓ Committees formed to develop recommendations;
✓ Community Assessment and Data
✓ Poicy Dovelopmert
✓ Pubfic awareness and edjcalion

V Community-bassd initiatives

Initiation of Violence Prevention Action

Plan Process(cent.)
✓ In November, 1997, an all day action planning conference
convened with over 250 community members.
✓ In June, 1998, Board of Supervisors approved set-aside of
$350,000 to fund VPAP recommendations.
✓ Nine community hearings were held to hear from county
residents.

✓ All Board members convened hearings in their own districts.

✓ On October, 1998, the VPAP was first presented to the Board of
Supervisors.

Review process for VPAP
Recommendations
✓ Public Hearings were held on VPAP recommendations in
October & December 1998 and February and March 1999
✓ Board modifies VPAP recommendations on firearms & alcohol

approves all recommendations with exception of governance.
✓ April 1999, $350,000 was released to PHD for VPAP
implementation.

✓ December 7. 1999 - Board approved modified governance and
organizational model - the Violence Prevention Task Group.

Violence Prevention Action Plan(VPAP)
Implementation

4

Attachment B

The Violence Prevention Task Group
meets for first time in February, 2000.
The VPTG was designated by the Board of
Supervisors (12/99) to:
/ Coordinate & montor the implementabon of the VPAP.

✓ Make funding recommendations to Board on annual VPAP
expenditure plan.
✓ Advocate for VP policies, strategies, and programs.

VPTG Membership
Representatives from the foliowing commissions:
✓ Dcmestic Violence Council
✓ Child Abuse Council

✓ Human Relations Commission

✓ Corrmission on the Status of Women
/ Mental Health Board

VPTG Membership (cent.)
Representatives from the following departments:
✓ Office of the County Executive
✓ Social Services Agency
✓ Public Health Department
✓ Office of the Sheriff

✓ Mental Health Department
✓ Probation Department
✓ Office of the District Attorney
✓ Office of the Public Defender

✓ Department of Aging and Adult Services
✓ Department of Alcohol & Drug Services
✓ Department of Corrections
✓ Office of Hunrwin Relations

Violence Prevention Action Plan(VPAP)
Implementation

5

Attachment B

VPTG Funding Request Criteria
✓ Be consistent with VPAP recommendatjons.

✓ Demonstrate a ’best practices" approach to program

implementation.(Programs funded will demonstrate at a
minimum, beginning evaluation results and/or promising
research-based results.)

✓ Involve county and community agencies as collaborative
partners.

✓ Maximize existing resources and include a plan for evaluation
(with outcomes measures)ard future funding opportunities.
✓ Contain a realistic timeline and workplan.

Addtional VPTG Funding Request Criteria
✓

Agencies which receive funding must agree to develop an MOU
with PHD and adhere to it

✓

Agencies will submit quarterly progress reports and an enckofyear report to the PHD and VPTG.

✓

MOUs and service agreements are tracked by PHD to er«ure
accountability & desired outcomes.

Violence Prevention Action Plan(VPAP)
Implementation

6

Attachment B

Santa Clara County Public Health Department
Violence Prevention Program (VPP)

Violence Prevention Action Plan(VPAP)
Implementation

Accomplishments-To-Date
January 1999 through April 2001

Organizational Structure Development
New Organizational Structure for County Violence
Prevention Effort Established
✓ On December 7,1999,the Board of Supervisors(BOS)approved
the Violence Prevention Task Group(VPTG)
✓ Public Health Department(PHD)and VPTG accomplishments:
e Recniied

for the VPTG from county

end agencies addressing tiwience prevention.
• Convened the VPTG to review and reCne operational procedures.
• Reviewed and recommended to the BOS the aBocation ofFY
99/00 and FY 00/01 fands.

• On February 28, 2001, the PHD and the VPTG sponsored a
Viotence Prevention training and dialosMe on fcjture VPAP efforts,
e The VPTGhasapprovedthe VPAP axpendtoireptan for FY 01A)2
which wil go to the Board in June.

Public Awareness and Education Media Campaign

/ In 1999, VPPstaffand PA&Ed CommittDe began work to developa
P

'ication campai^i to prcmots violence-free

relationships.

/ Staff & commrtlae researchad “best practices'and developed missian &
objectives for campaign,

Worked with Holy Potter, consuitant, to develop an RFP to implement a PA &
Ed Campaign.
/ RFP awarded to Valdez & Associates, Dr. Valdez, principal in 09i^.
y

From 11X}1 -4/01, Valdez & Associates have accompfished the Iblawing;
/ Conducted focus groups in EngKsh, Spanish, and Vietrtamese.
y

Scripted merfra messages and produced TV and ratio spots to air June October, 2001.

/ Developed campetgn theme & logo;

•Strong Famly Bonds/Prevent Famly Violence.*
J

Developed a Cempeij^ Community mobSzBtion to begin 01/01 - 10X31.

Violence Prevention Action Plan(VPAP)
Implementation

7

Attachment B

Public Awareness and Education (PA & E)Committee Community Outreach and Outreach to Media
VPP staff and PA& Ed Ccmmittea have accompfished the Following over the
pa^ two years:

/ Supported Chid Abuse Symposium. OV Council Conference and Youth
Asset Devetopment Seminar (1899).
/ Helped to orgenKe the‘Slence the Violence* Bus Tour in 09199 to support
funding for youth violerKe prevention.

/ Hired the Beriteley Media Studies Group to help develop & train a VPAP
Speaker's Bureau (Fdl, 2000).
/ Planned a fdlow-up training for FaR. 2001.
to

/ Reviewed VP educationai rrorterials to make

communky groups.
✓ Provided on-going input on Public Ed. Campaign development to Valdez 8.
Associates.

/ Prepared for community mobilization phase of Pub6c Ed. Campaign.
/ Planned to assist wth frearm safety awareness campaign beginr>ing 06f01.

Parent Education & Media Literacy
✓

hold
pnmary prevention arrd meda literacy
400 in ahendance. mostly childcare providers and parents

A successful conference

1S99.w(n

I Docembor 3.

The confororKo was sponsored and funded by the Santa Cara County Board of
Supervisors, the David A Urdle Packard Foundation, the Serta Clara Courty Social

Services agency and several olher courty aryJcommrxUyagencios.
The committee held a second successlU confererce

media literacy January 20.2001

This conference was attended primarty by parents, teachers, childcare providers and youth.
✓

The conference presented irtfonnaton from two nationally recognized keynote speakers and
4 sloll-basod wodshops

a training on media literacy as wol as makng
the topic availaWo throu^ schools. PTAs. and Ibrarios.

The committee has bogirr working
materials

✓

VPP Stall plan to hire a consiilant to develop a'best practices* resource inventory
VPP staff
woneng with the Diocese of San
the Meda* Conforenm
0ctober13.2001.

Jose to support a'Childron and Violonco i

Family Violence Prevention Training
✓

The Pubic Hasth Department worked with the Social Services Agency. Mental
Health wd coun^ Domestic Viofonce agertcies to develop a curriculum for the
famiy violence prevention tnirang

✓

5000 Public Heath empfoyees received a daylong training on femily violence

✓

in FY 99Ara, $30,000 was awarded to the Mentd Health Deportment to provide

prevention in October 1999.

trakring to at errployees.
✓

The following DV agencies were part ofthe training colaborative hired for
Mental Health •AACI, Community Sokibcns, Next Door, and SNBW.

✓

Mental Healh Trainings are being conducted in Apri, May. and June. 2001.

✓

Training evaluationa wiB be made avalabie to the VPTG in 09/01.

Violence Prevention Action Plan(VPAP)
Implementation

8

Attachment B

Building Community Support for PeaceBullders and
other Best Practices In School-based Violence Prevention

VPP/P8 stafThav* wociced to build community support for PeaceBuidors and
accomplished the following;
y Secured irree years bndrg from the David i Luctio Packard Foundation (09/97•
06/00) lo impiemoft PeacoBuildocs at six schools
y Secured intial $75,000 t'om BOS in Juno 1998 to exparvl progrem lo eight adrSlional
schools

j Secured tundirig dunng mid-yoarbudgot hoarir>gs to expand PB progrem to 10
smootSinFY 00/01

✓ Dovelopod methods to assist imptomootation such as. orv-gomg school assessments,
quoftefly nowslotlers. parent presertations
j Hired a (FTE .5)tMlingual/txcultural Health Educator. Chnstina Tiscaroifo. lo work with
Spanish-speaking parents
✓

Hired a new Program Coordindor. AJice Kawa^chi.(11 A)1)

/ Currently working to improve translation ol metonels and ovatuadon instruments
/ Ranninguiderwaylopilot a partnership with OHR'sconlict resolution program
(CREST)in 09AD1

V Currently reaching over 18,000 children in courty schools.

Comprehensive Information System on Violence
(CISV)Project DATA
✓

The Woragoncy Task Force, chaired by the Courty Execiilve's OKice. has worked dosoly

with Infcxmabon Systems to ny the bundation br a
coilacton and analysis across departments (1999).

coordinaled system of data

Sodomotrics has been tired as a consular* to provide technical assistance br inPal
development of a data warehouse

In Oecembof. 1999. the PubbcHealth Doparlmonl recervod e grait award of $150,000 from
the David & Luole Packard Foundation forProjoct DATA(Developing a Team Approach )lo
Sieport the cortinuirM development or the Vibfenco Prevofiionlnformatbn Library (VPIL). a
compcnor* ol the CiSv.

Marceta Vasquez has been tired lo serve as coordxiator lor Protect DATA arxl is organizing
a series ol meetings with county departments(FY 00/01).
Project CMTA fixiding wil be used lo estabfsh

I ehodivo colaborotivo process lor tho

ooatkxiortheVPIL

✓

I DAOs & PHD death records has boon completed.

A plot link
The PHD has included

nixnate pertnerviotenca and sexud assault suvoy as pact of the

BRF this year.

Project DATA has apptiad breddiional bnding from tho David & Lucile Packard Fouidation
erK^wiil receh/a notice of an grrard in July 2001.

Youth Leadership - Youth Task Force

Tho Youth Task Force(YTF)organized a Youth Ponol for the January 27th Creabng a HateFree Commixiiy Conference

✓
/■

✓

2000. The training
Tho YTF partiapaled in a Ihree-dey leadership training
cwerod such topics as conflict resolution, polrtical and media advocacy, policy
developmenL and yani writing
The YTF has sponsored and particpatod in several commurety conferences end evoris
100 individuats and
dslnbutod lo'
Tho YTF quarterty newsletter. -Speak Oof
communty grcxips throughoii 2000.
The YTF released their emooncements for rniri-grarts m February 2001 They wil bo

awardng the mini-grants lo yoiih groups by Juno 2001
✓

tho Human Relations Commission, Justice Review
Members of the YTF are working
Juvenile Justice related issues withn Santa Oara County.
Mombois or the YTF advise the Human Retations Commission
. a rotating basis at the
HRC monthly meetings.
CommittBe

YTF will bo traveing to Secramonto for a ioadorship training in oarty Summer 2001 to team
about local end stale poliical procedures.

The YTF IS cuirertly reacting new members forlho Task Force for 2001- 2002 scfwol
years.

Violence Prevention Action Plan(VPAP)
Implementation

9

Attachment B

The Committee to Prevent Violence and

Abuse Against People with Disabilities
✓

The Commrttse to Prevent Violence Aganst People with O'tseMities has
describes committee activities and lists

developeda

critical resources ar»d hodhes for the community.
/

The CPVAO has sponsored three successful hearing this past year in GHroy
(1Q/24AX)). Mountain \riew (Q2/1(V01). and San Jose (03/29/01).

/

Parsons with
Public Hearings supported by the County, Commissic
Disabilities and nearly 20 community advocacy groups for people with

/

Rnal public hearing at 70 West Heddr>g had over 100 in attendarKe and
received strong media coverage.

disabilities.

/

Transcripts from the hearings

being compSed into a report few the VPTG and

Board and wil be avalatble OSTOI.
✓

A :best practices’ resource inventory
poficies and prog-ams to adcfress
violence against people with disabilities is expected by Fait. 2001

Promote Awareness of Bder Abuse

✓

The Sodal Services Agency/Deportment of Aging and Adult Services(DAAS)
and education effort'Respect Your
spearheaded the

✓

This campaign
a great success with over 8,000 calls to the 800 number
during a SK-month period.
Wth VPAP frjndrg in FT 00/01, OAAS released an RFO for the second phase
of the Elder Abuse Awareness Campeign in February, 2001.

Elders’ Campaign which was launched in Spring. 1999.
A new 800 telephone number helped launch the campei^.

✓

✓

✓

Valdes & Associates, Dr. Valdez, principal, was awarded the contract in Apr8,
2001. The Elder /Vbuse Awareness Campaign is cscpected to start in July, 2001.

DAAS has appfied for ad(£tional VPAP fundng h FY 01/01 ($75,0(X}) to develop
a training geared toward the ideotiScatioo, roportirig and eliminatioo ofInandal
abuse of elders in Santa Clara County.

✓

Planning is underway to explore opportunities to inte^ate eider abuse
awareness into the overal VPAP

✓

”

and Education Campaign.

D/VASwiI provide an update to the VPTG at their meeting scheduled ibr FaR,
2001.

Firearm Awareness Campaign
✓

The Public HeaRh Departmenfs Violence Prevention Program has been an active
participant fri the Initiation of the Firearm SafWy Subcommitlee of the Santa Clara/San
Mateo SAFEKIOS Coalition.

The SAFEWDS Firearm Safety SubcommBee has beM working since fell 1999 to
research
address the Issue of fireann safety for chUren and has
about gun safely hesi practices.*

The FSC Is comprised of people from law enfoccemetd,fire departments, hospitals,
heath departments, and communty-based organizatiom.

The Public Hwdth D- .

•VIolerKa

SAFEKIOS Coaltion to develop and

has contracted vritii the

aflreann awarertess and s^ty

campaign (JFY OOAI - S30JXI0)
An inUal
] flrevm saMy.wttich wK taigat pararts. Is being nnaltzad

and wB be dlstrlbuied fri English. Spanish,end Vietnamese beginning in June. 2001.
This brochure end plans for the overal piPIc awareness campaign wt> be presented
to the Boerd prior to kmplem erlatlon.

It is expected that 30.000 brochures wfl be dtstiibuied In Sarla Clara County In FY
01/02.

The SAFEKIOS Rreerm Safety Subcommtiee hes hfrad a new Firearm Safety
Coonflnaior. Bormie Gradsleln. MPH.

Violence Prevention Action Plan(VPAP)
Implementation

10

Attachment B

Alcohol Policy
In 1999. DADS convened an Alcohol PoBcy Group(APG)to hjrthor devolop th«
IdentMod polcy aroas conlainad In tha VPAP and to guide the procesx of
coBecUng and analyzing data, itandards. and modal ordinance crleria. The
APG received VPAP ftjnding In FY 98/99(550.000)and mel for over a year In
suPcommBtees to accomplish the folkMftngi
EstaMshed a broad-based APG comprised of governmental, herdth. and Im

enfoicemerd professionals and community leaders.
CofTvened a successful eB day ptarvilng sesSon (November 16,1999)to engage the
communfty in the erMronmenlal strategies policy formulation.

Hbed Teresa Shook. Esq., expert in leget analysis of alcohol poficy as a consuHantto
assist the APG.
✓

Provided training to stakeholders on promising environmental prevention stralegies.

y

Provided technical assistance to local ;

hnts to help M«h pubic pokey

revisions,

Developed and makiloined wortdng relalionsNps with alcohol poBcy efforts

throughout CaUfomia.
✓

WBI announce mln-grant funding to engage youth in alcohd-prevanlioo etfo In Fan.
2tX)1.

Community CA.R.E.S.
✓

The Community, Ceping. Assistance. Resiiency. Support(CA.R.E.S) Project is

a coAaborahve project bnn^^g stress relief training to preschoolers, their
parents, and childcare previders.
/

awarded $60,000 in FY 00/01 to develop and conduct tracings
and to hire a part-time coorefinator.

✓

Choices and the VPP have worked together to translate all mtferials into
Spanish.

✓

Choices tor Chidren held a twoKiay trailing February 10 and 12 for 35 chidcare
profassionals who win partidpete as Lead Trainafs ii the Community CAR.E.S

CAR.E.S.

project
✓

Lead Trainers
expected to train 2-3 addtional chideere professionals from
their centers or fomily child care homes wkhin the next y

✓

The training was conducted by Gloria Elder, Director ofthe VSBioiislic Stress

✓

Choices for Chidren have tired Michele Serrtena as the project coordinator.

✓

CAR.E.S has appSed for the Crty/County JPA fundng fo r FY 01/01 to continue

Institute and founder ofthe Pre-School Stress RefiefTraining in Georgia,

Institute for Non-Violence
The Institute for Non-N^dancs is a community organization with its headr^jarters
in South County which was estabished in 1998 to address the dsproporbonate
rate of violence in Santa County.
y

The Institute
awarded $7a000 in VPAP fendmg for FY 0OA)1 to develop
violence prevention trainings for future edjcators. The ediaborative has
accompSshed tha Mowing in the past 6 months:

• The Irtsbltie has partnered wilh the OHR and Gavilen Communty Colkigo lo develop
and implement a sludort/teacnor/commirily traring in non-videnco provonbon at the
communly college level,'Project Paz.'
49 students and 9 cotogo staff ho/e boon tremod and 34 studorts ere
parbcipaling in commuily service learning projods

• To date,

A peer mentoring program is being developed along with a website for the institute
Contract staff have just boon hrod to load implomorfatic

I efforts.

The Insbtulo is planning to expand the violerwe prevention training to other local
txuversibos and colleges and has applod forsocond year VPAP kxidng lorFY 01/02.

Violence Prevention Action Plan(VPAP)
Implementation

11

p

Attachment B

Sources offunding

Santa Clara County Board of Supervisors
VPP staffing

$247,000

3.5 FTE

PeaceBuitders Staffing and Materials

$175,000

(2).5 FTE

VPAP Implementation(on^dng fOndng)

$350,000

The David & Lucile Packard Foundation

SCaCIty of San Jose Joint Povmrs Authority
Total

$150,000 PrqectDATA

$30,000 PeaceBuitders
$952,000

Violence Prevention Program/
PeaceBuilders Program Staff
✓

Aimee Reedy, MPH,Senior Manager, Health Planning & Evaluatio i

✓

Andrea VHlasefior-Perry, MSW, VPP Program Manager(1.0 FTE)

✓

Kris Lee Freivvaid, VPP Health Education Specialist(0.5 FTE)

✓

Susan Lowery, VPP Health Education Specialist(0.5 FTE)

✓

Alice Kawaguchi. MPH, PeaceBuilders Coordinator,

✓

Christina Tiscareho, Health Education Associate,

✓

Tami Meyer, Advanced Clerk Typist(0.5 FTE)

Health Education Specialist(0.5 FTE)

PeaceBuilders Program (0.5 FTE)

Future Direction & Funding
✓

VPP and VPAP will benefit from PHD's strategic planning effort

✓

Working with Larry Cohen and the Prevention Institute to assist
with planning for future of violence prevention.

✓

New PHD evaluation framework will be more uniformly applied
to VPAP work in 01/02.

✓

Plan to develop aggressive effort to obtain more government
(federal & state) and fourKlation money for VP efforts.

✓

PHD/VPP look forward to improving and expanding VP efforts to
date.

Violence Prevention Action Plan(VPAP)
Implementation

12

'Approved /accepted Adopted Denied Presented
BY THE BOARD OF SUPERVISORS

OF THE/POUN'H'

SANTA CLARA

Pi/ms A. Parez, Mrk of the Board

SANTA CLARA
Dedicated to the Health

VALLEY

of the Whole Community

HeALTH & HOSPITAL SYSTEM

■—^20 Moorpark Avenue

B

juse, California 95128

y

>ate:

“5 Wool)

Tel. (408) 885-4202
Fax. (408) 885-4248

PUBLIC HEALTH

-VHv-^ -VL Q.
OS

>

// Administration

DEPARTMENT

o ^ - cO O

Prepared by: Andrea V. Perry, Sr. Health Care Analyst
Reviewed by; Aimee Reedy, Sr. PuMc

h Manager

Submitted by; Guadalupe S. OlivasT^d^

ublic Health Dir.

DATE:

April 21, 2000

TO:

Santa Clara County

FROM:

Robert Sillen, Exei

aiH

Santa Clara Vallej
SUBJECT:

Supei»<^isors

('I; ^J&iTector
afith & Hospital System

Violence Prevention Action Plan (VPAP) Expenditure Plan FY 99/00

RECOMMENDED ACTION

Approve the attached recommended Violence Prevention Action Plan Expenditure Plan

for FY 99/00 which has been reviewed and approved by the Violence Prevention Task
Group.

FISCAL IMPLICATIONS

No additional General Funds are required as a result of this action. The Board approved

$350,000 ongoing funding during the FY 99/00 budget hearings for implementation of

the Violence Prevention Action Plan.
CONTRACT HISTORY

Not applicable.
REASONS FOR RECOMMENDATION

Approval of the Violence Prevention Action Plan (VPAP) 1999/00 Expenditure Plan will

allow for the release of the $350,000 in the annual general funds set aside to implement

year two of the VPAP.

4-018

The Public Health Department is a division of the Santa Clara Valley HealthyfHcj^l^l System. Owned and operated by the County of Santa Clara,
noir^rfslil
MAY no 7nnn

BACKGROUND

The Violence Prevention Program was initiated in 1996 with a two-year grant from the
David & Lucile Packard Foundation. Since that time, with support from the Board of

Supervisors, the Violence Prevention Program has expanded and become
institutionalized. On April 6, 1999, after modifying the Violence Prevention Action Plan
(VPAP) recommendations, the Board of Supervisors approved the 1998/99 VPAP
Expenditure Plan (with the exception of the Governance recommendations) and released
$350,000 in annual general ftmd reserves set aside for its implementation.
At the December 7, 1999 meeting of the Board of Supervisor, the Board designated the
Violence Prevention Task Group (VPTG) as the organizational mechanism charged with
coordinating and guiding the implementation of the Violence Prevention Action Plan in a
collaborative, coordinated, and efficient manner. The VPTG membership includes the
Lead Partners taking responsibility for components of the plan and the chairs and
directors (or their designees) from the following County-wide commissions, councils,

departments and agencies: (see Attachment A for the roster of current VPTG
membership)
•
«
•
,
•
,
,

Domestic Violence Council
Child Abuse Council
Human Relations Commission
Office of Human Relations
Commission on the Status of Women
Office of the County Executive
Social Services Agency Administration

• Department of Aging and Adult Services
, Health & Hospital System (Public Health, Mental Health and Department of
Drug & Alcohol Services)
,
,
»
,
•

Mental Health Board
Office of the District Attorney
Office of the Public Defender
Office of the Sheriff
Probation Department

, Department of Corrections

The first meeting of the Violence Prevention Task Group was convened by the Public
Health Department on February 3, 2000. The focus of the first meeting was to further
refine the organizational structure designated by the Board to implement the Violence
Prevention Action Plan. The discussion centered on delineating a decision-making

process and on understanding the roles and responsibilities of the VPTG, Lead Partners
and VPAP workgroups. In addition, the VPTG reached agreement on the criteria for
funding and process for review of the budget requests from the VPAP workgroups for FY
99/00 and FY 00/01.

The Funding Request Criteria adopted by the Violence Prevention Task Group states that
funding requests submitted to the VPTG must:
Be consistent with the Action Plan recommendations.

Demonstrate a “Best Practices” approach to program implementation.
(Programs funded will demonstrate at a minimum, beginning evaluation
results and/or promising research-based results).
Involve county and community agencies as collaborative partners.
Maximize existing resources and include a plan for evaluation (with outcome
measures) and future funding.
Contain a realistic timeline and workplan.

(Attachment B delineates both the timeline adhered to for requesting funds for FY
99/00 as well as the timeline for submitting funding requests for FY 00/01)

The VPTG meeting on March 3, 2000, focused on review of the budget requests
submitted to the Public Health Department’s Violence Prevention Program for FY 99/00.
Each of the Lead Partners had submitted a four to ten page written Funding Request and

gave and oral presentation to VPTG members. At the March meeting, VPTG members
agreed to an additional special meeting to review two funding requests that were not
approved at the March 3''<^ meeting. On April 7, 2000, the final two revised VPAP
funding requests for FY 99/00 were reviewed and approved by the VPTG members,(see
Attachment C for an outline of the VPAP Expenditure Plan for FY 99/00). The
Public Health Department presented the FY 99/00 VPAP Expenditure Plan to the Health
and Hospital Committee on April 19.

CONSEQUENCES OF NEGATIVE ACTION

Failure to approve this action will result in the lack of funding to continue
implementation of the Violence Prevention Action Plan.
STEPS FOLLOWING APPROVAL

Return approved transmittal to SCVH&HS Administration.

Attachment A
~Tv:
..

...

Task Group Members and Designees:

Lead Partner for the foilowing Workgroups:

1. Child Abuse Council

Representative; Erin Simile. Chair
Designee: Rev. Anne Carlson
2. Commission on the Status Of Women

Representative; Gay Katilius, Chair
Designee; Jo Seavey
3. Domestic Violence Council

Representative: Paula Gann, Chair
4. Office of Human Relations

Youth Task Force

Representative: James McEntee, Director
5. Human Relations Commission

Representative: Gertrude Welch, Chair
6. Social Services Agency

Promoting Awareness of Elder Abuse

Representative: Yolanda Lenier-Rinaldo, Director
Designee: Mary Helen Doherty

7. Department of Aging and AdultServices
Representative: Betty Malks, Director

Promoting Awareness of Elder Abuse

Designee: Jamie Buckmaster
8. Mental Health Board

Representative: Navah Statman, Chair
9. Mental Health Department

Representative: Allan Rawland
Designee: Bob Porter
10. Department of Alcohol and Drug Services
Representative: Bob Gamer
Designee: Rogelio Balderas

Workgroup to Prevent Violence Against People with
Disabilities and Family Violence Prevention Training
In collaboration with the Public Health Department
Violence Prevention Program
Alcohol Policy

11. Office of the District Attorney

Representative: George Kennedy. District Attorney
Designee: Margo Smith, Supervising Deputy D.A.
12. Office of the Public Defender

Representative; Jose Villarreal, Public Defender
Designee: David Mann
13. Office of the Sheriff

Representative: Laurie Smith, Sheriff
Designee: Undersheriff Bob Wilson
14. Probation Department

Representative: John Cavalli, Chief of Probation
Designee: Glenn Arima
15. Office of the County Executive

Representative; Richard Wittenberg, County Exec.
Designee: Alice Foster, Deputy County Executive
16. Public Health Department

Public Awareness Campaign; Media Literacy; Parent

Representative: Guadalupe S. Olivas. Ph.D., Director Education; Family Violence Prevention Training:
Chair, Violence Prevention Task Group

Proactive Outreach to Community and Media;
Community support for PeaceBuilders.
In collaboration with Mental Health: Workgroup to

Prevent Violence Against People with Disabilities
In collaboration with community groups: the Firearms
Awareness Campaign
In collaboration with the Office of Human Relations;
Youth Task Force

17. Department of Corrections

Representative: Timothy Ryan, Chief of Corrections
Designee: Robert Bravo

Attachment B

Violence Prevention Action Plan (VPAP)
Criteria and Timeline for Funding Requests
Timeline A FY 99/00 and Timeline B FY 00/01

Purpose and Process

The Violence Prevention Program has received $350,000 in ongoing funding from the Board
of Supervisors for the implementation of the Violence Prevention Action Plan (VPAP).
Workgroups, through their Lead Partners*, may submit funding requests to be used for the
implementation of specific sections of the VPAP. These requests must be submitted to the
Public Health Department Violence Prevention Program (VPP). All requests will be reviewed
first by the VPP staff and then passed on to the Violence Prevention Task Group (VPTG)for
review and approval. A proposed expenditure plan will then be presented to the Health and
Hospital System and ultimately to the Board of Supervisors for approval.
Funding Request Criteria

Funding requests presented to the Violence Prevention Task Group (VPTG) must:
•

Be consistent with the Violence Prevention Action Plan Recommendations.

•

Demonstrate a “Best Practices” approach to program implementation. (Programs
funded will demonstrate at a minimum, beginning evaluation results and/ or promising
research-based results.)
• Involve county and community agencies as collaborative partners.

•

Maximize existing resources and include a plan for evaluation (with outcome measures)

•

and future funding.
Contain realistic timeline and workplan.

Timeline A: Funds Available: FY 99-00 ($350,000)
• Tuesday February 22, 2000 by 5:00pm - Submit requests for funding to Public Health
Department Violence Prevention Program (PHD-VPP).

• Friday February 25, 2000 - PHD-VPP to send out proposed Expenditure Plan to VPTG
and Workgroups.

• Friday March 3, 2000 1:30-3:30 - VPTG to approve 99/00 Expenditure Plan.
• March 16 or April 5, 2000- Expenditure Plan Transmittal goes to the Health & Hospital
Committee; Roll over Funds.

•' April 2000 - Expenditure Plan goes to the Board of Supervisors for approval.
•

Execute contracts to encumber funds between April and late May.

Timeline B: Funds Available: $330,500($5,500 Rollover Funds from FY 99/00 plus
$350,000 for FY 00/01 minus $25,000 for ongoing VPAP support)

• Wednesday June 14, 2000 5:00pm: Deadline for Funding Request submissions to the
Public Health Department - Violence Prevention Program (PHD-VPP).
• June 14, 2000 - July 14, 2000 - PHD-VPP compiles requests
• Monday July 17, 2000 - VPTG members receive Funding Request packet
•

August 2000 - VPTG reviews and considers requests.

• Mid-August, 2000 - Expenditure Plan Transmittal goes to the Health & Hospital
Committee

• Early September 2000 - Expenditure plan goes to Board of Supervisors for approval
• September - October 2000 - Execute contracts
•(.ead Partners are those entities that have been designated as being responsible for leading the implementation of a specific
section of the VPAP.

i

Attachment C

Santa Clara County Public Health Department
Violence Prevention Program

Proposed Budget Allocations for FY 99/00 Funds and some FY 98/99 Rollover Funds

VPTG

Funds

Approved
for

Allocated to
Lead Partners

Public Health Dept.-

Summary of Areas Targeted in Recommended Allocations*
Public Awareness Campaign

Violence Prevention

•

Program (PHD-VPP)
•

(for contracted
services)

Launches the Public Awareness Campaign - Promoting Violence-Free
Relationships
This campaign is a broad-based, multi-year, multi-media campaign

FY 99/00

Totals

$150,000

$210,000
includes $60,000

An RFP will be released to hire a communications consultant, who will

rolled over from

coordinate the implementation of this campaign. This consultant will be

FY 98/99

contracted by mid-June 2000,
PHD-VPP

Proactive Community Outreach and Proactive Outreach to Media
•

(for contract services
and supplies)

•
•
«

Human Relations
Commission

in collaboration with
the PHD-VPP

(includes contract
services)

•

$25,000

$59,500

$67,000

Supports materials development and distribution

Youth Task Force(YTF)
•
•
•

$25,000

Provides training for a Speakers Bureau on working with the media on
violence and violence prevention efforts
Provides a training for media representatives on how to sensitively and
accurately cover violence and violence prevention efforts
Supports the participation and planning of comrnunity and media events

Funds Spring 2000 recruitment efforts ($1000)
Funds Quarterly newsletter production and distribution ($1800)
Provides Leadership Training for Central Youth Task Force members(20
youth) in Fall, 2000 ($5,000)
Provides funds for mini-grant allocations by YTF members to youth

Includes $7,500
rolled over from

FY 98/99

groups throughout Santa Clara County ($6,000)
•

Provides YTF support including:
• contracted staff support (1.0 FTE)
•
website development ($500)

600,1

•

transportation of youth to meetings and.($1,600)

•

dinner for meetings ($2,000)

SCVH&HS Mental

Prevention of Violence Against People with Disabilities

Health Department

•

$15,000

$15,000

$30,000

$30,000

$40,000

$40,000

$25,000

$25,000

$344,500

$412,000

Expands the scope of work for the “best practices" Resource Inventory to

in collaboration with
the PHD-VPP

include:($10,000)
•
National, state and local models of what works or is highly

(for contract services
and supplies)

•

promising as related to criminal justice laws and programs
Comparison of current Santa Clara County community practices
with “Best Practices”

•

Identification of opportunities for action in our county community
and recommendations for prioritization within and outside of local
government

Provides support for three Public Hearings in Fall 2000 ($5,000)

Mental Health Dept.

Family Violence Prevention Training
•

Provides Family Violence Prevention training to all Mental Health
Department staff (Public Health received training in fall 1999)

(contract sen/ices)
PHD - Data Mgmt

Intimate Partner and Violent Sexual Assault Survey

and Statistics

•

(contract sen/ices)
•
PHD -VPP

magnitude of intimate partner violence in Santa Clara County
Violence Prevention Action Plan Support for FY 99/00***
•

(for contract services

Allows for the addition of an intimate partner and violent sexual assault
modules to the Behavior Risk Factors Survey which is planned for
implementation this Spring
The addition of these modules will help further define the scope and

Provides support for VPP staff including supplies, trainings, grant writing
and consultation

and supplies)
Totals

'Funding requests and additional background information on any of these recommended areas are available upon request
Please contact the Violence Prevention Program at 408-885-7924.

"A workplan for this campaign was presented to the Board of Supervisors August 1999; Campaign has been developed and is ready for
implementation.

*** These support funds have been designated as an ongoing allocation by the VPTG.

Violence Prevention Action Plan (VPAP)Implementation
Accomplishments-To-Date
Implementation Activity
Organizational Structure Development
New Organizational Structure for County
Violence Prevention Effort Established

1999/2000 Accomplishments - To - Date
On December 7, 1999, the Board of Supervisors unanimously approved the modified governance and
organizational model-the Violence Prevention Task Group (VPTG). The VPTG has been designated by
the Board to coordinate and guide the implementation of the VPAP. The following has been
accomplished in the past four months by the Public Health Department and VPTG:
♦
Recruited membership for the VPTG which includes representation from the following county

commissions and agencies addressing violence prevention; Domestic Violence Council, Child Abuse
Council, Human Relations Commission, Office of Human Relations, Commission on the Status of

Women, Office of the County Executive, Social Services Agency, Department of Aging & Adult

Services, Health & Hospital System, Mental Health Board, Office of the District Attorney, Office of the
Public Defender, Office of the Sheriff, Probation Department, Department of Corrections.
♦

Convened the VPTG to review and refine operational procedures.

♦

The VPTG has adopted criteria for its decision making process regarding its review of requests for

♦

use of violence prevention allocated funds.
The VPTG has reviewed and made recommendations to the BOS for the expenditure allocation of

FY 99/00 funds and is currently recruiting requests for use of the FY 00/01 funds.

VPAP Recommendation Implementation
Lead Partner: Public Health DepartmentItfioiencePr&vention-Program
1. Public Awareness and Education -

♦

The Public Awareness and Education (PA & Ed) Committee was convened to assist with the

development of multimedia, multiyear public education campaign to promote violence free

Media Campaign

relationships.
♦

♦

The PA & Ed Committee spent several months researching best practices with public education
efforts and developed the initial mission and objectives for the campaign.

In August 1999, Holly Potter, of HTPotter Communications-Strateg ies for Prevention, was hired as
the communications consultant for the purpose of assisting with the next planning phase: identifying

audiences, message development, long term planning for the campaign and resource development.
♦

Holly Potter has worked with the PA & Ed committee to accomplish the following:
♦ Convened a Strategy Team of community leaders and stakeholders to advise the
♦

consultant during the planning process
Conducted numerous one-on-one leadership interviews and 8 roundtable
discussions with diverse community leaders and stakeholders to identify messages,

audiences, languages, and themes for the public education campaign.
♦
♦

Conducted a telephone poll involving several hundred county residents.

A Request for Proposals has been developed for the implementation of the Public Awareness and
Education campaign. It is expected to be released in June, 2000.

05/09/00 8:37 AM
1

Violence Prevention Action Plan (VPAP)Implementation
Accomplishments-To-Date
Implementation Activity
2. Public Awareness and Education

1999/2000 Accomplishments - To - Date
♦

(PA&E) Committee - Community
Outreach and Outreach to Media

♦

♦

The Violence Prevention Program joined a number of county agencies, the City of San Jos6 and the
San Jos6 Police Department to organize the “Silence the Violence” Bus Tour in September, 1999.
This bus tour traveled to five cities in California with the purpose of educating media, opinion leaders
and the public about the need for increased investment in violence prevention programs for youth.
Community Outreach funds were used to support the Child Abuse Symposium, the Domestic
Violence Council’s annual conference, and an educational presentation on Assets Development for
Youth.

♦

♦

The Berkeley Media Studies Group has been hired to assist in the development of a Speakers
Bureau and develop a media training for the VPTG and others to support the public education and
awareness campaign.
The committee is planning a training for media representatives on how to effectively and sensitively
cover violence and violence prevention efforts in the media.

3. Media Literacy & Parent Education

♦

A successful conference on primary prevention and media literacy was held on December 3, with
over 400 in attendance.

♦

The Santa Clara County Board of Supervisors, the David and Lucile Packard Foundation, the Santa
Clara County Social Services Agency and several other county and community agencies sponsored
and funded the conference.

♦

♦

Both keynote speakers Dr. David Walsh and Robin Karr Morse stressed the importance of early
intervention and the need to support parents and others raising and nurturing children.
As a follow-up to the conference the first meeting of the Media Literacy & Parent Education was held
on March 30, 2000. The committee is currently developing a proposal to bring a “best practices”

violence prevention training to childcare providers and parents and is committed to securing funding
♦

for the training.
The committee is planning an all day media literacy conference for parents and youth in December
2000.

4. Family Violence Prevention Training

♦

The Public Health Department worked with the Social Services Agency, Mental Health and county

♦

Domestic Violence agencies to develop a curriculum for the family violence prevention training.
500 Public Health employees received a daylong training on family violence prevention in October
1999.

♦

5. Building Community Support for

♦

PeaceBuilders

♦
♦

A curriculum for the Mental Health Department is under development for implementation in
September 2000.
The first Santa Clara County PeaceBuilder Awards were presented at the December 3rd Violence

Prevention conference to three individuals (a youth, school counselor and community volunteer) who
exemplify Peace Building skills in their community.
The PeaceBuilders program has been working closely with Heart Springs, Inc., the distributor of
PeaceBuilders, to strategically develop a community implementation plan.
The Public Health Department received funding during mid-year budget hearings to expand the

05/09/00 8:37 AM
2

Violence Prevention Action Plan (VPAP)Implementation
Accompllshments-To-Date
Implementation Activity

1999/2000 Accomplishments - To - Date
PeaceBuilders program to 10 new schools in FY 00/01.
♦ The 10 new schools have been identified and a new (FTE .5) Health Educator has been hired to
work with parents and community members.
♦ A proposal was submitted to the City/County JPA to bring the PeaceBuilders Program to 5 additional
school sites in FYOO/01.

6. Develop a Comprehensive Information
System on Violence (CISV)

♦

The Interagency Task Force, chaired by the County Executive’s Office, has worked closely with
Information Systems to lay the foundation for a more coordinated system of data collection and
analysis across departments.

♦

Sociometrics has been hired as a consultant to provide technical assistance for initial development of
a data warehouse for violence prevention; Efforts are underway to integrate the data warehouse
concept with the cross system evaluation project.

♦

In December 1999 the Public Health Department received a grant award of $150,000 from the David
& Lucile Packard Foundation for Project DATA (Developing A Team Approach) to support the
continuing development of the Violence Prevention Information Library (VPIL), a component of the
CISV.

4

Project DATA funding will be used to establish an effective collaborative process for the creation of
the VPIL and will assist in the development of a pilot of such a data system by linking a limited

4

Carol Sullivan, MA, has been hired to produce a Violence Prevention Resource Inventory to increase
community awareness and capacity about available community resources for the purpose of

4

An assessment survey has been distributed on a countywide basis to individuals and agencies
working on violence prevention in their communities. The purpose of this survey is to gather
information on current violence prevention efforts and best practices.
The Resource Inventory is expected to be completed by July 1, 2000.

number of databases.

maximizing coordination and decreasing duplication.

4
4

The Public Health Department has identified additional violence oriented modules to be included in

the survey process it undertakes among adults as well as children and youth. Through the pooling of
this funding, resources for this effort have been maximized.

VPAP Recommendation Implementation
Community Lead Partners
1. Youth Leadership - Youth Task Force

4 The Youth Task Force(YTF) organized a Youth Panel for the January 27"’ Creating a Hate-Free

Lead Partner; Human Relations
Commission in collaboration with the

4

The YTF will be participating in a leadership training early in 2000.

Violence Prevention Program

4

The YTF was a sponsor and participant in the Silicon Valley Youth Service Day Youth Summit on

4

April 15, 2000.
The YTF is currently recruiting new members for the Task Force.

4

The first quarterly newsletter was distributed in the last week of April, 2000.

Community Conference.

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Violence Prevention Action Plan (VPAP)Implementation
Accomplishments-To-Date
Implementation Activity
2. Work Group to Prevent Violence and
Abuse Against People with Disabilities

1999/2000 Accomplishments - To - Date
♦ Barbara Waxman Fidduccia, a nationally recognized disability consultant, has been hired to produce
a “best practices" resource inventory on policies and programs addressing violence against people
with disabilities.

Lead Partner- Mental Health

Department in collaboration with the
Violence Prevention Program

♦ A work group, with leadership from the County Commission on Persons with Disabilities, is working
to plan a series of public hearings this Fall to gather input from persons with disabilities regarding
issues of violence and abuse.

3. Promote Awareness of Elder Abuse
Lead Partner:

Department of Aging & Adult Services

♦ The Social Services Agency/Department of Aging and Adult Services spearheaded the initial public
awareness and education effort “Respect Your Elders” Campaign which was launched in spring
1999.

♦ The Violence Prevention Action Plan's Public Awareness and Education Committee partnered with
the Social Services Agency, the Council On Aging and the City of San Jose to promote the
Campaign and the new Adult Protective Services 800 telephone number for reporting incidents of
abuse and neglect.

♦

Planning is underway to explore opportunities to integrate elder abuse awareness into the overall
Public Awareness and Education Campaign.

4. Firearm Awareness Campaign
Lead Partner-

SAFEKIDS Coalition In collaboration

with the Violence Prevention Program

♦

The Public Health Department’s Violence Prevention Program has been an active participant in the
initiation of the Firearm Safety Subcommittee of the Santa Clara/San Mateo SAFEKIDS Coalition.
♦ The SAFEKIDS Firearm Safety Subcommittee has been working since Fall, 1999 to address the
issue of firearm safety for children.
♦ The subcommittee is comprised of people from law enforcement, fire departments, hospitals, health
departments, and community-based organizations.
♦ The Public Health Department - Violence Prevention Program is currently developing a service
agreement with the SAFEKIDS Coalition to develop and implement a firearm awareness and safety
campaign directed to the adult public. Once the campaign is developed, a report will be presented to
the Board of Supervisors for their approval in Fall, 2000.

5. Welfare To Work: 100 Families

Mentoring Project
Lead Partner: Council of Nonprofits
6. Alcohol Policy

♦ The first class of 8 mentors was trained and graduated in the summer of 1999. They are currently
placed with families at neighborhood Self-Sufficiency Centers. A second class is being developed for
spring 2000.

♦

Lead Partner:

Department of Alcohol and Drug

A successful all day planning session was held on November 16, 1999 to engage the community in
the environmental strategies policy formulation

♦

The Alcohol Policy work group is continuing their work to develop “best practices” in three policy
areas: Responsible Beverage Service (RBS), Land Use/Taxation & Advertising.

♦

♦

In March, 2000, Teresa Shook, Esq., expert in alcohol policy, was hired as a consultant to assist the
work group.

The Alcohol Policy work group expects to present policy recommendations to the Board of

Supervisors in Fall, 2000.
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Violence Prevention Action Plan (VPAP) Implementation
Accomplishments-To-Date
Implementation Activity

1999/2000 Accomplishments - To - Date

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