SOCIAL SERVICES AGENCY
County of Santa Clara

Inter-Office Correspondence

TO:

Sunshine Borelli

FROM:

Will Lightboume

DATE:

12 May 2006

SUBJECT:

Inventory item for SSB

ywu

(I am responding to your email yesterday. My email is down,so we are resorting to older
technologies.)

The FIRST 5 request we made was consistent with the purposes described in the budget

request transmittal from Blanca and Jim -outreach to teens, advertising in selected ethnic
media, and presentations on safe surrender. The Commission’s direction to staff was to

negotiate a work plan for the $50,000 with SSA,so although I assume it will remain
consistent, that is subject to one more step.

Ifthe FIRST 5 funds were programmed as I envision, would that in tandem with the

existing $20,000 grant from Packard eliminate all need for additional funding? It entirely
depends upon scale. The amount of advertising that $20,000 will buy, even with
government discounts, is probably less than a month ofcoverage, so additional fimds
could allow extended or repeat buys, and it certainly would not be “money wasted.” On
the other hand,I have to be mindful ofthe executive’s budget message and the warning
that we are now down to the Sophie’s choices.

My recommendation at this point is to see what we can accomplish with the Packard and
FIRST 5 resources, plus in-kind stafftime from SSA and Public Health, and look at the
situation again in the next budget cycle to see if a further push is needed.